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Developer news items we found relating to mobile ads

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Old-school-banner-ads-outperforming-video

Old school banner ads outperforming video


Monday, February 4, 2019 by

Liftoff has unveiled its first Creative Ad Index report of the year. Released the same year when mobile is projected to eclipse television in consumer attention, effective mobile advertising has never been more important. Key findings that could change the way mobile advertisers allocate their spend in 2019 include: the one major mistake marketers make when it comes to ...


Instant-playable-ads-coming-to-Google-Play-

Instant playable ads coming to Google Play


Tuesday, December 18, 2018 by

CrossInstall, a company creating interactive mobile ads, has announced a partnership with Google to bring their Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play I...


5-app-development-tips-to-help-you-avoid-disaster

5 app development tips to help you avoid disaster


Wednesday, November 28, 2018 by

Mobile app development: it’s easy and straightforward in the lab, but once your app is deployed to the wild, all bets are off. You need to deliver seamless, fast experiences for users on low-powered devices, in any number of network environments. When it comes to building mobile apps, uncontrollable user behavior can lead you down the path to death by 1000 pape...


How-to-calculate-app-lifetime-value

How to calculate app lifetime value


Tuesday, July 24, 2018 by

It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...


Emojis-inside-app-push-alerts-significantly-influence-engagement-says-Leanplum

Emojis inside app push alerts significantly influence engagement says Leanplum


Tuesday, July 17, 2018 by

Leanplum has announced a new Mobile Marketing Trends report, Unlocking Engagement & Growth With Emojis, that confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention.“We used Leanplum to test the effectiveness of emojis in push notification...


Mobile-retargeting-best-practices-and-worst-mistakes

Mobile retargeting best practices and worst mistakes


Monday, June 11, 2018 by

Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a clear market standard. Adikteev recently released a whitepaper with insights and best practices for having an efficient app retargeting strategy so we cau...


Google-I/O-2018-is-aimed-at-helping-developers-earn-and-grow-more

Google I/O 2018 is aimed at helping developers earn and grow more


Wednesday, May 9, 2018 by

At Google I/O this week, Google has launched several new ads products that aim to help developers grow their user bases and earn more money with their apps.Along the same lines, there have been several updates and new features for AdWords (Universal App Campaigns), AdMob, Measurement capabilities and more.Sissie Hsiao, VP of Product, Mobile App Advertising at ...


Why-developers-should-add-mobile-print-to-apps-

Why developers should add mobile print to apps


Friday, May 4, 2018 by

Printing has been a major part of history for thousands of years, dating back to ancient Mesopotamia, and despite the rise of digital technologies, it’s not going anywhere - in fact, the demand for printing continues to grow, for four major reasons:Despite digital advancements, printing is still the standard. Printed materials such as contracts, government forms and har...


Magento-Progressive-Web-Applications-(PWA)-Studio-marches-in

Magento Progressive Web Applications (PWA) Studio marches in


Wednesday, April 25, 2018 by

Magento Commerce has announced Magento Progressive Web Applications (PWA) Studio, a suite of tools for building online stores with app-like experiences. PWA Studio will allow Magento Commerce solution partners and UX developers to deliver fast and simple front-end experiences on mobile devices.Mobile commerce continues to grow and will contribute to half of overall reta...


Facial-detection-for-verified-ad-views-launches-from-Jinglz

Facial detection for verified ad views launches from Jinglz


Saturday, April 21, 2018 by

Jinglz Inc. has announced the live production release of the PlayJinglz mobile app, and it is now available for public download through the Google Play Store. As a first demonstration of their “Verified View” technology, the PlayJinglz app highlights the company’s unique approach to mobile ad engagement.PlayJinglz allows users to watch short sponsored video content and ...


More-rewarded-mobile-ads-=-higher-user-engagement

More rewarded mobile ads = higher user engagement


Thursday, April 19, 2018 by

Tapjoy published a new study showing that the more rewarded advertisements a mobile app user completes, the higher their engagement, retention and in-app spend metrics climb. While previous Tapjoy studies have focused on the relationship between rewarded ads and specific metrics such as spend or retention, this report is the first the company has done to analyze the imp...


5G-will-accelerate-in-app-advertising

5G will accelerate in-app advertising


Wednesday, April 18, 2018 by

The adoption of 5G will have far-reaching consequences, propelling autonomous vehicles, infrastructure, advertising, and IoT into the next generation of connectivity. Its impact will be most evident in the network’s speed, with download rates of up to 10 gigabytes per second, and in the proliferation of IoT devices, of which Gartner projects there will be 20.8 billion b...


Mobile-ad-standards-and-their-impact-on-advertising

Mobile ad standards and their impact on advertising


Tuesday, March 20, 2018 by

Publishers that have a genuine respect for the experience of their readers have long avoided disruptive ad experiences such as pop-ups and flashing ads. This new initiative is attempting to change the approach of those publishers that continue to display disruptive ads which negatively impact the reader experience while generating ill-will toward online ads in general.G...


