Ad monetization app launches from ironSource
Wednesday, December 4, 2019 by Freeman Lightner
Mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides rea...
Embracing operational analytics for better development
Friday, November 8, 2019 by Freeman Lightner
Operational analytics defines how we use business analytics to improve business operations. Amazon DynamoDB is a key-value and document database that delivers single-digit millisecond performance at any scale. Hundreds of thousands of AWS customers have chosen DynamoDB as their database for mobile, web, gaming, ad tech, IoT and other applications that need low-late...
Why you are losing app customers
Wednesday, November 6, 2019 by Freeman Lightner
A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps).
App marketers losing app customers due to measurement blindspots
In a space domin...
MEGAFANS new advertising strategy
Monday, October 14, 2019 by Freeman Lightner
MEGAFANS Inc. (Mobile eSports Games Fanatics) has launched a new self-sustaining advertising strategy, unlike anything eSports companies have done so far they say. The new strategy involves utilizing the freemium model employed by gaming studios in order to monetize consumers who aren’t converting to eSports. Operating in a $68 billion market, this self-susta...
The fastest growing app markets in 2019
Thursday, October 10, 2019 by Freeman Lightner
Adjust has released its inaugural Mobile Growth Map. The global report which draws on data from nearly 3,500 apps released in 2018, charts growth, retention, and other key metrics. It also breaks data down across 31 countries and four industry verticals (E-commerce, Entertainment, Gaming, and Utilities) to reveal how well the apps have performed.
Ripple arms developers with Xpring to accept money easier in apps
Wednesday, October 2, 2019 by Richard Harris
Ripple is enabling the world to move value like information moves today. It’s this vision, known as the Internet of Value (IoV), that drives everything they do: from building our global payments network, RippleNet, to establishing initiatives like Xpring—which is helping scale innovative blockchain projects through partnership and investment.
They are thr...
Ethics standards and security protocols app developers should follow
Monday, September 30, 2019 by Richard Harris
Facebook remains the top media source for app installs
Monday, September 30, 2019 by Richard Harris
AppsFlyer released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years.
Importantly, Facebook remains the top media source in the Index's global power rankings, delivering high-quality users in mos...
IVR technology is losing money from customers because people hate them
Friday, September 27, 2019 by Freeman Lightner
Vonage, a global business cloud communications leader, today published new research which reveals that more than half (51%) of consumers have abandoned a business altogether because they've reached an automated menu of options, known as Interactive Voice Response (IVR), losing that company $262 per customer every year.
The 2019 Vonage IVR sur...
Oculus Connect 6 announcements
Thursday, September 26, 2019 by Richard Harris
Oculus Connect 6 unveiled Facebook Horizon, an interconnected and ever-expanding social VR world where people can explore new places, play games, and build communities - launching in beta in 2020. They announced hand tracking on Oculus Quest, which will enable natural interaction in VR using your own hands, all without the need for a controller, external sensors, gloves...
Unity buys deltaDNA but it will operate as a separate entity
Wednesday, September 25, 2019 by Christian Hargrave
Unity Technologies announced the acquisition of deltaDNA. Under the terms of the acquisition, deltaDNA will continue to operate as a separate entity, providing its engine agnostic player lifetime management tools to developers worldwide.
“Today’s acquisition of deltaDNA builds on Unity’s commitment to enabling developer success at all stages of the ...
The DMV is selling driver data and Eve Maler weighs in
Tuesday, September 24, 2019 by Richard Harris
Motherboard broke the news on September 6 that Departments of Motor Vehicles (DMVs) around the nation have been making millions by selling drivers’ personally identifiable information to thousands of businesses. Amongst the DMVs customers are insurance agencies, tow companies, data brokers and even private investigators – all who are able to purchase records...
How game developers can drive more revenue
Monday, September 23, 2019 by Offer Yehudai
Game developers tend to follow standard templates for monetizing their apps. Mid-core publishers focus on IAP and time-gated ads to be shown at a later date, usually based on their studios' recommendation. Meanwhile, hyper-casual ones go all-in on advertising, while casual games fall somewhere in between. These default strategies leave money on the table b...
Mobile gaming industry benchmarks offer fresh look on industry
Wednesday, September 18, 2019 by Christian Hargrave
Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...
