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Developer news items we found relating to marketing strategy

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Game-developer-tips-and-insight-for-2019

Game developer tips and insight for 2019


Thursday, January 24, 2019 by

2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...


The-App-Lifecycle:-Tips-for-engaging-and-retaining-users

The App Lifecycle: Tips for engaging and retaining users


Monday, July 30, 2018 by

Today, there are over 6 billion apps across the app stores, with more and more popping up every day. Developers are constantly working to fight through the clutter to acquire new users via paid and organic channels. And in a world of ever-changing user attention, the challenge for developers once they do acquire a new user is figuring out how to keep the user engaged an...


Vita-finalizes-secure-NDA-for-public-beta-testers

Vita finalizes secure NDA for public beta testers


Tuesday, April 3, 2018 by

Vita Mobile Systems, Inc. has announced the Company is finalizing its plans to begin public beta testing across the US. The Company has worked with its legal team to finalize a secure non-disclosure agreement (NDA) to be used with the select public beta testers. The VITA app has already been undergoing internal beta testing and utilizing large social media influencers a...


Hard-truths-about-wireless-carriers-from-J.D.-Power

Hard truths about wireless carriers from J.D. Power


Wednesday, March 14, 2018 by

Wireless devices have become like an appendage for most people. Getting the right service plan at a good price with the right device is essential. Wireless carriers are engaged in a fierce battle for the money and loyalty of consumers. Network quality is most important, but it’s not the only part of the equation that matters. Carriers that get all stages of the process ...


People-based-identity-management-gets-more-accessible-for-brands

People based identity management gets more accessible for brands


Thursday, February 15, 2018 by

Drawbridge and mParticle has announced a partnership that gives brands, developers, and publishers a simplified workflow to enhance their customer data by leveraging the Drawbridge Connected Consumer Graph.This integration simplifies the way brands can share and interact with their data for the purpose of creating custom people-based identity graphs that can be used for...


The-new-location-based-marketing-strategy

The new location based marketing strategy


Saturday, December 30, 2017 by

Location is everything. The growing hype around location-based marketing has marketers leveraging real-time data to target consumers on-the-go. The location intelligence we have on people drives a large amount of consumer insight that can be used to affect decision-making processes. It is used to target the mobile customer, particularly if you know they are near a brick...


Low-code-and-no-code-app-development-benefits

Low code and no code app development benefits


Wednesday, October 25, 2017 by

No-code and low-code platforms serve development projects in a myriad of different ways. It’s all about assessing a business user's ability and the problem at hand to determine the best approach for the job.That's why we had a chat with John Carione, Product Marketing strategy at Quick Base to learn more about No-code and Low-Code application development.ADM: We've hear...


Freemium-app-model-remains-best-option-for-developers

Freemium app model remains best option for developers


Thursday, October 19, 2017 by

More than 60% of app developers recommend a “freemium” model for monetizing a mobile app, according to a new survey. With the “freemium” model, an app is downloaded for free with the option of in-app purchases and upgrades, appealing to users’ desire to test an app before buying it. The new survey findings come from Clutch, a research and reviews platform for business s...


Progress-talks-Kendo-UI-Builder-v2

Progress talks Kendo UI Builder v2


Wednesday, October 11, 2017 by

Not all companies are building applications from scratch today, so businesses must take into consideration the investments made in web applications in the past and leverage it as cost-effectively and efficiently as possible.We talked with Tanya O’Connor, Senior Product Marketing Manager, Progress OpenEdge, to learn more about how their new Kendo UI Builder 2.0 wants to ...


The-impact-of-fast-data-on-the-modern-application-stack

The impact of fast data on the modern application stack


Monday, October 9, 2017 by

Lightbend has announced its Fast Data Platform to help operationalize applications built for streaming data use cases. The new distribution aims to support how organizations design, build and run fast data applications, as new use cases like Real-Time Decisioning, Real-Time Personalization, IoT and others evolve the big data requirements from its legacy batch/Hadoop roo...


When-Taylor-Swift-crashes-servers

When Taylor Swift crashes servers


Wednesday, August 30, 2017 by

Whether it be a new pop star album, release of a new season of a TV show, or a "fight of the century" style hyped up fight, we never quite think about what it takes in technological infrastructure to make all of the magic happen. In particular, with the release of Taylor Swift's latest song, "Look what you made me do," a similar situation arose which had many scrambling...


The-Future-of-AR-in-mobile-apps

The Future of AR in mobile apps


Tuesday, May 30, 2017 by

Augmented reality: the shiny new toy that every company wants to get their hands on and be a part of. Since Facebook launched its AR platform a few weeks ago at F8, augmented reality has now become the standard in which companies must reach to achieve complete consumer interaction.While there is still a lot to discover and unleash when it comes to the capabilities of AR...


mTraction-TVSync-looks-to-expand-into-TV-marketing

mTraction TVSync looks to expand into TV marketing


Thursday, May 4, 2017 by

mTraction TVSync was launched by Affle in partnership with the newly launched full-service mobile marketing and technology agency IPG Mediabrands Ansible in Indonesia. In the next phase of expansion, IPG Mediabrands & Affle would be taking this proposition and partnership across the APAC region. mTraction is used to track real-time TV commercials and sync digital ad...