AR-app-from-The-Red-Cross-shows-the-devistation-of-war

AR app from The Red Cross shows the devistation of war


Thursday, March 8, 2018 by

The International Committee of the Red Cross (ICRC) has unveiled “Enter the room,” an augmented reality experience for iOS app users. In a narrative told through the eyes of a child, the free app provides a visceral, first-person experience of war at a family’s doorstep. Entering through a portal on the screen of their device, users see the brutal impact of years of fig...


Mobile-marketers-should-use-video-more-report-finds

Mobile marketers should use video more report finds


Tuesday, March 6, 2018 by

YouAppi has announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited video as very or c...


Developers-outlook-2018:-big-technologies,-big-changes

Developers outlook 2018: big technologies, big changes


Tuesday, March 6, 2018 by

In 2018 changes in the technology landscape are creating fantastic opportunities for innovation in design and engineering. For decades, computers featured a TV screen for output, a keyboard for text input, and a mouse to point and click. Just a few years ago, the iPhone transformed everything by putting the first well-designed computer with a touchscreen in our pockets....


Wild-River-enters-mobile-gaming-market

Wild River enters mobile gaming market


Tuesday, March 6, 2018 by

EuroVideo Medien GmbH and its new gaming label Wild River have announced three new games for smartphones and tablets in one fell swoop. With FIRE, Knitterbande and Ghost Tappers, the company is publishing three new titles from three different genres, intending to reach a wide audience with its new video game branch as detailed in the business strategy revealed in Januar...


Chartboost-Creative-Studio-launches

Chartboost Creative Studio launches


Friday, February 23, 2018 by

Chartboost announced the official launch of its Creative Studio, a new dedicated in-house creative team. Creative Studio collaborates directly with clients to develop mobile branded video and interactive content, driven by detailed engagement data observed in every iteration. Using unique and specific target audience research and segmentation, the studio builds the righ...


Bitcoin-job-skills-are-hot-says-latest-report

Bitcoin job skills are hot says latest report


Monday, February 12, 2018 by

Upwork has released its newest quarterly index of the hottest skills in the U.S. freelance job market. The Upwork Skills Index ranks the site’s 20 fastest-growing skills in a quarterly series that sheds light on new and emerging skills as an indication of hot freelance job market trends. According to a recent study, 57.3 million Americans (36 percent of the U.S. workfor...


Overstock-executive-named-co-chair-of-VRARA-Retail-Committee

Overstock executive named co-chair of VRARA Retail Committee


Friday, January 12, 2018 by

Months after Overstock.com, announced the launch of its augmented reality (AR) feature within its iOS shopping app, the organization’s senior vice president of software engineering, Amit Goyal, was named as the chair to VR/AR Association (VRARA)’s global retail and e-commerce committee. Along with Goyal’s responsibility as chair, he will serve as president of the newly ...


AR-mobile-ads-for-games-launched-by-ironSource

AR mobile ads for games launched by ironSource


Monday, November 20, 2017 by

ironSource has recently launched AR ads for their advertising network. As the first network offering AR ads, ironSource is developing a format that showcases the same experience of the game in an ad environment. The AR ads use 3D assets from the original game, and can run on both iOS and Android in-app traffic, within rewarded, video, and display placements. The ads are...


App-monetization-and-choosing-the-right-partner

App monetization and choosing the right partner


Friday, September 22, 2017 by

The process of defining the business model for monetizing your apps and mobile games starts before even a single line of code is written. It's one of the most important considerations that'll shape your future strategy. It's the type of strategic decision that will influence your present and future development. And if you decide to monetize through advertising, choosing...


Glispa-acquires-justAd-to-provide-a-better-ad-experience

Glispa acquires justAd to provide a better ad experience


Thursday, September 14, 2017 by

Glispa Global Group has announced that it has acquired justAd, a creative tech platform that enables brands and agencies to easily create, serve and analyze interactive ad units. justAd boosts ad results by allowing the creation of dynamic, interactive creatives at scale. These more engaging ads types enable brands and agencies to reach past “banner blindness syndrome,”...


A-guide-to-monetizing-apps-using-mobile-native-advertising

A guide to monetizing apps using mobile native advertising


Thursday, August 17, 2017 by

The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas - native ads, programmatic buying and enhanced targeting. This powerful fusion is essential to ensure a future in mobile advertising which provides users with a relevant a...


Tapjoy-partners-with-Atari-to-monetize-RollerCoaster-Tycoon-Touch

Tapjoy partners with Atari to monetize RollerCoaster Tycoon Touch


Tuesday, June 20, 2017 by

Tapjoy has announced a partnership with Atari, one of the world's most recognized publishers and producers of interactive entertainment, to make Tapjoy one of the first providers of rewarded advertisements in Atari’s mobile games. Players of Atari’s RollerCoaster Tycoon Touch can now earn free in-app coins by watching videos and engaging with other types of ads from Tap...


