in app purchases

in app purchases news search results

Developer news items we found relating to in app purchases

35 results
Sprint-5G-phones-include-Hatch-Premium-and-cloud-gaming

Sprint 5G phones include Hatch Premium and cloud gaming


Thursday, August 29, 2019 by

Sprint customers can enjoy instant access to unlimited mobile cloud gaming with Hatch Premium and True Mobile 5G. Hatch, a game-streaming experience specifically designed for mobile 5G networks, will be preloaded on Sprint 5G smartphones. Plus, customers will receive a complimentary three-month subscription to Hatch Premium. Sprint 5G customers will experie...


Mobile-app-profitability-and-user-LTV

Mobile app profitability and user LTV


Tuesday, May 28, 2019 by

According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy. Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...


Ahead-of-GDC-2019,-Google-drops-new-app-advertising-solutions

Ahead of GDC 2019, Google drops new app advertising solutions


Monday, March 18, 2019 by

Google has announced new mobile app advertising solutions ahead of the Game Developers Conference 2019. The new tools aim to help developers carve out better revenue and build a better app business, especially those developers making games. There are new tools in most sections of the software lifecycle, including pre-launch, launch, and even post-launch. ...


Female-gamers-are-an-untapped-market-for-developers

Female gamers are an untapped market for developers


Wednesday, February 27, 2019 by

Here are some fun facts. Women gamers make up 65% of all active gamers and they also play mobile games at a higher rate than men. What's even better for app developers and publishers, is that 79% of those females are more likely to make in-app purchases. Brands want to reach this highly engaged audience, and yet, a large part of the gaming app industry's outp...


Game-developer-tips-and-insight-for-2019

Game developer tips and insight for 2019


Thursday, January 24, 2019 by

2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...


5-rules-of-monetizing-like-a-mobile-game-developer

5 rules of monetizing like a mobile game developer


Wednesday, January 9, 2019 by

Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021. The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...


New-app-marketing-tool-gets-smart-about-user-acquisition

New app marketing tool gets smart about user acquisition


Tuesday, December 18, 2018 by

Mobile monetization and marketing company ironSource has announced the launch of its ROAS (return on their advertising spend), Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and rea...


Facebook-Instant-Games-turns-two-with-20-billion-game-sessions-played

Facebook Instant Games turns two with 20 billion game sessions played


Thursday, December 13, 2018 by

Facebook is celebrating the second year for Instant Games, its gaming platform based onHTML5 technology that allows people to find and play games directly in the News Feed or Messenger conversations. Along with a recent blog post about the milestone, Facebook has also released some new stats, and updates about the platform. Facebook Instant Games Statistics 2018...


The-subscription-based-app-model-is-working-and-here

The subscription based app model is working and here's proof


Monday, November 5, 2018 by

Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...


Unity-Ads-SDK-3.0-come-to-game-developers

Unity Ads SDK 3.0 come to game developers


Wednesday, October 24, 2018 by

Unity has just launched the latest version of their Ads SDK, and it’s a doozy. The new Unity Ads SDK 3.0 introduces personalized placements, as well as two new ad formats: Augmented reality and Banner ads. Personalized placements are particularly noteworthy. Now in open beta, personalized placements tie ads and in-app purchases into the same auction, serving th...


Pretzel-Land-arrives-for-iOS-and-Android

Pretzel Land arrives for iOS and Android


Tuesday, September 18, 2018 by

The new mobile game Pretzel Land, published by Wild River, the gaming label of Bavarian company Eurovideo Medien GmbH, has been given an official release date. From Tuesday, 18th September, the funny simulation with Bavarian atmosphere is available to download for iOS and Android. Fans of Bavarian culture can get in the mood for the Munich Oktoberfest a few days before ...


Mobile-game-spending-is-dominated-by-women-says-Liftoff

Mobile game spending is dominated by women says Liftoff


Wednesday, August 22, 2018 by

Liftoff released a data report exploring the booming world of mobile gaming. Since last year, Liftoff has detected a golden age of mobile game marketing with acquisition costs at all stages of the funnel decreasing and post-install conversion rates increasing. And as multi-platform gaming sensations like Fortnite bring high-quality play experiences to smartphones, more ...


Mobile-monetization-benchmark-report-drops-by-SOOMLA

Mobile monetization benchmark report drops by SOOMLA


Tuesday, July 24, 2018 by

SOOMLA released the second part in their Monetization Benchmarks series for Q2. The report provides an in-depth comparison of Monetization levels collected from hundreds of apps and a ranking of monetization providers in the mobile industry. The majority of mobile apps already utilize advertising as a monetization channel. However most publishers only know the averag...


