Monetize mobile gaming with NFT marketplace Vessel
Friday, October 21, 2022 by Richard Harris
AppLovin announced its first NFT marketplace to launch in app stores through its subsidiary, OpenVessel Technologies, LLC. Vessel, which is currently live in Apple and Google Play app stores, enables mobile game developers to easily integrate non-fungible tokens (NFTs) into games to drive engagement and revenue.
"Vessel represents the next evolution in mobi...
Immersive AR and VR experiences from NextNav
Tuesday, March 1, 2022 by Brittany Hainzinger
NextNav announced they have partnered with echo3D. Through this partnership, NextNav’s vertical location service, Pinnacle, will provide echo3D developers with the crucial 3D location data needed to build immersive AR and VR content built on top of the physical world.
Over 16,000 developers rely on the echo3D platform for the tools and infra...
SRE hiring trends
Thursday, January 6, 2022 by Richard Harris
Ashley Stirrup, COO at Shoreline.io shares his 2022 predictions about the death of the Runbook, the rising cost of outages and SRE hiring trends.
Prediction #1: The death of the Runbook
In the coming year, we will see runbooks fuse out. Our team has been surprised in the last few months with how infrequently people have had true Runbooks. Runbooks are a great plac...
Videogame platform catches up to YouTube Gaming
Monday, January 3, 2022 by Brittany Hainzinger
Facebook Gaming had a dominant Q3 in 2021 which saw the video-game streaming segment of the social media giants accomplish several milestones. According to data presented by Safe Betting Sites, Facebook Gaming overtook Youtube Gaming in hours watched for the first time after recording an estimated 1.3B hours watched in Q3 2021.
Videogame platform catches up to Twitch...
Apple gaming studio predictions for 2022
Monday, December 20, 2021 by Justin Welter
If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...
Mobile game developers are capturing female audiences
Tuesday, December 7, 2021 by Brittany Hainzinger
Browsing social networks can be addictive and can cause feelings of inadequacy and isolation, even depression, say mental health professionals. However, when it comes to mobile gaming, the situation is not so dire. On the contrary, used in moderation, it could help people boost positive well-being, according to various sources.
Traditionally considered a domain for m...
Unity partners with Kindred to reinvent app monetization
Monday, November 22, 2021 by Russ Scritchfield
Kindred, the next-generation app monetization network, has announced it has been named a Unity Verified Solutions Partner, with a focus on reinventing in-app monetization and UX. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Kindred SDK for Unity is optimized for the latest version of the Uni...
Boost game developers revenue with Kindred for Business
Tuesday, October 26, 2021 by Brittany Hainzinger
Kindred for Business officially launched a 'third way' for mobile game developers to boost annual revenues from players by as much as 400% without sacrificing all-important UX.
To date, mobile gaming studios have had to rely on in-app purchases and advertising to monetize users, both of which can negatively impact the UX for players and ultimately drive ...
GameBake launched for developers to reach new markets around the globe
Thursday, May 6, 2021 by Brittany Hainzinger
GameBake is thrilled to announce it has launched its distribution service for mobile games developers and publishers that wish to reach new markets across the globe.
GameBake provides the infrastructure and knowledge needed for developers and publishers to publish their games on a variety of high-quality platforms beyond Google Play and the Apple App Store. Accessibl...
Unity asset store gets new AdInMo SDK
Thursday, March 4, 2021 by Brittany Hainzinger
AdInMo’s InGamePlay™ brand advertising SDK is now available to all mobile game creators via the Unity Asset Store, the global marketplace where game developers source third party assets, tools and services.
Designed by game developers for game developers, AdInMo’s Unity SDK integration is a simple UNITY texture replacement that enables mobile game d...
GameRefinery makes its iOS download and revenue data available free
Thursday, December 24, 2020 by Brittany Hainzinger
The data elves at mobile game insight and analytics specialist GameRefinery are bringing some much-needed Christmas cheer to all mobile game developers by making its download and revenue data for 100k iOS games available for free. Following its acquisition of market insight provider Reflection in early 2020, GameRefinery has been gradually integrating the data into its ...
MEGAFANS new advertising strategy
Monday, October 14, 2019 by Freeman Lightner
MEGAFANS Inc. (Mobile eSports Games Fanatics) has launched a new self-sustaining advertising strategy, unlike anything eSports companies have done so far they say. The new strategy involves utilizing the freemium model employed by gaming studios in order to monetize consumers who aren’t converting to eSports. Operating in a $68 billion market, this self-susta...
