Privacy Sandbox on Android launched by AppsFlyer and Unity Ads
Tuesday, September 17, 2024 by Austin Harris
AppsFlyer announced the phased global launch of its Privacy Sandbox on Android integration. Developed with close engagement from the Android Sandbox team at Google, AppsFlyer's Sandbox Attribution Reporting API dashboard is among the first of its kind to reach the market, offering marketers comprehensive, privacy-compliant analytics. The integration and pioneering t...
Unity price changes result in developers revolting
Tuesday, October 17, 2023 by Richard Harris
The world of video game creation is always changing, with developers always looking for the best tools to make their games. For a long time, many have chosen Unity because it was easy to use and had clear costs. But recently, Unity changed how they charge, and it's caused a lot of upset. Many developers feel let down and are thinking about using different tools. Thi...
Unity partners with Kindred to reinvent app monetization
Monday, November 22, 2021 by Russ Scritchfield
Kindred, the next-generation app monetization network, has announced it has been named a Unity Verified Solutions Partner, with a focus on reinventing in-app monetization and UX. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Kindred SDK for Unity is optimized for the latest version of the Uni...
Unity asset store gets new AdInMo SDK
Thursday, March 4, 2021 by Brittany Hainzinger
AdInMo’s InGamePlay™ brand advertising SDK is now available to all mobile game creators via the Unity Asset Store, the global marketplace where game developers source third party assets, tools and services.
Designed by game developers for game developers, AdInMo’s Unity SDK integration is a simple UNITY texture replacement that enables mobile game d...
NextNav releases a Unity plug-in for Pinnacle
Thursday, December 10, 2020 by Brittany Hainzinger
NextNav announced the release of a Unity plug-in for its vertical positioning service, Pinnacle, which delivers precise altitude data to unlock 3D experiences for geolocation applications. NextNav’s Unity plug-in makes it easy for developers to integrate vertical location into any application built with the Unity engine, including games, training applications, ind...
Business solution built for Unity 3D
Tuesday, April 21, 2020 by Richard Harris
One of the greatest challenges faced by game-makers is balancing precious resources: it is the tension between creating what they and their players love, and the need to include complex business functionality. Launching today, Beamable is a new enterprise that enables game-makers to turn their products into scalable, sustainable businesses by incorporating best-of-class...
Unity buys deltaDNA but it will operate as a separate entity
Wednesday, September 25, 2019 by Austin Harris
Unity Technologies announced the acquisition of deltaDNA. Under the terms of the acquisition, deltaDNA will continue to operate as a separate entity, providing its engine agnostic player lifetime management tools to developers worldwide.
“Today’s acquisition of deltaDNA builds on Unity’s commitment to enabling developer success at all stages of the ...
CBS partners with Unity to provide an AR ad solution
Monday, July 1, 2019 by Richard Harris
CBS Interactive has partnered with Unity Technologies to offer advertisers the ability to build and scale augmented reality campaigns across a wide range of CBS Interactive’s mobile apps, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.
“Through the introduction of new ad formats like AR, we are continuing to create meaningful moments for CBS ...
Unity 2019.1 gets over 300 improvements
Thursday, April 18, 2019 by Richard Harris
Fresh off the heels of a successful and exciting (as always) Game Developers Conference (GDC 2019), Unity Technologies launch Unity 2019.1. Unity 2019.1 includes almost 300 new features and improvements, including powerful, production-ready versions of the Lightweight Render Pipeline, the Burst Compiler, and the Shader Graph, which is helping creators and teams of all s...
Everything Unity said at GDC 19
Thursday, March 21, 2019 by Brittany Hainzinger
Unity Technologie's keynote at GDC 19 was filled with new technological breakthroughs and partner announcements that showcased everything that developers need to create, operate and monetize for today and tomorrow. Key partners and customers from Tencent, Activision, Glu Mobile, and NVIDIA joined Unity to set the stage for a week filled with hands-on experiences, op...
Unity releases gameplay frequency report
Saturday, January 5, 2019 by Richard Harris
Unity Technologies powers more than 50% of all new mobile games today. They have just released new data revealing how much time was spent playing on mobile devices in the United States in 2018 - and the numbers are a bit shocking.
US residents spent 6.926 billion hours playing mobile games in 2018. That’s an average of 21 hours and 6 minutes for every single pe...
Unity developers get analytics services from Kochava
Monday, December 17, 2018 by Austin Harris
Kochava Inc., a company which aims to improve mobile app attribution and analytics, just announced that Kochava is now available on the Unity Technologies Asset Store. With this partnership, developers will have additional tools to measure and optimize the success of their content.
How Kochava helps Unity Developers
Developers, particularl...
