How to integrate payments into SaaS products
Tuesday, October 11, 2022 by David Sharp
The disruptive nature of the COVID-19 pandemic impacted small and medium-sized businesses (SMBs) in many ways, from changing consumer expectations. to a migration to a remote workforce, to immense supply chain issues. To combat this disruption, many businesses either sped up their digital transformation investments or started down that path out of necessity.
A r...
Airnow acquires Madrid based Lab Cave
Monday, January 17, 2022 by Brittany Hainzinger
UK mobile app management company, Airnow, has acquired mobile growth services provider, Lab Cave, which specializes in portfolio management, App Store optimization, and launches for the global mobile gaming industry.
This deal is the latest in a line of high-profile acquisitions by the expanding British firm, which acquired MightySignal in July 2021, along with Prior...
Automated testing in 2022
Friday, January 14, 2022 by Richard Harris
Ajay Dawar, Alok Kulkarni, James Isaacs, and Linda Chen from Cyara discuss their 2022 predictions about real-time quality assurance, adopting automated testing, balancing employee experience and innovation, how to deliver innovative customer experiences, why AI won't displace humans for customer support, how enterprises can achieve digital transformation success, an...
Unity buys deltaDNA but it will operate as a separate entity
Wednesday, September 25, 2019 by Christian Hargrave
Unity Technologies announced the acquisition of deltaDNA. Under the terms of the acquisition, deltaDNA will continue to operate as a separate entity, providing its engine agnostic player lifetime management tools to developers worldwide.
“Today’s acquisition of deltaDNA builds on Unity’s commitment to enabling developer success at all stages of the ...
AIOps+ platform updates
Monday, February 4, 2019 by Richard Harris
FixStream, a pioneer in AIOps+ solutions for Autonomous IT Operations, introduced an advanced version of its product, the AIOps+ platform to quickly detect, predict and resolve business issues across an enterprise’s entire hybrid IT environment.
FixStream’s new 9.0 release offers advancements in event and ticket intelligence, correlation of bus...
CA's AIOps platform launches
Wednesday, October 17, 2018 by Richard Harris
CA Technologies marked a major milestone in the company’s autonomous strategy with the availability of CA Digital Experience Insights now combined with the power of CA Operational Intelligence and CA Automic Service Orchestration. The AIOps-driven platform is designed to enable IT teams to automate and eliminate key tasks and make self-healing applications a reali...
Retarget mobile users by remembering the day 0 dilemma
Wednesday, August 22, 2018 by Alexei Chemenda
Imagine you owned a restaurant and hired an agency to help you increase sales. The agency tells you they can drive revenue by as much as 20 percent by changing your menu and training your waiters to upsell wine during the lunch rush. They test the strategy by splitting your tables into two groups. Group A receives the special menu and wine pitch. For Group B, it is busi...
How to calculate app lifetime value
Tuesday, July 24, 2018 by Jonathan Raveh
It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...
YouAppi launches lightweight SDK
Thursday, November 2, 2017 by Christian Hargrave
YouAppi has announced the launch of its lightweight SDK, designed to seamlessly deliver the company’s comprehensive 360 Degree Growth Marketing platform to leading mobile brands. This new SDK enables full control of ad delivery, including rewarded video, interstitial video and interstitial ads, through an intuitive, self-service platform. YouAppi’s 360 Degree Growth Mar...
The evolution of APMs
Wednesday, September 27, 2017 by Shlomi Gian
The World Wide Web became publicly available in August of 1991. Within a few years, PCs became an essential household item and short after it was already clear that the existing infrastructure was not made to scale. Web pages featuring "404 error" codes were a common aggravating flow in the user experience.To help the web scale and ease user frustration, CDN (Cont...
Smartling now integrates with IBM Watson Language Translator
Monday, March 13, 2017 by Christian Hargrave
Smartling, a translation technology service, has released a new integration that enables global brands to seamlessly use Smartling products and services with the IBM Watson Language Translator machine translation service. Companies using the new Smartling plug-in have more flexibility and control of the translation supply chain and access to pioneering machine tran...
DH2i expands to the Asia Pacific Market
Wednesday, January 4, 2017 by Christian Hargrave
DH2i Company has announced the expansion of its DxAdvantage Partner Program into the Asia Pacific (APAC) market. Key to the expansion is the addition of Korea Cyber Tech Inc. and ApON Innovative Solutions to the DH2i DxAdvantage Partner Program. This strategic partnership enables them to be providers of DxEnterprise software. According to Gartner's recently publish...
Being Ready for a MobileFirst Business Strategy
Sunday, July 31, 2016 by Sravish Sridhar
If your business isn’t talking about its mobile strategy yet, it’s only a matter of time. According to 451 Research, 40 percent of companies will prioritize the mobilization of general business apps over the next two years, compared to just mobilizing field service and sales teams. Companies recognize mobility offers huge business benefits, from driving customer satisfa...
Kony Releases New Mobile Field Service Solution to Help Companies Modernize Operations
Thursday, December 10, 2015 by Stuart Parkerson
Kony has introduced a new Mobile Field Service solution for SAP Business Suite, which includes a set of three new apps and implementation services to help companies mobilize and modernize their field service operations. In just 30 days Kony's Mobile Field Service solution can help businesses move away from a paper-based field service operation to a completely mobil...
