Blockchain social network offers Trump free lifetime membership
Monday, January 11, 2021 by Freeman Lightner
On Monday, the two founders of Dream-Real.com, a new global social network built on the Blockchain, will formally offer President Donald Trump a free, lifetime membership to the international platform.
Blockchain social network offers Trump free lifetime membership
Their offer is in response to Twitter and a host of other platforms banning not only the ...
Bidalgo expands into London
Thursday, March 28, 2019 by Richard Harris
Bidalgo has expanded to London to help app marketers in the region achieve growth quickly, easily and profitably.
The London office will be managed by Oliver Gold, who was recently hired as Bidalgo’s UK Country Manager. With 16 years of experience in digital media, Mr. Gold will oversee all UK operations for the company, including the development of strategic b...
Game developer tips and insight for 2019
Thursday, January 24, 2019 by Richard Harris
2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...
Marketing your app on Snapchat just got a little easier with Tenjin
Tuesday, October 23, 2018 by Richard Harris
Tenjin, the mobile marketing infrastructure company, has announced that it has been named an official Snapchat Mobile Measurement Partner. The partnership enables app marketers to optimize their install campaigns through Snap Ads, Lenses and Story Ads using extremely detailed user-level data through Tenjin’s attribution and analytics platform.
“With...
Better programmatic ads and fraud protection come from YouAppi upgrade
Wednesday, August 1, 2018 by Richard Harris
YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.
Moshe Vaknin, CEO of Youappi had this to say; &ldquo...
SnapCash goes away after excessive feature misuse
Wednesday, July 25, 2018 by Christian Hargrave
Snap’s money transferring functionality, named SnapCash, has been marked for removal from the popular app due to misuse of the feature by users. Many alleging that this announcement is due to the sale of sexually explicit photographs and using the SnapCash feature as the method of payment.
Whenever the SnapCash features launched in 2014 in a partnership effort ...
CARU refers Musical.ly to FTC
Monday, April 30, 2018 by Christian Hargrave
The Children’s Advertising Review Unit has referred The Musical.ly Inc., operator of the Musical.ly mobile application, to the Federal Trade Commission (FTC), after the company said it would not comply with CARU’s recommendations regarding children’s privacy.CARU is an investigative unit of the advertising industry’s system of self-regulation. CARU monitors websites and...
Old Snapchat is coming back by Snoome
Thursday, April 12, 2018 by Christian Hargrave
Snapchat has changed, and consumers have given their verdict. They want the old Snapchat back but that’s not possible, or so everybody thinks. Snoome looks to resurrect the old Snapchat amidst the public outcry against the new Snapchat version and will soon be available in the form of a new app. Snoome has been launched on Indiegogo for crowdfunding, and will carry not ...
AR app from The Red Cross shows the devistation of war
Thursday, March 8, 2018 by Richard Harris
The International Committee of the Red Cross (ICRC) has unveiled “Enter the room,” an augmented reality experience for iOS app users. In a narrative told through the eyes of a child, the free app provides a visceral, first-person experience of war at a family’s doorstep. Entering through a portal on the screen of their device, users see the brutal impact of years of fig...
Oracle weighs in on chatbots for enterprise developers
Tuesday, December 5, 2017 by Richard Harris
From self-service to instant payments, the chatbot industry has seen great things from the latest advents in the field of AI. That's why we sat down with Oracle to learn more about how with all these new changes in the messaging industry enterprise can see the value that can be attained by adoption.We recently had a conversation with Suhas Uliyar, Vice President, A...
ChickfilA used visual A-B testing to improve mobile experience
Wednesday, November 8, 2017 by Richard Harris
Mobile visual A/B testing is a process by which enterprises of all sizes are seeing satisfying results, all while companies are simultaneously increasing the value of their mobile presence. We sat down and talked with both Aaron Glazer, the CEO and Co-Founder of Taplytics, and Jay Ramirez, the Mobile Product Manager at Chick-fil-A Corporate, to learn about how the Chick...
The three keys to mobile advertising success
Thursday, October 19, 2017 by Johnny Li
The current popular image surrounding advertising is one perhaps embodied best by the popular television show Mad Men: an industry with a certain romanticism, populated by men dressed in sharply-tailored suits who brood over snifters of amber-colored liquid until, all at once, a eureka moment hits and an advertising campaign is born. Apart from the obvious sexism that t...
