2026 redesigned: What is next for developers
Monday, December 22, 2025 by Austin Harris
Matt Tubergen, EVP of Global Strategy & Partnerships at Digital Turbine, shares (below) his 2026 outlook for software, and the technology industry at large.
What I'm seeing today is a reorganization of the mobile economy driven by changes in consumer spending and global market dynamics, as well as the overwhelming integration of Artificial Intelligence into, ...
DoubleVerify detects hidden iOS ad fraud
Wednesday, December 3, 2025 by Trey Abbe
DoubleVerify’s Fraud Lab has discovered a new fraud scheme lurking on customers’ mobile devices. It uses innocent-seeming iOS gaming apps to charge advertisers for phony ad impressions.
Operated by independent cybercriminals using a shared framework called UniSkyWalking, the scheme, which our Fraud Lab has dubbed SkyWalk, is sophisticated, coordinated and...
Arm Lumex CSS platform has launched
Thursday, October 23, 2025 by Richard Harris
Arm has introduced the Lumex Compute Subsystem (CSS) platform, a comprehensive solution designed to accelerate on-device artificial intelligence (AI) experiences in mobile and consumer devices. This platform integrates advanced CPU and GPU architectures, system interconnects, and software tools to deliver enhanced performance and energy efficiency.
Advanced CPU archi...
Heads Up! Developers introduces guilt free fitness
Wednesday, October 15, 2025 by Brittany Hainzinger
Staying active while maintaining a social life and juggling daily responsibilities can sometimes feel like a chore. Many people struggle to find ways to incorporate consistent physical activity into their routines without feeling overwhelmed or bored. While walking is one of the simplest and most beneficial exercises for both physical and mental health, repeating the sa...
AppsFlyer Data Trends Report
Tuesday, July 15, 2025 by Austin Harris
AppsFlyer, the provider in marketing measurement, attribution, and data analytics, has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increa...
Past years mobile trends lookback released by AppsFlyer
Thursday, January 23, 2025 by Brittany Hainzinger
AppsFlyer has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increasing understanding of how to adapt to the ongoing changes in the market.
...
Hill Climb Racing most downloaded racing game
Friday, December 20, 2024 by Austin Harris
Hill Climb Racing is a global phenomenon known for its cartoony style, simple gameplay, and smooth, fun physics. Since the original was launched in 2012, Fingersoft has constantly been developing the game, its sequel, and, subsequently, the franchise. Recently, Fingersoft announced an exclusive IP collaboration with Konami Digital Entertainment in the form of an in-game...
Odeeo hires Spotify executive James Cowan
Tuesday, April 30, 2024 by Brittany Hainzinger
Odeeo announced the expansion of its US footprint with the addition of a key industry veteran to the team. Following Odeeo’s 566% net revenue growth and yearly Daily Active User (DAU) growth of 260% in 2023, James Cowan joins as US Commercial Lead as the company expands in the US market this year.
Cowan comes to Odeeo from Spotify, where he spent seven years an...
ATT user opt in insights from AppsFlyer
Tuesday, April 30, 2024 by Richard Harris
Since the rollout of Apple's App Tracking Transparency (ATT) in April 2021, the landscape of user privacy and advertising in apps has significantly evolved. As of Q1 2024, there's a noticeable increase in user opt-in rates, with 51% of gaming app users and 46% of non-gaming app users consenting to tracking, reflecting rises of 10% and 3% respectively. Alongside ...
Illuminate development tool from PubNub announced at GDC 2024
Monday, April 1, 2024 by Richard Harris
PubNub announced the launch of their newest product, PubNub Illuminate, at the 2024 Game Developers Conference.
Illuminate gives product owners the ability to easily map the KPIs that are important to their game’s success, trigger decisions based on live game state, and see instant outcomes without requiring engineering resources. They can m...
Gaming app insights report from AppLovin and Adjust
Monday, April 1, 2024 by Austin Harris
Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...
Crypto and mobile gaming intersect says adjoe report
Friday, November 17, 2023 by Richard Harris
Adtech solutions provider adjoe unveils insightful data on mobile gaming behaviors among crypto app users.
In this analysis, adjoe utilized first-party data and shared behavioral insights from over 20 million crypto wallet users worldwide, spanning January to July 2023. The study explored users’ time spent in crypto wallets, their interactions with mobile gamin...
The mobile app market is still growing to hit 571 billion by 2030
Monday, October 16, 2023 by Richard Harris
The increasing status of other mobile devices and smartphones, the rising demand for mobile apps in various industries, such as healthcare, gaming, education, and retail, the growing adoption of mobile payment and other mobile commerce solutions, the increasing use of machine learning and artificial intelligence in mobile apps. The mobile app market is also expected to ...
Online gaming connectivity solution from Edgegap
Thursday, February 9, 2023 by Richard Harris
Mathieu Duperre explains what Edge computing is, how Edgegap is helping game developers solve connectivity issues, and reduce latency and lag, plus what the limitations are for large publishers that use traditional infrastructures. Even more, he goes into depth about the findings from the 2022 Online Gaming Connectivity Report which had responses from over 2000 gamers i...
Secrets revealed from developers with over 20 mobile game hits
Monday, September 5, 2022 by Austin Harris
My Little Universe, Squad Alpha, Johnny Trigger, Jelly Shift, and Knife Hit are just a few of the successful mobile games created by Baltic game developer Estoty. The company is known for more than 20 hit mobile games that have attracted a total of 2 billion players. So what are the key ingredients for a successful mobile game? Estoty’s experts name the following ...
App store revenue increases for non game apps
Wednesday, August 31, 2022 by Austin Harris
Gaming apps account for the majority of revenue on the App Store currently. However, that is to change in the coming years. According to the numbers presented by Safebettingsites.com, the user-spending on non-game apps in the App Store is set to increase by 176%, by 2026. This increase in revenue would see non-game spending from users eclipse the spending on games in th...
$335B gaming app market by 2030
Friday, August 26, 2022 by Brittany Hainzinger
A game engine is software that is used to generate and develop video games for personal computers, mobile phones, game consoles, and other devices. The automobile industry generates a substantial need for game engines used to develop UI and UX design. Gaming has numerous applications and is especially prevalent in academic and professional domains. The global gaming mar...
Google Play app spending down in first half of 2022
Tuesday, July 26, 2022 by Richard Harris
The first half of 2022 has turned out to be disappointing for Android and its app store Google Play. According to the numbers presented by SafeBettingSites.com, app-spending on Google’s marketplace was down by 7.4% Y-O-Y during the first half of 2022. In the first half of 2022, Android users spent a total of $21.3 billion on apps.
Total app spending up by ...
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