Most popular digital gaming store in US is Amazon says Statista

Wednesday, January 24, 2024

According to the numbers presented by NoKyc.com, Amazon currently leads the market in the United States with a 39% reach among the customer base. The survey by Statista also revealed that the Google Play Store was not far behind with 36% of US gamers having purchased within the last 12 months.

A recent survey from data company Statista claims that Amazon is the most popular digital gaming store among United States gamers. The survey was conducted among 5,111 individuals who play video games and have spent money on digital purchases. The survey, which allowed multiple answers, asked the respondents "Where have you spent money online on digital video games in the past 12 months (downloads, in-app purchases)?". The survey was conducted from October 2022 to September 2023 and respondents were aged 18-64 years.

Amazon Games ranks the top spot in digital video game purchases by store brand in the U.S. 2023 per Statista's recent survey

Amazon Games/Prime Gaming took the top spot with 39% of gamers picking the store as an option. Google Play Store was not far behind with 36% of US gamers having made a purchase from the store within the last 12 months.

Sony’s PlayStation Store comes next with 34% of votes. The PS store is the most popular console dedicated store in the United States. Apple’s App Store and Apple Arcade combined to get 33% reach for the tech giant in the digital gaming market.

EA Sports’ EA Play/Origin is next but quite far behind the already-mentioned stores with a 25% approval rate in the survey. Microsoft Store could only manage the sixth spot on the list with a 23% share of votes.

Epic Games Store/Launcher is next with 22% of votes followed by Blizzard/Battle.net with a 20% share. Compared to the popularity of its current console Switch, Ninetndo’s eShop is not that popular among the US gamers with only 20% of them having shopped from it during the past year.

Steam, a popular PC gaming store from Valve, is next with an 18% success rate in the survey. GOG.com/Galaxy from Polish gaming company CD Projekt is next on the list with a 13% share.

Humble Bundle, a digital storefront owned by Ziff Davis, and Ubisoft’s Store/Uplay/Connect were tied at the bottom with a 10% share of votes each.