localytics expands predictive app marketing capabilities with acquisition of splitforce

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Localytics Expands Predictive App Marketing Capabilities with Acquisition of Splitforce

Localytics has expanded its predictive app marketing capabilities with the acquisition of Splitforce, an automated optimization tool purpose-built for mobile apps. Predictive app marketing provides the ability to leverage user data to predict and personalize engagement with app users at every stage of the customer journey.“Apps have dramatically increased consumers’ exp...