App monetization and choosing the right partner
Friday, September 22, 2017 by Ignasi Prat
The process of defining the business model for monetizing your apps and mobile games starts before even a single line of code is written. It's one of the most important considerations that'll shape your future strategy. It's the type of strategic decision that will influence your present and future development. And if you decide to monetize through advertising, choosing...
How mobile video load time affects ad delivery
Monday, June 19, 2017 by Patrick Kennard
Ask any mobile app developer, and they’ll tell you that one of the greatest challenges in monetizing their apps through video ads isn’t finding the right demand or knowing when to run the videos; it’s figuring out how to present video ads without slowing down their apps. I’m sure every developer at some point has done a Google search for something like, “Which ad networ...
Amazon Guarantees App Developers $6 CPM for Interstitial Ads
Wednesday, July 29, 2015 by Richard Harris
Amazon is now offering a guaranteed $6 CPM for interstitial ads for new app developers who integrate the Amazon Mobile Ads API for the first time. The Amazon Mobile Ads API is an in-app display advertising solution to monetize mobile apps and games across platforms, including phones and tablets on Android, iOS, and Fire. With the Amazon Mobile Ad Network, developer...
The best app marketing channels that actually help
Thursday, January 29, 2015 by Richard Harris
At the beginning of each year, we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”
As a guy who has been a part of an app marketing agency for the last 5 years...
Ads Go Wearable with FitAd's Advertising Platform
Wednesday, December 17, 2014 by Richard Harris
FitAd has unveiled a new mobile and wearable advertising platform. The platform is now available for fitness and health publishers and brands. FitAd is a mobility ad network that offers advertising for health and fitness brands for tablets, smartphones and wearables. The company has target ad offerings which reach nearly 50 million monthly mobile site and app...
Todacell’s Todaself Self Service Ad Solution Release
Monday, December 15, 2014 by Richard Harris
Todacell is a mobile ad network based in Israel that just unveiled its Todaself Self-Service Mobile Ad Solution. The solution will provide app developers and advertisers the necessary tools required in order to execute a mobile campaign within minutes. Developers can monitor and optimize via a self-service platforms within minutes.Simplicity to upload and manage a ...
Moving Past Facebook for Better Mobile Game Ad Targeting
Wednesday, October 8, 2014 by Fred Hsu
The mobile gaming industry has exploded over the last few years as Angry Birds and Candy Crush have made headlines around the world, and game advertisers are taking note. Many of these games have one thing in common: they are free-to-play, a model that has revolutionized monetization for gaming on mobile devices, opened up the industry to millions of players, and create...
Google Announces New Mobile Ad Formats and Tools
Tuesday, September 30, 2014 by Richard Harris
Google has announced that over the coming months it will launch several mobile display ad formats and tools across the Google Display Network, the AdMob Network and DoubleClick to facilitate the ability to serve ads across screens.The new display ad formats are designed specifically for mobile environments and include the following:Mobile Lightbox engagement ads use exi...
The Technicolor App: Why App Developers Should Consider the Effect of Color in Their Apps
Thursday, September 18, 2014 by Richard Harris
Todacell, a mobile ad network, has released information that could indicate, among other things, that the way colors are incorporated into an app can make a difference in app usage. The company’s mathematical and computational algorithms have revealed that bright, multi-colored ads perform better in lower GDP per capita countries while minimalist colors perfor...
Demystifying the Buying and Selling of Mobile Ads
Saturday, September 6, 2014 by Dale Carr
Whether you’re an app developer looking to monetize your app through advertising, or an advertiser interested in reaching a mobile audience, the business of buying and selling mobile ads may seem overwhelmingly complex, with many ad tech solutions and buy-sell platforms offering different ways of doing business. Here’s a simple overview of the benefits of each typ...
Facebook Now Offering Bandwidth Targeting for Mobile Ads
Thursday, August 28, 2014 by Richard Harris
Building on its ability to target by device, Facebook is now offering bandwidth targeting to advertisers via the Facebook Ad Create tool, Power Editor and the API. The new mobile network targeting tool will allow the ability to target ads based on the speed of the network the ad is being served on.As ads become more ubiquitous in mobile apps, the potential to ...
Medialets Launches Servo Total Attribution Attribution and Monetization Platform
Wednesday, August 20, 2014 by Richard Harris
Medialets’ Servo Total Attribution has received several updates to provide developers, publishers and advertisers a look into the value of every mobile impression in their campaigns, connecting view-throughs, click-throughs, and other media events directly to each slice of downstream conversion activity across any mobile app, mobile browser, and back again, on every mod...
