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Developer news items we found relating to zynga

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John-Choi-has-joined-as-Vice-President-of-User-Acquisition-(UA)

John Choi has joined as Vice President of User Acquisition (UA)


Friday, January 24, 2020 by

ConsumerAcquisition.com announced that John Choi has joined as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM.  Choi will b...


Nodle-cash-app-now-available-for-android-

Nodle cash app now available for android


Monday, November 11, 2019 by

Nodle.io announced that Nodle Cash app, previously only available pre-installed on the HTC Exodus 1 smartphone is now officially live on the Google Play Store for all Android phones. Nodle’s Network, dubbed The Citizen Network, is a community of smartphones that act as secure nodes — or hotspots — to seamlessly connect and locate physical assets, lo...


Twitter-teams-up-with-MoPub

Twitter teams up with MoPub


Thursday, May 30, 2019 by

Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...


How-to-make-testing-apps-easier-using-HeadSpin

How to make testing apps easier using HeadSpin


Tuesday, January 8, 2019 by

New device launches are exciting for consumers, but a lot happens behind the scenes. New devices mean new device-OS configurations. App developers have to scramble to understand how their apps will perform under new circumstances. This cannot be taken for granted, because a few seconds of additional app load time means millions of lost revenue. New device launches put a...


Unity-releases-gameplay-frequency-report

Unity releases gameplay frequency report


Saturday, January 5, 2019 by

Unity Technologies powers more than 50% of all new mobile games today. They have just released new data revealing how much time was spent playing on mobile devices in the United States in 2018 - and the numbers are a bit shocking. US residents spent 6.926 billion hours playing mobile games in 2018. That’s an average of 21 hours and 6 minutes for every single pe...


STREAM-from-Lucktastic-lets-app-marketers-define-and-target-US-consumers

STREAM from Lucktastic lets app marketers define and target US consumers


Monday, July 24, 2017 by

Lucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.“...


Lucktastic-releases-STREAM-audience-platform

Lucktastic releases STREAM audience platform


Wednesday, July 19, 2017 by

Lucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.“...


Jeremy-Strauser-joins-Lucktastic-as-VP-of-Product

Jeremy Strauser joins Lucktastic as VP of Product


Monday, May 8, 2017 by

Jeremy Strauser has joined Lucktastic, a free app lottery rewards app, as VP of Product. Jeremy brings extensive game and app development experience from leading companies that include Electronic Arts, Zynga, and Topps, where he was responsible for products such as Madden NFL Football, Zynga Poker, Topps Bunt, and Star Wars Card Trader. The announcement was made by Tony...


Meet-the-worlds-first-iMessage-game-development-startup

Meet the worlds first iMessage game development startup


Monday, December 5, 2016 by

At the Slush conference in Helsinki, MojiWorks Limited announced it's formation and seed funding from Sunstone Capital and Lifeline Ventures.MojiWorks has been founded by Matthew Wiggins (CEO) and Alan Harding (CTO), veteran technology leaders & entrepreneurs and previously founders of Wonderland Software which was acquired by Zynga in 2011. MojiWorks will be based ...


5-App-Tech-Lessons-We-Can-Learn-From-Pokemon-Go

5 App Tech Lessons We Can Learn From Pokemon Go


Thursday, August 18, 2016 by

Pokémon Go has taken the country by storm. Players roam the streets like zombies and even crash their car into trees, just… to… catch… that… one… little… Pidgey. While it’s easy to see this craze as just another fad -Macarena or Gangnam Style anyone? -Pokémon Go is yielding important lessons about technology. Here are 5 that I came up with.You can’t plan for viral Since...


VMWare,-Pinterest,-Intel-and-Others-Commit-to-Make-Hiring-Practices-More-Inclusive

VMWare, Pinterest, Intel and Others Commit to Make Hiring Practices More Inclusive


Saturday, June 25, 2016 by

As part of the Silicon Valleys Global Entrepreneurship Summit, 30 companies have committed to including more inclusive technology hiring practices as part of the Tech-Inclusion initiative. The companies are pledging to taking the following actions:- Implement and publish company-specific goals to recruit, retain, and advance diversetechnology ta...