Creating apps for iPhone X with newly opened doors
Tuesday, October 17, 2017 by Evan Rosenbaum
Over the past ten years of new iPhones, Apple has introduced features - some with little fanfare and others as marquee parts of the new phones - which cause a seismic shift in user behavior. Shifts in user behavior create opportunities for app developers to create enduring brands and experiences.The Apps of TomorrowAn analysis of some of these features and the enduring ...
So this is what everyone is doing on their mobile
Monday, September 11, 2017 by Richard Harris
Mobile Posse will announce at Mobile Future Forward a new research paper titled “A New Lens on Mobile: Gratification Beats Personalization In the Quest of Mobile Ad Revenue,” the first of an ongoing series of original research analytics about the mobile user journey in partnership with Phoenix Marketing International (PMI), a marketing research firm.Unlike traditional m...
iOS 11 developer tips to maximize your opportunities
Friday, August 4, 2017 by Mark Price
One decade after the launch of the first iPhone, Apple is set to introduce the latest iOS. Deemed by the tech behemoth as the world's most advanced mobile operating system, iOS 11, still in public beta test, is packed with capabilities designed to help developers create cohesive and immersive user experiences. Following are new features and long-anticipated upgrades inc...
Appy Pie App Sheets feature
Friday, July 21, 2017 by Christian Hargrave
Appy Pie, a cloud-based mobile application builder platform just announced the launch of its App Sheets feature, which allows business owners to link all of their Google Spreadsheets and Forms into an app to modify in real-time. Appy Pie’s newest feature allows users to have access to their Google Spreadsheets or Forms directly from the Appy Pie app to instantly add, mo...
Zombie apps in the Google Play Store
Friday, July 14, 2017 by Richard Harris
Anura, fraud protection software from eZanga that identifies bots and human fraud, has announced that more than 1,300 apps in the Google Play store contain code that activates Android phones in "sleep mode" for the purpose of engaging with mobile advertisements unbeknownst to their owners. After detecting click attempts made from a variety of Google Play Store apps...
Acquired.io wants to help small app publishers
Thursday, July 6, 2017 by Richard Harris
The founders of mobile marketing company AppScotch, acquired by AppAnnie, have launched their newest venture, Acquired.io. The company has created a centralized platform to manage user acquisition across dozens of channels like Snapchat, AdColony, Chartboost, and others. Acquired.io has raised $2 million in funding from investors, many in the mobile gaming space. N...
Mobile video challenges most app marketers new report says
Wednesday, June 28, 2017 by Richard Harris
If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in Mobile Video is anything but repurposing Web or TV video content for mobile devices, according to research commissioned by mobile growth platform YouAppi.The research conducted by Dimensional Research found that 94% of the 218 global mobile marketer and agency ...
The Future of AR in mobile apps
Tuesday, May 30, 2017 by Richard Harris
Augmented reality: the shiny new toy that every company wants to get their hands on and be a part of. Since Facebook launched its AR platform a few weeks ago at F8, augmented reality has now become the standard in which companies must reach to achieve complete consumer interaction.While there is still a lot to discover and unleash when it comes to the capabilities of AR...
How to earn more revenue from your Android apps
Wednesday, May 3, 2017 by Claudia Dreier-Poepperl
When you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...
The intersection of AR, IoT, and Apps in the legal realm
Thursday, April 27, 2017 by Adam Grant
In 2007 the Apple gave us the iPhone and Apps became the rage. While the term “Internet for things” was first coined 1999 by Kevin Ashton (one of the founders of the original Auto-ID Center at MIT), in 2013 the Global Standards Initiative on Internet of Things defined the term as “the infrastructure of the information society.” AR, or Augmented Reality, unlike virtual r...
The marketing secrets of the most popular apps
Tuesday, April 11, 2017 by Richard Harris
Editors note: Guest submission by Stefan Benndorf, Managing Director & COO, AppLiftThe most successful apps are engaging and well-designed, but that is not the only reason why they’re popular. The Angry Birds and Pokémon GO's of the world owe much of their success to masterful marketing. Americans spend nearly 80 percent of their time on mobile phones in their three...
How much is Snapchat really worth
Monday, February 27, 2017 by Christian Hargrave
Every year Brand Finance values the brands of thousands of the world’s biggest companies. Snapchat’s brand has been found to be worth only US$1.7 billion. This is 8-9% of the suggested US$19.5-22 billion company value range, an unusually low percentage which suggests that the target may be over-ambitious. Brand Finance’s CEO David Haigh comments, “'Brand Finance has val...
