Results from 2020 Quarterly Mobile Index report
Tuesday, May 19, 2020 by Brittany Hainzinger
PubMatic announced findings from their Q1 2020 Quarterly Mobile Index report, which shows that mobile advertising was much less affected by the coronavirus pandemic when compared to desktop advertising during the first three months of the year. With an accelerated shift to mobile, PubMatic advises publishers to take the current environment as an opportunity to review th...
The future of AI in advertising for mobile could be audiocentric
Friday, July 19, 2019 by Richard Harris
Instreamatic is bringing an entirely new kind of ad type to mobile apps. The platform enables AI-backed dialogue advertising. Imagine you're listening to Pandora (who they just partnered with a few weeks ago) and you hear an ad asking if you want to learn about a brand's product. You can verbally respond to the ad - yes to get more info, or no to skip and return...
Engaging mobile app users with Flurry Push
Monday, May 21, 2018 by Richard Harris
Sending push alerts to mobile users isn't anything new, but knowing "just when to do it" for the best engagement can be a bit more tricky. To help, Flurry from Oath has unveiled Flurry Push, a free offering from the new Flurry Marketing Suite that enables app developers to send targeted messages to re-engage and retain users across Android and iOS. With Flurry Push, mob...
Google I-O 2018 is aimed at helping developers earn and grow more
Wednesday, May 9, 2018 by Richard Harris
At Google I/O this week, Google has launched several new ads products that aim to help developers grow their user bases and earn more money with their apps.Along the same lines, there have been several updates and new features for AdWords (Universal App Campaigns), AdMob, Measurement capabilities and more.Sissie Hsiao, VP of Product, Mobile App Advertising at ...
The mobile printing six best practices for developers
Monday, August 14, 2017 by Patrick Chen
When creating apps, a developer works hard to ensure optimal functionality and a great user experience - so it's critical that an app is truly the best it can be for its audience. These days, ensuring functionality and engagement means adding mobile print to an app. Mobile printing is an unmet need in many apps: According to an InfoTrends study, 95 percent of consumers ...
PacketZoom ranks news and media apps for their speed
Tuesday, July 4, 2017 by Richard Harris
Studies have shown that a majority of consumers expect app content to download in 4 seconds or less. But PacketZoom’s new data shows that most of the major news apps take much longer than 4 seconds to download the app’s homescreen. Only BBC News and Top Buzz came in under 4 seconds, while NYT, USA Today, WSJ, TechCrunch and others were much slower. That’s a huge failing...
PacketZoom expands its offerings to SEA
Wednesday, June 14, 2017 by Richard Harris
Slow app speeds are a major problem for Southeast Asia, where a recent Digitimes report found that 3G/4G mobile broadband Internet access was expected to reach just 60% in Southeast Asia in 2017, compared to 81% for the United States and more than 90% for countries such as Japan and South Korea. PacketZoom’s own Mobile Observatory report also found a high number of netw...
Social media influencer marketing through the eyes of #HASHOFF
Wednesday, April 12, 2017 by Richard Harris
The advertising industry is constantly looking for more innovative methods to challenge the way that traditional advertising is done. As the market becomes more and more saturated, target audiences are becoming turned off to previously effective methods - such as tv commercials, web banners, and interstitial videos. One important avenue of marketing that has evolved fro...
IBM and the Weather Company just introduced mesh network alerts
Wednesday, February 15, 2017 by Richard Harris
IBM and The Weather Company, an IBM Business, have introduced a new Mesh Network Alerts technology that provides a mobile method of communicating with underserved populations in developing countries to notify of potential severe weather events or disasters - even in areas with limited Internet connection, or cellular networks are disrupted due to an outage. Develop...
3 secrets of success for news apps
Tuesday, November 15, 2016 by Todd Miller
The rise of news app Jinri Toutiao (Today’s Headlines) has been big news in the Chinese internet sector. Following on that success, Phoenix News, Tencent, and other traditional portal websites have all made great efforts to develop personalized news aggregator apps. The same thing is happening globally, with distinct trends emerging in different global markets...
SOTI MobiControl 13.2 Ships to help enterprises manage devices
Monday, October 17, 2016 by Richard Harris
SOTI Inc. announced the availability of SOTI MobiControl 13.2. MobiControl provides mobility management across all endpoints, seamlessly managing mobile devices, connected peripherals, applications, content, and security from within a single management console.Version 13.2 of SOTI’s flagship product, is now improved with a variety of powerful new features, includin...
Manage Your Red Hat Systems With the New Satellite 6.2
Tuesday, August 9, 2016 by Richard Harris
Red Hat has announced the general availability of Red Hat Satellite 6.2, a systems lifecycle management tool across physical, virtual, and private and public cloud environments. Red Hat Satellite 6.2 now enables users to run Red Hat Enterprise Linux Atomic Host as a compute resource, as well as directly deploy containers to the Red Hat Enterprise Linux Atomic Host. The ...
