CBS partners with Unity to provide an AR ad solution
Monday, July 1, 2019 by Richard Harris
CBS Interactive has partnered with Unity Technologies to offer advertisers the ability to build and scale augmented reality campaigns across a wide range of CBS Interactive’s mobile apps, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.
“Through the introduction of new ad formats like AR, we are continuing to create meaningful moments for CBS ...
Why AR advertising is hard
Friday, June 21, 2019 by Richard Harris
To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximat...
Unity 2019.1 gets over 300 improvements
Thursday, April 18, 2019 by Richard Harris
Fresh off the heels of a successful and exciting (as always) Game Developers Conference (GDC 2019), Unity Technologies launch Unity 2019.1. Unity 2019.1 includes almost 300 new features and improvements, including powerful, production-ready versions of the Lightweight Render Pipeline, the Burst Compiler, and the Shader Graph, which is helping creators and teams of all s...
Unity releases gameplay frequency report
Saturday, January 5, 2019 by Richard Harris
Unity Technologies powers more than 50% of all new mobile games today. They have just released new data revealing how much time was spent playing on mobile devices in the United States in 2018 - and the numbers are a bit shocking.
US residents spent 6.926 billion hours playing mobile games in 2018. That’s an average of 21 hours and 6 minutes for every single pe...
Mobile game advertising partnership between Google and Unity announced
Friday, August 3, 2018 by Richard Harris
Unity Technologies and Google’s mobile advertising business, AdMob, have announced a strategic partnership that will be aimed at changing the way advertisers reach gamers on-the-go and help mobile game developers monetize their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access to Unity’s e...
Unity 2018.1 has the biggest upgrades since the start of the company
Thursday, May 3, 2018 by Christian Hargrave
Unity Technologies announced that Unity 2018.1 is now available. Unity 2018.1 is a major upgrade which introduces the start of several innovations, including the Scriptable Render Pipelines and the C# Job System, which make it easier and faster to achieve beautiful graphics and high-end performance.“With Unity 2018.1 we are introducing one of the largest upgrades in the...
Using ARKit to provide a mobile content experience
Thursday, November 2, 2017 by Roman Taranov
With the launch of iOS 11 came a variety of new features - the most prominent being ARKit. As defined by Apple, "The basic requirement for any AR (Augmented Reality) experience - and the defining feature of ARKit - is the ability to create and track a correspondence between the real-world space the user inhabits and a virtual space where you can model visual content." A...
Unity 2017.1 goes subscription based
Friday, July 14, 2017 by Richard Harris
Unity Technologies announced that Unity 2017.1 is now available to download from their Store. The update is the start of a new cycle that will evolve their popular game engine. 2017.1, which is the company’s first fully subscription-based product, focuses on helping teams work together more collaboratively by equipping artists and designers.“Unity 2017.1 is a one-stop c...
What we learned at GDC 2017, and dates for GDC 2018 announced
Monday, March 13, 2017 by Richard Harris
The 2017 Game Developers Conference (GDC), the world’s largest and longest-running event serving professionals dedicated to the art and science of making games, concluded a successful week of networking, learning and inspiration. In total, the conference hosted more than 26,000 professional attendees, 500 lectures, panels, tutorials and roundtable discussions, and ...
Unity 5.6 is coming, what you need to know
Wednesday, March 1, 2017 by Christian Hargrave
Unity Technologies has announced at GDC that Unity 5.6 will release on March 31, 2017, marking the final installment of Unity 5. The company also provided an early look at Unity 2017, the next generation of Unity with version 2017.“The Unity 5 cycle culminating in 5.6 represents great progress in our key focus areas: graphics, performance, stability, efficiency and plat...
Vision VR/AR Summit 2017 by Unity details released
Friday, February 3, 2017 by Richard Harris
Vision VR/AR Summit 2017, a event for augmented and virtual reality hosted by Unity Technologies will be held May 1-2, 2017 at the Loews Hollywood, Los Angeles. As the third Vision Summit, it will once again bring together creators, artists, programmers and leaders in the VR and AR space for a two-day conference focused on laying the groundwork for and understanding of ...
Mobile games market generated $40.6 billion in worldwide revenue in 2016
Thursday, February 2, 2017 by Richard Harris
First ever joint look at mobile, mobile VR and VR markets by SuperData Research and Unity Technologies shows the category equaling that of global box office sales during that time The mobile games market generated $40.6 billion in worldwide revenue in 2016 - a sum equivalent to all global box office sales during the same time period - and grew 18% over the year bef...
Unity Unite conference series focused on bridging developers and artists
Friday, January 27, 2017 by Richard Harris
Unity Technologies just announced its worldwide Unite conference series. Focused on bringing developers and artists the knowledge and networking they require for success, Unity is holding eight Unite conferences globally in 2017. Creators will be able to attend them in Amsterdam, Austin, Beijing, India, Melbourne, Seoul, Singapore and Tokyo. Unite events are unique oppo...
