influencer

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Developer news items we found relating to influencer

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AI-marketing-automation-from-Act-On-Data-Lake

AI marketing automation from Act On Data Lake


Thursday, February 1, 2024 by

Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution. As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...


Cost-per-like-for-paid-posts-is-less-than-expected-says-Thumzup

Cost per like for paid posts is less than expected says Thumzup


Tuesday, October 17, 2023 by

Thumzup Media Corporation ("Thumzup" or the "Company") has announced that the estimated cost per like for paid posts* on its platform in August 2023 is $0.76, less expensive than the publicly-reported average Cost Per Like on major social media advertising platforms. The Thumzup mobile app, which is available for download in the App Store and Goog...


TikTok-sister-app-remains-major-money-spinner-for-ByteDance

TikTok sister app remains major money spinner for ByteDance


Friday, September 29, 2023 by

While TikTok continues dominating the social media space as the fastest-growing app in the market's history, its sister app, Douyin, remains the major money spinner for Chinese tech giant ByteDance. According to data presented by OnlyAccounts.io, as the highest-grossing iPhone app globally, Douyin grossed $372 million in July or nearly 30% more than TikTok. Ti...


Youtube-Shorts-has-grown-33-percent-in-a-year-says-OnlyAccounts

Youtube Shorts has grown 33 percent in a year says OnlyAccounts


Thursday, August 31, 2023 by

Over the past few years, the social media giants have been battling to win the short video war as the global demand for this type of content surged to never-seen highs. Although still far behind Facebook and Instagram, as the top two names in the short video market, YouTube Shorts has also seen impressive user growth. According to data presented by OnlyAccounts.io, Y...


Influencer-platform-Infuse-unlocks-opportunities-for-advertisers

Influencer platform Infuse unlocks opportunities for advertisers


Wednesday, August 30, 2023 by

Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators. Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...


Influencer-marketing-solution-CreatorFuel-lands-from-AdParlor

Influencer marketing solution CreatorFuel lands from AdParlor


Tuesday, August 15, 2023 by

AdParlor recently announced the launch of CreatorFuel, its new fully managed influencer offering. With CreatorFuel, brands can now unlock the full potential of influencer marketing to fuel their growth and connect with their target audience in a more authentic and impactful way. In today's digital landscape, influencer marketing has become an essential strategy f...


Decentralized-wallets-suggested-after-Solana-hack

Decentralized wallets suggested after Solana hack


Wednesday, August 17, 2022 by

The recent hack on the Solana cryptocurrency wallet has led to a drain of millions of dollars, which raised concerns about the security of the crypto ecosystem. Against this backdrop, the volume of discussions around 'Solana' among Twitter influencers surged in the first week of August as most of them commended the use of decentralized or open source w...


Social-intelligence-platform-lands

Social intelligence platform lands


Thursday, February 3, 2022 by

Influencer marketing is no longer optional for brands, with virtually every sector, from finance to healthcare, reaping the benefits of partnering with content creators. Even in a pandemic, the global influencer marketing industry has more than doubled, from $5.6 billion in 2019 to over $13 billion in 2021. Nine out of 10 marketers rely on influencers regularly. ...


App-Tracking-Transparency-causes-a-shift-in-ad-spending

App Tracking Transparency causes a shift in ad spending


Monday, November 8, 2021 by

The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...


New-online-ordering-platform-emerges-from-stealth

New online ordering platform emerges from stealth


Wednesday, May 20, 2020 by

Facebook recently announced “Facebook Shops”. It’s an attempt (again) to do e-commerce for their masses. They’ve been trying since 2012 to pull it off, but now the COVID crisis and the use of 3rd party platforms are making it more of a reality. Oh, Facebook, when are you going to learn to stay in your lane.. Under the hood, Facebook Shops a...


Cross-channel-analytics-and-marketing-automation-solution-get-updated

Cross channel analytics and marketing automation solution get updated


Monday, November 12, 2018 by

Pyze, who says they are now powering over 300,000 mobile / web apps, announced the general availability of its latest growth Intelligence platform release featuring, what they claim, is the most advanced cross channel analytics solution in the industry. The release also features customizable user dashboards, and a new user interface. Driven by customer de...


ICO-investment-guide-to-review-before-you-leap

ICO investment guide to review before you leap


Wednesday, February 21, 2018 by

When reviewing a new cryptocurrency project or vendor, there is a certain amount of due diligence required. The crypto space is notorious for an abundance of charlatans, phishers and scammers which seem to only get more sophisticated and verisimilar by the day. Here is a quick checklist to run through when approaching or being approached by a party or project in crypto....


Bitcoin-job-skills-are-hot-says-latest-report

Bitcoin job skills are hot says latest report


Monday, February 12, 2018 by

Upwork has released its newest quarterly index of the hottest skills in the U.S. freelance job market. The Upwork Skills Index ranks the site’s 20 fastest-growing skills in a quarterly series that sheds light on new and emerging skills as an indication of hot freelance job market trends. According to a recent study, 57.3 million Americans (36 percent of the U.S. workfor...


Millennial-documentary-explores-relationship-with-money

Millennial documentary explores relationship with money


Friday, February 2, 2018 by

In tandem with the announcement of their Series B funding, Varo Money, Inc. has debuted “Money Diaries,” a series of videos that looks at the lives and financial issues of the core demographic - ambitious, professional millennials - that Varo is serving. The series of short, documentary-style videos will explore their passions and how their relationship with money shape...


The-three-keys-to-mobile-advertising-success

The three keys to mobile advertising success


Thursday, October 19, 2017 by

The current popular image surrounding advertising is one perhaps embodied best by the popular television show Mad Men: an industry with a certain romanticism, populated by men dressed in sharply-tailored suits who brood over snifters of amber-colored liquid until, all at once, a eureka moment hits and an advertising campaign is born. Apart from the obvious sexism that t...