Gamifying an app can help it stand out along with these ideas
Thursday, February 23, 2017 by Richard Harris
Editors note: Guest submission by Hunter Jensen, Founder and CEO of Barefoot SolutionsWith more than 4.2 million smartphone apps in the Apple App and Google Play stores, there’s a lot of software that will never pick up the steam needed to become the next Angry Birds, YouTube, or Snapchat. There is good news, though. If you’re considering building an app from scratch or...
Features to include in your social media app
Monday, February 6, 2017 by Nick Swenson
When considering a development strategy for your social media app, it’s important to think about the features you want to include. A common assumption that some “appreneurs” make is that loading up the app with lots of features right upon launch will help the app go viral. It won’t. Here’s why. You might be thinking: “If I have more features at the outset, the...
The future of cloud communications
Friday, January 27, 2017 by Richard Harris
As the popularity of using Cloud-enabled platforms grows, the market for such features is quickly ballooning in size. I'm sure you've heard about this latest trend in both tech and non-tech industries of adopting the power that a Cloud platform can provide, and in turn, some really special things are happening as its evolution continues down the road. But what's the fut...
Check intrusive ads at the door: How app marketers can use native
Monday, January 16, 2017 by Barak Aviad
The mobile app space isn’t an easy place to be these days. With more and more apps filling the stores, it’s getting harder to find consumers to download your app – and even more challenging to retain them. App marketers are struggling to drive downloads from traditional display advertising with paltry results and budgets are wasted on impressions that yield no...
The frontiers of messaging and chatbots
Wednesday, January 4, 2017 by Eloise Bune
The appetite for chat can’t be satiated. Facebook recently announced 1 billion users on Messenger and WeChat continues to dominate the app universe in China. Messaging apps are forecast to hit 2 billion users by 2018. Way back in 2015, the monthly active users of the top 4 messaging apps overtook the top 4 social media apps, leading many to believe chat is the new socia...
Apple was the most gifted smartphone this Christmas
Wednesday, December 28, 2016 by Richard Harris
Editors note: Data from Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at FlurryAs the holiday season finally comes to an end, smartphones were once again predominate on everyone’s wishlists. As Flurry does every year, they took a look at the most gifted smartphones and tablets this holiday season, examining phone and app activati...
Turn any room into an interactive meeting space with BlueJeans Huddle
Tuesday, December 27, 2016 by Richard Harris
Video has become pervasive across consumers’ lives, thanks to technologies like Snapchat, Facebook Live, Instagram and YouTube. But, adoption in the enterprise has been slower to take root, due to roadblocks like cost and usability. BlueJeans Network has set out to change this with introduction of a new cloud-connected video system that works as soon as you walk into a ...
Predictions for Apple Watch, ObjectiveC, Google, and the rise of Snapchat
Thursday, December 22, 2016 by Richard Harris
Editors note: Predictions by Alexander Stigsen, the CEO and co-founder of Realm
By the end of 2017, the Apple Watch will still have a very small and uninteresting ecosystem of apps. It won’t be until the next generation of Watch - Series 3 in maybe late 2017 before the Watch platform is sufficiently powerful to attract significant third-party applications...
Extreme Networks to be Super Bowl LI's wifi analytics provider
Tuesday, December 13, 2016 by Christian Hargrave
Extreme Networks, Inc. announced an agreement with the National Football League (NFL) to become the Official Wi-Fi and Wi-Fi Analytics provider of Super Bowl LI. This announcement follows wired and wireless deployment at Super Bowl LI Stadium in Houston, Texas and marks the first time that Extreme has implemented its wired and wireless solution at a stadium hosting the ...
Infltr becomes the first app to offer filters for live photos and iMessage photos
Thursday, December 8, 2016 by Richard Harris
Infltr is the first ever camera app to enable iPhone and iPad users worldwide to apply millions of filters to their photos in Apple’s messages app. This is the first time a camera app has been incorporated into iMessage, bringing the full potential of the iPhone camera into the globally-popular instant messaging function. Infltr will also apply photo-style filtering to ...
Yahoo explains what communitainment is and how it's mobile's killer app
Tuesday, December 6, 2016 by Simon Khalaf
Last August, in Flurry’s app usage report, we declared that “Content is King: Again.” That report showed U.S. users’ time spent consuming media in apps had grown from 46 mins/day in 2014 to 96 mins/day in 2015, a whopping 108% year-over-year increase. Curious to clock this year’s usage, we ran the numbers again and found that time spent con...
