mobile engagement

mobile engagement news search results

Developer news items we found relating to mobile engagement

34 results
Mobile-game-spending-is-dominated-by-women-says-Liftoff

Mobile game spending is dominated by women says Liftoff


Wednesday, August 22, 2018 by

Liftoff released a data report exploring the booming world of mobile gaming. Since last year, Liftoff has detected a golden age of mobile game marketing with acquisition costs at all stages of the funnel decreasing and post-install conversion rates increasing. And as multi-platform gaming sensations like Fortnite bring high-quality play experiences to smartphones, more ...


Swace-wants-to-save-social-media-engagement-

Swace wants to save social media engagement


Tuesday, August 7, 2018 by

Social media services platforms are seeing a massive boom in audience growth, but users still don’t like how these platforms use their data to make money. Brand engagement on social networks has steadily decreased, despite greater investments to gain user attention. A new solution is here to disrupt the status quo of social media brand engagement in a completely n...


Emojis-inside-app-push-alerts-significantly-influence-engagement-says-Leanplum

Emojis inside app push alerts significantly influence engagement says Leanplum


Tuesday, July 17, 2018 by

Leanplum has announced a new Mobile Marketing Trends report, Unlocking Engagement & Growth With Emojis, that confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention.“We used Leanplum to test the effectiveness of emojis in push notification...


More-rewarded-mobile-ads-=-higher-user-engagement

More rewarded mobile ads = higher user engagement


Thursday, April 19, 2018 by

Tapjoy published a new study showing that the more rewarded advertisements a mobile app user completes, the higher their engagement, retention and in-app spend metrics climb. While previous Tapjoy studies have focused on the relationship between rewarded ads and specific metrics such as spend or retention, this report is the first the company has done to analyze the imp...


Business-messaging-engagement-platform-released-by-3Cinteractive

Business messaging engagement platform released by 3Cinteractive


Monday, February 12, 2018 by

3Cinteractive (3C) has announced their A2P Rich Communication Services (RCS) messaging engagement platform. This platform is an extension of 3C’s existing mobile engagement platform, enabling brands to orchestrate and deliver A2P messaging created by RCS capabilities.3C’s platform enables users to build comprehensive RCS workflows that leverage new feature-rich function...


The-report-from-50-billion-mobile-and-web-events-is-here

The report from 50 billion mobile and web events is here


Wednesday, October 25, 2017 by

Mixpanel, Inc. released its first Product Benchmarking Report to determine quantitative benchmark metrics for key moments in the user’s web and mobile journey while seeking to answer the question often asked by marketers and developers, “what’s the best performance standard for our industry?” The findings challenge many commonly held product performance benchmarks while...


App-developers-find-Holiday-campaigns-challenging

App developers find Holiday campaigns challenging


Thursday, October 19, 2017 by

YouAppi has announced the results of a comprehensive survey that evaluated U.S. consumers on their personal holiday shopping habits and preferred mobile holiday experience. The survey also questioned global digital marketers, advertisers and app developers on their 2017 mobile holiday preparation and campaign plans. While 95 percent of businesses see the holiday season ...


The-best-words-to-use-in-push-alerts-that-boost-engagement

The best words to use in push alerts that boost engagement


Thursday, May 4, 2017 by

With the space constraints and urgency required in a mobile push notification, every word counts. Leanplum has released a new report, "Push Notification Power Words". Based on a text analysis of more than 2.6 billion push notifications, the report identifies highly effective “power words” to help mobile marketers break through the noise and drive better app engagement.I...


Strategies-for-mobile-app-re-engagement

Strategies for mobile app re-engagement


Wednesday, February 22, 2017 by

AppLift has released an all new infographic to help app developers understand how they can jump on the second wind of re-engagement of their former users. It also goes on to give information on techniques as to rope people back in and insights into keeping current customers in your app. Installs neither necessarily reflect the success of an app, nor do they guide user e...