Social-media-intelligence-platform-releases-premium-offerings

Social media intelligence platform releases premium offerings


Thursday, May 11, 2017 by

Synthesio, a social media intelligence and social listening tool, has announced Synthesio Plus. This new update, a premium offering, will allow their customers to gain stronger qualitative and quantitative insights out of their social data through utilizing interaction analytics in all aspects of the platform."Everything that we build for our platform is designed to giv...


Demand-for-mobile-print-solutions-are-on-the-rise

Demand for mobile print solutions are on the rise


Thursday, May 11, 2017 by

Understanding the opportunity for mobile printing in the workplace first requires rejecting the notion that the enterprise has abandoned much of its need for printing and paper records. Digital forms and workflows may be reducing the amount of paperwork, yet many organizations still rely on hard-copy contracts, government forms and reports to support business processes ...


Tools-and-tips-for-app-developers-in-the-May-2017-issue

Tools and tips for app developers in the May 2017 issue


Sunday, May 7, 2017 by

Buzz, buzz, buzz - mobile software development marches forward and we've got loads of mobile development tips, advice, and helpful commentary for you in our latest issue. A special thanks goes out to all of the contributing editors, and the leaders who sat with us to give us some great insight on the topics inside.Check out what you’ll find inside the May 2017 issue of ...


Growing-your-business-with-an-app

Growing your business with an app


Tuesday, May 2, 2017 by

There are many different tools available for businesses to use to market and promote their products and services. Social media is one of those major platforms, but the passive nature of these websites and platforms doesn’t always make them the best way to reach customers. Creating a mobile app for your business allows you to directly engage with your consumer base, but ...


Social-media-influencer-marketing-through-the-eyes-of-#HASHOFF

Social media influencer marketing through the eyes of #HASHOFF


Wednesday, April 12, 2017 by

The advertising industry is constantly looking for more innovative methods to challenge the way that traditional advertising is done. As the market becomes more and more saturated, target audiences are becoming turned off to previously effective methods - such as tv commercials, web banners, and interstitial videos. One important avenue of marketing that has evolved fro...


GEENEE-turns-Instagram-into-a-shoppable-marketplace

GEENEE turns Instagram into a shoppable marketplace


Saturday, December 3, 2016 by

GEENEE, the app that uses new and precise image recognition technology to turn Instagram into a shoppable marketplace, is launching out of beta on iOS and Android. Having raised $4.4 million in Series A funding from investors, the app harnesses the convenience of a screenshot in order to empower the user to shop their most coveted looks. Instantly capture the ensembles ...


5-app-monetization-strategies-to-remember-in-2016

5 app monetization strategies to remember in 2016


Monday, October 31, 2016 by

Thanks to advances in artificial intelligence, deep learning and user interfaces, our mobile devices are more accessible and user-friendly than ever before. People are downloading more apps and spending more time in those apps. There are now over four million apps in the Apple and Google app stores – Apple received 75,000-80,000 app submissions per month in last few mon...


The-Intersection-of-Big-Data-Analytics-and-Software-Development:-Why-You-Should-Be-There

The Intersection of Big Data Analytics and Software Development: Why You Should Be There


Tuesday, September 27, 2016 by

Despite the proven value of collecting raw software project data and analyzing it to create actionable, easily digested key performance indicators (KPIs), many firms still struggle to extract, analyze, and organize this data into reports—let alone dashboards or scorecards. If this sounds like your organization, don’t be surprised. In my experience, only a handful of fir...


HYPR-Launches-App-Blaster-Programmatic-App-Marketing-Platform

HYPR Launches App Blaster Programmatic App Marketing Platform


Tuesday, May 17, 2016 by

HYPR has announced the launch of the App Blaster app marketing platform. The new programmatic influencer marketing solution is designed to help push apps up the download charts by engaging multiple social media accounts concurrently, to post recommendations to download the app.App Blaster leverages HYPR’s Influencer Audience Demographic Engine to identify which social m...


Kochava-Adapter-Framework-Offers-Developers-an-Omniview-Glance-at-Marketing

Kochava Adapter Framework Offers Developers an Omniview Glance at Marketing


Thursday, July 16, 2015 by

The Kochava mobile attribution analytics and optimization platform will now offer a new class of integration through the Kochava Adapter Framework, integrating push and in-app messaging insight from Localytics and other providers. Kochava has also introduced a new Audience Attribution service that provides the ability to view and correctly attribute installs to ads serv...


Upsight-Sells-PlayHaven-Mobile-Game-Ad-Network-to-Science,-Inc.

Upsight Sells PlayHaven Mobile Game Ad Network to Science, Inc.


Monday, September 29, 2014 by

Science Inc. has acquired the PlayHaven mobile game ad network from Upsight. The PlayHaven Ad Network services more than 18,000 games, 245 million monthly active users, and 5.7 billion monthly sessions.Science reports that it will immediately merge Chirp Ads, its mobile marketing unit, into PlayHaven. The combined company, which will take the PlayHaven name and will hel...


The-End-of-Incentivized-App-Downloads-Will-Bring-New-Opportunities-to-Indie-App-Developers

The End of Incentivized App Downloads Will Bring New Opportunities to Indie App Developers


Thursday, July 3, 2014 by

Apple is introducing a revamped iOS App Store with iOS 8 and with that, according to some news that has spread across the Internet, the end of incentivized app downloads, incentivized ad watching and social media sharing. In their defense, Apple has said that incentivized app downloads were driving inaccurate rankings in the App Store, because paying consumers to d...