Female gamers are an untapped market for developers
Wednesday, February 27, 2019 by Richard Harris
Here are some fun facts. Women gamers make up 65% of all active gamers and they also play mobile games at a higher rate than men. What's even better for app developers and publishers, is that 79% of those females are more likely to make in-app purchases.
Brands want to reach this highly engaged audience, and yet, a large part of the gaming app industry's outp...
Game developer tips and insight for 2019
Thursday, January 24, 2019 by Richard Harris
2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...
5 rules of monetizing like a mobile game developer
Wednesday, January 9, 2019 by Sean Webster
Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021.
The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...
Barbie Dreamhouse Adventures app launches by Mattel
Tuesday, September 18, 2018 by Christian Hargrave
Barbie is giving an inside look into her famous Dreamhouse with the launch of Barbie Dreamhouse Adventures, a brand new app based on the animated Netflix series by the same title that’s now available on Android devices. The popular iOS version, which debuted on the App Store last month, has already hit the #1 spot for Top iPad Kids App in 100+ countries.
Mobile game spending is dominated by women says Liftoff
Wednesday, August 22, 2018 by Christian Hargrave
Liftoff released a data report exploring the booming world of mobile gaming. Since last year, Liftoff has detected a golden age of mobile game marketing with acquisition costs at all stages of the funnel decreasing and post-install conversion rates increasing. And as multi-platform gaming sensations like Fortnite bring high-quality play experiences to smartphones, more ...
App naming best practices
Friday, January 26, 2018 by Grant Polachek
Choosing an intriguing and sticky name for your app at times can be the hardest part of the whole development process. You want it to call out to potential users, be unique, yet timeless. When someone is looking in your category for an app, you want it to standout as the best app name amongst the rest. Here are a few recommended dos and don'ts when naming your...
Making inapp purchase whales is more expensive than you think
Friday, December 1, 2017 by Xavier Cramer
Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi...
Mobile SDKs: What they really do to your mobile app
Friday, August 18, 2017 by Rohith Ramesh
Mobile SDKs; love them or hate them, they're here to stay. They provide our apps with all sorts of functionality that would be incredibly time consuming to build, and they give us another means to monetize our apps. Third party SDKs are in fact, quite popular. According to a study done by SafeDK, on average each Android app uses nearly 18 third party SDKs. That number i...
Adobe will be stopping updates for Flash by 2021
Friday, July 28, 2017 by Richard Harris
Adobe has announced its plans to stop updating and distributing Flash Player at the end of 2020. As open web standards like WebGL and HTML5 rapidly advanced to offer many of the web game development capabilities provided by Flash, it became clear that Flash's lifespan was limited.As a result, Facebook has partnered with game developers to support their HTML5 efforts, he...
Overcoming the app marketing sticking point
Monday, February 6, 2017 by Richard Harris
Driving installs is undoubtedly an important metric for any company to track. However success goes beyond just the download. In fact, more than two-thirds of users delete an app within one week of downloading it. Because of this, app developers are tasked with keeping users loyal and engaged over the long-term, which is not guaranteed by the single action of an install....
From installs to value: three trends in the age of app marketing
Thursday, October 20, 2016 by Brendon Kraham
Mobile apps are ubiquitous. We live in a world where there are over four million apps to choose from and where attention spans are shorter than ever before. As a result, it is becoming increasingly more important for marketers to understand the critical moments of engagement that are happening in the palms of users’ hands.Over the past decade, app developers banked on t...
Help for app marketers during the coming holiday rush in the app store
Friday, October 14, 2016 by Richard Harris
AppsFlyer has released their study, App Marketing Best Practices for the 2016 Holiday Season, to guide app marketers' strategies to win the holiday rush. The study focuses on two key app categories: shopping and gaming, and highlights the differences in behaviors between iOS and Android users. The data to inform the study was pulled from 50 million app installs in the U...
Shopping apps that target women will see better profits says new report
Wednesday, October 12, 2016 by Richard Harris
Liftoff has released its annual Mobile App Engagement Index, highlighting trends in how consumers engage with apps and mobile marketers acquire new users. The report highlights gender differences in mobile shopping and gaming in-app purchase behavior, plus other general findings such as seasonality trends. The major takeaway from the data in Liftoff’s App Engagement Ind...
How Will Pokemon Go Change the Way Developers Build Apps
Tuesday, August 23, 2016 by Richard Harris
Guest Submission by TJ VanToll, developer advocate for Progress It seems like everyone is playing Pokémon Go, the Pokémon collecting application that took the world’s mobile devices by storm. While the gaming phenomenon is all the rage among individual users who have got to catch ‘em all, the app’s innovative combo of GPS and augmented reality (AR) technologie...