Unbiased realtime inapp bidding solution launches
Monday, September 16, 2019 by Richard Harris
AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...
Samsung partners with Amdocs to accelerate 5G network deployment
Monday, September 9, 2019 by Freeman Lightner
Samsung Electronics Co., Ltd. and Amdocs, a provider of software and services to communications and media companies, has announced multiple joint initiatives to accelerate communications service providers’ (CSP) journeys to open cloud networks that provide the freedom and agility necessary to innovate and better manage the delivery of 5G services to market, w...
MobilityWare acquires Jump Ramp Games including Lucktastic brand
Tuesday, September 3, 2019 by Brittany Harris
MobilityWare, the original app developer for the game of Solitaire and creator of many other games, has announced the acquisition of Jump Ramp Games. Jump Ramp is a leader in enabling its clients to understand, engage, and acquire customers within its data-driven Performance Marketing Network. As part of the acquisition, MobilityWare will take over Jump Ramps ...
Open source Mixed Reality (MR) application for Microsoft HoloLens
Tuesday, September 3, 2019 by Freeman Lightner
The President of Feel Physics developed an open-source Mixed Reality (MR) application for Microsoft HoloLens.The interactive app helps students to visualize and intuitively understand the magnetic field.
With a Microsoft HoloLens headset on, the app visualizes the magnetic field in 2D or 3D by showing a red-blue bar magnet through the center of compasses needles. Stu...
Mobile game Warhammer Odyssey coming soon
Friday, August 30, 2019 by Brittany Harris
Games Workshop and Virtual Realms announced Warhammer: Odyssey, an MMO that brings the conflict and intrigue of the Warhammer Old World to Android and iOS devices.
Morrslieb the Chaos Moon grows large in the skies above the Old World, under its wicked visage doomsayers take to the city streets and those creatures who would bring the walls of a man crumbling down...
Sprint 5G phones include Hatch Premium and cloud gaming
Thursday, August 29, 2019 by Richard Harris
Sprint customers can enjoy instant access to unlimited mobile cloud gaming with Hatch Premium and True Mobile 5G. Hatch, a game-streaming experience specifically designed for mobile 5G networks, will be preloaded on Sprint 5G smartphones. Plus, customers will receive a complimentary three-month subscription to Hatch Premium.
Sprint 5G customers will experie...
Hot Wheels Infinite Loop mobile game released
Friday, August 23, 2019 by Richard Harris
Mattel, Inc. released the Hot Wheels Infinite Loop, a new digital racing game that brings the legendary Hot Wheels catalog to mobile devices for the ultimate smash-and-crash speed competition. With an introduction timed to Gamescom, Europe’s leading trade fair for digital games culture held in Cologne, Germany, Hot Wheels Infinite Loo...
What your zodiac sign says about your gaming personality
Tuesday, August 20, 2019 by Richard Harris
No two gamers are alike. Everyone has their own unique interests and approaches to playing their favorite mobile games. Fascinatingly, a person's zodiac sign can often point to certain traits that not only affect your personality in real life, but also your gaming style!
The folks at Fort Mason Games— the female-run mobile gaming company that brought ...
How to create effects like Game of Thrones
Friday, August 16, 2019 by Richard Harris
Red Giant is once again taking on what is arguably one of the greatest TV series ever made with the latest edition of its popular YouTube tutorial series, Cheap Tricks, diving into the mind-blowing visual effects of Game of Thrones. In part one of the series, Action Movie Dad Dan “Hashi” Hashimoto demonstrates how to create magic fire effects like the many s...
Playable gaming ads lands from Luna Labs
Friday, August 2, 2019 by Richard Harris
Luna Labs has officially launched the Luna toolkit, which allows developers building in Unity to streamline the development process, and easily create lightweight experiences for HTML5 game platforms and the next generation of playable ad creation.
“Luna was born in a gaming studio, where we saw first hand that there was an increasing need for HTML5 conte...
Bitcoin secured enterprise blockchain lands
Wednesday, July 31, 2019 by Brittany Harris
Komodo announced that Antara, an end-to-end “Smart Chain” development framework, has gone live. Antara allows developers to break away from the limitations of today’s single-chain blockchain platform architecture by enabling the creation of simple, scalable, modular, Smart Chains that are secured using the Bitcoin network through Komodo’s Delayed...
