GPT app store revenue and API insights
Tuesday, March 26, 2024 by Freeman Lightner
GPT stands for "Generative Pre-trained Transformer." It refers to a class of artificial intelligence models developed by OpenAI that use transformer architecture for natural language processing tasks. These models are pre-trained on vast amounts of text data and can generate human-like text based on the input they receive.
It has been two months since...
Cloud gaming market research report
Sunday, February 25, 2024 by Richard Harris
According to Market.us, The cloud gaming market is poised for exponential growth, with its value estimated at USD 5.0 billion in 2023. This sector is expected to undergo a remarkable transformation, reaching a projected revenue of USD 143.4 billion by 2032. Such a surge represents a Compound Annual Growth Rate (CAGR) of 46.9% between 2023 and 2032, indicating the increa...
Most popular games to earn cryptocurrency
Monday, April 17, 2023 by Richard Harris
Public interest in cryptocurrency and everything tied to the digital landscape has seen exponential growth in recent years, garnering interest from long-term investors, traders, and global brands. The power of Web3 has been blurring the lines between physical and virtual, allowing people to earn money digitally through online games.
Renowned crypto gambling experts C...
Inter Protocol now a stable token for cosmos IST
Wednesday, November 16, 2022 by Richard Harris
The first phase of Inter Protocol is live. Inter Stable Token (IST), a decentralized, fully-collateralized, programmable stable token has launched for the Cosmos ecosystem on the Agoric platform. Stable-by-design with value relative to the US Dollar, IST was created to provide users with a minimum price volatility asset, and an evolving, risk-managed set of minting mech...
App-ocalypse due to ad and privacy regulations
Friday, May 20, 2022 by Richard Harris
The App-ocalypse', the new report from Bango reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59% of marketers have lost revenue since Apple's IDFA changes, the phasing out of third-party cookies by Google, new privacy updates, and changing ad regulations.
...
Metaverse experience from the Billionaire Zombies Club
Friday, December 17, 2021 by Brittany Hainzinger
The Billionaire Zombies Club has released its official white paper, a preview of their upcoming metaverse experience, and has empowered their community to mint "Skeleton King" NFTs which will eventually have DAO Governance and significant ingame utility. As of this writing, the BZC Collections across Open Sea have aggregated more than 600 ETH in volu...
Bitcoin ETF trading begins
Tuesday, October 19, 2021 by Richard Harris
Bitcoin is holding above $60k following the signaled approval of a futures ETF from ProShares, but whether it touches the fabled $100k this year will depend on the next few days. If it can hold $60k and even push through the all-time high of $64,804 achieved in April this week, we may see a big Christmas present for Bitcoin investors.
Bitcoin ETF trading is approved
...
New app marketing tool gets smart about user acquisition
Tuesday, December 18, 2018 by Richard Harris
Mobile monetization and marketing company ironSource has announced the launch of its ROAS (return on their advertising spend), Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and rea...
Retarget mobile users by remembering the day 0 dilemma
Wednesday, August 22, 2018 by Alexei Chemenda
Imagine you owned a restaurant and hired an agency to help you increase sales. The agency tells you they can drive revenue by as much as 20 percent by changing your menu and training your waiters to upsell wine during the lunch rush. They test the strategy by splitting your tables into two groups. Group A receives the special menu and wine pitch. For Group B, it is busi...
Better programmatic ads and fraud protection come from YouAppi upgrade
Wednesday, August 1, 2018 by Richard Harris
YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.
Moshe Vaknin, CEO of Youappi had this to say; &ldquo...
The App Lifecycle: Tips for engaging and retaining users
Monday, July 30, 2018 by David Lundell
Today, there are over 6 billion apps across the app stores, with more and more popping up every day. Developers are constantly working to fight through the clutter to acquire new users via paid and organic channels. And in a world of ever-changing user attention, the challenge for developers once they do acquire a new user is figuring out how to keep the user engaged an...
Android TV is not slowing down
Friday, May 25, 2018 by Ron Downey
Android TV is quickly becoming a staple on the technology roadmaps of pay-TV operators worldwide. More than a hundred cable providers and hardware manufacturers have already taken the plunge, and two-thirds of service providers expect it to be the market-leading platform by 2025. With Google announcing the launch of its ADT-2 developer device earlier this month too, put...
People based identity management gets more accessible for brands
Thursday, February 15, 2018 by Christian Hargrave
Drawbridge and mParticle has announced a partnership that gives brands, developers, and publishers a simplified workflow to enhance their customer data by leveraging the Drawbridge Connected Consumer Graph.This integration simplifies the way brands can share and interact with their data for the purpose of creating custom people-based identity graphs that can be used for...
Why your app is getting uninstalled and how to prevent it
Wednesday, November 22, 2017 by Simon Spaull
App developers have a tough job managing the marketing life cycle. Before an app is released, app developers must have plans for user acquisition and they must be agile enough to adapt in those first hectic weeks. But as you gain traction and grow comfortable with how your app is doing, there is a huge worry that looms over you: what if users stop using your app and uni...
STREAM from Lucktastic lets app marketers define and target US consumers
Monday, July 24, 2017 by Christian Hargrave
Lucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.“...
QuickBase predicts that developers are going to be redefined in 2017
Thursday, December 29, 2016 by Richard Harris
Editors note: 2017 Predictions from John Carione, Product and Corporate Marketing Leader at QuickBase
Agility 2.0: a new era of decision-making in the enterprise emerges.
Agile methodologies have completely changed how companies evaluate and implement technology solutions. In 2017, we’ll see a new wave of agile thinking enter the ent...
