Understanding gen Z expectations and user experience in technology
Tuesday, November 5, 2024 by Austin Harris
In the age of digital transformation, understanding the nuances of Generation Z's approach to technology is crucial for designers aiming to create impactful user experiences. Often characterized by their heavy reliance on social media, Gen Z’s interaction with technology extends far beyond mere scrolling and sharing. As highlighted in the insightful work, &quo...
Faster cyberthreat detection updates from Progress
Tuesday, October 29, 2024 by Austin Harris
Progress announced the latest release of Progress Flowmon, the network observability platform with AI-powered detection for cyberthreats, anomalies and fast access to actionable insights for greater network and application performance across hybrid cloud ecosystems. With today’s release, the Flowmon platform enhances IP search efficiency up to tenfold with in...
Gemini API powered Android apps
Tuesday, October 22, 2024 by Richard Harris
With the rise of Generative AI, Android developers now have access to capabilities that were once out of reach. These advancements, such as the ability to add image captioning without needing specialized computer vision knowledge, are now within reach for app creators.
Gemini API powered Android apps
In the coming weeks, the stable version of Vertex AI will be lau...
Gemini in Snapchat My AI chatbot
Wednesday, October 2, 2024 by Russ Scritchfield
Google Cloud recently announced an expanded strategic partnership with Snap Inc. to power generative AI experiences within My AI, Snapchat’s AI-powered chatbot and one of the largest consumer chatbots available today.
Snap Inc. partners with Google Cloud to power multi-modal generative AI experiences: Gemini in Snapchat My AI chatbot
Snapchat will leverage t...
TikTok ban: A developers guide
Monday, March 18, 2024 by Freeman Lightner
In the event of a comprehensive prohibition of TikTok across the United States, the ramifications for the digital ecosystem would be substantial, necessitating immediate and strategic responses from both the developer community and the platform's extensive user base. This scenario would require a multifaceted approach to compliance, with developers in particular fac...
TikTok sister app remains major money spinner for ByteDance
Friday, September 29, 2023 by Brittany Hainzinger
While TikTok continues dominating the social media space as the fastest-growing app in the market's history, its sister app, Douyin, remains the major money spinner for Chinese tech giant ByteDance.
According to data presented by OnlyAccounts.io, as the highest-grossing iPhone app globally, Douyin grossed $372 million in July or nearly 30% more than TikTok.
Ti...
Its not NFTs people want its ownership
Thursday, August 25, 2022 by Richard Harris
Sami Khan, the co-founder, and CEO of Atlas Reality chatted with us about his journey from an App Marketer to where he is currently, all about ATLAS: EARTH, and how it pairs a mobile-first game world where players can buy land right where they live. We also asked Khan about how the inspiration for the game was derived, what his vision and mission entail for Atlas, ...
How accurate are the self attributing network install numbers
Monday, February 14, 2022 by Malachi Dunn
The integrity of your media mix is a big deal in a rapidly growing advertising ecosystem. Knowing where your users are coming from (a.k.a. third-party attribution) is a new animal, and not many know exactly how to accredit ad spend to attributed traffic.
What is a Self-Attributing Network?
A SAN, or Self-Attributing Network, is an ad network that attributes its tr...
Blockchain social network offers Trump free lifetime membership
Monday, January 11, 2021 by Freeman Lightner
On Monday, the two founders of Dream-Real.com, a new global social network built on the Blockchain, will formally offer President Donald Trump a free, lifetime membership to the international platform.
Blockchain social network offers Trump free lifetime membership
Their offer is in response to Twitter and a host of other platforms banning not only the ...
Bidalgo expands into London
Thursday, March 28, 2019 by Richard Harris
Bidalgo has expanded to London to help app marketers in the region achieve growth quickly, easily and profitably.
The London office will be managed by Oliver Gold, who was recently hired as Bidalgo’s UK Country Manager. With 16 years of experience in digital media, Mr. Gold will oversee all UK operations for the company, including the development of strategic b...
Game developer tips and insight for 2019
Thursday, January 24, 2019 by Richard Harris
2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...
Marketing your app on Snapchat just got a little easier with Tenjin
Tuesday, October 23, 2018 by Richard Harris
Tenjin, the mobile marketing infrastructure company, has announced that it has been named an official Snapchat Mobile Measurement Partner. The partnership enables app marketers to optimize their install campaigns through Snap Ads, Lenses and Story Ads using extremely detailed user-level data through Tenjin’s attribution and analytics platform.