Video and social platform, MashApp now available
Thursday, July 11, 2019 by Brittany Harris
MashApp announced it is now available for iOS and Android mobile devices. MashApp is a new way for users to socialize, in private groups, via creative and interactive video punchlines. Users move away from the passive consumption associated with traditional social media and step into a creative world of conscious video interactions.
Existing social media platforms ta...
SWACE token is almost here, what you need to know
Thursday, June 27, 2019 by Richard Harris
After the fall of the ICO in 2018, the Initial Exchange Offering (IEO) has re-emerged as the latest trend in the crypto world. The growing popularity of the IEO is not surprising considering blockchain-based startups can partner with exchanges to ensure safer and more focused investor conditions, help with brand communications, and streamline the logistics of launching ...
Three years of edge use case research released
Wednesday, June 26, 2019 by Richard Harris
MobiledgeX has released more than three years of proprietary edge use case research and launches its interactive Edge Navigator tool to kick off industry-wide edge knowledge sharing and collaboration. Following interviews with more than 200 global businesses, the company found multi-player and cloud gaming, V2X communications, and Industrial IoT to be among the most via...
Making edge computing easier to deploy and access for developers
Tuesday, June 11, 2019 by Christian Hargrave
MobiledgeX announced its “Edge Experience” developer discovery program to simplify how developers and device makers integrate edge performance and test in real edge networks globally. The program kicked off recently with MobiledgeX providing code for the first edge computing hackathon, hosted by Telecom Infra Project (TIP) at Facebook’s campus in Menlo...
Blockchain based private messenger surfaces from ODIN
Tuesday, June 11, 2019 by Richard Harris
ODIN Blockchain is a platform enabling users to fully control their privacy. This claim is proven by the recent launch of ODIN.CHAT, the flagship ODIN Blockchain mobile app. ODIN.CHAT is launched in advance of upcoming ODIN products and services which enable users to privately communicate, whilst benefiting from innovative blockchain-related features on ODIN.
Decentralized data delivery network arrives that uses edge computing
Wednesday, June 5, 2019 by Brittany Harris
Bluzelle has launched a Data Delivery Network (DDN), taking on global market leaders to meet the increasing demand for data delivery by delivering data more than twenty times faster.
As a leading proponent of edge computing, Bluzelle is using its global network of distributed nodes to push data to the edge, where the customer is. The DDN operates in a similar w...
New hyper casual game development studio emerges from Gismart
Wednesday, June 5, 2019 by Christian Hargrave
Gismart has announced the launch of a new internal studio, which will focus on producing both hypercasual and casual games.
The new Gismart studio boasts an ambitious growth strategy, with a roadmap that will see ten quality casual and hypercasual games launched within its first year of operation, as the company looks to recruit over 40 talented games indus...
DJI's Manifold 2 can make drones autonomous robots
Monday, June 3, 2019 by Richard Harris
DJI announced Manifold 2, an ultra-compact onboard supercomputer for DJI drones that enables the next-generation of autonomous aerial robotics solutions. With the additional compute capability of Manifold 2, users can process complex image data onboard the drone and get results immediately and can program drones to fly autonomously while identifying objects and avoiding...
The app store is not a monopoly says Apple employees in new survey
Thursday, May 30, 2019 by Richard Harris
Blind is an anonymous social network with thousands of verified employees engaging in discussions about work-related issues and industry trends.
Their weekly surveys gather real-time insight into employee sentiment on trending issues, with results broken down by company.
The most recent survey asked Is Apple creating a monopoly by only allowing consumers to purcha...
Maker of CryptoFight lands investment from gaming pioneer Calvin Ayre
Monday, May 20, 2019 by Brittany Harris
Kronoverse Corp. has secured a lead investment in its seed round from Calvin Ayre, online gaming entrepreneur, and founder of Ayre Group and CoinGeek. The investment comes on the heels of Kronoverse’s groundbreaking announcement last month that it will use the Bitcoin SV [BSV] blockchain to power CryptoFights’ game networking layer. Ayre is a key backer of B...