Meet the worlds first iMessage game development startup
Monday, December 5, 2016 by Richard Harris
At the Slush conference in Helsinki, MojiWorks Limited announced it's formation and seed funding from Sunstone Capital and Lifeline Ventures.MojiWorks has been founded by Matthew Wiggins (CEO) and Alan Harding (CTO), veteran technology leaders & entrepreneurs and previously founders of Wonderland Software which was acquired by Zynga in 2011. MojiWorks will be based ...
Making Sure the Facebook SDK Works with iOS 9
Wednesday, September 16, 2015 by Richard Harris
Developers whose apps built using the Facebook SDK for iOS will need to update to the final version, v4.6 and v3.24, of the SDK. Specifically apps that use Facebook Login, App Events , Analytics for Apps, Sharing across Facebook and Messenger, App Invites, App Links, or Native Like should be updated.The new SDKs include the following:- Compatibility with Xcode 7 and iOS...
Analyzing Four Different Facebook App Marketing Strategies
Friday, August 21, 2015 by Stuart Parkerson
Matt Kane of Fisku recently provided a profile of four different Facebook app marketing strategies to reach specific audiences or acquire app users. We found his analysis interesting enough to provide an overview here.In his blog post, Matt provided the following list in ordered from least to most effective:Tier 4: Just the basics: As simple as you can get, broad demogr...
Branch Deepviews Create Auto Generated App Previews
Tuesday, August 18, 2015 by Stuart Parkerson
Branch has released out of beta a new deeplinking service called Branch Deepviews, which provides a way for users to engage with an app's content, prior to committing to a download. Deepviews are mobile web splash pages, automatically generated and hosted by Branch from pre-existing, native app content.Deepviews delivers a complementary mobile website to a mobile app, b...
ZapMyApp's Cross Promotion Platform Offers Free In App Marketing
Monday, April 27, 2015 by Richard Harris
ZapMyApp is a platform to drive user installs that allows you to participate in cross promotion campaigns that tap into a large network of iOS, Android and Facebook app publishers to drive new traffic and app installs to your app. The concept is simple - you show promotional ads by other developers and they'll show promotional ads for you. Using ZapMyApp's cro...
Facebook App Events Now Supports Unity Games
Sunday, December 28, 2014 by Richard Harris
App Events is a marketing tool offered by Facebook to help developers understand how people use their apps and how to optimize advertising on Facebook. Now Facebook has announced App Events support for Unity games so that developers can better understand how their games are performing. Developers building games using the Unity SDK will now be able to log App Events...
Facebook Now Allows Direct News Feed Sales of Virtual Goods for Desktop Games
Wednesday, July 16, 2014 by Richard Harris
Facebook has updated its desktop app ads to now allow game developers to sell virtual goods directly from an ad in the news feed or the right-hand column. A developer with a desktop game on Facebook can now promote the sale of a virtual good outside of the app and gamers can purchase the virtual good directly from the ad and start playing the game.As part...
Why You Should Get Your App Endorsed By a Mommy Blogger
Thursday, June 19, 2014 by Artyom Dogtiev
You may not realize it, but - on average - you encounter product endorsements a couple times each day. Watching TV, walking by into your local mall, launching the Facebook app on your smartphone - these are all places where consumers intersect with product endorsements.
The concept behind product endorsements is an age old one: Using the celebrity of an individual to...
Facebook Announces More Stable Platform with Versioning and Graph API 2.0
Thursday, May 1, 2014 by Richard Harris
During the f8 developer conference Facebook assured app developers that providing a better mobile experience for both developers and users is a priority. Among the announcements was API Versioning and a two-year stability guarantee for core products such as Login, Sharing, Requests, SDKs and frequently used Graph API endpoints. This means that if Facebook...
Guide: Using Facebook To Get App Installs
Friday, April 4, 2014 by Artyom Dogtiev
Writing a
marketing plan is a crucial step in app development. There are several types of
advertising/influence making that go into a good marketing mix - media buying,
a strong press release, traffic generation, media coverage and social media
exposure.
Facebook has
become the platform that allows a single solution, combining social media
marketing and tr...
New Premium Video Ads are Facebook’s Latest Move to Dominate Ad Dollars
Friday, March 14, 2014 by Stuart Parkerson
How fast can marketers shift their ad dollars to mobile? As fast as they find new ways to do so. And now, Facebook has launched Premium Video Ads as a way for advertisers to drive branding objectives on Facebook. Of course, a few select (i.e. top spending) advertisers are participating in the new program.And since the latest report from Facebook states that revenue from...
Facebook Add App Ads for Mobile User Engagement and Conversion
Thursday, December 26, 2013 by Richard Harris
Facebook has released three new updates to make it even easier to create mobile app ads, reach existing users, and drive people back into an app.
Developers can now create mobile app ads for engagement and conversion from Facebook’s Ads Create tool, offering a simpler way to set up engagement campaigns (to roll out the week of Christmas). Developers will still hav...