KaiOS-talks-smart-feature-phones-and-app-developers

KaiOS talks smart feature phones and app developers


Wednesday, June 13, 2018 by

KaiOS is a Linux-based mobile operating system built on a fork of Firefox OS that first appeared in 2017 and was developed by KaiOS Technologies Inc. in San Diego. We recently chatted with Tim Metz, Marketing Director at KaiOS Technologies, about KaiOS' emerging operating system for smart feature phones. We discuss why these devices are becoming relevant again, what...


Mobile-retargeting-best-practices-and-worst-mistakes

Mobile retargeting best practices and worst mistakes


Monday, June 11, 2018 by

Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a clear market standard. Adikteev recently released a whitepaper with insights and best practices for having an efficient app retargeting strategy so we cau...


How-Nintendo-proves-some-people-hate-the-app-stores

How Nintendo proves some people hate the app stores


Tuesday, May 29, 2018 by

When Nintendo announced that it’s bringing back the NES Classic console on June 29th my first thought was...why? It's a proven platform there's no doubt, but you can walk into any used video game store across the land and pickup the actual vintage console for around $100 bucks. Or just cruise Ebay and you'll find the console, controllers, 25 cartridge games, the zapper ...


Facebook-announces-in-app-purchases-for-Instant-Games

Facebook announces in-app purchases for Instant Games


Tuesday, May 8, 2018 by

At Facebook's annual developer conference, F8, the company has announced that In-App Purchases (IAP) will be available on the Instant Games platform for developers to implement on Android and Facebook. Enabling IAP has always been on Facebook's roadmap for Instant Games, and it's a key part of helping developers be successful. For purchases made in web versions of Insta...


Why-developers-should-add-mobile-print-to-apps-

Why developers should add mobile print to apps


Friday, May 4, 2018 by

Printing has been a major part of history for thousands of years, dating back to ancient Mesopotamia, and despite the rise of digital technologies, it’s not going anywhere - in fact, the demand for printing continues to grow, for four major reasons:Despite digital advancements, printing is still the standard. Printed materials such as contracts, government forms and har...


More-rewarded-mobile-ads-=-higher-user-engagement

More rewarded mobile ads = higher user engagement


Thursday, April 19, 2018 by

Tapjoy published a new study showing that the more rewarded advertisements a mobile app user completes, the higher their engagement, retention and in-app spend metrics climb. While previous Tapjoy studies have focused on the relationship between rewarded ads and specific metrics such as spend or retention, this report is the first the company has done to analyze the imp...


ALAX-blockchain-technology-coming-to-over-40M-users

ALAX blockchain technology coming to over 40M users


Tuesday, March 27, 2018 by

ALAX, the blockchain-based app and games distribution platform set to hold its TGE on April 17th 2018, has today announced the signing of a Letter of Intent (LOI) with Gionee, one of China’s largest mobile phone manufacturers.The intended partnership will see the ALAX platform preinstalled on Gionee’s new smartphones, with older models moving to the ALAX platform in lin...


Making-in-app-purchase-whales-is-more-expensive-than-you-think

Making in-app purchase whales is more expensive than you think


Friday, December 1, 2017 by

Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi...


Why-your-app-is-getting-uninstalled-and-how-to-prevent-it

Why your app is getting uninstalled and how to prevent it


Wednesday, November 22, 2017 by

App developers have a tough job managing the marketing life cycle. Before an app is released, app developers must have plans for user acquisition and they must be agile enough to adapt in those first hectic weeks. But as you gain traction and grow comfortable with how your app is doing, there is a huge worry that looms over you: what if users stop using your app and uni...


Investing-in-websites-instead-of-apps

Investing in websites instead of apps


Thursday, October 26, 2017 by

Since the dawn of the first iPhone, Apple has been shaping the mobile narrative to suit its interests. Apple is able to maintain its dominance over the mobile market by brainwashing much of the technology industry into thinking that businesses need to spend hundreds of thousands of dollars creating and maintaining mobile apps to reach their target audiences. In fact, up...


App-developers-find-Holiday-campaigns-challenging

App developers find Holiday campaigns challenging


Thursday, October 19, 2017 by

YouAppi has announced the results of a comprehensive survey that evaluated U.S. consumers on their personal holiday shopping habits and preferred mobile holiday experience. The survey also questioned global digital marketers, advertisers and app developers on their 2017 mobile holiday preparation and campaign plans. While 95 percent of businesses see the holiday season ...


Freemium-app-model-remains-best-option-for-developers

Freemium app model remains best option for developers


Thursday, October 19, 2017 by

More than 60% of app developers recommend a “freemium” model for monetizing a mobile app, according to a new survey. With the “freemium” model, an app is downloaded for free with the option of in-app purchases and upgrades, appealing to users’ desire to test an app before buying it. The new survey findings come from Clutch, a research and reviews platform for business s...