Apple Arcade game development and Stadia set to shift gaming industry
Wednesday, May 1, 2019 by Richard Harris
In the last few months, the gaming industry has witnessed major shifts as new emerging services begin to take shape across various platforms. Drilling down into mobile gaming, the recent launches of Google Stadia and Apple Arcade have presented gamers with two new mediums to flex their gaming skills. However, these emerging platforms have presented new implications, cha...
5 rules of monetizing like a mobile game developer
Wednesday, January 9, 2019 by Sean Webster
Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021.
The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...
WordPress MarfeelPress plugin gives power to the publisher
Thursday, November 29, 2018 by Christian Hargrave
Marfeel announced that it has launched MarfeelPress, their first all-in-one plugin that enables publishers of all sizes using the WordPress content management system (CMS) to enhance the mobile version of their content while boosting engagement and ad revenue. In the first stage of its official launch, Marfeel will be releasing the plugin to select publishers by invitat...
Game developers get new matchmaking platform called Open Match
Monday, September 10, 2018 by Richard Harris
Google Cloud and Unity are jointly announcing the availability of Open Match, an open source matchmaking solution offering game creators a common matchmaker framework.
Designed to allow game creators to reuse a common matchmaker framework, Open Match includes three core components:
A frontend API for game clients;
A backend API for game servers; and
A...
Mobile game spending is dominated by women says Liftoff
Wednesday, August 22, 2018 by Christian Hargrave
Liftoff released a data report exploring the booming world of mobile gaming. Since last year, Liftoff has detected a golden age of mobile game marketing with acquisition costs at all stages of the funnel decreasing and post-install conversion rates increasing. And as multi-platform gaming sensations like Fortnite bring high-quality play experiences to smartphones, more ...
Mobile game developers get another playable ads platform choice
Thursday, August 16, 2018 by Richard Harris
A playable ads solution has been launched by Synative, which is now available to all game developers. The Synative playable ad platform allows users to design and create their own ads, eliminating the expensive and time-intensive process of working with outside designers and web coders.
“Synative is reinventing the way mobile game developers design and create p...
Mobile game developer help is coming to Barcelona
Thursday, August 16, 2018 by Christian Hargrave
Tilting Point has opened a studio in Barcelona to better serve Europe’s robust mobile game development community, "as part of its mission to help quality games reach their potential scale." The move builds on the company’s momentum on the heels of its recent commitment to invest $132M annually to help developers scale great games to success. The Ba...
Flaregames partners with MeeWow to publish Tap Empire
Friday, August 10, 2018 by Richard Harris
Mobile gaming publisher Flaregames announced the next imminent global launch in its Q3/Q4 line-up with hyper-casual idle game Tap Empire releasing 11th October on iOS and Android devices. This debut game from San Francisco studio MeeWow Games will be the third title from the Flaregames Accelerator and the second to launch in the next two months, with Super Spell Heroes,...
Mobile game advertising partnership between Google and Unity announced
Friday, August 3, 2018 by Richard Harris
Unity Technologies and Google’s mobile advertising business, AdMob, have announced a strategic partnership that will be aimed at changing the way advertisers reach gamers on-the-go and help mobile game developers monetize their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access to Unity’s e...
App monetization and choosing the right partner
Friday, September 22, 2017 by Ignasi Prat
The process of defining the business model for monetizing your apps and mobile games starts before even a single line of code is written. It's one of the most important considerations that'll shape your future strategy. It's the type of strategic decision that will influence your present and future development. And if you decide to monetize through advertising, choosing...
Why you should make your gameplay fast (or game over!)
Monday, June 12, 2017 by Shlomi Gian
Countless mobile game publishers have tried to formulate the winning recipe for successful mobile games. Some of them seem universal and straightforward, while others are controversial or genre-specific. Not surprisingly, the indisputable ingredient that is both fundamental and critical to a mobile game’s success is simply performance. It affects every stage and each co...
Mobile video ads install the most apps new survey says
Wednesday, May 31, 2017 by Christian Hargrave
AdColony has released their Spring 2017 App Install Marketing Survey. The survey is the 7th of its kind since 2013 and will provide insights, benchmarks, and trends from the top 250 grossing app developers. Respondents primarily represented mobile game developers (75%), with a minority making non-gaming apps (21%). A small number (4.0%) represented mobile publishers who...
Cut the Rope creator ZeptoLab transforms into a mobile app publisher
Tuesday, March 7, 2017 by Richard Harris
ZeptoLab, the app gaming company behind Cut the Rope franchise and the mobile multiplayer hit King of Thieves, announced that they have officially entered the publishing business by opening a website where mobile game developers from all over the world can now leave their submissions.ZeptoLab has been “soft-launching” their publishing activities for about a year by part...
