Gamesforum North America October 2023
Thursday, October 19, 2023 by Brittany Hainzinger
The highly anticipated Gamesforum North America 2023 is set to take center stage at the Bell Harbour International Conference Center in the vibrant city of Seattle, where industry leaders, and innovators in the realms of UA, Ad Monetisation, ASO, and Product will come together for one of the most important events on the games industry calendar. With a mission to foster ...
Tablet gaming still important in gaming industry
Thursday, August 4, 2022 by Freeman Lightner
The size of the tablet gaming industry is relatively small, but it still forms an integral part of the mobile gaming industry. According to the numbers presented by SafeBettingSites.com, Roblox Corporation was the top-earning iPad gaming publisher in June 2022. The creators of the online game platform and game creation system, Roblox, made $45.99 million through th...
Blockchain enhanced sports games
Friday, June 10, 2022 by Brittany Hainzinger
Independent games studio SuperTeam Games has raised $10 million in its first round of funding to develop cross-platform sports games that utilize blockchain technology.
The financing was led by Griffin Gaming Partners, other investors include Powerhouse Capital, and individual contributors such as former Disney CEO Michael Eisner and MLS franchise owners Steve Kaplan...
N3TWORK Studios Inc lands $46M in funding
Friday, May 20, 2022 by Brittany Hainzinger
N3TWORK Studios has closed $46 million in a Series A financing round led by Griffin Gaming Partners, with participation from Kleiner Perkins, Galaxy Interactive, KIP, Floodgate, LLL Capital, and N3TWORK, Inc. As part of the financing, Griffin Gaming Partners' Peter Levin will join the Board of Directors. The funding will help further the development and launch ...
Mobile market 2021 highlights
Thursday, February 3, 2022 by Freeman Lightner
At the end of the year everyone was talking about the future and making predictions, but what about the highlights of 2021? Last year was rich in sensations, new names appeared on the market, and many industry giants cooperated to enhance their power or work on large-scale joint projects. Apptica compiled a selection of the most significant events, cases, and changes th...
Blockchain game launches in 2022
Monday, December 13, 2021 by Richard Harris
Peter Molyneux, the creator of Populous, Dungeon Keeper, Black & White, and Fable, has announced his latest game, Legacy, that will launch as a blockchain game on the Gala Games platform in 2022. Molyneux revealed the new game to attendees at Gala Games’ Galaverse in Las Vegas this weekend, an immersive event for the gaming community to celebrate the Gala Game...
Growing your gaming app by looking at the data
Tuesday, August 10, 2021 by Andrey Kazakov
The world changed a lot in 2020. And in the mobile app industry, we saw our data reflect shifts in consumer behaviors and accelerated transformations of entire industries. People flocked to their mobile devices to do everything from getting a little Facetime with distant family to buying groceries. In fact, mobile outperformed 2020 expectations, with consumers spending ...
John Choi has joined as Vice President of User Acquisition (UA)
Friday, January 24, 2020 by Brittany Hainzinger
ConsumerAcquisition.com announced that John Choi has joined as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM. Choi will b...
Nodle cash app now available for android
Monday, November 11, 2019 by Christian Hargrave
Nodle.io announced that Nodle Cash app, previously only available pre-installed on the HTC Exodus 1 smartphone is now officially live on the Google Play Store for all Android phones.
Nodle’s Network, dubbed The Citizen Network, is a community of smartphones that act as secure nodes — or hotspots — to seamlessly connect and locate physical assets, lo...
Twitter teams up with MoPub
Thursday, May 30, 2019 by Brittany Hainzinger
Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...
How to make testing apps easier using HeadSpin
Tuesday, January 8, 2019 by Richard Harris
New device launches are exciting for consumers, but a lot happens behind the scenes. New devices mean new device-OS configurations. App developers have to scramble to understand how their apps will perform under new circumstances. This cannot be taken for granted, because a few seconds of additional app load time means millions of lost revenue. New device launches put a...
Unity releases gameplay frequency report
Saturday, January 5, 2019 by Richard Harris
Unity Technologies powers more than 50% of all new mobile games today. They have just released new data revealing how much time was spent playing on mobile devices in the United States in 2018 - and the numbers are a bit shocking.
US residents spent 6.926 billion hours playing mobile games in 2018. That’s an average of 21 hours and 6 minutes for every single pe...
STREAM from Lucktastic lets app marketers define and target US consumers
Monday, July 24, 2017 by Christian Hargrave
Lucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.“...
Lucktastic releases STREAM audience platform
Wednesday, July 19, 2017 by Christian Hargrave
Lucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.“...
Jeremy Strauser joins Lucktastic as VP of Product
Monday, May 8, 2017 by Christian Hargrave
Jeremy Strauser has joined Lucktastic, a free app lottery rewards app, as VP of Product. Jeremy brings extensive game and app development experience from leading companies that include Electronic Arts, Zynga, and Topps, where he was responsible for products such as Madden NFL Football, Zynga Poker, Topps Bunt, and Star Wars Card Trader. The announcement was made by Tony...