Unity Ads SDK 3.0 come to game developers
Wednesday, October 24, 2018 by Richard Harris
Unity has just launched the latest version of their Ads SDK, and it’s a doozy. The new Unity Ads SDK 3.0 introduces personalized placements, as well as two new ad formats: Augmented reality and Banner ads.
Personalized placements are particularly noteworthy. Now in open beta, personalized placements tie ads and in-app purchases into the same auction, serving th...
Mobile game advertising partnership between Google and Unity announced
Friday, August 3, 2018 by Richard Harris
Unity Technologies and Google’s mobile advertising business, AdMob, have announced a strategic partnership that will be aimed at changing the way advertisers reach gamers on-the-go and help mobile game developers monetize their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access to Unity’s e...
Unity 2018.1 has the biggest upgrades since the start of the company
Thursday, May 3, 2018 by Austin Harris
Unity Technologies announced that Unity 2018.1 is now available. Unity 2018.1 is a major upgrade which introduces the start of several innovations, including the Scriptable Render Pipelines and the C# Job System, which make it easier and faster to achieve beautiful graphics and high-end performance.“With Unity 2018.1 we are introducing one of the largest upgrades in the...
Unity game developers Christmas event returns
Wednesday, December 20, 2017 by Richard Harris
After less than two weeks, the 2nd edition of the yearly community sponsored Christmas event for Unity game developers organized by Unity Asset Store publisher Devdog and analytics suite GameAnalytics, has already attracted over 5000 participants and created quite the social media buzz, with 4000+ shares on social media.At over 1200 Unity-related game development presen...
Unity 2017.1 goes subscription based
Friday, July 14, 2017 by Richard Harris
Unity Technologies announced that Unity 2017.1 is now available to download from their Store. The update is the start of a new cycle that will evolve their popular game engine. 2017.1, which is the company’s first fully subscription-based product, focuses on helping teams work together more collaboratively by equipping artists and designers.“Unity 2017.1 is a one-stop c...
Unity 5.6 is coming, what you need to know
Wednesday, March 1, 2017 by Austin Harris
Unity Technologies has announced at GDC that Unity 5.6 will release on March 31, 2017, marking the final installment of Unity 5. The company also provided an early look at Unity 2017, the next generation of Unity with version 2017.“The Unity 5 cycle culminating in 5.6 represents great progress in our key focus areas: graphics, performance, stability, efficiency and plat...
Power Rangers appear during the Unity keynote at GDC 2017
Tuesday, February 28, 2017 by Austin Harris
Chances are you’ve probably heard of (or extensively watched) the original Mighty Morphing Power Rangers. But with the new Power Rangers movie set to release on March 24, 2017, the hype has been bigger and better than it has been in a long time. Too long if you ask me.That’s why I was really excited to hear a particular bit of information on a subject very near and dear...
Vision VR-AR Summit 2017 by Unity details released
Friday, February 3, 2017 by Richard Harris
Vision VR/AR Summit 2017, a event for augmented and virtual reality hosted by Unity Technologies will be held May 1-2, 2017 at the Loews Hollywood, Los Angeles. As the third Vision Summit, it will once again bring together creators, artists, programmers and leaders in the VR and AR space for a two-day conference focused on laying the groundwork for and understanding of ...
Unity Unite conference series focused on bridging developers and artists
Friday, January 27, 2017 by Richard Harris
Unity Technologies just announced its worldwide Unite conference series. Focused on bringing developers and artists the knowledge and networking they require for success, Unity is holding eight Unite conferences globally in 2017. Creators will be able to attend them in Amsterdam, Austin, Beijing, India, Melbourne, Seoul, Singapore and Tokyo. Unite events are unique oppo...
Unity hires some AI and Machine learning muscle
Monday, December 12, 2016 by Austin Harris
Unity announced that it has hired Dr. Danny Lange as VP of AI and Machine Learning. He joins from Uber, where he was head of machine learning.At Uber, Lange led the efforts to build the world’s most versatile Machine Learning platform to support Uber’s hyper growth. As head of machine learning, Lange will lead Unity’s efforts around AI (Artificia...
NeoFur is now available for the Unity game engine
Saturday, December 3, 2016 by Richard Harris
Neoglyphic Entertainment, a story company building advanced entertainment technologies, announced the release of its award-winning 3D graphics technology NeoFur for the Unity game development platform. Previously available only on Unreal Engine 4 and in closed beta for Unity, NeoFur is an easy-to-use, in-editor tool that simplifies the creative process for developers. T...
Unity and Xiaomi team up
Tuesday, November 29, 2016 by Richard Harris
Unity Technologies and Xiaomi have revealed additional details on the recent partnership agreement as both companies scale to serve consumers and developers worldwide. As one of the top Android device makers in China, Xiaomi boasts one of the world’s most engaged audiences, with the MIUI app store seeing more than 50 billion downloads to date. Unity developers will have...
