BlisMedia Adds Altitude to Mobile Advertising Data

To provide more targeted mobile advertising options, BlisMedia is in the process of adding height (more precisely - altitude) to the data it tracks for identifying anonymous consumer location behavior. BlisMedia uses location and demographic data to define digital audiences for advertisers on its platform.

The company is developing an SDK for app publishers providing the ability to access and analyze data from the barometric sensor found in most new smartphones, via apps on the device. Barometric sensors are commonly used in mobile phones to give better GPS performance, and more powerful sensors are starting to be used in other devices including smartwatches and other wearables.

The company believes that adding altitude into its mix of location and behavioral data will deliver more context and audience understanding for mobile advertisers, helping to create new ways to map location behavior, especially within high-rise, high density cities.

At present, the BlisMedia altitude sensing technology is still in the development phase. The company hopes that soon the data will become part of its available data sets for its programmatic RTB platform.