native ads

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Developer news items we found relating to native ads

30 results
In-App-advertising-prices-are-on-the-rise-says-new-report

In-App advertising prices are on the rise says new report


Wednesday, September 4, 2019 by

Want to know why it's costing you more to advertise on the mobile platform? Smaato has released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable new insights into the programmatic growth of in-app advertising. Smaato found that in-app advertising volumes and prices are soarin...


Old-school-banner-ads-outperforming-video

Old school banner ads outperforming video


Monday, February 4, 2019 by

Liftoff has unveiled its first Creative Ad Index report of the year. Released the same year when mobile is projected to eclipse television in consumer attention, effective mobile advertising has never been more important. Key findings that could change the way mobile advertisers allocate their spend in 2019 include: the one major mistake marketers make when it comes to ...


App-monetization-and-choosing-the-right-partner

App monetization and choosing the right partner


Friday, September 22, 2017 by

The process of defining the business model for monetizing your apps and mobile games starts before even a single line of code is written. It's one of the most important considerations that'll shape your future strategy. It's the type of strategic decision that will influence your present and future development. And if you decide to monetize through advertising, choosing...


A-guide-to-monetizing-apps-using-mobile-native-advertising

A guide to monetizing apps using mobile native advertising


Thursday, August 17, 2017 by

The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas - native ads, programmatic buying and enhanced targeting. This powerful fusion is essential to ensure a future in mobile advertising which provides users with a relevant a...


Avocarrot-Unified-SSP-for-mobile-is-launched-from-Glispa

Avocarrot Unified SSP for mobile is launched from Glispa


Monday, July 17, 2017 by

Following the announcement of its fourth strategic acquisition, Glispa Global Group, a mobile ad tech company, unveils its newest product offering, Avocarrot, the full-service monetization platform which serves all types of mobile in-app advertising, both programmatic and performance-based. The new platform offers full transparency, control, and ease of use to boost and...


Check-intrusive-ads-at-the-door:-How-app-marketers-can-use-native

Check intrusive ads at the door: How app marketers can use native


Monday, January 16, 2017 by

The mobile app space isn’t an easy place to be these days. With more and more apps filling the stores, it’s getting harder to find consumers to download your app – and even more challenging to retain them. App marketers are struggling to drive downloads from traditional display advertising with paltry results and budgets are wasted on impressions that yield no...


Native-mobile-ads-outperform-all-other-mobile-ad-units-says-new-report

Native mobile ads outperform all other mobile ad units says new report


Saturday, December 10, 2016 by

YouAppi has released research findings based on hundreds of mobile user acquisition campaigns in 2016, proving that native mobile user acquisition ads outperform, and more importantly, convert better than other mobile ad units.Despite the challenges of customizing native ads to match the look and feel of the app or mobile web content in which they appear.Native advertis...


Google-Play,-Mobile-Ads-and-Ad-Blocking:-The-Macro-View

Google Play, Mobile Ads and Ad-Blocking: The Macro View


Tuesday, July 19, 2016 by

Google quietly rolled out an update to the Play Store a few months ago, but the change sent ripples through the entire mobile developer community: the company started clearly labeling the apps that include ads. It’s a small change, but one that has greater implications for every participant in the mobile app ecosystem - from developers and end users, to mobile ad platfo...


The-Challenges-Of-Monetizing-In-App-Mobile-Ads

The Challenges Of Monetizing In App Mobile Ads


Monday, June 6, 2016 by

It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent...


Mobile-Ad-Stumbling-Blocks-=-Ad-Blockers,-Publishers,-And-End-Users

Mobile Ad Stumbling Blocks = Ad Blockers, Publishers, And End Users


Sunday, November 1, 2015 by

Native ads may blend into the content they are placed in, but whenever I hear about native ads in the news, the topic jumps out for me. Take for example Yahoo CEO Marissa Mayer, who recently told the audience at the IAB MIXX conference in New York that she thinks it’s a mistake for internet users to install ad blockers. According to Mayer, ad blockers result in the...


Smaato-Updates-RTB-Ad-Platform-With-New-App-Monetization-Tools

Smaato Updates RTB Ad Platform With New App Monetization Tools


Thursday, September 17, 2015 by

Smaato is providing developers with new app monetization tools as the company has extended the functionality of its SPX real-time advertising publisher platform to include a native advertising builder and private marketplace functionality.Smaato offers a real-time advertising platform for mobile publishers and app developers. Smaato’s new “point-and-click” native mobile...