What OtherLevels Says Can Boost Engagement and Retention of Your Software
Thursday, September 22, 2016 by Richard Harris
Marketers across virtually every industry in 2016 understand that multichannel messaging is important. But not all solutions are created equal... and neither are the needs of various sectors.The more closely a brand or platform interacts with its end user, the more targeted, intelligent, and data-driven the functionalities of its marketing solutions should be....
The Problems Facing OTT Messaging Apps
Thursday, November 19, 2015 by Richard Harris
tyntec, a telecom-web convergence company, has issued the results of its international OTT (over-the-top) messaging app survey and report titled, “The challenges facing OTT messaging apps.” The findings, based on responses from smartphone owners in the US and China, uncover trends in consumer messaging app usage to evaluate the probability of OTT messaging apps one day ...
Teradata Integrated Marketing Cloud Offers Expanded Integrated Solutions
Wednesday, October 28, 2015 by Stuart Parkerson
Teradata Marketing Applications, a division of Teradata, has released the latest version of the Teradata Integrated Marketing Cloud, a data hub comprising integrated solutions to improve customer engagement through data-driven integrated marketing.The Teradata Integrated Marketing Cloud is a fully integrated platform comprising solutions for Marketing Resource Managemen...
Amazon Guarantees App Developers $6 CPM for Interstitial Ads
Wednesday, July 29, 2015 by Richard Harris
Amazon is now offering a guaranteed $6 CPM for interstitial ads for new app developers who integrate the Amazon Mobile Ads API for the first time. The Amazon Mobile Ads API is an in-app display advertising solution to monetize mobile apps and games across platforms, including phones and tablets on Android, iOS, and Fire. With the Amazon Mobile Ad Network, developer...
TestNest Lets You Experiment With Your Icons, Screenshots, and More
Wednesday, July 22, 2015 by Stuart Parkerson
TestNest is beta testing a new platform which facilitates App Store page A/B testing, providing developers with the ability to run an experiment and see which icon, screenshots, description, video preview and more are the most attractive to an audience and bring the most installations for an app. Using TestNest, developers can create a web landing page that looks s...
Twenty20 Releases Crowdsourced Commercial Image Catalog
Monday, March 2, 2015 by Richard Harris
Twenty20, which provides crowdsourced, real-world imagery, has announced that it’s launching out of beta to offer a mobile-oriented, crowdsourced approach to stock imagery, connecting businesses with legal user-generated content.Twenty20 has created an app where consumers can make money from their personal photos by uploading their images directly to the platform. Twent...
Moving Beyond Basic Mobile Analytics – How to Dive Deep in Your Data to Create Advanced Marketing Strategies
Monday, February 9, 2015 by Stuart Parkerson
Most publishers have a basic understanding of how to track and interpret app analytics. That’s great, but to really be successful you have to go beyond the basics to learn how to effectively measure, translate and optimize this data to truly unlock the power your data provides.Its important to recognize the fact that - before you dive into the deep end of your analytics...
Echelon Corporation Expanding its Multiprotocol IzoT Platform for the Industrial Internet of Things
Tuesday, January 27, 2015 by Richard Harris
Echelon Corporation is expanding its multiprotocol IzoT platform for the IIoT (Industrial Internet of Things) to include new Wi-Fi control modules and integrated support for BACnet/MS-TP. Echelon is demonstrating the use case of the IzoT platform for converged building control and lighting control networks supporting both wired and wireles...
Video ads and your mobile app marketing strategy
Thursday, January 15, 2015 by Richard Harris
Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a...
Learn How To Use App Analytics With This Report
Monday, October 6, 2014 by Stuart Parkerson
Launching your app is only one step on the way to being successful. Whether you’re a mobile first startup or an enterprise company just entering the mobile space, analytics are the key to discovering what works to achieve your goals through mobile.But analytics alone won’t provide useful insights if not evaluated with an eye on your particular situation. Your app analyt...
App Marketing Using Niche Advertising Methods
Monday, October 6, 2014 by Josef Mandelbaum
A common skill required by today’s marketing managers is the ability to understand how to advertise across large online advertising platforms. Top advertising networks from major companies such as Microsoft, Google, and Facebook all boast massive reach, but is bigger always better? There are hundreds of mobile ad networks to choose from and each specific network has bot...
Urban Airship’s Push Messaging Platform Rolls Out New Functionality for Mobile User Engagement
Saturday, August 30, 2014 by Richard Harris
Urban Airship has announced enhancements to its push messaging platform including cross-platform support for widgets and button-enabled interactive notifications in iOS 8 and rich notifications in Android 4.3 and Amazon Fire OS.The new enhancements were added to help drive deeper engagement outside of apps, on device lock screens and in the Notification Center, by offer...
Gaming and Social Media App Development Still On Top According to Recent Report
Monday, June 9, 2014 by Richard Harris
MEF has released the final report in its Global Consumer Insights Series. The report analysed data from 10,000 respondents in 13 countries, examining trends in the global app economy.The report shows 96% of mobile users having used an app on their device in the last six months. This figure remains constant among men and women and among under and over 35 year olds. The r...
New Q1 2014 App Market Report Shows Google Play Revenue Climbs in US and China Leads iOS Growth
Tuesday, April 15, 2014 by Richard Harris
A new report from App Annie is showing that the worldwide app market continues to grow as Google Play revenue climbs in the United States, and China leads iOS growth. The analysis comes from the App Annie Market Index, a barometer of the macro trends that are emerging in the app ecosystem across stores, countries and categories. The analysis of the global...
Tapjoy Launches nGen Platform for App Marketing, In App Monetization and App User Engagement
Monday, March 17, 2014 by Richard Harris
Tapjoy has launched its new nGen Platform to help developers better monetize their user audience by fostering deeper engagement within an app and delivering a better overall app experience for app users. Platform HighlightsRight Engagement: The nGen Platform utilizes Tapjoy’s rewarded ad units, from Direct-Play videos and rich media ads to their newl...
