Illuminate development tool from PubNub announced at GDC 2024

PubNub announced the launch of their newest product, PubNub Illuminate, at the 2024 Game Developers Conference.

Illuminate gives product owners the ability to easily map the KPIs that are important to their game’s success, trigger decisions based on live game state, and see instant outcomes without requiring engineering resources. They can model their hypotheses through easy-to-use constructs like objects, metrics, and decisions, and see results in real-time, seamlessly improving gameplay and optimizing business objectives. 

PubNub Illuminate powers use cases such as:

• Real-time game balancing to achieve optimal player experience
• Live experimentation for optimizing revenue
• Real-time engagement optimization with rewards and offers 
• Live analysis of player progression and sentiments as signals of future engagement and retention

A decade of excellence in real-time technology 

With a 10+ year history of powering real-time games and apps at massive scale to clients like Embark, Pocket Games, Autodesk, and DAZN, PubNub is uniquely equipped to provide this powerful new product. "When it comes to increasing engagement and retention, the ability to run feature experiments on user and device segments is critical. But product owners are at the mercy of development schedules and engineering priorities that barely leave time to build, deploy, and measure a few user engagement tests a quarter. With Illuminate, you can tailor monetization strategies on the fly, link user behavior to incentives, track every action with custom, real-time aggregate and device metrics, and instantly see the results," said Todd Greene, CEO and Founder at PubNub.

Endorsements from industry leaders

"We’re excited about the potential of PubNub Illuminate. Gameloft has more than 55 million unique users per month on our various games, so the ability for our LiveOps managers to leverage tactical real-time decisioning and analytics through a no-code interface is compelling. It has real potential to impact the future of gaming, from driving monetization to making games more immersive, interactive, intuitive, and personalized," said Nikolay Dimitrov, Technical Director of Gameloft Sofia.

"The power to make real-time decisions is a fantastic opportunity for game makers to create iconic moments in response to individual or collective player action. We're excited to partner with PubNub on the launch of Illuminate, and to equip game teams with the ability to deliver spontaneous gameplay that delights players and captures their imagination," said Ali El Rhermoul, Co-Founder & CTO of Beamable.

Following the launch of Illuminate for gaming, PubNub plans to roll out Illuminate to other customer end-markets, such as sports, media & entertainment, and digital health.