App marketing for older apps
Wednesday, January 8, 2025 by Richard Harris
App Store Optimization (ASO) is a critical component of app marketing, particularly for older apps that need to regain or maintain market visibility. ASO is more than just keyword optimization; its a holistic approach. It involves multiple levers, including keyword, creative, and engagement optimizations. A comprehensive ASO strategy can significantly enhance an app'...
App Marketing report released by AppsFlyer
Wednesday, July 24, 2024 by Richard Harris
AppsFlyer has released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable insights into how the industry is evolving and which trends brands should harness to drive key metrics in the upcoming peak shopping season, from app downloads to purchases.
The State of ...
What Threads from Meta can teach developers about app marketing
Thursday, July 6, 2023 by Freeman Lightner
In the landscape of mobile applications, every new launch presents an opportunity to learn valuable lessons about app marketing and user engagement. Mark Zuckerberg, has achieved overnight success with the launch of the Threads app. The highly popular app is intertwined with Instagram and offers users a new way to message and network with friends and family.&n...
App marketing for subscription apps report
Friday, June 17, 2022 by Richard Harris
AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.
As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...
New app marketing tool gets smart about user acquisition
Tuesday, December 18, 2018 by Richard Harris
Mobile monetization and marketing company ironSource has announced the launch of its ROAS (return on their advertising spend), Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and rea...
New mobile app marketing tool from CrossInstall
Tuesday, February 20, 2018 by Austin Harris
CrossInstall has unveiled its Opportunity Forecast Tool (OFT). A solution that enables advertisers to instantly see where adjusting their CPI (cost-per-install) by small amounts will lead to large scale increases in conversions on an overall campaign level, geographic level, or publisher level. The tool surfaces promising rate adjustments, some at a very granular level,...
Using common short codes for mobile app marketing
Friday, February 16, 2018 by Richard Harris
App developers know well the difficulties in marketing their apps. But a highly compelling way to advertise their apps in the context to the real world is being overlooked.Common Short Codes provide an easy way for app developers and brands to get consumers to download an app in context with their current, real-world surroundings. Common Short Codes bring integrity and ...
Overcoming the app marketing sticking point
Monday, February 6, 2017 by Richard Harris
Driving installs is undoubtedly an important metric for any company to track. However success goes beyond just the download. In fact, more than two-thirds of users delete an app within one week of downloading it. Because of this, app developers are tasked with keeping users loyal and engaged over the long-term, which is not guaranteed by the single action of an install....
From installs to value: three trends in the age of app marketing
Thursday, October 20, 2016 by Brendon Kraham
Mobile apps are ubiquitous. We live in a world where there are over four million apps to choose from and where attention spans are shorter than ever before. As a result, it is becoming increasingly more important for marketers to understand the critical moments of engagement that are happening in the palms of users’ hands.Over the past decade, app developers banked on t...
Apps built with Xamarin now have access to Insert's marketing platform
Friday, October 14, 2016 by Richard Harris
Insert just announced that its software is now accessible to apps built with Xamarin. Users of the Xamarin solution, which uses existing skills, teams, and code to deliver native Android and iOS apps, can begin to use Insert’s technology to rapidly deploy in-app campaigns, with no coding required.With Insert, Xamarin app owners and marketers now have the ability to enga...
Mobile Marketing Consultant mCordis is Launching new Native App Marketing Course
Thursday, July 28, 2016 by Stuart Parkerson
mCordis has announced a new portal for online mobile marketing training courses. The first course available will be “An Introduction to Native Apps,” sponsored by app development company stable|kernel. The Native Apps course starts August 1 and will be available free of charge. Registration is available here.The short course provides an overview of native mobi...
CEO of Manage Mike Ng Discusses the Evolution of Mobile Advertising
Tuesday, May 31, 2016 by Richard Harris
We recently chatted with Mike Ng, CEO of Manage, to discuss the mobile advertising marketplace and the changes undergoing the industry.ADM: I understand Manage has been around for about 5 years as a mobile DSP. How has the company evolved over the years? Ng: When Manage was founded 5 years ago, we decided to focus primarily on mobile in-app marketing. We were one o...
HYPR Launches App Blaster Programmatic App Marketing Platform
Tuesday, May 17, 2016 by Richard Harris
HYPR has announced the launch of the App Blaster app marketing platform. The new programmatic influencer marketing solution is designed to help push apps up the download charts by engaging multiple social media accounts concurrently, to post recommendations to download the app.App Blaster leverages HYPR’s Influencer Audience Demographic Engine to identify which social m...