Webinar To Help Indie Developers Learn How to Increase App Revenues
Thursday, November 19, 2015 by Richard Harris
Apsalar and InMobi will host a webinar titled “Six Ways Top Apps Drive More ROI” to be held on December 10 from 11 am – Noon PST. The webinar will focus on techniques and advice on how to increase ROI for an app based on its category.The webinar will focus on tactics and stratagies practiced by some of the top apps within their specific category. Topics will include:- H...
Enterprise Apps Can't Just Be Good, They Have to Be Great
Friday, November 13, 2015 by Richard Harris
One of the consequences to the App Economy is the fact that, as more and more companies pour dollars into their mobile app presence, the overall quality of apps is vastly improving. While this is no doubt a great thing for app users, for companies publishing apps, the situation could be creating a challenge that can put them at a severe disadvantage. Companies are ...
Instart Logic Optimizes Website Access for High Revenue Customers
Tuesday, October 27, 2015 by Richard Harris
Instart Logic is releasing new optimized website experiences for retail and e-commerce websites in advance of the holiday season which include new features that use predictive algorithms and big data to improve website performance and user experience to help increase web monetization opportunities.Instart Logic’s new One Time Cache solution helps sites acquire first-tim...
The next Installment in the How to Monetize Your App Series Is Here
Saturday, March 7, 2015 by Stuart Parkerson
Phunware has released the latest article in its new editorial series on app monetization. This 11 part series provides an in-depth look at topics mobile publishers should consider when approaching app monetization.The first article, “How to Monetize Your App Part 1: Start with Strategy,” examines the three parts your strategy should consist of when determining your...
Avocarrot's New Tool Set Aims to Help Developer's Revenue with Native Advertising
Monday, December 15, 2014 by Richard Harris
Avocarrot recently unveiled its launch of a tool-set for developers that allows the same native ad type of displays (including in-stream ads) that companies like Twitter and Facebook are using for their apps.The product is a technologically advanced tool for mobile native advertising. The product offers premium eCPMs and users get $2 eCPM on average and up to ...
Tactics and Strategies that Will Allow Your Mobile App to Produce Ongoing Revenue
Friday, October 10, 2014 by Richard Harris
I recently heard a developer describe the iOS and Android app stores as an “app wasteland.” He was talking about the hundreds of thousands of apps that are languishing undownloaded, unloved and unknown.If you’re an indie app publisher, you’re familiar with the scenario. There is no magic bullet, no marketing pot of gold at the end of the rainbow. However, there are succ...
eBay Opens Channels for App Marketing and Monetization
Tuesday, September 16, 2014 by Stuart Parkerson
eBay is unleashing its reach through its customer base and its ongoing relationship with customers to offer a new eBay mobile advertising option which will offer a native ad experience that is integrated into the eBay app.eBay says that its new eBay Audience Platform delivers high-performance audience targeting through three key components: first-party audienc...
Using in App Advertising Effectively To Monetize an App
Wednesday, March 26, 2014 by Robert Weber
Thousands of apps launch each day, so the mobile app business must be booming, right? Not exactly. Sure, thousands of apps are launched daily, but how many actually make money? Last I checked, products must generate revenue to qualify as a business. And generating money is where apps fail, miserably. A recent Gartner report spells out the harsh forecast facing developer...
Today is Last Day to Implement Subscriptions in a NOOK App and Receive Free Marketing
Friday, March 7, 2014 by Stuart Parkerson
Today is the last day to take advantage of a program offered by NOOK and Fortumo to implement subscriptions in a NOOK App and receive premium app marketing.The subscription model works for apps and digital goods vendors that use recurring billing to enable users to access specific content.This subscription model allows developer to monetize through an app on a monthly b...
Latest Window Store Trends Show Developers Best App Monetization Opportunities
Friday, February 28, 2014 by Stuart Parkerson
Microsoft has released a report detailing its latest findings as part of a recurring series that provides details about recent trends in the Windows Store across categories, markets, and more. The report was provided by Bernardo Zamora, Senior Business Manager, Windows Store and Windows Phone Store.Included are statistics about the categories, country differences, ...
The Importance of IAP and How Minigames Fit in to Help Developers Maximize App Monetization
Friday, February 14, 2014 by Ilya Nikolayev
It is an exciting time in the world of mobile with record device sales and high-profile developer successes, including Supercell’s 51% exit and King’s upcoming IPO. But, despite the glitter of the industry’s overall metrics, it is important to be aware of the underlying shifts that are occurring. As a developer, these tectonic changes will impact what you need to do to ...
IRIS.TV and Unicorn Media Partner to Serve and Monetize Video Ads and Content Utilizing Native Mobile Video Players
Wednesday, October 16, 2013 by Richard Harris
A new partnership between IRIS.TV and Unicorn Media allows publishers to dynamically serve video ads to all IP-enabled devices and enables them to deliver personalized video streams to any platform, while utilizing the native mobile video player. The services are compatible with any video delivery or consumer device and do not require SDKs or plug-ins.
IRIS.TV bri...