Reward-videos-for-mobile-ads-payoff-the-best-says-Tapjoy

Reward videos for mobile ads payoff the best says Tapjoy


Thursday, June 15, 2017 by

Consumers want their apps free and their ads rewarded. A new study by Tapjoy,  a mobile advertising platform, found that mobile gamers in the US prefer opt-in, rewarded advertisements over mandatory ads such as pre-roll videos by a 4-to-1 margin. The study also found that videos are far and away consumers’ favorite type of rewarded ads on mobile - preferred by at l...


Mobile-video-ads-install-the-most-apps-new-survey-says

Mobile video ads install the most apps new survey says


Wednesday, May 31, 2017 by

AdColony has released their Spring 2017 App Install Marketing Survey. The survey is the 7th of its kind since 2013 and will provide insights, benchmarks, and trends from the top 250 grossing app developers. Respondents primarily represented mobile game developers (75%), with a minority making non-gaming apps (21%). A small number (4.0%) represented mobile publishers who...


Insights-on-push-alert-frequency-to-improve-new-app-user-retention

Insights on push alert frequency to improve new app user retention


Monday, March 27, 2017 by

Mobile growth company Urban Airship detailed industry findings from its mobile app retention study, spanning new users’ first 90-days of app usage within retail, media, sports & recreation and utility/productivity. By analyzing the frequency of messaging users received and their corresponding retention rates, Urban Airship provides a deeper understanding that dispel...


Tips-for-success-in-today

Tips for success in today's app market: A chat with Sean Galligan of Yahoo


Wednesday, March 1, 2017 by

As consumers continue to spend more time using mobile apps, app developers and marketers want to better understand this behavior and how to stand out in the crowd. That's why we had a chat with Sean Galligan, Vice President and Industry Lead for the technology, media and telecom categories at Yahoo to share his insights on how marketers can drive adoption of their ...


Mobile-app-advertising-is-killing-adult-usage

Mobile app advertising is killing adult usage


Saturday, February 18, 2017 by

63 percent of adults avoid mobile apps because of too many adverts, or when asked to pay for the app or extra features. This is the finding of an independent study of 600 mobile app users in the UK and US, commissioned by Tutela, the Wireless Analytics Monetisation (WAM) firm. Users are up to four times more likely to favor apps collecting mobile usage statist...


Stopping-mobile-ad-fraud

Stopping mobile ad fraud


Sunday, February 12, 2017 by

ClicksMob just released a data report that gives key insights into the $8.2 billion ad fraud problem by analyzing data collected throughout 2016. In the report they address not only the surface problem of the billions of wasted cash but they go on to talk about how all of this fraud is actually tainting a lot of mobile marketing analytics with "dirty data." As...


UCaaS-adoption-gaining-ground-as-enterprises-turning-to-the-cloud

UCaaS adoption gaining ground as enterprises turning to the cloud


Tuesday, February 7, 2017 by

More than half (51%) of businesses are expected to adopt cloud Unified Communications (UCaaS/Hosted PBX) by 2020, surpassing premise-based PBX as businesses of all sizes shift to the cloud for unified communications, team collaboration and contact center services, according to the 2nd Annual BroadSoft, Inc. survey of global telecom providers and industry leaders.The Bro...


New-study-finds-consumers-prefer-opting-in-to-mobile-ads

New study finds consumers prefer opting-in to mobile ads


Wednesday, January 18, 2017 by

Nielsen Media Labs study commissioned by Jun Group finds opt-in mobile advertising preferred nearly 2-1 over other formats; Nielsen Digital Brand Effect study shows opt-in mobile advertising delivers a significant lift in brand awareness and purchase intent.Findings from a new Nielsen Media Labs study commissioned by Jun Group found that consumers prefer opt-in mobile a...


Check-intrusive-ads-at-the-door:-How-app-marketers-can-use-native

Check intrusive ads at the door: How app marketers can use native


Monday, January 16, 2017 by

The mobile app space isn’t an easy place to be these days. With more and more apps filling the stores, it’s getting harder to find consumers to download your app – and even more challenging to retain them. App marketers are struggling to drive downloads from traditional display advertising with paltry results and budgets are wasted on impressions that yield no...


Android-ad-revenue-beats-iOS-for-the-first-time-in-new-report-from-Smaato

Android ad revenue beats iOS for the first time in new report from Smaato


Thursday, January 12, 2017 by

As apple cuts iPhone production, Android beats iOS in mobile ad revenue for 1st time.Smaato has released its Q3 2016 Global Trends in Mobile Advertising Report. They analyzed data from billions of mobile ad impressions served on its exchange during the third quarter of 2016 and found the extent to which mobile advertising spend is now heavily weighted toward in-app...