Atari partners with Robot Cache
Wednesday, June 24, 2020 by Brittany Hainzinger
Atari® announced a partnership with revolutionary PC video game distribution platform Robot Cache to integrate the Atari Token into the Robot Cache digital storefront where customers can buy or resell digital games. Through this partnership, customers reselling and buying digital PC titles through Robot Cache will be able to utilize Atari's blockchain-based cryp...
AppsFlyer released its first retargeting report
Friday, June 12, 2020 by Brittany Hainzinger
AppsFlyer released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargetin...
Atari partners with Unikrn
Friday, June 12, 2020 by Brittany Hainzinger
Atari® has announced a partnership with Unikrn. This agreement promises to accelerate the adoption of the Atari Token by incorporating it into Unikrn's already thriving cryptocurrency ecosystems - which offers shopping, betting, and gaming.
Through this new partnership, Unikrn will gain access to Atari's unrivaled catalog of gaming classics like Centipede...
Your tech job just laid you off. Now what
Wednesday, June 10, 2020 by Matt Martin
Between March 11th and May 31st more than 600 startups have let nearly 60,000 employees go, according to Layoffs.fyi. If you’re among those, my sincere condolences. This guide should help you avoid some common pitfalls and help you get back on your feet as quickly as possible.
If you’re still employed, now is a good time to get a game-plan together for wh...
Epic Games partners with Fortumo to launch carrier billing
Tuesday, June 9, 2020 by Brittany Hainzinger
The video game and software developer and publisher Epic Games and the mobile technology company Fortumo are announcing the launch of a carrier billing partnership. Epic Games has integrated Fortumo’s carrier billing platform to collect payments for Fortnite Battle Passes, game purchases in the Epic Games Store and other Epic Games content.
The first country wh...
The true potential of blockchain as seen from Ethan Beard
Wednesday, May 13, 2020 by Richard Harris
Ripple offers the most advanced blockchain technology for global payments that reaches a trusted, growing network of 300+ financial institutions across 40+ countries and
six continents. Ripple’s open-source developer platform for money, Xpring, allows both crypto and non-crypto developers to integrate payments into any mobile application—with a wallet, new ...
How developers feel during COVID-19 crisis
Wednesday, April 22, 2020 by Brittany Hainzinger
As a developer-focused company, InfluxData is always interested in how the community is doing. During the first two weeks of April, InfluxData conducted an online survey to find out how developers are handling life and work during the COVID-19 pandemic. A total of 324 self-identified software developers/engineers from across the world responded (46% from North America, ...
Business solution built for Unity 3D
Tuesday, April 21, 2020 by Richard Harris
One of the greatest challenges faced by game-makers is balancing precious resources: it is the tension between creating what they and their players love, and the need to include complex business functionality. Launching today, Beamable is a new enterprise that enables game-makers to turn their products into scalable, sustainable businesses by incorporating best-of-class...
Software and app testing gets hassle-free platform from QA Supermarket
Tuesday, March 24, 2020 by Richard Harris
QA Supermarket is officially launching a new platform that gives every developer access to the professional manual software and app testing they need, whenever they need it.
Addressing the many reasons that testing is an often overlooked or undervalued part of the software development lifecycle, QA Supermarket makes getting sufficient testing a process as simple and ...
Google announced product updates
Tuesday, March 24, 2020 by Brittany Hainzinger
As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their successes. We are all disappointed that this year's conference was postponed, but we applaud the organizers for taking steps to protect our global community.
Although we won’t be gathering in person this year, the Google team is hos...
Adjust hires Ville Mikkola as Head of CAAF
Monday, March 23, 2020 by Brittany Hainzinger
Adjust announced a new senior hire to spearhead its Coalition Against Ad Fraud (CAAF). Ville Mikkola joins as Head of CAAF, the industry-wide alliance founded by Adjust to tackle ad fraud.
Ad fraud stands as one of the biggest threats to marketing success, having claimed an estimated $42 billion of ad dollars in 2019. Founded by Adjust in 2017, CAAF is a coalit...
Latin America loves business and finance apps Adjust study finds
Tuesday, February 25, 2020 by Brittany Hainzinger
Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app.
This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...
Dangers of quantum hacking
Tuesday, February 11, 2020 by Richard Harris
Active Cypher has built a password-hacking quantum computer to demonstrate the dangers of quantum hacking.
Using $600 worth of hardware parts easily purchased online or at a local electronics store, Active Cypher’s founder and CTO, Dan Gleason, created a portable quantum computer dubbed QUBY (named after qubits, the basic unit of quantum information). QUBY runs...
Escobar Fold 2 smartphone now in production
Monday, February 3, 2020 by Brittany Hainzinger
Pablo Escobar's biological brother, Roberto De Jesus Escobar Gaviria, has started production of a mainstream completely foldable smartphone which features a unique flexible screen allowing a user to easily fold their regular phone into a tablet size smartphone.
The Escobar Fold 2 smartphone was designed in the USA and is being assembled in Hong Kong. Some of the ...
John Choi has joined as Vice President of User Acquisition (UA)
Friday, January 24, 2020 by Brittany Hainzinger
ConsumerAcquisition.com announced that John Choi has joined as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM. Choi will b...
AI comes to connected homes thanks to Veego
Friday, January 24, 2020 by Christian Hargrave
Veego Software announced the Veego Self-Care solution based on artificial intelligence (AI) and other advanced technologies, enabling real-time self-support in the connected home. The solution shifts costly and cumbersome subscriber-support actions from traditional customer care to the vigilant Veego AI, saving service providers vast technical support resources and expe...