Kony MobileFabric Release Offers New Microservices and Object Services Technology
Thursday, July 28, 2016 by Richard Harris
Kony has released the latest edition of its MobileFabric platform, the company’s mobile middleware solution designed to be used to rapidly build mobile backend applications. This release, MobileFabric 7.0, offers a new model-driven approach to mobile app development using microservices and includes object services that make it easier and cheaper to develop, maintain and...
Mag + Releases New App Drag and Drop iOS and Android App Creator
Monday, June 13, 2016 by Richard Harris
Mag + has announced the release of its new Semble drag and drop app creator which is natively optimized for iOS and Android. Offered as a desktop Mac application, the platform offers drag-and-drop functionality that is similar to the process that many people are used to using for online presentations. Users can custom build their own apps or choose ready-made appli...
The Challenges Of Monetizing In App Mobile Ads
Monday, June 6, 2016 by Jeff Kim
It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent...
Updates Made to Google Play Developer Policy Center
Wednesday, March 9, 2016 by Richard Harris
When you have one of the two largest app marketplaces in the world, it’s a tall order when making sure there is an ongoing positive experience for both users and app developers. The is the responsibility the Google Play team and its Developer Program Policies face in maintaining an app ecosystem through educating the Android developer community and defining appropriate ...
SOTI MobiControl 13.0 Release Offers Greater Mobile Device Management Functionality
Monday, January 18, 2016 by Richard Harris
SOTI has introduced SOTI MobiControl 13.0, the latest version of SOTI’s MobiControl enterprise mobility management solution. This latest iteration of the product offers greater integration with any device form factor, more consistent user experiences across all devices, and the ability to help companies support the next-generation Internet of Things (IoT) connected devi...
Google DoubleClick Team Publishes Mobile App Monetization Bootcamp Series
Monday, January 11, 2016 by Richard Harris
The Google DoubleClick team recently published a four part Mobile Bootcamp series to help provide app publishers create strategies for reaching, engaging, and monetizing app audiences.Part 1 offers advice on how to grow an app audience. Presented by Cheney Tsai, a Mobile Solutions Consultant at Google, who recommends five steps to help developers connect with audie...
5 Things for Developers to Know About iOS 9
Tuesday, September 8, 2015 by Basil Shikin
With the release of iOS 9 just around the corner, it’s crucial that app developers be proactive about what the release means for security, understand what will now be possible in terms of app thinning, and make the most of other improvements that will enhance user experience and/or increase user engagement. Here’s what I think are the most important things about iO...
MobileBridge Adds 360 degree Imaging to Mobile Marketing Automation
Wednesday, August 26, 2015 by Stuart Parkerson
MobileBridge is rolling out new advanced content creation and integration functionality for its app relationship management platform. The new functionality includes 360 degree imaging and the ability to assign loyalty points based on in-app actions for and tying engagement with in-app usage patterns. This new functionality facilitates the creation of interactive co...
Branch Deepviews Create Auto Generated App Previews
Tuesday, August 18, 2015 by Stuart Parkerson
Branch has released out of beta a new deeplinking service called Branch Deepviews, which provides a way for users to engage with an app's content, prior to committing to a download. Deepviews are mobile web splash pages, automatically generated and hosted by Branch from pre-existing, native app content.Deepviews delivers a complementary mobile website to a mobile app, b...
Mobile Marketing Insights with Adobe Target's Drew Burns
Monday, July 20, 2015 by Richard Harris
We recently visited with Drew Burns, senior product marketing manager for Adobe Target, who works to evangelize the practice of iterative testing and content targeting in the digital marketing world. The subject of our chat was how to unlock the full potential of A/B testing to help mobile developers with their marketing efforts.ADM: What exactly is A/B testing? We know...
Lots of App Development Goodies Announced at Google I-O 2015 Including Android M Developer Preview
Friday, May 29, 2015 by Stuart Parkerson
A number of new initiatives were announced at the keynote of the 8th annual Google I/O conference as more than 5,600 developers looked on at Moscone Center. The event also was viewed by over 530 I/O Extended communities around the world and millions via the I/O Live stream. During the keynote, Google made a number of announcements that covered the evolution of the ...
PacketZoom Launches Platform to Allow Mobile Apps to Access Cloud Content Up to 10 Times Faster
Tuesday, May 12, 2015 by Richard Harris
PacketZoom is launching what it calls a Mobile Speed as a Service (MSaaS), with a new platform that addresses problems mobile app users experience with app performance.The service is designed specifically for mobile app publishers and has the potential to speed up app content download time from the Cloud by up to 10 times. PacketZoom moves beyond the 40 year-old TCP pro...