“With...
Better programmatic ads and fraud protection come from YouAppi upgrade
Wednesday, August 1, 2018 by Richard Harris
YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.
Moshe Vaknin, CEO of Youappi had this to say; &ldquo...
SnapCash goes away after excessive feature misuse
Wednesday, July 25, 2018 by Austin Harris
Snap’s money transferring functionality, named SnapCash, has been marked for removal from the popular app due to misuse of the feature by users. Many alleging that this announcement is due to the sale of sexually explicit photographs and using the SnapCash feature as the method of payment.
Whenever the SnapCash features launched in 2014 in a partnership effort ...
CARU refers Musical.ly to FTC
Monday, April 30, 2018 by Austin Harris
The Children’s Advertising Review Unit has referred The Musical.ly Inc., operator of the Musical.ly mobile application, to the Federal Trade Commission (FTC), after the company said it would not comply with CARU’s recommendations regarding children’s privacy.CARU is an investigative unit of the advertising industry’s system of self-regulation. CARU monitors websites and...
Old Snapchat is coming back by Snoome
Thursday, April 12, 2018 by Austin Harris
Snapchat has changed, and consumers have given their verdict. They want the old Snapchat back but that’s not possible, or so everybody thinks. Snoome looks to resurrect the old Snapchat amidst the public outcry against the new Snapchat version and will soon be available in the form of a new app. Snoome has been launched on Indiegogo for crowdfunding, and will carry not ...
AR app from The Red Cross shows the devistation of war
Thursday, March 8, 2018 by Richard Harris
The International Committee of the Red Cross (ICRC) has unveiled “Enter the room,” an augmented reality experience for iOS app users. In a narrative told through the eyes of a child, the free app provides a visceral, first-person experience of war at a family’s doorstep. Entering through a portal on the screen of their device, users see the brutal impact of years of fig...
Oracle weighs in on chatbots for enterprise developers
Tuesday, December 5, 2017 by Richard Harris
From self-service to instant payments, the chatbot industry has seen great things from the latest advents in the field of AI. That's why we sat down with Oracle to learn more about how with all these new changes in the messaging industry enterprise can see the value that can be attained by adoption.We recently had a conversation with Suhas Uliyar, Vice President, A...
ViroCore launched to build immersive AR apps
Friday, November 17, 2017 by Richard Harris
Viro Media has announces the launch of ViroCore, a SceneKit equivalent for Android enabling native AR/VR development using Java. ViroCore supports ARCore, Google Cardboard, Daydream and Gear VR.With ViroCore, Android developers can now build immersive standalone AR/VR apps or add features like Snapchat’s Lenses into their existing apps using familiar languages and tools...
ChickfilA used visual A-B testing to improve mobile experience
Wednesday, November 8, 2017 by Richard Harris
Mobile visual A/B testing is a process by which enterprises of all sizes are seeing satisfying results, all while companies are simultaneously increasing the value of their mobile presence. We sat down and talked with both Aaron Glazer, the CEO and Co-Founder of Taplytics, and Jay Ramirez, the Mobile Product Manager at Chick-fil-A Corporate, to learn about how the Chick...
The three keys to mobile advertising success
Thursday, October 19, 2017 by Johnny Li
The current popular image surrounding advertising is one perhaps embodied best by the popular television show Mad Men: an industry with a certain romanticism, populated by men dressed in sharply-tailored suits who brood over snifters of amber-colored liquid until, all at once, a eureka moment hits and an advertising campaign is born. Apart from the obvious sexism that t...
Creating apps for iPhone X with newly opened doors
Tuesday, October 17, 2017 by Evan Rosenbaum
Over the past ten years of new iPhones, Apple has introduced features - some with little fanfare and others as marquee parts of the new phones - which cause a seismic shift in user behavior. Shifts in user behavior create opportunities for app developers to create enduring brands and experiences.The Apps of TomorrowAn analysis of some of these features and the enduring ...
So this is what everyone is doing on their mobile
Monday, September 11, 2017 by Richard Harris
Mobile Posse will announce at Mobile Future Forward a new research paper titled “A New Lens on Mobile: Gratification Beats Personalization In the Quest of Mobile Ad Revenue,” the first of an ongoing series of original research analytics about the mobile user journey in partnership with Phoenix Marketing International (PMI), a marketing research firm.Unlike traditional m...
iOS 11 developer tips to maximize your opportunities
Friday, August 4, 2017 by Mark Price
One decade after the launch of the first iPhone, Apple is set to introduce the latest iOS. Deemed by the tech behemoth as the world's most advanced mobile operating system, iOS 11, still in public beta test, is packed with capabilities designed to help developers create cohesive and immersive user experiences. Following are new features and long-anticipated upgrades inc...
