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Developer news items we found relating to app install ad
Facebook starts testing for playable ads
Monday, April 23, 2018 by Christian Hargrave
Facebook has recently announce that they have begun testing playable ads to let users get a better feel for the app they are about to download. Video ads are constantly growing and will continue to grow with 79% of consumers preferring to watch a video to learn about a product than read text on a page. On mobile, the momentum with video is predicted to by some to increa...
Chartboost Creative Studio launches
Friday, February 23, 2018 by Richard Harris
Chartboost announced the official launch of its Creative Studio, a new dedicated in-house creative team. Creative Studio collaborates directly with clients to develop mobile branded video and interactive content, driven by detailed engagement data observed in every iteration. Using unique and specific target audience research and segmentation, the studio builds the righ...
Three Ways Video Ads Can Boost Your App Monetization Strategy
Friday, November 6, 2015 by Yannis Dosios
There’s no doubt that mobile app usage is growing quickly - Flurry from Yahoo recently reported that overall, app usage grew 76 percent in 2014. While this growth has created an incredible opportunity for mobile developers to turn their apps into successful businesses, developers often struggle to find the right balance between monetization and user experience, fearing ...
Facebook Adds Deep Linking for Mobile App Install Advertising
Tuesday, May 26, 2015 by Richard Harris
Facebook has announced that it has extended its deep linking capabilities beyond engagement ads to now include mobile app install ads. This new feature will help developers send people directly to specific information when their app is opened for the first time.When a person taps on a mobile app install ad on Facebook, the developer can choose to send them to a specific...
The Best Platform for Distributing Your Mobile Video Ads Is...
Thursday, January 15, 2015 by Artyom Dogtiev
Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a better ...
Marketing Your Apps To Kids Here's What Parents Think Is Important
Wednesday, October 1, 2014 by Artyom Dogtiev
Remember when apps were just a grown-up thing? Well, those days are long gone and kids are now using mobile apps. At first it was just for gaming, now many companies are introducing educational apps for children. Apple has taken notice of this trend and back in iOS 7 Apple introduced the ‘Kids’ category in their app store. Before this category was introduced, users...
Guide: Using Facebook To Get App Installs
Friday, April 4, 2014 by Artyom Dogtiev
marketing plan is a crucial step in app development. There are several types of
advertising/influence making that go into a good marketing mix - media buying,
a strong press release, traffic generation, media coverage and social media
become the platform that allows a single solution, combining social media
marketing and tr...