Taking-your-mobile-website-SEO-to-the-next-level

Taking your mobile website SEO to the next level


Wednesday, April 12, 2017 by

Editors note: Guest submission by Tom HardyWhy does SEO have to be such a moving target? As frustrating as it is, the changing landscape of telling web crawlers all about your website for discovery is always changing. From 2015 until now, there have been well over 50 unofficial changes to the "rules" that search engines look for on your website.A good mobile friend...


The-marketing-secrets-of-the-most-popular-apps

The marketing secrets of the most popular apps


Tuesday, April 11, 2017 by

Editors note: Guest submission by Stefan Benndorf, Managing Director & COO, AppLiftThe most successful apps are engaging and well-designed, but that is not the only reason why they’re popular. The Angry Birds and Pokémon GO's of the world owe much of their success to masterful marketing. Americans spend nearly 80 percent of their time on mobile phones in their three...


Tips-for-success-in-today

Tips for success in today's app market: A chat with Sean Galligan of Yahoo


Wednesday, March 1, 2017 by

As consumers continue to spend more time using mobile apps, app developers and marketers want to better understand this behavior and how to stand out in the crowd. That's why we had a chat with Sean Galligan, Vice President and Industry Lead for the technology, media and telecom categories at Yahoo to share his insights on how marketers can drive adoption of their ...


Mobile-marketing-tools-and-tips-for-2017

Mobile marketing tools and tips for 2017


Sunday, December 11, 2016 by

As the New Year approaches, marketers are carefully planning their strategies for their campaigns in 2017. Sure there are plenty of tools, tips, and tricks to choose from, but selecting the right ones for your brand’s objectives is crucial. Here’s a crash course in mobile marketing tools brands should be using in 2017.Location-Based Marketing As futuristic as it so...


Companies-Are-Falling-Short-in-Meeting-Consumer-Mobile-Expectations

Companies Are Falling Short in Meeting Consumer Mobile Expectations


Thursday, March 31, 2016 by

According to a recent research study, companies are still finding it difficult to create mobile experiences that meet consumer expectations. The study was conducted by Sitecore which polled 4,500 consumers in 11 countries about their attitudes toward mobile interactions, expectations, and experiences. We recently visited with Scott Anderson, CMO of Sitecore, to dis...


Here

Here's How to Maximize Your App's Potential Using Data


Monday, March 28, 2016 by

Congratulations! Development and testing are done, and your app is ready to release. Before you enter the highly competitive mobile market, you need to realize that over 2,500 apps are submitted to the 3 biggest stores daily, and 70% of apps generate less than 5,000 downloads each. In the PC era, we couldn’t update a game or any other product after its release, nor...


Digital-Performance-Winners-and-Losers-from-the-Super-Bowl

Digital Performance Winners and Losers from the Super Bowl


Wednesday, February 10, 2016 by

Prior to the big game we published the article Online Performance Is as Important as In-Game Performance for the Super Bowl providing a deep dive into how digital performance management is particularly important during “spikey” events such as the Super Bowl, where digital performance can make or break a brand.    Now we are starting to ...


5-Steps-for-Mastering-App-Data-Collection-for-User-Acquisition-and-Reengagement-

5 Steps for Mastering App Data Collection for User Acquisition and Reengagement


Thursday, January 7, 2016 by

User acquisition and re-engagement are essential to the success of any app marketing strategy. Whether the goal is bringing back dormant users, acquiring quality users who complete in-app events (like bookings or purchases), or even showing custom ads to a segment of users who have achieved an in-app activity threshold, collecting the right app data plays a major role i...


A-Guide-to-Become-a-Successful-Appreneur

A Guide to Become a Successful Appreneur


Tuesday, October 6, 2015 by

Mobile app development is a lucrative field. The tremendous success of numerous apps on the market adds to its appeal and this has led to a situation, where app entrepreneurs or appreneurs earn truckloads of money from creating and marketing their apps. This write-up traces the steps of successful appreneurs, which will help you follow suit. Know Your Target Audien...


Understanding-the-Purpose-and-Mobile-Marketing-Capabilities-of-GPS,-Wi-Fi-and-Beacons

Understanding the Purpose and Mobile Marketing Capabilities of GPS, Wi Fi and Beacons


Thursday, April 9, 2015 by

Today’s Smartphone-enabled location data combined with location-based marketing initiatives offer a way of reaching and interacting with consumers unlike any time in history. Location based marketing opportunities and challenges are forcing companies to rethink how they communicate with customers (and how these customers communicate with them). For example, I was r...