Appy Pie App Sheets feature
Friday, July 21, 2017 by Austin Harris
Appy Pie, a cloud-based mobile application builder platform just announced the launch of its App Sheets feature, which allows business owners to link all of their Google Spreadsheets and Forms into an app to modify in real-time. Appy Pie’s newest feature allows users to have access to their Google Spreadsheets or Forms directly from the Appy Pie app to instantly add, mo...
Zombie apps in the Google Play Store
Friday, July 14, 2017 by Richard Harris
Anura, fraud protection software from eZanga that identifies bots and human fraud, has announced that more than 1,300 apps in the Google Play store contain code that activates Android phones in "sleep mode" for the purpose of engaging with mobile advertisements unbeknownst to their owners. After detecting click attempts made from a variety of Google Play Store apps...
Acquired.io wants to help small app publishers
Thursday, July 6, 2017 by Richard Harris
The founders of mobile marketing company AppScotch, acquired by AppAnnie, have launched their newest venture, Acquired.io. The company has created a centralized platform to manage user acquisition across dozens of channels like Snapchat, AdColony, Chartboost, and others. Acquired.io has raised $2 million in funding from investors, many in the mobile gaming space. N...
Mobile video challenges most app marketers new report says
Wednesday, June 28, 2017 by Richard Harris
If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in Mobile Video is anything but repurposing Web or TV video content for mobile devices, according to research commissioned by mobile growth platform YouAppi.The research conducted by Dimensional Research found that 94% of the 218 global mobile marketer and agency ...
The Future of AR in mobile apps
Tuesday, May 30, 2017 by Richard Harris
Augmented reality: the shiny new toy that every company wants to get their hands on and be a part of. Since Facebook launched its AR platform a few weeks ago at F8, augmented reality has now become the standard in which companies must reach to achieve complete consumer interaction.While there is still a lot to discover and unleash when it comes to the capabilities of AR...
How to earn more revenue from your Android apps
Wednesday, May 3, 2017 by Claudia Dreier-Poepperl
When you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...
The intersection of AR, IoT, and Apps in the legal realm
Thursday, April 27, 2017 by Adam Grant
In 2007 the Apple gave us the iPhone and Apps became the rage. While the term “Internet for things” was first coined 1999 by Kevin Ashton (one of the founders of the original Auto-ID Center at MIT), in 2013 the Global Standards Initiative on Internet of Things defined the term as “the infrastructure of the information society.” AR, or Augmented Reality, unlike virtual r...
The marketing secrets of the most popular apps
Tuesday, April 11, 2017 by Richard Harris
Editors note: Guest submission by Stefan Benndorf, Managing Director & COO, AppLiftThe most successful apps are engaging and well-designed, but that is not the only reason why they’re popular. The Angry Birds and Pokémon GO's of the world owe much of their success to masterful marketing. Americans spend nearly 80 percent of their time on mobile phones in their three...
How much is Snapchat really worth
Monday, February 27, 2017 by Austin Harris
Every year Brand Finance values the brands of thousands of the world’s biggest companies. Snapchat’s brand has been found to be worth only US$1.7 billion. This is 8-9% of the suggested US$19.5-22 billion company value range, an unusually low percentage which suggests that the target may be over-ambitious. Brand Finance’s CEO David Haigh comments, “'Brand Finance has val...
Gamifying an app can help it stand out along with these ideas
Thursday, February 23, 2017 by Richard Harris
Editors note: Guest submission by Hunter Jensen, Founder and CEO of Barefoot SolutionsWith more than 4.2 million smartphone apps in the Apple App and Google Play stores, there’s a lot of software that will never pick up the steam needed to become the next Angry Birds, YouTube, or Snapchat. There is good news, though. If you’re considering building an app from scratch or...
Features to include in your social media app
Monday, February 6, 2017 by Nick Swenson
When considering a development strategy for your social media app, it’s important to think about the features you want to include. A common assumption that some “appreneurs” make is that loading up the app with lots of features right upon launch will help the app go viral. It won’t. Here’s why. You might be thinking: “If I have more features at the outset, the...
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