Google Releases New Report on App UX
Monday, May 4, 2015 by Richard Harris
Google has published a new App UX report looking at how publishers can get the most from their apps, promote best practice across mobile and provide a superior experience to users. It outlines key principles that marketers, designers and developers need to consider throughout the entire app customer journey, from building apps, to improving user experience, optimizing c...
Amazon Updates Web App Starter Kit for Fire TV
Wednesday, April 8, 2015 by Richard Harris
Amazon’s Web App Starter Kit for Fire TV is an open source project intended to help developers get up to speed on creating simple media-oriented apps for the Amazon Fire TV and Fire TV Stick. The Starter Kit provides a basic media app template that is designed for the 10-foot user experience and includes UI controls, support for the Fire TV remote, sample UI compon...
New Canadian Cloud App Marketplace Launched by AURO
Sunday, April 5, 2015 by Stuart Parkerson
AURO recently launched their cloud application marketplace that includes a library of more than 50 leading open-source packages, in addition to most OS distributions ( including Ubuntu, CentOS, Fedora, CoreOS and Windows) for developers to deploy on its Canadian Cloud Computing service. Each of these OS distributions can be deployed on AURO's Cloud Computing Platform wh...
Adobe Marketing Cloud Announces Updates for Programmatic Ad Buying
Thursday, March 12, 2015 by Stuart Parkerson
Adobe as announced a new algorithmic engine and advances in its Adobe Marketing Cloud Audience Core Services to bring together the worlds of data-driven marketing and ad tech. The company says these updates are in response to the challenges in programmatic ad buying facing today’s advertisers, with too much focus placed on display ad bidding and multiple data vendors pr...
How Deep Linking in Your Android App Will Now Impact Your Website SEO
Thursday, March 12, 2015 by Richard Harris
The impact on your company in respect to how people use mobile devices is not limited simply whether you have an iOS or Android app. New changes implemented by Google can now impact how people find content on your website. These updates focus on how mobile friendly your website is and separately, if you have an Android app. A recent blog post the Google Webmasters ...
Communicate to Your Mobile Users Relevantly: Use Personalization App Marketing Methods and See Your Bottom Line Grow
Friday, January 30, 2015 by Stuart Parkerson
We all know that it is hard to get new users to try out an app. Most people have around 25 apps on their phones (depending on the information source, it is a little higher or lower, but that is a safe number to work with). It cost money, time, and more to convince someone to add your specific app to their group of apps on their device, and having done that, you need to ...
Let’s Get Ready to Rumble! How WWE Used Phunware’s Location Aware Technology Platform to Engage Fans at WrestleMania 30 in New Orleans
Monday, December 22, 2014 by Stuart Parkerson
For World Wrestling Entertainment (WWE), it’s all about giving fans the most cutting edge experience possible. At this year’s WrestleMania 30 in New Orleans, WWE was able to do just that in a new, meaningful, and decidedly interactive way.WWE hosted three WrestleMania-related events in New Orleans: WrestleMania Axxess (an event featuring autograph signings, live matches...
What Developers Need To Know About Android 5.0 Lollipop
Monday, October 27, 2014 by Richard Harris
Google is touting Android 5.0 Lollipop as its largest and most ambitious release for Android and now that the public has been notified of its upcoming availability, we thought we’d provide an overview of the latest L iteration.Google’s main goal with the new mobile SDK is to provide a more seamless experience across phones, tablets, wearables, TVs, cars and anything els...
New Sensiya SDK Anonymously Analyzes Mobile User Actions to Target App Advertising
Thursday, September 18, 2014 by Stuart Parkerson
Sensiya has launched a new SDK for Android that enables developers to personalize mobile app content experiences for users. Sensiya’s SDK provides data on mobile users’ personal usage, patterns, and real-life behaviors enabling mobile apps to create an overall user experience that is uniquely tailored for each individual. The Sensiya SDK provides data on ...
Expect Labs Offers MindMeld API Voice Powered Search Results
Tuesday, September 2, 2014 by Richard Harris
Expect Labs is adding to the smart shopper experience with a new turnkey solution for building voice-powered applications using the company’s MindMeld API. With the API, any developer can create a voice-driven experience for their app or website.The MindMeld Platform is a cloud-based service that analyzes contextual signals from users and automatically finds documents a...
Urban Airship’s Push Messaging Platform Rolls Out New Functionality for Mobile User Engagement
Saturday, August 30, 2014 by Richard Harris
Urban Airship has announced enhancements to its push messaging platform including cross-platform support for widgets and button-enabled interactive notifications in iOS 8 and rich notifications in Android 4.3 and Amazon Fire OS.The new enhancements were added to help drive deeper engagement outside of apps, on device lock screens and in the Notification Center, by offer...
