5/1/2015 4:06:18 PM
Yahoo Reaches Out to Developers to Market Through Gemini Video App Install Ads
App Developer Magazine

Yahoo Reaches Out to Developers to Market Through Gemini Video App Install Ads

Richard Harris Richard Harris in Marketing & Promotion Friday, May 1, 2015

Developers can now access video app install ads on Yahoo apps and across thousands of apps through Yahoo App Marketing. 

Through audience targeting available with Yahoo Gemini video app install ads, including the recent integration of Flurry Personas, developers can reach users most likely to download their app. Developers can create video app install ads by adding them into Yahoo Gemini’s self-serve UI.

Yahoo Gemini is a unified marketplace bringing mobile search and native ads together. Gemini API provides the ability to manage Gemini accounts and campaigns more efficiently. Developers can programmatically manage account campaigns, ads, bids and more. Campaigns can be optimized by targeting based on location, interests, gender, device and language.

To start using video app install ads, go to the Yahoo Gemini portal.

Read more: http://developer.yahoo.com/advertise/

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