What Threads from Meta can teach developers about app marketing
Thursday, July 6, 2023 by Freeman Lightner
In the landscape of mobile applications, every new launch presents an opportunity to learn valuable lessons about app marketing and user engagement. Mark Zuckerberg, has achieved overnight success with the launch of the Threads app. The highly popular app is intertwined with Instagram and offers users a new way to message and network with friends and family.&n...
Corona goes free today including enterprise version
Thursday, June 22, 2017 by Richard Harris
Corona Labs, the creators of a cross-platform app development platform, has announced that the Corona framework will become completely free for app developers starting today. Until now, the Corona development platform existed in two versions: a free core product named Corona SDK and an additional paid option named Corona Enterprise. The Enterprise version allowed...
Tapdaq launches ad mediation layer so developers can earn more revenue
Tuesday, December 6, 2016 by Christian Hargrave
Tapdaq has launched its unbiased ad mediation platform to help mobile developers earn as much revenue as possible through their in-app advertising. The company, which also enables mobile developers to grow and retain their app’s user base through efficient cross-promotion, is shaking up an industry it says is riddled with problems.A good ad mediation platform makes mone...
Three ways programmatic is changing mobile app monetization
Monday, October 3, 2016 by Ross Barasch
Earlier last month digital marketers from around the world flocked to Germany for DMEXCO, one of the largest digital marketing events in the world. Traditionally, a buy-side focused show, the event now attracts more developers and publishers as programmatic real time bidding (RTB) is becoming a bigger part of mobile app monetization strategies. In fact, the move towards...
Catching up With the Developer of the New Microskin App
Thursday, September 8, 2016 by Richard Harris
The company Microskin just launched one of the most sophisticated skin matching iPhone apps in the app store. Microskin creates personalized, color-matched line of waterproof "second skin" products. We caught up with the developer of the app, Don Fletcher of Vinclaro Pty Ltd. to discuss his history in the app store, and a bit about his approach to development.ADM:...
Appodeal TVOS SDK Now Available for Developers
Friday, July 1, 2016 by Richard Harris
Appodeal has announced that its programmatic ad mediation platform now supports ads in Apple TV apps. The new Appodeal SDK allows app developers to embed ads in Apple TV apps, optimize ad campaigns and conduct cross-promotional campaigns for iOS and tvOS apps. According to a recent Appodeal announcement, The tvOS app market is actively growing and the projected ad ...
glispa Releases New Mobile Ad Mediation Platform
Thursday, March 24, 2016 by Stuart Parkerson
Mobile marketing company glispa has introduced a new mobile ad mediation platform called Ampiri, built from technology from its acquisition of MoneyTap. The company is headquartered in Berlin, with offices in Beijing, Bangalore, San Francisco, Tel Aviv and São Paulo.As a platform, Ampiri blends the major demand sources into a single campaign selection algorithm, which o...
A Guide to Become a Successful Appreneur
Tuesday, October 6, 2015 by Ann Lewis
Mobile app development is a lucrative field. The tremendous success of numerous apps on the market adds to its appeal and this has led to a situation, where app entrepreneurs or appreneurs earn truckloads of money from creating and marketing their apps. This write-up traces the steps of successful appreneurs, which will help you follow suit. Know Your Target Audien...
User Acquisition: The Hidden Driver Behind the Unbundling Trend
Tuesday, June 2, 2015 by Adam Foroughi
There’s no doubt that unbundling or launching specialized apps has been a sound strategic move for incumbent apps (think Twitter’s Vine and Periscope and Instagram’s Hyperlapse and Layout, not to mention Facebook’s Messenger), as has specializing from the get-go - the extreme examples being Yo, or IFTTT’s Do. This is for good reason. Streamlined, single-function ap...
Mozilla Taps Tappx for Firefox OS Collaborative Cross Promotion Advertising
Thursday, May 14, 2015 by Richard Harris
Mozilla has announced that Tappx, an open cross-promotion community for app developers, will offer its no-cost advertising service to Firefox OS developers. Tappx is based on a collaborative sharing economy, where members host advertising on each other’s apps. Tappx runs on credits (called Tappix) that are earned whenever a developer advertises another member’s app...
ZapMyApp's Cross Promotion Platform Offers Free In App Marketing
Monday, April 27, 2015 by Richard Harris
ZapMyApp is a platform to drive user installs that allows you to participate in cross promotion campaigns that tap into a large network of iOS, Android and Facebook app publishers to drive new traffic and app installs to your app. The concept is simple - you show promotional ads by other developers and they'll show promotional ads for you. Using ZapMyApp's cro...