Unity revealed its Q3 Games by The Numbers report
Wednesday, November 16, 2016 by Richard Harris
Unity revealed its Q3 Games by The Numbers report based on nearly 5B installs across 2.4B devices in Q4. Key highlights can be found below.Play frequency: Android and iOS players have nearly the same average number of sessions per day (2.4 vs. 2.38)Daily playtime: the average Android player spent 26.6 minutes on average playing Unity games every day; for iOS it was 19.8...
Unity Developers Will Soon Be Able to Publish Directly to Facebook
Friday, August 19, 2016 by Richard Harris
Facebook and Unity, just announced a strategic partnership that gives Unity developers new ways to reach and engage Facebook’s audience of 650M+ gamers.They are joining forces to build new functionality into Unity that will allow developers to publish their games directly to Facebook, including a new Facebook PC gaming platform currently in development. Unity's known fo...
Unity Makes Updates to Recent Pricing Changes
Friday, June 17, 2016 by Richard Harris
As we reported earlier this June, Unity released a new subscription-based pricing model which will include all Unity platforms and iOS/Android add-ons.The company has now announced adjustments to the new pricing model based on input from customers.Specifically the changes respond to these two situations:- The cost for customers who had previously made use of upgrade dis...
Unity Releases New Subscription Pricing Models for Game Developers
Wednesday, June 1, 2016 by Stuart Parkerson
Unity has released new subscription-based pricing models which will include all Unity platforms, iOS and Android add-ons. The new pricing levels are: - Unity Personal: (Free) Includes all platforms to anyone with funding or revenues of less than $100,000 USD per year. Includes Unity Ads through a revenue stream plus base-level analytics feature.- Unity Plus: ($35/m...
Unity to Host Women in Gaming Educational Workshop Series
Thursday, May 12, 2016 by Richard Harris
Unity has announced the launch of a "Women in Gaming" workshop series that includes female leaders and executives offering their views on best practices for strategic thinking, influencing, and career navigation.Each event will feature game industry leaders who will share experiences and provide insights and tips they’ve gathered on a topics geared towards helping women...
Unity Now Offers Native Support for SteamVR
Monday, February 15, 2016 by Richard Harris
Unity is now offering native support for SteamVR in the Unity Platform and has also added a new SteamVR rendering plugin. Integration of the SteamVR code delivers native support for Valve's upcoming SteamVR platform to all Unity developers. Beyond SteamVR support, Valve has developed an advanced SteamVR rendering plugin for Unity that allows for enhanced fidelity a...
VR Developers Can Create Spatial Audio with Cardboard SDKs for Unity and Android
Monday, January 18, 2016 by Stuart Parkerson
The Google Cardboard team has announced that the Cardboard SDKs for Unity and Android now support spatial audio, providing the ability for app developers to add the functionality of immersive audio experiences in virtual reality (VR) apps. To take advantage of the feature, app users will need their smartphone, a regular pair of headphones, and a Google Cardboard viewer....
New Google Cast Remote Display Plugin for Unity Game Developers
Monday, December 7, 2015 by Richard Harris
Google has released a new Google Cast Remote Display plugin for Unity to help game developers make their Unity games available through Google Cast. The Google Cast Remote Display APIs use the GPUs, CPUs and sensors of an Android or iOS mobile device to render a local display on the mobile device and a remote display on a TV.Developers can download the Remote Display plu...
First Wave of Unity Games Published for Apple TV
Monday, November 2, 2015 by Richard Harris
The first wave of games built for Apple TV using the Unity for Apple TV platform have been released. Unity has been working under a closed alpha to work the kinks out of the Unity for Apple TV platform, treating it as a separate platform, rather than an extension of the iOS platform due to the differences on how content is presented, consumed and interacted.The publishe...
Unity Released New Services for Unity Cloud Build
Thursday, October 1, 2015 by Richard Harris
Unity has announced that its Unity Cloud Build service, currently in open beta, has a number of new features in its latest release.With the release Unity has doubled the number of platforms Cloud Build supports. Originally supporting iOS, Android, and Webplayer Unity has now added Windows desktop, Mac OS X, and Linux. There are 32-bit / 64-bit / Universal options for OS...
Facebook SDK for Unity Makes it Easier to Integrate Unity Games
Thursday, October 1, 2015 by Stuart Parkerson
Facebook’s new SDK for Unity v7.1 provides the opportunity for Unity developers to better integrate their games with Facebook.The new update includes full support for Unity 5, support for the new WebGL build target and Facebook’s latest native mobile SDKs with new tools and features.Some of the new features offered with the Facebook SDK for Unity v7.1 include:- Improved...
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