Amazon Mobile Ads API Now Offers iOS App Support for Interstitial and Banner Ads
Thursday, July 24, 2014 by Richard Harris
The Amazon Mobile Ads API allows developers to display ads from the Amazon Mobile Ad Network in their apps, and now, both interstitial and banner ads can be displayed across iOS devices in addition to Android and Fire OS devices (including Fire phone). With this release, Amazon is also expanding ad serving to Android and iOS users in the US, the UK, Germany, ...
SponsorPay Mobile Ad Supply Side Platform Rebrands as Fyber
Thursday, July 24, 2014 by Stuart Parkerson
SponsorPay has officially rebranded to Fyber. The company offers a monetization platform that includes mediation, an ad marketplace and ad serving capabilities.According to a company statement:SponsorPay’s rebrand to Fyber goes beyond just a new company name. Over the last eighteen months, we have evolved from a rewarded advertising network into a top mobile supply...
Metaps Launches Rebranded DirectAd Network Native Mobile App Ad Platform
Wednesday, July 16, 2014 by Stuart Parkerson
Metaps is rebranding its zero commission CPC smartphone ad network, now named DirectAd, (formerly known as DirectTap). The company has implemented a new branded site redesign to introduce new updates to its native Android advertising platform.The DirectAd native ad format enables developers to customize the layout in their app to complement the user experience. Dev...
ClickBank Launches Pytch SDK for its Mobile AD Network for iOS and Android
Wednesday, April 16, 2014 by Stuart Parkerson
Pytch, the mobile division within ClickBank, has announced the launch of its Pytch SDK featuring performance advertising for iOS and Android apps.Pytch serves both traditional banners and rich media ads leveraging interactive video placements and all mobile ads are contextually relevant based upon behavioral targeting.Some of the features include:Monetiza...
Opera Mediaworks Reaches One Year Anniversary
Monday, March 3, 2014 by Richard Harris
Demonstrating how dynamic the mobile industry truly is, in
one short year Opera Mediaworks has become one of the world’s larges mobile
advertising platforms. A fully-owned subsidiary of Opera Software, Opera
Mediaworks has reached a number of milestones has reached in the last year.
Opera Mediaworks revenues increased 134% from Q1 to Q4 2013...
Opera Mediaworks Announces Benchmarks in Advance of World Mobile Congress
Thursday, February 20, 2014 by Richard Harris
It has been one year since Opera Software launched its Opera Mediaworks subsidiary and brand. Since its launch the platform has seen significant growth in advertiser services -- from premium, performance and app-installs -- to creative services and publisher services that includes ad serving, ad mediation and rich media.Opera Mediaworks ran a record number of ...
Offercast Mobile Launches Next Generation Mobile Ad Network
Friday, February 7, 2014 by Richard Harris
First 100 to
Sign Up Eligible for “Grand Slam” Promotion to Keep 100 percent of Earned RevenuesOffercast™ Mobile, a next-generation mobile ad network, today has launched its beta testing program for Android™ app developers. Offercast™ Mobile provides multiple solutions for monetization on the
Android mobile operating system and
Amazon Guarantees App Developers $1.50 CPM for Banner Ads in March and April
Tuesday, February 4, 2014 by Stuart Parkerson
The Amazon Mobile Ads service has announced that it is guaranteeing $1.50 cpm (up to 2 million impressions per app per month) on banner ads during March and April 2014 for serving mobile ads through the Amazon Mobile Ad Network.To qualify for this offer, developers will need to integrate the Amazon Mobile Ads API into their apps and send the first ad request b...
LeadBolt Adds Visual Bubbles to Its Mobile Ad Network
Friday, January 31, 2014 by Richard Harris
LeadBolt has introduced its new Floating Ad technology, which overlays a mobile app with highly interactive, branded “visual bubbles” containing branded messaging that float over the screen. Users are encouraged to pop the bubbles to reveal an ad message or URL, much like a game.Supported in HTML, Android, and iOS, developers can integrate these ad formats upon app...
Adtiles Motion Ads Looks to Shake Up Native Mobile Ads
Wednesday, January 29, 2014 by Stuart Parkerson
Pretty soon, many of the most popular apps might just be elaborate ads, packaged to entertain, published to monetize.Adtiles is helping to blur the line between what is an integral part of an app and what is advertising with its Motion Ads product, a new solution that is being added to Adtile’s native iOS SDK, Design Desk and ad serving technology. Shake your ...
Tapstream Offers Deferred Deep Links to Enhance App User Acquisition
Monday, January 27, 2014 by Richard Harris
Tapstream is working to help developers with what it calls a “big blind spot” when it comes to user acquisition - no ability to do intent-based advertising across the ecosystem. Every user acquired is treated the same way once they launch the app for the first time, regardless of the ad or the creative they tapped on.Solving the ProblemMobile deep links come close ...