OneRun-platform-now-includes-app-re-engagement

OneRun platform now includes app re-engagement


Tuesday, February 21, 2017 by

YouAppi has announced it has expanded its OneRun Platform to now include Re-engagement. According to data from YouAppi's initial re-engagement campaigns, between 20-40% of inactive users re-engaged with their apps, which is greater than standard industry re-engagement rates. Most apps lose a majority of their users on the day they are installed. That's why YouAppi'...


F5-Networks-kicks-off-their-new-Global-Campaign

F5 Networks kicks off their new Global Campaign


Saturday, February 18, 2017 by

F5 Networks has launched a global brand campaign across an array of channels. The “We Make Apps Go: Faster. Smarter. Safer.” campaign takes a content-first approach to reach C-level technology decision makers globally. It represents a strategic shift for F5, which historically has marketed to technical audiences and specifically, network architects. The campaign’s conte...


Women-are-the-most-serious-about-mobile-dating-apps

Women are the most serious about mobile dating apps


Wednesday, February 8, 2017 by

Liftoff has released an infographic (below) illuminating trends in mobile dating behavior. The data shows that North Americans are the most “swipe-happy” when it comes to mobile dating apps, with women in general being the most profitable users. The infographic also showcases trends around engagement and examines geographical differences between North America, Euro...


Mobile-marketing-trends-report-from-MobileBridge:-First-edition-

Mobile marketing trends report from MobileBridge: First edition


Wednesday, February 1, 2017 by

Following the biggest year ever for consumer activity via the mobile channel, an underwhelming number of exec level marketers understand the necessity of keeping pace with the rapidly evolving consumer preferences for mobile engagement, according to MobileBridge’s first edition of its Mobile Marketing Trends Report. “The fluidity and omnipresent change in the way c...


SMS-powered-chatbots-and-the-massive-missed-opportunity

SMS-powered chatbots and the massive missed opportunity


Monday, January 30, 2017 by

There’s a lot of buzz around chatbots in the technology industry - what they are, why they’re valuable, how to build a better one, etc. Despite being popular on the tongue however, a new industry survey which polled over 1,500 mobile users in both the US and UK is acting as a wake-up call to enterprises as consumer preferences for new-age mobile communication channels, ...


MobileBridge-and-Zapp-RideShare-team-up-to-change-the-way-people-commute

MobileBridge and Zapp RideShare team up to change the way people commute


Friday, January 20, 2017 by

Innovative electric ride share company climbs aboard leading mobile engagement platform to power advanced customer engagement via mobile channel. Zapp’s company mission is to change the way people commute around cities, college campuses and tourist areas while reducing carbon emissions with economical, low speed, electric rental vehicles. Zapp RideShare currently rents ...


Report-finds-American-gamers-more-likely-to-buy-in-app-purchases-than-anyone

Report finds American gamers more likely to buy in-app purchases than anyone


Thursday, January 12, 2017 by

New Liftoff report says that gamers in America are more likely to make in-app purchases than anywhere else, including EMEA and APAC users.The new report analyzed millions of post-install events within gaming apps to uncover some surprising data around mobile gamer engagement across gender, geography, seasons and sub-category of game.Here's a highlight of some ...


Sky-Sports-partners-with-GameOn-to-bring-chatbots-to-Premier-League

Sky Sports partners with GameOn to bring chatbots to Premier League


Friday, December 16, 2016 by

GameOn, mobile engagement platform for fans, has announced a partnership with Sky Sports to bring a Soccer Saturday Chatbot to its English Premier League coverage. Nicknamed the "Jeff Bot" after Jeff Stelling, the enigmatic host of the famed Gillette Soccer Saturday show, it will feature his real-time game commentary and respond to natural language requests from fa...


7-Facts-About-Push-Alerts-That-Will-Help-You-Not-Be-Annoying

7 Facts About Push Alerts That Will Help You Not Be Annoying


Thursday, September 29, 2016 by

Push notifications are like stepping into the same space as your user, wherever they may be: at any moment you can reach out and tap them on the shoulder. But just as in real life, a notification risks interrupting or annoying users if not done right. Every misstep reduces open rates, and in turn, retention and engagement. Notifications, in short, are both a powerf...


