Facebook Home: A Trojan Horse for Future Changes

Facebook's influence on the public is vast. It's grown from a simple social network to more of a social replacement for alot of people. So having a way to integrate their social experience into a phone seems like a logical step in the progression of things, after all now they can be the first thing people interact with when they turn on their device. 

When I first caught wind of the idea I cringed. I don't use FB very often, usually blink over the email alerts they send, and generally can't think of a single reason why I would want to keep 'that close' in contact with my 'friends'. But wait a second, maybe that isn't the full intention of Facebook anyway? Why just interface with 'friends' when you can put other things in front of people, like yours apps, your ads, your new text message engine! Perhaps there are some other items up their sleeve that could be coming down the pipe in future revisions that will really shake things up?

I am not suggesting they are in some way trying to hide the purpose of creating "Home" for Android for another sinister purpose. But imagine you are the mastermind behind  Facebook "Home" and you now have an audience that is intentionally set out to use your platform instead of the default interface their phone came with (or perhaps did come up). What would you be thinking?