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Playrific Introduces Playrific 2.0 B2B Mobile Publishing, Data and App Creation Platform

Monday, December 1, 2014

Playrific, publishers of popular kids' apps introduces Playrific 2.0, a new B2B mobile publishing, data and app creation platform today. The launch involves its patent-pending platform offering in which partner brands can access real-time COPPA-compliant intelligence to involve faster, fully targeted consumer communities. Playrific currently has been funded with $4.2M invested in the company.

Advanced app creation platforms can assist the business to capture the essence of the moment for brands targeting younger consumers. As brands look to derive further value from existing applications, next generation mobile app and engagement platforms can promote user activity more frequently through app usage and for extended periods of time.

Playrific 2.0 features content updates, faster deployment, a convenient set up process and more. The platform is also patent-pending and has analytics and engagement features for users. Playrific’s 2.0 upgraded app platform also offers in-app purchase with couponing capabilities to enable brands to serve younger consumers.

The company also introduced 23 new customer partners. The partnerships include brands: K’NEX, Discovery’s Animalist “Breaking Trail with Coyote Peterson” and the internationally brands China’s “Ali The Fox” and Pie Grande’s “Condorito” of Chile.

Additional new Playrific brands include: Out of the Box Toys' "Pre-Bot," Outset Media's "Professor Noggin's," HLL Designs' "The Public Zoo" (creators of BobbyJack, with Valero Enterprises), "Lovi & Dovi" from Inoochi and Remarkable Brands, the Global Green Pals, Gamemasters, Clued In Kids, "Madd Capp Games," Pie Grande's "Condorito," "Pink Chillies" and "Dream Big World."

The V.2 platform is ideal for minimizing investments and risks. The mobile engagement platform market is forecasted to reach $405 million in 2014, a 105% increase over 2013. More consumers in the United States are using their smartphones and mobile apps to access data through the internet and adopt similar trends. Mobile publishing, data and app creation platforms can provide optimized support by giving organizations an opportunity to take advantage of its potential.