Monetize

Growth in Ad Tech Firms As Partnerships Spur With Mobile

Wednesday, December 10, 2014

An increasing number of traditional advertising partners are creeping their way into the mobile ecosystem and this can be very good news for developers.

Google’s AdMob is a leading ad network which delivers ad services for iOS and Android. Google is said to have earned $3 billion in display ad revenue alone in 2013. They are currently working on updating their partnership program for education and work with offerings such as mobile apps, search and Chrome all together.

Apple’s iAd also is scaling mobile ads to users. Its standard format ads which include video and mobile banners are integrated with its App-install ads. Mobile developers can find the new opportunity for the App Store which can ease the competition due to its large number of existing apps.

App Annie recently expanded its mobile app analytics services with its Audience Intelligence product recently launched. The offering allows app developers to use tracking trends services throughout a mobile app market.

Yahoo’s Flurry offers developer partnerships and in-app analytics. Yahoo’s mobile ad exchange in partnership with Flurry’s 600,000+ mobile applications enables both its collaboration and developers to benefit from mobile programmatic brand advertising revenues. Branded apps can offer a way to increase user engagement.

Many app developers are monetizing through in-app purchasing areas such as gaming and social. Revenue opportunities are derived from micropayments such as the in-app payment model.

The mobile app development monetization areas are faced with challenges with its advertising strategies for mobile. As the industry is still emerging, developers still turn to community sources and mobile conferences and developer conferences to see out proper ways to monetize tools and learn of more opportunities.