Apps built with Xamarin now have access to Insert's marketing platform
Friday, October 14, 2016 by Richard Harris
Insert just announced that its software is now accessible to apps built with Xamarin. Users of the Xamarin solution, which uses existing skills, teams, and code to deliver native Android and iOS apps, can begin to use Insert’s technology to rapidly deploy in-app campaigns, with no coding required.With Insert, Xamarin app owners and marketers now have the ability to enga...
CEO of Manage Mike Ng Discusses the Evolution of Mobile Advertising
Tuesday, May 31, 2016 by Richard Harris
We recently chatted with Mike Ng, CEO of Manage, to discuss the mobile advertising marketplace and the changes undergoing the industry.ADM: I understand Manage has been around for about 5 years as a mobile DSP. How has the company evolved over the years? Ng: When Manage was founded 5 years ago, we decided to focus primarily on mobile in-app marketing. We were one o...
Resources to Help You Make Mid Year App Marketing Adjustments
Thursday, June 11, 2015 by Stuart Parkerson
Can you believe it, we’re almost at the halfway point of 2015! And for me, that means taking a quick peak at business operations to see if there are any tweaks/adjustments we need to make in response to the overall business environment we operate in.One of the things that I noticed from an editorial standpoint is that since the beginning of the year, we’ve tended to gra...
Localytics Introduces New Predictive App Marketing Platform
Wednesday, March 25, 2015 by Stuart Parkerson
Localytics is continuing to expand its app marketing and analytics platform with the introduction of new predictive app marketing tools. The company has also announced additional investor funding to underwrite its ability to grow and expand its platform. Localytics continues to scale, now supporting 32,000 apps across 2.3 billion devices for customers including HBO...
FabZat Updates SDK for Offering In Game Monetization through Custom Merchandising
Wednesday, August 6, 2014 by Richard Harris
FabZat has updated its SDK which allows developers to monetize app users buy providing the opportunity to purchase real, personalized items, including high definition and full color 3D printing of game characters, vehicles, trophies, and more.FabZat is bucking the trend of monetizing virtual goods to instead offer physical products. They call it “In-App Custom Merc...
Are You a Rookie, Expert, or Simply the Most Interesting App Marketing Expert in the World
Wednesday, July 30, 2014 by Stuart Parkerson
The most interesting app marketing expert in the world? Nope, that would not be me, but for a second I had you thinking of a suave, debonair developer about town, effortlessly flowing push notifications from their fingertips, all while surrounded by a bevy of beautiful people in the most exotic places you can imagine. What made me think of that? A recent phot...
Better for App Marketing Push Messaging vs. In App Messaging
Monday, March 10, 2014 by Stuart Parkerson
Push vs In-App Marketing. It’s not an age old question, because we are in an emerging mobile app marketing business model, so you’ll get a different answer from each person you ask.Bryn Adler with Localytics provides her answer to this question in a recent column on the Localytics website. In the column she gives pros and cons for each marketing tool, wrapping...
AppLift’s Customer Lifetime Value Optimization Technology Yields 150 percent Return On Investment For Aeria Games
Tuesday, February 18, 2014 by Richard Harris
Mobile Games Marketing Platform AppLift announces that its proprietary Customer Lifetime Value Optimization Technology (LTV) yielded 150% return on investment after recouping the initial investment for Aeria Games’ user acquisition campaigns in over 15 countries. The acquired users achieved break-even in an average time of one and a half months. For the best p...
Can You Afford $247 Million For User Mobile Acquisition
Thursday, November 14, 2013 by Matt Palmer
If you have the budget like Zynga, who reportedly spent $247
Million on their marketing and user acquisition efforts last year, great, all
the power to you. But if you're like the rest of the 99% of developers out
there, don't despair, there's more than one way to skin a cat when it comes to
getting your app noticed and getting installs.
But more on
...
flaregames Uses Swrve to Boost Mobile Game Revenues and Retain Players
Tuesday, October 1, 2013 by Richard Harris
Publisher of Royal Revolt! and BraveSmart retains players, evolves
gameplay and maximizes revenue in free-to-play games using Swrve’s in-app
marketing platform
flaregames, a leading developer and publisher of mobile
games, uses Swrve’s in-app marketing platform to power the success of six hit
titles, which combined have been downloaded more than 12 million times...