Facebook-Provides-Developers-Two-New-iOS-And-Android-Ad-Formats

Facebook Provides Developers Two New iOS And Android Ad Formats


Friday, August 14, 2015 by

Facebook has announced one of its most significant introductions of ad types and formats available through its Audience Network to help publishers monetize their apps. These new options are derived from formats that have proven to successfully drive engagement in the Facebook News Feed.The new offerings include Native Video and Interstitials which have been Facebook’s t...


Find-the-Sweet-Spot-With-Three-Tips-to-Avoiding-Misleading-Native-Ads

Find the Sweet Spot With Three Tips to Avoiding Misleading Native Ads


Saturday, July 18, 2015 by

One of the most effective types of advertising today is native advertising, in which the advertisement blends in with the form and content around it. Sometimes the ads blend in so well that the reader doesn’t realize (or hardly notices) they are looking at an ad.In 2013, when discussing The Future of Native at The Native Advertising Summit in Atlanta, Patrick Albano, VP...


Boost-App-Advertising-Revenue-by-Prioritizing-the-User-Experience

Boost App Advertising Revenue by Prioritizing the User Experience


Wednesday, June 24, 2015 by

App developers’ strongest revenue stream comes from the advertising real estate and the user eyeballs they can offer, which means that it is vital to deliver targeted audience segments and an ad experience designed to facilitate engagement and, eventually, a purchase or conversion. A solid record of performance will keep your current advertising partners happy and attra...


Yahoo-Reaches-Out-to-Developers-to-Market-Through-Gemini-Video-App-Install-Ads

Yahoo Reaches Out to Developers to Market Through Gemini Video App Install Ads


Friday, May 1, 2015 by

Developers can now access video app install ads on Yahoo apps and across thousands of apps through Yahoo App Marketing. Through audience targeting available with Yahoo Gemini video app install ads, including the recent integration of Flurry Personas, developers can reach users most likely to download their app. Developers can create video app install ads by adding ...


How-to-Tap-into-the-Native-Advertising-Jackpot-

How to Tap into the Native Advertising Jackpot


Thursday, April 30, 2015 by

Native ads have already taken over billions of dollars in ad spend, and as one of the fastest growing areas in advertising, they’ve only just gotten started. Publishers like Yahoo and Facebook are bullish on native ads, and for good reason. Yahoo found that native ads get a 3.6x lift in attention over their standard counterparts, and most of Facebook’s $7.9B in ad ...


Native-Ad-Units-on-Mobile-Do

Native Ad Units on Mobile Do's and Don'ts


Thursday, April 2, 2015 by

Native advertising has been practiced online since 2000, but it was only in 2014 that it exploded onto mobile. In addition to native ads in mobile Web browsers, in-app native advertising is growing in popularity across news, gaming, messaging, and other types of apps.Capitalizing on the in-app advertising opportunity is critical; users spent 86 percent of their mobile t...


InMobi-Releases-New-Interest-Based-Audience-Targeting-Platform

InMobi Releases New Interest Based Audience Targeting Platform


Tuesday, March 10, 2015 by

InMobi has released Appographic Targeting an app-interest-based audience targeting capability as part of its app marketing platform.Appographic Targeting is based on InMobi's analysis of over ten thousand apps on the app store to identify the core elements that define a given app. Based on these elements, the InMobi audience has been categorized into 200 Appographic seg...


Google-at-GDC-2015-Launches-New-Tools-for-Android-Development-Monetization,-Analytics-and-TV

Google at GDC 2015 Launches New Tools for Android Development Monetization, Analytics and TV


Tuesday, March 3, 2015 by

Google has introduced new tools and features for Android developers at its Developer Day during the Game Developers Conference. The new offerings include analytics for Google Play Games, new advertising options for AdMob and a Nearby Connections API for Android TV. Google has introduced Player Analytics, giving developers access to Android analytics repor...


Avocarrot

Avocarrot's New Tool Set Aims to Help Developer's Revenue with Native Advertising


Monday, December 15, 2014 by

Avocarrot recently unveiled its launch of a tool-set for developers that allows the same native ad type of displays (including in-stream ads) that companies like Twitter and Facebook are using for their apps.The product is a technologically advanced tool for mobile native advertising. The product offers premium eCPMs and users get $2 eCPM on average and up to ...


Developers-and-Advertisers-Reach-Over-550-Million-Monthly-Mobile-Users-Through-Yahoo-Gemini

Developers and Advertisers Reach Over 550 Million Monthly Mobile Users Through Yahoo Gemini


Thursday, December 11, 2014 by

Yahoo have given both developers and advertisers access to use Yahoo Gemini in efforts to promote advertiser apps across the Yahoo network. The apps can be promoted on both the Yahoo network and other platforms to fully engage consumers. Advertisers of Yahoo Gemini have a chance to reach over 550 million monthly mobile users. Advertisers can also app...