Meet the worlds first iMessage game development startup
Monday, December 5, 2016 by Richard Harris
At the Slush conference in Helsinki, MojiWorks Limited announced it's formation and seed funding from Sunstone Capital and Lifeline Ventures.MojiWorks has been founded by Matthew Wiggins (CEO) and Alan Harding (CTO), veteran technology leaders & entrepreneurs and previously founders of Wonderland Software which was acquired by Zynga in 2011. MojiWorks will be based ...
5 App Tech Lessons We Can Learn From Pokemon Go
Thursday, August 18, 2016 by Charles Edge
Pokémon Go has taken the country by storm. Players roam the streets like zombies and even crash their car into trees, just… to… catch… that… one… little… Pidgey. While it’s easy to see this craze as just another fad -Macarena or Gangnam Style anyone? -Pokémon Go is yielding important lessons about technology. Here are 5 that I came up with.You can’t plan for viral Since...
VMWare, Pinterest, Intel and Others Commit to Make Hiring Practices More Inclusive
Saturday, June 25, 2016 by Stuart Parkerson
As part of the Silicon Valleys Global Entrepreneurship Summit, 30 companies have committed to including more inclusive technology hiring practices as part of the Tech-Inclusion initiative. The companies are pledging to taking the following actions:- Implement and publish company-specific goals to recruit, retain, and advance diversetechnology ta...
Freemium versus paid app models
Tuesday, September 23, 2014 by Richard Harris
The freemium model was adopted by app developers due to the high competition in the marketplace. With Freemium, developers and owners can create and launch lots of different apps and inevitably one or two of them will gain traction and bring in a profit. Freemium is a good choice for mass-market apps (like games and music). The paid model works when the a...
Perion To Purchase Grow Mobile to Grow its Lightspeed Mobile Advertising Platform
Monday, June 30, 2014 by Richard Harris
Perion Network is snapping up Grow Mobile, a provider of mobile advertising that enables developers to buy, track, optimize, and scale user acquisition campaigns from a single dashboard. Grow Mobile will become part of Perion Lightspeed, which was recently created by Perion to address the advertising needs of mobile app developers, and will enable Perion Lightspeed...
Five Solutions for Common App Development Challenges
Friday, June 6, 2014 by Stefano Sassu
Mobile use among consumers is growing exponentially. Hardware and operating systems aside, new applications are hitting the market every day for everything from commerce and gaming, to utilities and health and fitness. The playing field is wide open for developers of all shapes and sizes, but with it, comes steep competition and common pitfalls that can mean the di...
The Importance of IAP and How Minigames Fit in to Help Developers Maximize App Monetization
Friday, February 14, 2014 by Ilya Nikolayev
It is an exciting time in the world of mobile with record device sales and high-profile developer successes, including Supercell’s 51% exit and King’s upcoming IPO. But, despite the glitter of the industry’s overall metrics, it is important to be aware of the underlying shifts that are occurring. As a developer, these tectonic changes will impact what you need to do to ...
Top App Marketing Articles from 2013
Tuesday, January 14, 2014 by Richard Harris
2013 saw no slowdown in the onslaught of apps introduced in the app markets. Which means that finding innovative advice on ways to have your app standout was tougher than ever.
Fortunately, there is plenty of expertise out there to help developer’s apps stand out and we thought we would provide you with our best app marketing articles as featured with us ...
Can You Afford $247 Million For User Mobile Acquisition
Thursday, November 14, 2013 by Matt Palmer
If you have the budget like Zynga, who reportedly spent $247
Million on their marketing and user acquisition efforts last year, great, all
the power to you. But if you're like the rest of the 99% of developers out
there, don't despair, there's more than one way to skin a cat when it comes to
getting your app noticed and getting installs.
But more on
...
App Marketing 101 Crush the Competition and Rule the App Store
Wednesday, October 2, 2013 by Matt Palmer
When you’re wrapped up withwriting code or testing your appone last time, thinking about marketingit might be the last thing inyour mind. After all, building anapp is a big accomplishment.But it is just step one on yourpath to achieving your goals.Whether you’re building an appbusiness or just want more peopleto buy your game, there are manypowerful marketing tactics yo...
Grow Mobile, a New Marketplace To Get Users
Tuesday, June 25, 2013 by Richard Harris
Zynga's former head of mobile marketing A.J. Yeakel, Storm8's former head of business development Brendan Lyall and Ming-Lei Xu, who sold Wild Needle to Zynga, have just launched a new tool to let developers market their apps by engaguging in ad exchanges, buying ad space, and more. It's called Grow Mobile, and it is a dashboard that incorporates about 75 diff...
Android app revenue gaining ground
Thursday, November 29, 2012 by Richard Harris
The revenue from apps in the Google play store is growing. As a matter of fact an official android report from App Annie states that it grew by 311% between October 2011 and October 2012.Despite that growth, in October 2012 global revenue from the iOS App Store was four times larger than Google Play’s. App Annie was unable to disclose any actual financial number in the ...
Up and coming starts in app development
Tuesday, November 20, 2012 by Richard Harris
We developers are highly competitive, comon admit it - you grovel silently when you hear about a 12 year old developer that just created an app with an million installs! There are so many different platforms, monetization strategies, being visible in the market, and more. There are so many challenges to consider it can drive us crazy!There are also many paths into the b...
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