Marketing Your App on Facebook Just Got a Little Better with App Center Videos
Thursday, December 26, 2013 by Richard Harris
Games and apps developers can now give Facebook users a taste of what it's like to use their app by adding videos to their App Details page in App Center.
The Facebook App Center is the number two source of installs on Facebook so it would be foolish not to take advantage of this new promotional opportunity. Videos will automatically start playing without au...
Opera Mobile Store triples the number of apps, monthly visitors grow 63 percent
Thursday, October 24, 2013 by Richard Harris
Cross-platform mobile app store now serves 140,000 apps to 75M monthly visitors San Mateo, Calif. - October 24, 2013 - The Opera Mobile Store, the fifth-largest mobile app store in the world, today announced that it has tripled the size of the store in the last 12 months, currently offering more than 140,000 apps. The Opera Mobile Store provides more than 75 million mon...
Are Instagram and Facebook Apps Game Changers for Windows Phone
Wednesday, October 23, 2013 by Richard Harris
Instagram has announced that it soon will be launching the official Instagram app for the Windows 8 phone. Another mobile heavyweight, Facebook, also has already launched its app for Windows 8 in October. Vine and Flipboard have also indicated apps will be available in the near future.
These apps will fill gaping holes in the Windows 8 app ecosystem, and perhaps more i...
App Developers Will Soon Be able To Reach Users Outside of Their App on Facebook
Saturday, October 19, 2013 by Richard Harris
Developers will soon be able to reach current users or those who have visited their app but did not make a purchase, through new features being created in Facebook’s Custom Audience marketing program.
Facebook is in the early stages of the new enhanced Custom Audience features and will be rolling them out to a small group of beta testers with plans to offer the new se...
New iPhone and iOS Release Shakes Up App Rankings According to Distimo Report
Tuesday, October 15, 2013 by Stuart Parkerson
Distimo’s latest report, Top Global Apps – September 2013, highlights the top free, paid, and grossing apps for the Apple App Store, Google Play, and the Amazon Appstore. The analysis is based on data covering the full month of September 2013 on a globally aggregated level and is obtained from Distimo’s proprietary AppIQ data program.
Apple App Store
Developers were t...
NARR8 Announces A Cross Platform Publishing Application For Interactive Content
Wednesday, September 18, 2013 by Richard Harris
NARR8, a digital publisher of interactive motion books, announces today the launch of its free-to-use, cross-platform publishing application on the Facebook App Center, bringing its explosive interactive content to the world's most popular social network. NARR8's motion comics, graphics novels and educational periodicals will be available to read on Facebook via the App...
LifeStreet Opens Up RevJet Monetization Services to Directly to App Developers
Sunday, September 1, 2013 by Richard Harris
LifeStreet has announced that it is making its RevJet monetization platform available outside of the Facebook framework. The company has made a name for itself with helping Facebook app developers monetize their offerings and now is offering its ad display services to iOS and Android developers.
Developers can download LifeStreet’s SDK or directly link to industry medi...
Facebook Acknowledges App Outages
Thursday, August 15, 2013 by Richard Harris
On August 13 several developers reported that their Facebook app integration was no longer functioning, now we know why. Service has been restored since but Facebook is offering an explanation about the outage and what they are doing to prevent it from happening again in today's blog post on their website."On August 13th, a number of Facebook developer accounts and apps...
Facebook releases native share dialog for iOS developers
Thursday, May 23, 2013 by Richard Harris
iOS app developers that are sharing features over Facebook have something new to cheer about thanks to the release a sharing mechanism by Facebook called "mobile share dialog", which makes it easier than ever to get share information out of your app.Share Dialog is the newest way for people to share stories from apps. It lets apps share rich Open Graph stories and has f...
Facebook Home: A Trojan Horse for Future Changes
Wednesday, April 10, 2013 by Richard Harris
As an app developer watching the Facebook Home platform roll out to the public, there is an underground river of questions I have as it pertains to the overall concept itself. Things like, will there eventually be a Facebook app store that could diminish the overall Android Play store? Will there be a VoIP part of the device? What about all of the Facebook Games al...
Facebook Home Leaks out before release
Monday, April 8, 2013 by Richard Harris
If you want to get your hands on a buggy, yet installable version of Facebook Home here you go.It looks like someone got their hands on an HTC One and ripped out the apk install package for the Home interface. As reported it's fairly buggy and not everything works as anticipated, but if you like getting bloody first download the APK, install it and report back to u...
Facebook Phone with Android Core OS
Friday, March 29, 2013 by Richard Harris
Though Facebook is still officially denying any sort of Facebook phone in the making, On Thursday, the social giant invited members of the press to attend a media event at its Silicon Valley headquarters. The invite said, "Come see our new home on Android."They were basically showing off their integration with the Facebook app for android and the android device itself, ...
Microsoft should encourage app development for Surface
Wednesday, December 5, 2012 by Richard Harris
Microsoft has spent an astounding $1.5 billion to promote their surface tablet operating system, however many apps are still not offered with the system. Perhaps developer’s unfamiliarity with the system is the reason so many fundamental apps that most other tablets have are not included – including the Facebook app. Other apps missing are Barns an...