Are-app-store-subscription-models-right-for-your-app

Are app store subscription models right for your app


Friday, October 6, 2017 by

While advertising and in-app purchases are the methods of monetization app marketers are probably most familiar with, subscription-based models may be the most overlooked. But subscriptions offer publishers benefits like a predictable, long-term revenue stream, and higher average revenue per user (ARPU) versus ads or IAPs. Subscriptions can also be deeply engaging for u...


Four-privacy-questions-every-developer-needs-to-answer

Four privacy questions every developer needs to answer


Wednesday, September 13, 2017 by

Over the past twelve months, the internet-connected doll My Friend Cayla went from one of the hottest toys of the holiday season to an internationally-classified "espionage device." The doll was the subject of an FBI warning, banned from sale or ownership in Germany, and eventually dropped from every major retailer in the United States. Despite the nearly universally hi...


What-the-iPhone-X-and-iOS-11-mean-to-app-developers

What the iPhone X and iOS 11 mean to app developers


Tuesday, September 12, 2017 by

The excitement of Apple launch day always reminds me of the Willy Wonka “opening of the gates”, you know - where the public gets a peek inside Apple's secret factory for a brief moment. But this year the Apple event feels a bit different. Maybe it’s the recent leaks, maybe it’s because we all know Apple is facing a ceiling of innovation they have to punch through - and ...


Analysis-reveals-app-push-notifications-increase-spending-by-16-percent

Analysis reveals app push notifications increase spending by 16 percent


Tuesday, August 29, 2017 by

Leanplum, has announced a new Mobile Marketing Trends report, “In-App Purchases Now: Insights to Driving Mobile Revenue,” which uncovers key drivers for increasing in-app purchases. Previous Leanplum data identified that 90% of mobile shopping carts are abandoned without completing a purchase. Leanplum’s latest report, based on data captured by Leanplum from more than 5...


Mobile-rewarded-ads-help-increase-IAP-spends-shows-study

Mobile rewarded ads help increase IAP spends shows study


Tuesday, August 1, 2017 by

Rewarded videos inside games and apps can be a double edge sword. Give "something" to a user for watching a video is a gamble because it's hard to decipher how users will react. It's an obvious thought to wonder if rewarded ads take revenue away from In-App Purchases (IAPs). But new data out today from Tapjoy shows that rewarded ads actually help increase IAP ...


Why-apps-with-subscription-models-are-taking-over

Why apps with subscription models are taking over


Monday, July 24, 2017 by

Anybody with a passing acquaintance with the app store, whether on iOS or Android, is fully aware of the vast quantities of apps crammed into every (digital) nook and crevice, with more being released each passing day. For Apple and Google, this competition is great - the more apps there are, the more money they make. But for app developers, more competition means that ...


Your-Unite-Europe-2017-keynote-briefing

Your Unite Europe 2017 keynote briefing


Monday, July 3, 2017 by

Unite Europe 2017, taking place in the beautiful city of Amsterdam, has just kicked off! Over the next two days, artists, developers, teachers, filmmakers, researchers, storytellers and anyone using Unity will come together to talk about what they love most - creating with Unity.The opening keynote has just concluded and several big announcements have came down the pipe...


Tap-to-Print:-Android-App-Challenge

Tap to Print: Android App Challenge


Thursday, June 22, 2017 by

Add print to your app by July 12th for guaranteed prizes!Android developers, want a reward for boosting your app(s)? Mopria is awarding devs who give their app the useful function of mobile printing.The ability to print is a great tool for your app; it can increase your user retention, spike in-app purchases, and enhance your usability.Take part in the Tap to Print Chal...


The-mobile-ad-fraud-pandemic-and-what-developers-should-know

The mobile ad fraud pandemic and what developers should know


Tuesday, June 13, 2017 by

Mobile ad fraud is a big concern in the mobile space. Unfortunately, we have seen this before in ad tech - players looking to make a quick buck by following revenue via monetizing it in an illegal way. Mobile ad fraud has created a dark ripple in the space, resulting in a lot of mistrust. The challenge is that fraud is widespread, and fraudsters are getting more and mor...


Why-you-should-make-your-gameplay-fast-(or-game-over!)

Why you should make your gameplay fast (or game over!)


Monday, June 12, 2017 by

Countless mobile game publishers have tried to formulate the winning recipe for successful mobile games. Some of them seem universal and straightforward, while others are controversial or genre-specific. Not surprisingly, the indisputable ingredient that is both fundamental and critical to a mobile game’s success is simply performance. It affects every stage and each co...