Freemium-versus-paid-app-models

Freemium versus paid app models


Tuesday, September 23, 2014 by

The freemium model was adopted by app developers due to the high competition in the marketplace. With Freemium, developers and owners can create and launch lots of different apps and inevitably one or two of them will gain traction and bring in a profit. Freemium is a good choice for mass-market apps (like games and music). The paid model works when the a...


Perion-To-Purchase-Grow-Mobile-to-Grow-its-Lightspeed-Mobile-Advertising-Platform-

Perion To Purchase Grow Mobile to Grow its Lightspeed Mobile Advertising Platform


Monday, June 30, 2014 by

Perion Network is snapping up Grow Mobile, a provider of mobile advertising that enables developers to buy, track, optimize, and scale user acquisition campaigns from a single dashboard. Grow Mobile will become part of Perion Lightspeed, which was recently created by Perion to address the advertising needs of mobile app developers, and will enable Perion Lightspeed...


Five-Solutions-for-Common-App-Development-Challenges

Five Solutions for Common App Development Challenges


Friday, June 6, 2014 by

Mobile use among consumers is growing exponentially. Hardware and operating systems aside, new applications are hitting the market every day for everything from commerce and gaming, to utilities and health and fitness. The playing field is wide open for developers of all shapes and sizes, but with it, comes steep competition and common pitfalls that can mean the di...


The-Importance-of-IAP-and-How-Minigames-Fit-in-to-Help-Developers-Maximize-App-Monetization

The Importance of IAP and How Minigames Fit in to Help Developers Maximize App Monetization


Friday, February 14, 2014 by

It is an exciting time in the world of mobile with record device sales and high-profile developer successes, including Supercell’s 51% exit and King’s upcoming IPO. But, despite the glitter of the industry’s overall metrics, it is important to be aware of the underlying shifts that are occurring. As a developer, these tectonic changes will impact what you need to do to ...


Top-App-Marketing-Articles-from-2013

Top App Marketing Articles from 2013


Tuesday, January 14, 2014 by

2013 saw no slowdown in the onslaught of apps introduced in the app markets. Which means that finding innovative advice on ways to have your app standout was tougher than ever.   Fortunately, there is plenty of expertise out there to help developer’s apps stand out and we thought we would provide you with our best app marketing articles as featured with us ...


Can-You-Afford-$247-Million-For-User-Mobile-Acquisition

Can You Afford $247 Million For User Mobile Acquisition


Thursday, November 14, 2013 by

If you have the budget like Zynga, who reportedly spent $247 Million on their marketing and user acquisition efforts last year, great, all the power to you. But if you're like the rest of the 99% of developers out there, don't despair, there's more than one way to skin a cat when it comes to getting your app noticed and getting installs. But more on ...


App-Marketing-101-Crush-the-Competition-and-Rule-the-App-Store

App Marketing 101 Crush the Competition and Rule the App Store


Wednesday, October 2, 2013 by

When you’re wrapped up withwriting code or testing your appone last time, thinking about marketingit might be the last thing inyour mind. After all, building anapp is a big accomplishment.But it is just step one on yourpath to achieving your goals.Whether you’re building an appbusiness or just want more peopleto buy your game, there are manypowerful marketing tactics yo...


Grow-Mobile,-a-New-Marketplace-To-Get-Users-

Grow Mobile, a New Marketplace To Get Users


Tuesday, June 25, 2013 by

Zynga's former head of mobile marketing A.J. Yeakel, Storm8's former head of business development Brendan Lyall and Ming-Lei Xu, who sold Wild Needle to Zynga, have just launched a new tool to let developers market their apps by engaguging in ad exchanges, buying ad space, and more. It's called Grow Mobile, and it is a dashboard that incorporates about 75 diff...


Android-app-revenue-gaining-ground

Android app revenue gaining ground


Thursday, November 29, 2012 by

The revenue from apps in the Google play store is growing. As a matter of fact an official android report from App Annie states that it grew by 311% between October 2011 and October 2012.Despite that growth, in October 2012 global revenue from the iOS App Store was four times larger than Google Play’s. App Annie was unable to disclose any actual financial number in the ...


Up-and-coming-starts-in-app-development

Up and coming starts in app development


Tuesday, November 20, 2012 by

We developers are highly competitive, comon admit it - you grovel silently when you hear about a 12 year old developer that just created an app with an million installs! There are so many different platforms, monetization strategies, being visible in the market, and more. There are so many challenges to consider it can drive us crazy!There are also many paths into the b...