How-Will-Pokemon-Go-Change-the-Way-Developers-Build-Apps

How Will Pokemon Go Change the Way Developers Build Apps


Tuesday, August 23, 2016 by

Guest Submission by TJ VanToll, developer advocate for Progress It seems like everyone is playing Pokémon Go, the Pokémon collecting application that took the world’s mobile devices by storm. While the gaming phenomenon is all the rage among individual users who have got to catch ‘em all, the app’s innovative combo of GPS and augmented reality (AR) technologie...


Digimarc-Explains-How-Companies-Are-Moving-Beyond-QR-Codes-For-Mobile-Engagement

Digimarc Explains How Companies Are Moving Beyond QR Codes For Mobile Engagement


Saturday, July 2, 2016 by

We recently visited with Ash Fortune, Digimarc’s Product Manager Mobile Products, to discuss how Digimarc is transforming the way brands connect with consumers. There is a revolution going on in the palms of our hands, with mobile devices quickly becoming the “remote controls of our lives.” Mobile technology enables consumers to access information they...


Reducing-the-Creative-Lag-Bottleneck-Problem-for-App-Updates

Reducing the Creative Lag Bottleneck Problem for App Updates


Thursday, March 10, 2016 by

We visited with Shahar Kaminitz, CEO and founder of Insert, to discuss the problem of “creative lag” – the time it takes app developers to get an idea to get from whiteboard to a consumer’s device and the subsequent delays associated with development, test cycles and app store approval processes. Kaminitz has recently brought out of stealth mode the Insert mobile engage...


20-Hot-Takes-on-Mobile-Engagement-From-2015

20 Hot Takes on Mobile Engagement From 2015


Thursday, January 14, 2016 by

If you want to know the top 20 data points from 2015 impacting mobile usage, retention and marketing you’re in luck.Hot off the press is Localytics 2016 App Marketing Guide which provides a comprehensive overview of the mobile trends & takeaways you need to know to help you plan out your 2016 mobile user engagement strategy. The data in the report provides insi...


Microsoft

Microsoft's Azure Mobile Engagement SaaS Platform Receives New Functionality


Wednesday, December 30, 2015 by

Microsoft has released the latest version of its Azure Mobile Engagement service which offers a SaaS-delivered, data-driven user engagement platform that enables real-time fine-grain user segmentation, app user analytics, and contextually-aware smart push notifications and in-app messaging across connected devices. Azure Mobile Engagement has SDKs available for Apple iO...


How-to-Use-Statistics-on-Mobile-User-Behavior-to-Develop-a-Better-Marketing-Strategy

How to Use Statistics on Mobile User Behavior to Develop a Better Marketing Strategy


Friday, March 20, 2015 by

Danyl Bosomworth is part of the team at Smart Insights, which helps businesses get more out of their marketing efforts through the use of integrated digital marketing. He is co-hosting, with Smart Insights Dr Dave Chaffey, an ongoing article series that strives to define mobile marketing strategies by examining statistics pointing to how consumers behave when using diff...


Release-of-forge-SDK-Lets-You-Incorporate-Group-Messaging-in-Apps

Release of forge SDK Lets You Incorporate Group Messaging in Apps


Wednesday, March 18, 2015 by

Acision, which provides mobile engagement services and WebRTC technology, has released the latest version of its forge SDK which now enables developers to incorporate group messaging into their mobile and web apps, as well as record and store messages, voice, video sessions and presence updates. Using the platform, developers can enhance the experience of their app...


Applause-Unveils-Mobile-Beta-Management-with-Holistic-Views

Applause Unveils Mobile Beta Management with Holistic Views


Friday, December 12, 2014 by

Applause recently unveiled its new Mobile Beta Management offering a holistic view of application quality for the user. Applause is an application quality management company. For developers, mobile beta tools such as Mobile Beta Management can ease limitations on beta user engagement. Mobile app engagement rates are rising as more businesses are participating ...