The-Long-and-Winding-(Mobile-Media-Buying)-Road

The Long and Winding (Mobile Media Buying) Road


Thursday, November 13, 2014 by

App developers and mobile media buyers have long struggled with the maze that is mobile advertising – and for good reason. Vast amounts of ad space are sprawled out across hundreds of thousands of mobile apps, websites and games. There are several ways to buy media (RTB, ad networks, Google, etc.), numerous types of ads (video ads, rich media, native ads, display a...


Leadbolt-Refreshes-Dashboard-To-Make-It-Easier-For-You-To-Make-Money

Leadbolt Refreshes Dashboard To Make It Easier For You To Make Money


Monday, June 23, 2014 by

If you currently using Leadbolt and missed the announcement you might be in a bit of shock. They have just completely revamped their dashboard for developers from the ground ground up! The Next-gen platform streamlines the enhanced tools and features offered within the Leadbolt product set. By leveraging an extensive revamp of the developer-focused app monetiz...


AOL-to-Offer-Native-Mobile-Ad-Units-for-Techcrunch,-Huffington-Post-and-Other-AOL-Digital-Properties

AOL to Offer Native Mobile Ad Units for Techcrunch, Huffington Post and Other AOL Digital Properties


Sunday, April 27, 2014 by

AOL has announced a new native ad unit that will allow marketers to run advertising across mobile sites and apps.The new native unit currently reaches 86 million users per month, via AOL owned-and-operated mobile properties and apps including TechCrunch, Huffington Post, DailyFinance, Engadget, AOL Mail and Autoblog as well as through third-party publishing partner...


Using-in-App-Advertising-Effectively-To-Monetize-an-App

Using in App Advertising Effectively To Monetize an App


Wednesday, March 26, 2014 by

Thousands of apps launch each day, so the mobile app business must be booming, right? Not exactly. Sure, thousands of apps are launched daily, but how many actually make money? Last I checked, products must generate revenue to qualify as a business. And generating money is where apps fail, miserably. A recent Gartner report spells out the harsh forecast facing developer...


Native-Advertising-On-Mobile-Is-Growing

Native Advertising On Mobile Is Growing


Monday, March 24, 2014 by

According to eMarketer, increased use of mobile devices to access social media, content portals, news properties, video-sharing sites and streaming services are driving an increase in native advertising formats. In a new report, “Native Advertising: Difficult to Define, but Definitely Growing,” it is estimated native ad spending on social media alone woul...


Offercast-Mobile-Launches-Next-Generation-Mobile-Ad-Network

Offercast Mobile Launches Next Generation Mobile Ad Network


Friday, February 7, 2014 by

First 100 to Sign Up Eligible for “Grand Slam” Promotion to Keep 100 percent of Earned RevenuesOffercast™ Mobile, a next-generation mobile ad network, today has launched its beta testing program for Android™ app developers. Offercast™ Mobile provides multiple solutions for monetization on the Android mobile operating system and ...


Monetizing-Your-App-with-Game-Offers

Monetizing Your App with Game Offers


Monday, December 2, 2013 by

Passion is without doubt the main driver of a developer’s motivation to build great and beautiful apps. This passion will keep you awake at night and fuel the creativity and hard work necessary to the completion and perfection of a beautiful product.However, passion is not enough. And although you may not be in the game for this reason in the first ...


InMobi-Launches-Advanced-Ad-Formats-that-Drive-Higher-Monetization-and-User-Engagement-for-Mobile-Developers

InMobi Launches Advanced Ad Formats that Drive Higher Monetization and User Engagement for Mobile Developers


Tuesday, October 22, 2013 by

Singapore, October 22, 2013 – InMobi, the world’s largest independent mobile ad network, today announced two new mobile ad formats, App Galleries and Custom Ads.These new ad formats enable developers to deliver personalized and relevant ads resulting in improved user experience and better monetization. The new, pre-built, template-based approach to creating highly engag...


Old-School-Vs-New-School-App-Monetization

Old School Vs New School App Monetization


Wednesday, September 25, 2013 by

A chat with Scott Weller, CTO of SessionM about how monetizing mobile apps has changed. ADM: Last time we spoke you mentioned there’s a difference between the “old school” and “new school” approach to monetizing with mobile ads.What did you mean by this? WELLER: There’s a big difference between the “old school” strategy used by app developers to monetize ...