Unity and Xiaomi team up
Tuesday, November 29, 2016 by Richard Harris
Unity Technologies and Xiaomi have revealed additional details on the recent partnership agreement as both companies scale to serve consumers and developers worldwide. As one of the top Android device makers in China, Xiaomi boasts one of the world’s most engaged audiences, with the MIUI app store seeing more than 50 billion downloads to date. Unity developers will have...
Unity Developers Will Soon Be Able to Publish Directly to Facebook
Friday, August 19, 2016 by Richard Harris
Facebook and Unity, just announced a strategic partnership that gives Unity developers new ways to reach and engage Facebook’s audience of 650M+ gamers.They are joining forces to build new functionality into Unity that will allow developers to publish their games directly to Facebook, including a new Facebook PC gaming platform currently in development. Unity's known fo...
More Than Half of Game Developers Say Video Ads Provide Highest Revenue
Thursday, April 7, 2016 by Richard Harris
Unity Technologies has released a new study that takes a deep dive into video ads as a tool for mobile developers to help monetize their games and drive user engagement. Over 2,000 mobile game developers and players responded to the survey to provide insight into the effectiveness of video ads and their impact on user engagement, retention and revenue. Among t...
Unity Launches New Virtual and Augmented Reality Summit
Monday, August 17, 2015 by Richard Harris
Unity Technologies is launching a new Vision Virtual and Augmented Reality Summit, a conference focusing on the development of Virtual and Augmented Reality products across industries. The purpose of the event is to bring together artists, engineers, programmers, designers, musicians, directors and producers, hardware manufacturers, researchers and other innovators...
What is New in the Recent Release of Visual Studio 2015
Friday, July 24, 2015 by Richard Harris
Microsoft just released the highly anticipated Visual Studio 2015 just in advance of the impending Microsoft 10 release. Here is a rundown on what’s new for VS 2015:Cross-platform mobile device support - Android, iOS, and WindowsOut of the box, Visual Studio allows developers to use web technologies to build production quality mobile apps for iOS, Android and Windows us...
Unity 5.1 Release Includes Native Oculus Rift Deployment
Friday, June 19, 2015 by Richard Harris
Unity Technologies has released Unity 5.1, bringing game developers a unified development experience for Virtual Reality platforms including Oculus Rift and updated multiplayer networking solutions.With Unity 5.1 the company has added a optimized rendering pipeline for VR and AR devices. Native Oculus Rift deployment is now available and native support for other platfor...
Unity Will Offer Holographic Game Development Opportunities with Microsoft HoloLens
Wednesday, May 6, 2015 by Richard Harris
One of the announcements to come out of the Microsoft Build developer conference is a collaboration between Unity Technologies and Microsoft for full support for Microsoft HoloLens in the Unity development platform.HoloLens a twist on virtual reality offering a holographic computer running Windows 10, which brings high-definition holograms that blend with real life envi...
Unity3D: For Beginners and Professionals
Friday, October 11, 2013 by Jeff Sasmor
More than likely you've already
heard of Unity3D; in fact, there's a
good chance you're already a user.
With more than 1.7 million registered
developers, Unity is on its
way to becoming as ubiquitous as
mobile phones. Users range from
hobbyists, students, and Indie
developers like me, all the way up
to big-name game studios and
companies doing simulation ...
Unity Technologies Unveils 2D Gaming Tools
Thursday, August 29, 2013 by Richard Harris
Unity Technologies unveiled a new 2D tools and workflow for the Unity engine and editor at its’ Unity 2013 Conference. Now in beta the full release will be included with the Unity 4.3 update later this year.
The tool offers the introduction of a dedicated scene view, which includes specialized 2D scene manipulation tools. Scene view can be toggled between the tra...
Big Announcements During First Day of Unity3D Technologies Event
Wednesday, August 28, 2013 by Richard Harris
It’s warming up at Unity 2013 in Vancouver, Canada as Unity Technologies announces new 2D Gaming Tools, Unity Cloud, and its own Unity Games publishing entity. And it’s only just the first day! (see related news announcements posted here).
Unity is stepping out into the mobilesphere in a big way with its announcement of its foray into app user acquisition, marketing an...
Unity 4.2 Now Supports BlackBerry 10
Friday, July 26, 2013 by Stuart Parkerson
Blackberry has announced that free and Pro releases of Unity 4.2 from Unity Technologies now support BlackBerry 10.
BlackBerry and Unity Technologies are offering a limited number of Unity Pro License holders a free copy of the BlackBerry Pro add-on license until November 20, 2013, if they submit a game developed with Unity to the BlackBerry World storefront. These dev...