Playrific-Introduces-Playrific-2.0-B2B-Mobile-Publishing,-Data-and-App-Creation-Platform-

Playrific Introduces Playrific 2.0 B2B Mobile Publishing, Data and App Creation Platform


Monday, December 1, 2014 by

Playrific, publishers of popular kids' apps introduces Playrific 2.0, a new B2B mobile publishing, data and app creation platform today. The launch involves its patent-pending platform offering in which partner brands can access real-time COPPA-compliant intelligence to involve faster, fully targeted consumer communities. Playrific currently has been funded with $4...


NinthDecimal-Report-Says-Developers-Should-Make-Their-Apps-Retail-Ad-Friendly-to-Maximize-Revenue

NinthDecimal Report Says Developers Should Make Their Apps Retail Ad Friendly to Maximize Revenue


Friday, October 17, 2014 by

The good news keeps coming for developers who have in-app advertising in their apps. NinthDecimal (formerly JiWire), a mobile audience intelligence company, has reported that mobile advertising drove 51 percent more store traffic for retailers than non-retail mobile campaigns in 2014.The information was gleaned from NinthDecimal’s quarterly “Mobile Audience Insights Rep...


Mobile-Engagement-Metrics:-Sure-You-Have-App-Analytics,-But-Do-You-Know-How-to-Use-Them

Mobile Engagement Metrics: Sure You Have App Analytics, But Do You Know How to Use Them


Tuesday, September 2, 2014 by

Whether your business is driven by in-app advertising, purchases, paid subscriptions or some other model, driving your revenue is fundamentally dependent on analytics and metrics. And its not good enough just having metrics available, but identifying which are the most important to your specific situation. Analytics are great, but “analytics” is a misleading term. ...


The-Ultimate-Guide-to-App-User-Engagement

The Ultimate Guide to App User Engagement


Monday, June 16, 2014 by

The Facts: More than 50 percent of Americans own a smartphone; 800 apps are downloaded every second from the Apple App Store; US smartphones have an average of 41 apps installed - a 32% jump from last year. And nearly 22 percent are never used more than once.Sure, you need a great app with compelling, useful, entertaining & informative features & content. B...


Parallel-6-Integrates-beacons-Into-It

Parallel 6 Integrates beacons Into It's Captive Reach Platform


Wednesday, April 9, 2014 by

Parallel 6 has integrated beacon technology into its Captive Reach platform providing consumer insights and analytics, while allowing marketers to utilize the back end administrative technology.The addition of beacon technology will serves as an extension to Captive Reach’s current module, geolocation. While geolocation has the capabilities to track users when they...


Facebook-Flexes-Muscles-at-GDC:-Announces-Game-Developers-Reach-375-Million-Users-Monthly-on-Its-Platform

Facebook Flexes Muscles at GDC: Announces Game Developers Reach 375 Million Users Monthly on Its Platform


Thursday, March 20, 2014 by

Facebook is making sure its presence is known at the Game Developers Conference (GDC) announcing that across mobile and web, an average of 375 million people play Facebook-connected games each month and that Facebook’s website and mobile apps send an average of 735 million referrals to games every day.If there was any question that game developers and publishers can uti...


What-Mobile-Experience-Management-Means-for-App-User-Engagement

What Mobile Experience Management Means for App User Engagement


Tuesday, March 4, 2014 by

As markets grow and mature, trends emerge and these trends receive names to describe that trend. Connecting a bunch of stuff to the Internet, you get the Internet of Things (first used by Kevin Ashton executive director of the Auto-ID Center).Artisan Mobile has developed the term “Mobile Experience Management” to describe its integrated suite of tools and...


Adobe-Announces-New-SDK-for-Mobile-Analytics-and-Updated-In-app-Conversion-Analysis

Adobe Announces New SDK for Mobile Analytics and Updated In app Conversion Analysis


Saturday, October 19, 2013 by

Adobe is diving deeper into mobile analysis with updates to its Adobe Analytics program which is offered through the Adobe Marketing Cloud. With its mobile analytics services, Adobe measures more than 400 billion transactions per quarter via mobile web and app experiences. The new mobile app software developer kit (SDK) enables full access to analyze data collected fro...


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