Tapjoy Offers New App Marketing Automation and Monetization Platform
Friday, March 13, 2015 by Stuart Parkerson
Tapjoy has revamped its company and product solution with the launch of its new Marketing Automation and Monetization Platform, which is designed to help freemium mobile app publishers maximize the lifetime value of each user. The new platform combines predictive analytics, marketing automation, IAP driven monetization and Tapjoy’s rewarded advertising solutions. ...
AMASE Analogy: This Is What a Profitable App Looks like
Monday, January 19, 2015 by Josh Cline
Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...
How App Publishers Can Leverage Cross Promotion Opportunities
Saturday, November 22, 2014 by Stuart Parkerson
App publishers are discovering that excelling with the main functionality of their mobile app is no longer enough to keep and engage users.While every app is different, it’s hard to avoid the impact that cross-promotional opportunities present. Full-function, cross-platform mobile applications can help keep users entertained and provide deeper engagement.Case in point -...
How To Get Mobile Game Downloads With Little Marketing
Tuesday, October 14, 2014 by Dmitry Terekhin
The mobile gaming market has become increasingly competitive over time, with rising costs of user acquisition making it difficult to build a successful business capable of monetizing. As independent developers and publishers, we’ve managed to achieve enormous success for our games through word-of-mouth alone. We spend very little on marketing, and limit our calls t...
Appsfire Brings Cross Promotion to Mobile Ad Units
Monday, August 4, 2014 by Stuart Parkerson
After piloting its Cross Promotion program with the Appsfire Notification Wall (otherwise known as Appsfire Engagement), and helping developers to deliver and receive free installs, Appsfire is bringing Cross Promotion to its ad units.How it works:For developers who already have Appsfire Monetization enabled in their app, there is no need to update the app. Ju...
Leadbolt Refreshes Dashboard To Make It Easier For You To Make Money
Monday, June 23, 2014 by Richard Harris
If you currently using Leadbolt and missed the announcement you might be in a bit of shock. They have just completely revamped their dashboard for developers from the ground ground up! The Next-gen platform streamlines the enhanced tools and features offered within the Leadbolt product set. By leveraging an extensive revamp of the developer-focused app monetiz...
Five Solutions for Common App Development Challenges
Friday, June 6, 2014 by Stefano Sassu
Mobile use among consumers is growing exponentially. Hardware and operating systems aside, new applications are hitting the market every day for everything from commerce and gaming, to utilities and health and fitness. The playing field is wide open for developers of all shapes and sizes, but with it, comes steep competition and common pitfalls that can mean the di...
Facebook and WhatsApp: Its All About Going Mobile
Tuesday, April 29, 2014 by Elad Natanson
Facebook’s $19 billion acquisition of WhatsApp means a lot of things to a lot of people, but to me personally, it showed the importance of going mobile.Though people have been calling every year ‘the year of mobile’ since WAP in the late 1990s, that this largest ever Internet acquisition happened to a mobile app speaks volumes of the state of mobile today.Highlighted by...
Promote Your App for Free With Tappx Cross Promotion
Monday, April 21, 2014 by Richard Harris
Tappx is a Cross-Promotion Platform, 100% transparent and it is made for developersTappx, the international exchange community to promote the apps for free is now available to apps in English. Tappx offers a fair exchange because every impression has an egalitarian value and gives the developers a chance to take control of their own cross-promotion campaigns. Tappx is a...
Interview: Jack van der Post of iD Gamedesign
Monday, January 13, 2014 by Richard Harris
We recently sat down with Jack van der Post of iD Gamedesign
to talk about his app company and latest app “WordnRoll”
ADM: How long have you been developing apps?
Jack: I started early 2012.
ADM: Do you program the apps or do you hire development
Jack: I do code and design pretty much everything myself...
App Developer Magazine Developer Spotlight Wasabi Productions
Sunday, November 3, 2013 by Stuart Parkerson
As part of our series of in-depth interviews with app developers, we recently sat down with Wasabi Productions, a children’s digital publisher.
ADM - Who are your key members?Wasabi - Graham Nunn, Creative Director and Co-Founder; Amy Friedlander , VP Marketing & Strategy, Co-Founder; and Chaz Heitner, Financial Director, Co Founder.
ADM - How lo...
Do Android, iOS and Other Mobile Operating Systems No Longer Matter in Mobile
Tuesday, October 15, 2013 by Stuart Parkerson
VisionMobile’s Senior Business Analyst Stijn Schuermans and Strategy Director Michael Vakulenko are proposing just that possibility in an interesting blog post on the company’s website.
