How to Use Statistics on Mobile User Behavior to Develop a Better Marketing Strategy

Danyl Bosomworth is part of the team at Smart Insights, which helps businesses get more out of their marketing efforts through the use of integrated digital marketing. He is co-hosting, with Smart Insights Dr Dave Chaffey, an ongoing article series that strives to define mobile marketing strategies by examining statistics pointing to how consumers behave when using different types of mobile devices and what their preferences are in relation their mobile engagement.

In the first article they have compiled and grouped a number of available mobile stats from different sources to form the following questions companies need to answer about mobile to help them compete:

- Q1. Percentage of consumers using mobile devices

- Q2. How do consumers research products using mobile search and review sites?

- Q3. Mobile media time - app vs mobile site usage?

- Q4. Mobile device conversion rates and visit share for Ecommerce sites?

The article provides a number of infographics, statistics and resources to help answer each of these questions in relation to their impact on defining a marketing strategy. The full report is available on the Smart Insights blog.