How-to-Use-Statistics-on-Mobile-User-Behavior-to-Develop-a-Better-Marketing-Strategy

How to Use Statistics on Mobile User Behavior to Develop a Better Marketing Strategy


Friday, March 20, 2015 by

Danyl Bosomworth is part of the team at Smart Insights, which helps businesses get more out of their marketing efforts through the use of integrated digital marketing. He is co-hosting, with Smart Insights Dr Dave Chaffey, an ongoing article series that strives to define mobile marketing strategies by examining statistics pointing to how consumers behave when using diff...


Appboy-Launches-Conversion-Tracking-to-Measure-and-Improve-App-Marketing

Appboy Launches Conversion Tracking to Measure and Improve App Marketing


Friday, January 23, 2015 by

Appboy, which offers a marketing automation platform for app publishers, has recently launched conversion tracking, providing the opportunity to access a more comprehensive view of campaign effectiveness. Conversion tracking provides the ability to set custom campaign goals and monitor the actions users take after receiving a message. The AppBoy platform provide to...


Video-ads-and-your-mobile-app-marketing-strategy

Video ads and your mobile app marketing strategy


Thursday, January 15, 2015 by

Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a...


What-Does-2015-Have-in-Store-for-App-Marketing-and-Promotion

What Does 2015 Have in Store for App Marketing and Promotion


Monday, January 12, 2015 by

There is an old saying that states, “You can only know where you're going if you know where you've been.” I bring this up because if you’re planning out your mobile marketing strategy for 2015, you better understand what happened in 2014. For example, did you know that phones with at least a 5-inch screen saw increases in the time that users spent in app as high as 142%...


The-Secrets-of-Developers-Using-Messaging-to-Market-Their-App

The Secrets of Developers Using Messaging to Market Their App


Monday, November 10, 2014 by

Why are some app publishers more successful than others? We all have access to the same tools, we contend with the same competition – we all exist in the same ecosystem. For that matter, why is any business more successful than others in its industry? True, some businesses are better funded than others and that can definitely provide an advantage. But what sets mos...


App-Marketing-Using-Niche-Advertising-Methods

App Marketing Using Niche Advertising Methods


Monday, October 6, 2014 by

A common skill required by today’s marketing managers is the ability to understand how to advertise across large online advertising platforms. Top advertising networks from major companies such as Microsoft, Google, and Facebook all boast massive reach, but is bigger always better? There are hundreds of mobile ad networks to choose from and each specific network has bot...


Educational-content-apps-for-children

Educational content apps for children


Wednesday, October 1, 2014 by

Remember when apps were just a grown-up thing? Well, those days are long gone and kids are now using mobile apps. At first, it was just for gaming, now many companies are introducing educational apps for children. Apple has taken notice of this trend and back in iOS 7, Apple introduced the ‘Kids’ category in their app store. Before this category was i...


The-Ultimate-App-Marketing-Strategy:-The-Right-Message-to-the-Right-Person-at-the-Right-Time-and-Place

The Ultimate App Marketing Strategy: The Right Message to the Right Person at the Right Time and Place


Wednesday, September 24, 2014 by

Advertisers are closer than ever to the Holy Grail of consumer app marketing: Reaching a customer who is on the verge of making a purchasing decision and sending them a personalized appeal to sway the purchase behavior in the advertiser’s favor. And this is not future sci-fi, it is happening today. And if you aren’t leveraging this type of mobile marketing, your co...


Freemium-versus-paid-app-models

Freemium versus paid app models


Tuesday, September 23, 2014 by

The freemium model was adopted by app developers due to the high competition in the marketplace. With Freemium, developers and owners can create and launch lots of different apps and inevitably one or two of them will gain traction and bring in a profit. Freemium is a good choice for mass-market apps (like games and music). The paid model works when the a...


How-to-Turn-Your-Mobile-App-into-a-Scalable-Business

How to Turn Your Mobile App into a Scalable Business


Monday, August 25, 2014 by

It might be easier than ever to develop your own app, but turning that app into a viable business is only getting harder.Apple's App Store is adding close to 20,000 new apps every month, and Google Play is matching or even topping those numbers. This makes for a crowded market where app developers are struggling to cut through the noise to have their product discovered ...


ComboApp’s-ComboStore-to-Highlight-Mobile-App-Marketing-Success-Stories

ComboApp’s ComboStore to Highlight Mobile App Marketing Success Stories


Tuesday, July 29, 2014 by

ComboApp has announced the launch of the ComboStore blog, a series of detailed reviews of new and innovative mobile apps. The goal of the blog is to summarize and show off various apps and openly discuss how well they were met by the market, shedding light into the pros and cons of their marketing strategy.The app review blog has been designed to help app owners, p...


Five-Solutions-for-Common-App-Development-Challenges

Five Solutions for Common App Development Challenges


Friday, June 6, 2014 by

Mobile use among consumers is growing exponentially. Hardware and operating systems aside, new applications are hitting the market every day for everything from commerce and gaming, to utilities and health and fitness. The playing field is wide open for developers of all shapes and sizes, but with it, comes steep competition and common pitfalls that can mean the di...