New App Marketing Report Show Big Difference Between Android and iOS App Users
Wednesday, February 17, 2016 by Richard Harris
In its recent State of App Marketing – H2 2015 Appsflyer analyzed more than 1.1 billion non-organic app installs and 5 billion app opens to learn when users in different parts of the world install apps and when they use them. Interestingly, there were several marked differences between Android and iOS users.Take App installs for example. While both OS versions were typi...
Swrve Launches New Mobile Messaging Functionally for App Marketing
Monday, September 28, 2015 by Richard Harris
Swrve has launched a new Integrated Personalization Engine which provides the ability to build an individual relationship with app users through the delivery of mobile messaging campaigns and content to customers based on their unique behavior and attributes.The Integrated Personalization Engine allows developers to customize contextual messages targeted to individual u...
App Marketing Costs for July Show Smarter App Targeting Methods
Wednesday, September 2, 2015 by Richard Harris
According to its latest monthly app marketing report, Fisku saw the cost per install (CPI) rise and the cost to acquire a loyal user (CPLU) fall. The company predicts this pattern indicates smarter targeting as publishers are spending more to get their messages in front of the right audiences at the right time and earning long-term loyalty in return.In the July report t...
Analyzing Four Different Facebook App Marketing Strategies
Friday, August 21, 2015 by Stuart Parkerson
Matt Kane of Fisku recently provided a profile of four different Facebook app marketing strategies to reach specific audiences or acquire app users. We found his analysis interesting enough to provide an overview here.In his blog post, Matt provided the following list in ordered from least to most effective:Tier 4: Just the basics: As simple as you can get, broad demogr...
TUNE Updates App Marketing Tools with Acquisition of Appfuel
Thursday, July 16, 2015 by Richard Harris
TUNE’s new TUNE Marketing Console (TMC) provides the ability to the measure paid, earned, and owned mobile marketing campaigns in one dashboard. The functionality of the console is enhanced with the recent TUNE acquisition of Appfuel.This new console was made possible by integrating two products acquired by Tune - MobileDevHQ (which was acquired last year) and Appfuel (...
App Marketing Cost Show Ten Percent Drop in Recent Findings
Thursday, July 2, 2015 by Stuart Parkerson
App marketing costs have seen a ten percent decrease according to the latest findings of the Fiksu May indexes. The firm also reports that app install volumes have decreased by 17% across the top 200 iOS free apps for the US.Top findings as reported by Fiksu include:Cost per Loyal User IndexThe Cost per Loyal User Index measures the cost of acquiring a loyal user for br...
Resources to Help You Make Mid Year App Marketing Adjustments
Thursday, June 11, 2015 by Stuart Parkerson
Can you believe it, we’re almost at the halfway point of 2015! And for me, that means taking a quick peak at business operations to see if there are any tweaks/adjustments we need to make in response to the overall business environment we operate in.One of the things that I noticed from an editorial standpoint is that since the beginning of the year, we’ve tended to gra...
Don’t Turn Off Your Users: Spammy App Marketing Do’s and Don’ts
Monday, June 1, 2015 by Stuart Parkerson
If it looks like a duck, swims like a duck, and quacks like a duck - its probably a duck. And if it looks and feels like spam, its probably spam and we all know what happens to spam. We’ve had a long time to experience email spam on our computers and in that time our conditioning has been well engrained – we react negatively – ignoring or immediately hitting the de...
ZapMyApp's Cross Promotion Platform Offers Free In App Marketing
Monday, April 27, 2015 by Richard Harris
ZapMyApp is a platform to drive user installs that allows you to participate in cross promotion campaigns that tap into a large network of iOS, Android and Facebook app publishers to drive new traffic and app installs to your app. The concept is simple - you show promotional ads by other developers and they'll show promotional ads for you. Using ZapMyApp's cro...
Localytics Expands Predictive App Marketing Capabilities with Acquisition of Splitforce
Monday, April 20, 2015 by Stuart Parkerson
Localytics has expanded its predictive app marketing capabilities with the acquisition of Splitforce, an automated optimization tool purpose-built for mobile apps. Predictive app marketing provides the ability to leverage user data to predict and personalize engagement with app users at every stage of the customer journey.“Apps have dramatically increased consumers’ exp...