Ad revenue reporting extension from Adjust
Tuesday, January 21, 2020 by Brittany Hainzinger
Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV).
Ad Revenue, generated from ...
Global gaming industry in 2019
Thursday, January 9, 2020 by Christian Hargrave
Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Veri...
Mobile game players earning big money
Thursday, December 19, 2019 by Freeman Lightner
The highest-earning US mobile game player, Brian Dragatto, earned a whopping $290,000 from tournaments - five times what the average American gets in a year.
In second place is Randy Pfohl, earning $125,000 from mobile game tournaments.
The game of choice for the top American mobile game players is Turbo Racing League, with 6 out of the top 10 US players earning ...
Ad monetization app launches from ironSource
Wednesday, December 4, 2019 by Freeman Lightner
Mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides rea...
Embracing operational analytics for better development
Friday, November 8, 2019 by Freeman Lightner
Operational analytics defines how we use business analytics to improve business operations. Amazon DynamoDB is a key-value and document database that delivers single-digit millisecond performance at any scale. Hundreds of thousands of AWS customers have chosen DynamoDB as their database for mobile, web, gaming, ad tech, IoT and other applications that need low-late...
Why you are losing app customers
Wednesday, November 6, 2019 by Freeman Lightner
A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps).
App marketers losing app customers due to measurement blindspots
In a space domin...
MEGAFANS new advertising strategy
Monday, October 14, 2019 by Freeman Lightner
MEGAFANS Inc. (Mobile eSports Games Fanatics) has launched a new self-sustaining advertising strategy, unlike anything eSports companies have done so far they say. The new strategy involves utilizing the freemium model employed by gaming studios in order to monetize consumers who aren’t converting to eSports. Operating in a $68 billion market, this self-susta...
The fastest growing app markets in 2019
Thursday, October 10, 2019 by Freeman Lightner
Adjust has released its inaugural Mobile Growth Map. The global report which draws on data from nearly 3,500 apps released in 2018, charts growth, retention, and other key metrics. It also breaks data down across 31 countries and four industry verticals (E-commerce, Entertainment, Gaming, and Utilities) to reveal how well the apps have performed.
Faste...
Ripple arms developers with Xpring to accept money easier in apps
Wednesday, October 2, 2019 by Richard Harris
Ripple is enabling the world to move value like information moves today. It’s this vision, known as the Internet of Value (IoV), that drives everything they do: from building our global payments network, RippleNet, to establishing initiatives like Xpring—which is helping scale innovative blockchain projects through partnership and investment.
They are thr...
Ethics standards and security protocols app developers should follow
Monday, September 30, 2019 by Richard Harris
Consumers put a lot of trust in app developers. Sacrificing data for convenience isn't a new concept - FaceApp is only the most recent example of the low bar set for allowing our private data into the hands of any company that pushes out an app. Yet, even after so many breaches and all-encompassing terms of use, why aren't more developers doing more to advocate ...
Facebook remains the top media source for app installs
Monday, September 30, 2019 by Richard Harris
AppsFlyer released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years.
Importantly, Facebook remains the top media source in the Index's global power rankings, delivering high-quality users in mos...
IVR technology is losing money from customers because people hate them
Friday, September 27, 2019 by Freeman Lightner
Vonage, a global business cloud communications leader, today published new research which reveals that more than half (51%) of consumers have abandoned a business altogether because they've reached an automated menu of options, known as Interactive Voice Response (IVR), losing that company $262 per customer every year.
The 2019 Vonage IVR sur...
Oculus Connect 6 announcements
Thursday, September 26, 2019 by Richard Harris
Oculus Connect 6 unveiled Facebook Horizon, an interconnected and ever-expanding social VR world where people can explore new places, play games, and build communities - launching in beta in 2020. They announced hand tracking on Oculus Quest, which will enable natural interaction in VR using your own hands, all without the need for a controller, external sensors, gloves...
Unity buys deltaDNA but it will operate as a separate entity
Wednesday, September 25, 2019 by Christian Hargrave
Unity Technologies announced the acquisition of deltaDNA. Under the terms of the acquisition, deltaDNA will continue to operate as a separate entity, providing its engine agnostic player lifetime management tools to developers worldwide.
“Today’s acquisition of deltaDNA builds on Unity’s commitment to enabling developer success at all stages of the ...
The DMV is selling driver data and Eve Maler weighs in
Tuesday, September 24, 2019 by Richard Harris
Motherboard broke the news on September 6 that Departments of Motor Vehicles (DMVs) around the nation have been making millions by selling drivers’ personally identifiable information to thousands of businesses. Amongst the DMVs customers are insurance agencies, tow companies, data brokers and even private investigators – all who are able to purchase records...
How game developers can drive more revenue
Monday, September 23, 2019 by Offer Yehudai
Game developers tend to follow standard templates for monetizing their apps. Mid-core publishers focus on IAP and time-gated ads to be shown at a later date, usually based on their studios' recommendation. Meanwhile, hyper-casual ones go all-in on advertising, while casual games fall somewhere in between. These default strategies leave money on the table b...
Mobile gaming industry benchmarks offer fresh look on industry
Wednesday, September 18, 2019 by Christian Hargrave
Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...
Unbiased realtime inapp bidding solution launches
Monday, September 16, 2019 by Richard Harris
AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...
Samsung partners with Amdocs to accelerate 5G network deployment
Monday, September 9, 2019 by Freeman Lightner
Samsung Electronics Co., Ltd. and Amdocs, a provider of software and services to communications and media companies, has announced multiple joint initiatives to accelerate communications service providers’ (CSP) journeys to open cloud networks that provide the freedom and agility necessary to innovate and better manage the delivery of 5G services to market, w...
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