They will examine this and other changing mobile industry dynamics in their upcoming Mobile Innovation Economics workshop, which will take place in London on November 14 and 15.
ironSource Launches mobileCore Cross Promotion Tool for App Developers
Tuesday, October 15, 2013 by Stuart Parkerson
ironSource has announced its mobileCore cross-promotion tools for app developers is now available. The centerpiece of the mobileCore platform is its Offer Wall, which provides non intrusive in-app promotional opportunities. The Offer Wall is one of several ad formats that mobileCore offers for monetization opportunities including interstitial ads and slider ads.
Old School Vs New School App Monetization
Wednesday, September 25, 2013 by Richard Harris
A chat with Scott Weller, CTO of SessionM about how monetizing mobile apps has changed.
ADM: Last time we
spoke you mentioned there’s a difference between the “old school” and “new
school” approach to monetizing with mobile ads.What did you mean by this?
WELLER: There’s a big
difference between the “old school” strategy used by app developers to monetize
Android Kit Kat Promotion, Break Me Off A Piece of That Cross Promotion
Saturday, September 7, 2013 by Richard Harris
Let’s face it, when Google seeks an outside tie-in for its new Android OS, as an app developer you better pay attention. They don’t do anything for grins and giggles and even as cool as it would be to get a chocolate Android instead of an Easter Bunny, this was more than a move to get the iconic Android robot on 50 million candy bar wrappers.
Believe me, there was an a...
Nokia Dominates 86 percent of Windows 8 Phone Market According to AdDuplex
Tuesday, September 3, 2013 by Richard Harris
AdDuplex, a cross-promotion network for Windows Phone and Windows 8 apps, has released its August installment of its Windows Phone statistics report which shows that Nokia is the undisputed king of Windows 8 Phones with an 86% market share.
The report is based on data collected from 1,009 Windows Phone apps running AdDuplex SDK v.2. In the report the Nokia Lumia 520 i...
Grow Mobile, a New Marketplace To Get Users
Tuesday, June 25, 2013 by Richard Harris
Zynga's former head of mobile marketing A.J. Yeakel, Storm8's former head of business development Brendan Lyall and Ming-Lei Xu, who sold Wild Needle to Zynga, have just launched a new tool to let developers market their apps by engaguging in ad exchanges, buying ad space, and more. It's called Grow Mobile, and it is a dashboard that incorporates about 75 diff...
Day two at AppsWorld North America 2013
Friday, February 8, 2013 by Richard Harris
Phew, day two is over, AppsWorld has come to a close and we are still excited about all we saw! It was truly our pleasure to meet everyone in person, talk with you about your services to developers, and attend break-outs to get some great developer related content. Here are the day two highlights:
Intersog was at AppsWorld as a silver sponsor this year, and spoke wit...
Day one at AppsWorld North America 2013
Thursday, February 7, 2013 by Richard Harris
A HUGE thank you to Kate Williams of AppsWorld for the invitation to cover the event. It has been nothing short of amazing, and has been great to meet everyone in person, and tell them all about our new magazine. Here is a condensed rundown of our day:SendDroid talked to us about their app monetization network offered to Android developers that is offering high CPMs and...
$4000 a day app revenue for independent developer
Saturday, January 19, 2013 by Richard Harris
David Frampton (Majic Jungle Software) is an independent app developer who has made a big splash with a new game. His latest iPhone app The Blockheads has been downloaded almost two million times in five days, since it's release this past Thursday. His first app was called Chopper and reportedly earned him over...
Monetize your apps with affiliate offers
Monday, December 10, 2012 by Richard Harris
LunarAds announced today the ability for developers to use affiliate offers from inside any app using their SDK. They also offer a list of 12 well known mobile affiliates to get you started.So why use affiliate offers in your apps? Simple, because they can pay you ALOT more than using regular ad networks due to the fact you don't have to share the revenue with anyo...
Hot tips from a big app developer
Tuesday, December 4, 2012 by Richard Harris
What would you call a successful app? Would 20 million downloads worldwide do it, we thought so too! A recent New York Times article said that very few app developers (only 4%) make over a million dollars, the rest of them are all clawing for an audience and making somewhere between $200 and $30,000. The curious thing here is that even with statistics like thi...
What is lifetime value for an app
Wednesday, November 28, 2012 by Richard Harris
It’s not surprising that the traditional marketer‘s favourite tool has eventually found its way into an app developer’s life – sooner than expected and with good reason. Let’s face it – your app is your business and you want to measure, monitor and control the value your users bring to your business. Customer Lifetime value -CLV or LTV, as different people choose to cal...
Ad networks want mobile game developers traffic
Tuesday, November 27, 2012 by Richard Harris
Executives from Tapjoy, ChartBoost and others discuss their different and sometimes controversial approaches to app monetizationIf this hasn't happened to you yet, it will soon: you're playing a mobile game and you see an in-app ad for another game inside it. Normally you might ignore such things, but this one is offering a reward--free virtual currency, perhaps--for th...