4/20/2015 7:12:37 AM
Localytics Expands Predictive App Marketing Capabilities with Acquisition of Splitforce
App Marketing,Analytics,App Metrics,App Publishers
https://appdevelopermagazine.com/images/news_images/Predictive-App-Marketing-App-Developer-Magazine_mjbpjdmt.jpg
App Developer Magazine

Localytics Expands Predictive App Marketing Capabilities with Acquisition of Splitforce



Stuart Parkerson Stuart Parkerson in Marketing & Promotion Monday, April 20, 2015
15,748

Localytics has expanded its predictive app marketing capabilities with the acquisition of Splitforce, an automated optimization tool purpose-built for mobile apps. Predictive app marketing provides the ability to leverage user data to predict and personalize engagement with app users at every stage of the customer journey.

“Apps have dramatically increased consumers’ expectations for experiences catered to their individual needs, while giving businesses a new dataset to tap into for better decisioning,” said Raj Aggarwal, CEO of Localytics. “We’re focused on helping businesses turn that data into personalized engagement, and Splitforce has the best team and technology in place to deliver on the cutting-edge of that mission: predictive app marketing.”

Over 250 mobile applications, including Marks & Spencer’s Cook with M&S, have used Splitforce to test and target different variations of app experiences and marketing messages and collect data on how each variation performs against the app’s key metrics. 

Through the application of machine learning algorithms called Auto-Optimization, the tool learns to show successful variations more often and quickly eliminates suboptimal variants. With Auto-Optimization, app publishers save time optimizing their apps while also driving higher user engagement and retention through more effective, targeted marketing.

“The mass proliferation of mobile and web apps has made the app opportunity a data opportunity,” said Zac Aghion, Splitforce Co-Founder and CEO. “Localytics and Splitforce share the vision to empower marketers with data-driven, predictive insights personalized to each of their app users.”

Aghion joins Localytics to lead Localytics’ predictive actions team, which focuses on converting granular data into insights that predict a user’s next move. Splitforce co-founder David Ruiz joins Localytics’ engineering team.

Localytics is now in closed beta with its new “Predictive Actions” predictive app marketing platform, which brings to the market a new level of analytics and marketing synergy to drive personalized engagement. More information about participating in the Localytics’ Predictive Actions beta is available on the company website.

Read more: http://info.localytics.com/predictive-app-marketin...

Get your Pi Day 2019 Shirt

Love Is Like Pi Never Ending T-Shirt Math Pi day Gift Shirt. Perfect Shirt to celebrate Pi Day 2019. Great gift whether you just love Math or you are a Math Student, Teacher or similar.

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.