Some Advice If You Are Creating AR Games or Geolocating Kids Like Pokémon GO
Friday, July 15, 2016 by Gary Miliefsky
For years, I’ve been talking about free, downloadable smartphone apps as creepware that is designed with one major purpose – to spy on you and your children. Creepware is a form of malware that spies on you for whatever reason the developer chose – either to listen in on your microphone, covertly take pictures of you and your surrounds or even worse, to ultimately steal...
CEO of Manage Mike Ng Discusses the Evolution of Mobile Advertising
Tuesday, May 31, 2016 by Richard Harris
We recently chatted with Mike Ng, CEO of Manage, to discuss the mobile advertising marketplace and the changes undergoing the industry.ADM: I understand Manage has been around for about 5 years as a mobile DSP. How has the company evolved over the years? Ng: When Manage was founded 5 years ago, we decided to focus primarily on mobile in-app marketing. We were one o...
Make School Summer Developer Training Includes VR and Gaming
Tuesday, May 10, 2016 by Stuart Parkerson
The Make School Summer Academy located in San Francisco is offering a Summer Academy series designed to teach product development in four tracks areas: Intro to Swift Development, Gaming Development, VR Development and iOS App Development.The deadline to apply is May 15 and pricing for each Academy varies by track. Tuition assistance is available. Here is an overview of...
AMASE Analogy: This Is What a Profitable App Looks like
Monday, January 19, 2015 by Josh Cline
Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...
Breaking Out of The App User Acquisition Funding Trap With Pollen VC
Friday, December 19, 2014 by Martin Macmillan
I got my first taste of the app world when I co-founded an interactive music company (Soniqplay) that provided an app for users to remix and share music around the world. Since the inception, I led a team that successfully saw our idea come to fruition after 18 months of hard developing and planning. The User Acquisition Funding DilemmaAfter a lot of blood, sweat a...
WiMi5 HTML5 Gaming App Development Platform Launches Public Beta
Tuesday, July 15, 2014 by Richard Harris
WiMi5 is a cloud based platform to create, publish and monetize HTML5 casual games. The company has been in private beta and is now in public beta.The company seeks to become the next iOS and Android marketplace by using HTML5. Users of the platform will be able to create casual games, launch them in WiMi5’s in-house app marketplace and monetize through a F2P share...
Mobile Gaming Under Transformation: The Profile of Gamers is Rapidly Changing
Friday, March 14, 2014 by Richard Harris
A new Ericsson ConsumerLab report shows that the world of games is being transformed and this transformation is being driven largely by a wave of new devices, more stable internet access and ever-increasing interest.The report shows that the profiles of gamers is changing encompassing nearly all demographics. Immersion, socialization and rewards are the key dr...
App Annie Releases Q3 Portable Gaming Report Shows iOS App Developers Still Make More in Gaming Revenue
Friday, December 6, 2013 by Stuart Parkerson
App Annie, in partnership with International Data Corporation (IDC), has released its third quarter 2013 edition of its Portable Gaming Report.
Included are a variety of charts and analysis of the changes seen in smartphone market share, as well as the overall performance of apps by downloads and revenues on mobile devices as they relate to games.
The report de...
App Marketing Done Right: How to Market Your App in Today's Crowded App Stores
Wednesday, October 23, 2013 by Giancarlo Maniaci
Most advertising industry long-timers remember the infographic that was the first to comprehensively detail the landscape of interactive advertising in a somewhat organized fashion. I remember seeing it and thinking “It’s getting a bit crowded in here.”
Over the last decade, the era of the ad network has come – and almost gone. Around the turn of this century, prospect...
Facebook Entices Gaming App Developers With Cross Platform Unity3D SDK
Friday, August 30, 2013 by Richard Harris
The big hits keep coming at Unity’s Unite Developer Vancouver, Canada with Facebook’s announcement of its new cross-platform SDK for Unity games.
Web, iOS, and Android gaming app developers can now use Facebook's social and identity features to enhance their gaming experience. The formidable partnership between the world’s largest gaming platform in terms of developers...
CODAME Targets App Developers with “ART+ TECH” Events
Wednesday, August 14, 2013 by Stuart Parkerson
San Francisco based indie event promoter CODAME has three upcoming events on the schedule for the rest of the year.
CODAME celebrates the integration of hardware, software, and physical/digital mediums with an emphasis on artistic expression and creativity to celebrate the intersection of Art and Technology.
Upcoming events include CODAME Games to ...