More Than Half of Game Developers Say Video Ads Provide Highest Revenue
Thursday, April 7, 2016 by Richard Harris
Unity Technologies has released a new study that takes a deep dive into video ads as a tool for mobile developers to help monetize their games and drive user engagement. Over 2,000 mobile game developers and players responded to the survey to provide insight into the effectiveness of video ads and their impact on user engagement, retention and revenue. Among t...
Google Expands Player Game Analytics for Mobile Game Developers
Wednesday, September 16, 2015 by Stuart Parkerson
Google is expanding its Player Analytics platform with two new analytics reports, Player Time Series Explorer and the Events Viewer, that provide developers with better visibility into time-based player activity and custom game events. There are also improvements to the player retention report.Google is also introducing a new Player Stats API to let developers tune a ga...
GameAnalytics Runway Helps Mobile Game Developers with Soft Launches
Friday, July 17, 2015 by Richard Harris
GameAnalytics is now offering a new service called Runway, which helps mobile game publishers refine games through soft launches. Citing the success the big players such as Supercell and Kings have had with testing games in test markets, GameAnalytics is hoping to bring the same type of opportunity to small publishers.The Runway platform helps developers plan, monitor a...
Gondola Launches Liftpass an Open Source Platform to Help Developers Manage Game Monetization
Friday, May 22, 2015 by Richard Harris
Gondola, the creators of the Dynamic Pricing Engine for mobile games, has announced the beta release of Liftpass, an open source platform for game developers to manage and track the prices of virtual goods and in-app purchases (IAPs). The full-stack solution offers SDKs for iOS, Android and Unity, and the tracking of in-game metrics and in-game currencies can be fu...
PlayPhone Announces New Middle East Carrier Based Game Market for Android, Unity and HTML5 Mobile Game Developers
Tuesday, October 28, 2014 by Richard Harris
PlayPhone has launched its newest game store, named PlayZone, targeting the Middle East mobile gaming market. The company says the new market will reach over 200 million smartphone owners in over 12 countries providing a new opportunity for mobile app developers to monetize apps through carrier billing.PlayPhone specializes in working with mobile carriers to create soci...
Google Play Game Services Offers Game Developers Updated Cross Platform Tools
Monday, October 13, 2014 by Richard Harris
Google Play Game Services is offering mobile game developers updated developer tools to provide: a more consistent set of game services across platforms; a refreshed UI based on material design; and new tools to give better visibility into what users are doing in games.The new features include:Real-time Multiplayer in the Play Games cross-platform C++ SDKTo make it easi...
Beachfront Media Now Offers Programmatic Video Advertising Technology for Mobile Gaming
Wednesday, September 24, 2014 by Richard Harris
Beachfront Media has introduced a new ad mediation platform, Beachfront.io, which offers programmatic video advertising technology for mobile gaming. The Beachfront.io platform provides mobile game developers and advertisers with a real-time bidding (RTB) platform for public and private marketplaces, helping improve fill rates and achieve higher CPMs. Wit...
User Acquisition Cost are Escalating and Mobile Developers are Getting Squeezed Out: What to do to Fight Back
Thursday, August 14, 2014 by Stuart Parkerson
As a mobile app developer it’s a good news/bad news situation. The good news is that advertising dollars are going to be flowing into mobile in ever increasing numbers and if you’re showing ads in your apps, you are probably going to see increased revenue.The bad news is, if you want to increase your user base then you are going to have to pay higher prices. You ne...
Should Mobile Game Developers Worry That Ad Breaks Can Break Gameplay
Wednesday, July 23, 2014 by Richard Harris
Should developers worry about how much ad breaks during gameplay affect their mobile game usage? Maybe so, according to recent research by MediaSpike. According to the company’s recent study, ads at breaks in gameplay are generally disliked, with gamers preferring ads integrating brands into actual gameplay.The study showed that ads shown at breaks in gameplay...
Kii Introduces Beta Launch of KiiReferral for iOS Mobile App and Game User Acquisition
Wednesday, July 16, 2014 by Richard Harris
Kii has launched the beta release of its new KiiReferral for iOS framework. The new release is an extension to Kii’s backend platform, giving mobile app developers the ability to add social sharing and referral tracking to their apps.The KiiReferral framework and SDK helps developers increase downloads by making apps more viral among social media users. For ex...