Put App Marketing on Autopilot with This Guide
Monday, April 13, 2015 by Stuart Parkerson
Contrary to how the term sounds, app marketing automation does not do your marketing for you – instead it helps you scale your marketing efforts. Automation is a tool (albeit a very powerful one) to run customized campaigns to your users - campaigns these users will want to interact with and are relevant to them in real-time.Automation works to improve your app’s market...
How to Use Traditional Marketing Channels to Propel Your App Marketing
Monday, April 6, 2015 by Stuart Parkerson
Traditional marketing channels have been getting a bad rap in the last few years as mobile marketing opportunities have continued to explode. However, as most app publishers will tell you, it continues to be more difficult and more expensive to market your app with mobile marketing strategies. To grow your app you need to leave no stone unturned. And many app publi...
Localytics Introduces New Predictive App Marketing Platform
Wednesday, March 25, 2015 by Stuart Parkerson
Localytics is continuing to expand its app marketing and analytics platform with the introduction of new predictive app marketing tools. The company has also announced additional investor funding to underwrite its ability to grow and expand its platform. Localytics continues to scale, now supporting 32,000 apps across 2.3 billion devices for customers including HBO...
Tapjoy Offers New App Marketing Automation and Monetization Platform
Friday, March 13, 2015 by Stuart Parkerson
Tapjoy has revamped its company and product solution with the launch of its new Marketing Automation and Monetization Platform, which is designed to help freemium mobile app publishers maximize the lifetime value of each user. The new platform combines predictive analytics, marketing automation, IAP driven monetization and Tapjoy’s rewarded advertising solutions. ...
Fiksu Launches New App Marketing Platform
Sunday, February 22, 2015 by Stuart Parkerson
Fiksu kicked off February with an update of its corporate brand including a new website, logo and two new app marketing platforms. The two new products are:-Fiksu Aware: Targets precise mobile audiences to drive brand awareness and consideration.- Fiksu Response: Drives mobile leads, registrations, and sales from targeted audiences.The company has also re...
Communicate to Your Mobile Users Relevantly: Use Personalization App Marketing Methods and See Your Bottom Line Grow
Friday, January 30, 2015 by Stuart Parkerson
We all know that it is hard to get new users to try out an app. Most people have around 25 apps on their phones (depending on the information source, it is a little higher or lower, but that is a safe number to work with). It cost money, time, and more to convince someone to add your specific app to their group of apps on their device, and having done that, you need to ...
The best app marketing channels that actually help
Thursday, January 29, 2015 by Richard Harris
At the beginning of each year, we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”
As a guy who has been a part of an app marketing agency for the last 5 years...
Appboy Launches Conversion Tracking to Measure and Improve App Marketing
Friday, January 23, 2015 by Richard Harris
Appboy, which offers a marketing automation platform for app publishers, has recently launched conversion tracking, providing the opportunity to access a more comprehensive view of campaign effectiveness. Conversion tracking provides the ability to set custom campaign goals and monitor the actions users take after receiving a message. The AppBoy platform provide to...
App Marketing in the Real World: 16 Examples of Successful Strategies
Monday, January 19, 2015 by Stuart Parkerson
I was a member of a trade association in my early days right after college. It gave me an opportunity to learn about other companies in the industry (many I was competing with) and network with the people who worked with these companies.One the things I learned through these relationships was we were all trying to find out what other companies were doing to be successfu...
Video ads and your mobile app marketing strategy
Thursday, January 15, 2015 by Richard Harris
Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a...
What Does 2015 Have in Store for App Marketing and Promotion
Monday, January 12, 2015 by Stuart Parkerson
There is an old saying that states, “You can only know where you're going if you know where you've been.” I bring this up because if you’re planning out your mobile marketing strategy for 2015, you better understand what happened in 2014. For example, did you know that phones with at least a 5-inch screen saw increases in the time that users spent in app as high as 142%...
Crystal Ball Predictions for Mobile App Marketing in 2015
Wednesday, December 10, 2014 by Stuart Parkerson
It’s that time of year when we reach out to mobile industry experts to find out what their predictions will be for 2015. The folks at Localytics are one step ahead of us on the app marketing front, as they have already created an in-depth report, “State of the App: 2014 Review & 2015 Predictions” which includes their predictions on what will impact app marketin...
