Finding bugs in code through better QA
Monday, January 7, 2019 by Derek Choy
Let’s face it, smartphone apps have raised the bar for all of us. Ever since Apple released the first iPhone a little over a decade ago, there’s been a huge emphasis on creating software that is clean, elegant and easy to use. Consumer apps and websites have created much higher expectations for all software, and these days even business applications are expe...
The best words to use in push alerts that boost engagement
Thursday, May 4, 2017 by Richard Harris
With the space constraints and urgency required in a mobile push notification, every word counts. Leanplum has released a new report, "Push Notification Power Words". Based on a text analysis of more than 2.6 billion push notifications, the report identifies highly effective “power words” to help mobile marketers break through the noise and drive b...
Flurry's Insights on the "7 year itch" and What it Means to Developers
Wednesday, April 20, 2016 by Richard Harris
Chris Klotzbach, Director Flurry from Yahoo, reached out to us to talk about the affect of “seven year itch” on the mobile industry, focusing on how Flurry has seen mobile growth plateau over the last 7 years.ADM: At your Mobile Developer Conference in February, Flurry shared that mobile growth is plateauing. Can you elaborate on that more?Klotzbach: In 2015, overall ap...
Localytics Expands Predictive App Marketing Capabilities with Acquisition of Splitforce
Monday, April 20, 2015 by Stuart Parkerson
Localytics has expanded its predictive app marketing capabilities with the acquisition of Splitforce, an automated optimization tool purpose-built for mobile apps. Predictive app marketing provides the ability to leverage user data to predict and personalize engagement with app users at every stage of the customer journey.“Apps have dramatically increased consumers’ exp...
Cross Channel Strategies for Mobile App Publishers
Saturday, April 11, 2015 by Tim Koschella
Customers connect and engage with advertisers across many channels, including email, the web, physical locations, social media networks and increasingly, in mobile apps. These channels aren't silos, and users are not channel-specific. People don't only use Facebook, or play Angry Birds, or only read online papers; they increasingly interact with brands across numerous p...
Embarcadero Technologies Grows its RAD Studio Platform with Acquisition of Castalia for Delphi and Usertility from TwoDesk Software
Tuesday, January 20, 2015 by Stuart Parkerson
Embarcadero Technologies is expanding its suite of software solutions for application and database development by acquiring Castalia for Delphi and Usertility from TwoDesk Software. Embarcadero will incorporate the productivity features of Castalia into its RAD Studio integrated development environment (IDE) to enhance and optimize the coding experience for both Ob...
The Synergistic Approach to Mobile App User Engagement: The Sum of Your Data is Greater Than Its Parts
Monday, October 20, 2014 by Stuart Parkerson
Here’s a quick quiz: Guess what these eight things have in common: Users, Session Length, Session Interval, Time in App, Acquisitions, Screen Flow, Retention, Lifetime Value.If you’re an app developer doing any kind of analytics for your app, it wasn’t hard to figure out that these are metrics that you should be tracking for your mobile app users. However, have you thou...
An App Developers Starter Guide To Mobile Analytics
Thursday, October 9, 2014 by Stuart Parkerson
Mobile analytics as a business has exploded recently and there are a number of reasons why. One primary reason is that companies who serve the app development industry are learning how to squeeze out every bit of information available from a variety of sources: the mobile devices themselves as well as from outside influencers such as WiFi vs. carrier connections, i...
Mobile Engagement Metrics: Sure You Have App Analytics, But Do You Know How to Use Them
Tuesday, September 2, 2014 by Richard Harris
Whether your business is driven by in-app advertising, purchases, paid subscriptions or some other model, driving your revenue is fundamentally dependent on analytics and metrics. And its not good enough just having metrics available, but identifying which are the most important to your specific situation. Analytics are great, but “analytics” is a misleading term. ...