Facebook Is Testing a New Way to Help App Developers Monetize
Wednesday, January 22, 2014 by Stuart Parkerson
The world is not enough for Facebook. At least, not its current slice of the world’s ad revenue. In a post that just appeared on the Facebook developer blog, it appears that the social network giant is taking steps to analyze the potential for expanding its reach by delivering ads to third party apps.At least that’s what it sounds like to me. But I’ll let you decide for...
Bunndle Launches Mobile Ad Network for iOS
Thursday, October 31, 2013 by Richard Harris
Company partners with LinkedIn, Blekko, Skout on new mobile network for apps PALO ALTO, Calif., Oct. 30, 2013 – Bunndle, the ad network for apps, today announced the expansion of its mobile app distribution network to include iOS. The three-year-old company has already been successful with its desktop app distribution service, which provides superior matching of app to ...
App Marketing Done Right: How to Market Your App in Today's Crowded App Stores
Wednesday, October 23, 2013 by Giancarlo Maniaci
Most advertising industry long-timers remember the infographic that was the first to comprehensively detail the landscape of interactive advertising in a somewhat organized fashion. I remember seeing it and thinking “It’s getting a bit crowded in here.”
Over the last decade, the era of the ad network has come – and almost gone. Around the turn of this century, prospect...
InMobi Launches Advanced Ad Formats that Drive Higher Monetization and User Engagement for Mobile Developers
Tuesday, October 22, 2013 by Richard Harris
Singapore, October 22, 2013 – InMobi, the world’s largest independent mobile ad network, today announced two new mobile ad formats, App Galleries and Custom Ads.These new ad formats enable developers to deliver personalized and relevant ads resulting in improved user experience and better monetization. The new, pre-built, template-based approach to creating highly engag...
Amazon “App Store Developer Select Program” Recruits HD Optimized Apps
Wednesday, October 16, 2013 by Stuart Parkerson
Want 500,000 free mobile ad impressions? Amazon is offering just that as it continues its push to recruit app developers with its recently announced Appstore Developer Select program.
Developers who submit qualifying apps receive enhanced services including 500,000 free mobile ad impressions across the Amazon Mobile Ad Network, participation in the Amazon Coins Reward...
App Developers, Publishers and Marketers Will Have to Evolve with Voice Ads
Thursday, August 22, 2013 by Stuart Parkerson
Would you like to be a Pepper too? Now mobile users can actually answer that question with Nuance’s “Voice Ads” product, another evolution of the mobile ad delivery process.
Voice Ads allow mobile users to talk back to ads, creating a new level of interaction between advertisers and consumers. The Nuance Voice Ads SDK provides the backend power needed to created ...
Amazon Launches It's Own Mobile Ads API
Sunday, July 28, 2013 by Richard Harris
Amazon announced the general availability of the Amazon Mobile Ads API which they say gives developers the ability to earn high eCPM by monetizing their app with mobile ads from the Amazon Mobile Ad Network.Amazon says it's eCPM has increased 30% since the beta launch in March, and early adopters such as Games2Win are reporting that the Amazon Mobile Ads API h...
MoPub Releases Dashboard From Beta
Thursday, July 25, 2013 by Stuart Parkerson
MoPub Dashboard is now available after a month of beta testing with management saying that they created the new dashboard to provide developers a simple, yet deeper and more strategic insight into their ad business.
The dashboard combines key metrics, such as revenue, CPMs, and clicks, from all of a developer's ad sources. One view access is available for ad networks, ...
Google Kills AdWhirl
Monday, July 1, 2013 by Richard Harris
Google will shut down its AdWhirl mobile advertising mediation platform at the end of September, according to a notice on the AdWhirl homepage. Google also confirmed the move in a letter sent to developer partners.The AdWhirl platform enables mobile applications to switch between competing ad networks on the fly, simplifying inventory management and fulfillment. Google ...
Cast your vote! What is your favorite mobile ad network
Tuesday, February 26, 2013 by Richard Harris
Cast your vote (completely anonymous) for your favorite mobile ad network. There are so many to pick from we can't list them all but in our latest developer survey you can pick from the most widely known.Results are shown after your vote is cast....
App Developers are the Good Guys
Thursday, January 17, 2013 by Richard Harris
Privacy is a growing concern for many companies and lawmakers and there is no shortage of mobile privacy reports and stories on the web. Unfortunately the stories are a playground for the mainstream media to grab and skew for shock value, and I would like to clarify a few things that try and scare everyone into thinking all mobile app developers are using shady pra...
Admob adds a confirmation prompt in ads
Friday, December 14, 2012 by Richard Harris
The nature of banner advertisements on a mobile device lends itself to accidental taps which takes the user away to the advertisers landing page and out of your app. Google's mobile ad network Admob has added an extra step to help thwart that by putting confirmation prompt when a tap to an ad occurs.While this might sound bad for a developer wanting to get paid on click...