Twitter’s Crashlytics Introduces Answers by Crashlytics Mobile Analytics
Thursday, July 17, 2014 by Richard Harris
With the backing of Twitter, Crashlytics has been under the radar until last month’s release of Beta, its beta app distribution platform. And now the company has launched its newest analytics solution, Answers by Crashlytics.This release continues the company’s move past crash reporting into the realm of full service mobile analytics. As with its other platfor...
SiteSpect Releases Mobile SDK for A|B Testing of iOS Apps
Wednesday, July 16, 2014 by Stuart Parkerson
SiteSpect has released a new SDK to perform A/B testing and behavioral targeting for native iOS apps. The new SiteSpect Mobile: iOS SDK is designed to integrate into any iOS app and supports editing, creating, and publishing user experience changes without requiring App Store updates.Once the SDK has been integrated into a mobile app a developer can:- Optimize...
A Beginner’s Guide to App Analytics: More Users, More Usage and More Revenue
Tuesday, July 15, 2014 by Stuart Parkerson
More users, more usage & more revenue. It sounds simple, right? However, you and I both know better. Yes, the opportunity is there - US daily smartphone screen time has now exceeded television time. Mobile usage is only going to continue to grow. But the days of launching an app and sitting back as the money rolls in are long, long gone. It doesn’t matter who y...
Localytics App Stickiness Index Shows Q4 2013 and Q1 2014 Were Volatile Quarters in Opposing Directions
Friday, July 11, 2014 by Richard Harris
Localytics has published its Q1 App Stickiness Index which measures how well apps are tackling the challenges of engagement and avoiding churn, in aggregate. The App Stickiness Index is a composite of two key app metrics: Power Users and Loyal Users.Power Users are the percentage of an app's users who have 10 plus sessions in a month, i.e. how many highly enga...
8 Critical Analytic Metrics for Measuring Mobile App User Engagement
Monday, June 9, 2014 by Stuart Parkerson
Measuring and optimizing for the right engagement metrics is the key to attaining and keeping users. Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for trackin...
Aternity Provides Insights Into Managing Mobile App Performance
Tuesday, May 20, 2014 by Stuart Parkerson
Managing for mobile application performance management (mAPM) is a cornerstone of a successful mobile strategy. Companies that successfully implement mAPM will experience faster applications while dramatically reducing business disruptions and increasing user productivity.Aternity’s mAPM products allow companies access to a user-centric vantage point which closes the “V...
Parse Announces New App User Analytics
Monday, March 3, 2014 by Stuart Parkerson
The folks at Parse have added two new components to their analytics platform: Data Analytics and Performance Analytics.On Parse developers can manage their collection in Parse’s Data Browser however if could be unclear how a collection grows over time. In the past, developers could see growth by manually filtering API requests on a particular class. With the new an...
Appcelerator Debuts Appcelerator Insights Real Time App Analytics Service
Saturday, December 28, 2013 by Stuart Parkerson
Appcelerator has announced Appcelerator Insights which enables business and IT professionals to measure success metrics across their apps, including acquisition, engagement, retention, and quality.
Appcelerator Insights tracks a number of metrics including the following:
Acquisition - including the number of app installs and connected devices to show the...
App Monetization and App Analytics Companies Kontagent and PlayHaven to Merge
Monday, December 16, 2013 by Stuart Parkerson
Kontagent and PlayHaven have announced a agreement to merge the two companies, combining Kontagent's analytics solution with PlayHaven's acquisition, engagement, and monetization tools.The merger will create a new company offering a single platform to help developers, publishers and advertisers understand users, predict meaningful behaviors and take actio...
Good Technology Introduces New $5 Per User Monthly Pricing Feature
Tuesday, August 6, 2013 by Richard Harris
Good Technology has introduced Good for Enterprise, a new monthly $5 per user pricing structure for its mobile data services.
Targeted at enterprise IT professionals, the new per user pricing program offers mobile security management connecting employee email, calendar information, contact details, document data and browser access.
Good Technology’s mobile products in...
