Gaming app insights report from AppLovin and Adjust
Monday, April 1, 2024 by Freeman Lightner
Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...
Apple gaming studio predictions for 2022
Monday, December 20, 2021 by Justin Welter
If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...
Unity partners with Kindred to reinvent app monetization
Monday, November 22, 2021 by Russ Scritchfield
Kindred, the next-generation app monetization network, has announced it has been named a Unity Verified Solutions Partner, with a focus on reinventing in-app monetization and UX. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Kindred SDK for Unity is optimized for the latest version of the Uni...
Ad LTV benchmarks report for Q2 2019
Tuesday, September 17, 2019 by Richard Harris
SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019.
This report provides an in-depth analysis that unveils mobile Ad LTV (lifetime value) data for Day 7 and Day 30 Broken down by Traffic Sources, Device Models, Operating Systems and Countries. The purpose of the Ad LTV report is to expose in-app ...
App monetization and choosing the right partner
Friday, September 22, 2017 by Ignasi Prat
The process of defining the business model for monetizing your apps and mobile games starts before even a single line of code is written. It's one of the most important considerations that'll shape your future strategy. It's the type of strategic decision that will influence your present and future development. And if you decide to monetize through advertising, choosing...
5 app monetization strategies to remember in 2016
Monday, October 31, 2016 by Dickey Singh
Thanks to advances in artificial intelligence, deep learning and user interfaces, our mobile devices are more accessible and user-friendly than ever before. People are downloading more apps and spending more time in those apps. There are now over four million apps in the Apple and Google app stores – Apple received 75,000-80,000 app submissions per month in last few mon...
Three ways programmatic is changing mobile app monetization
Monday, October 3, 2016 by Ross Barasch
Earlier last month digital marketers from around the world flocked to Germany for DMEXCO, one of the largest digital marketing events in the world. Traditionally, a buy-side focused show, the event now attracts more developers and publishers as programmatic real time bidding (RTB) is becoming a bigger part of mobile app monetization strategies. In fact, the move towards...
App Annie Launches New App Monetization and Marketing Intelligence Offering
Wednesday, August 3, 2016 by Richard Harris
App Annie has introduced a new Marketing Intelligence offering designed to support app discovery, user acquisition and ad monetization for app publishers. It provides an opportunity to evaluate advertising strategies through understanding of the effectiveness of ad creatives, ad placement and tactics as compared to competitors.Marketing Intelligence is App Annie’s lates...
The Challenges Of Monetizing In App Mobile Ads
Monday, June 6, 2016 by Jeff Kim
It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent...
An Introduction into InApp Advertising as a Mobile App Monetization Tool
Thursday, May 12, 2016 by Richard Harris
Google’s AdMob has published an e-book that provides an introduction into the world of mobile in-app advertising. Titled “The No-nonsense Guide to In-App Ads”, the publication is part of Google’s No-nonsense series.This guide is designed to provide a comprehensive overview of in-app advertising as an introduction to app publishers and developers who are new to the oppor...
A Recap on the Highlights for App Monetization for 2015
Thursday, January 21, 2016 by Richard Harris
2015 saw the app markets continue to grown, driven by the two top players, Apple’s iOS and Google Play. App Annie has just published its annual review of the top app marketing and app monetization trends for 2015.The report shows that, when considering the two top app stores, iOS saw significant increases in worldwide revenue from gains in China, the United States and J...
Google DoubleClick Team Publishes Mobile App Monetization Bootcamp Series
Monday, January 11, 2016 by Richard Harris
The Google DoubleClick team recently published a four part Mobile Bootcamp series to help provide app publishers create strategies for reaching, engaging, and monetizing app audiences.Part 1 offers advice on how to grow an app audience. Presented by Cheney Tsai, a Mobile Solutions Consultant at Google, who recommends five steps to help developers connect with audie...
Three Ways Video Ads Can Boost Your App Monetization Strategy
Friday, November 6, 2015 by Yannis Dosios
There’s no doubt that mobile app usage is growing quickly - Flurry from Yahoo recently reported that overall, app usage grew 76 percent in 2014. While this growth has created an incredible opportunity for mobile developers to turn their apps into successful businesses, developers often struggle to find the right balance between monetization and user experience, fearing ...
Smaato Updates RTB Ad Platform With New App Monetization Tools
Thursday, September 17, 2015 by Richard Harris
Smaato is providing developers with new app monetization tools as the company has extended the functionality of its SPX real-time advertising publisher platform to include a native advertising builder and private marketplace functionality.Smaato offers a real-time advertising platform for mobile publishers and app developers. Smaato’s new “point-and-click” native mobile...
New App Monetization Capabilities With Microsoft Universal Ad Client SDK
Thursday, August 20, 2015 by Richard Harris
Microsoft is releasing several new capabilities that allow developers the opportunity to enhance app advertising revenues. These include a new Microsoft Universal Ad Client SDK for Windows 10; additional support for video interstitials on Windows 8.1, Windows Phone 8.1 and Windows 10; and ad mediation for Windows 8.1 and Windows 10 apps to manage multiple ad SDKs ...
Bango Extends Carrier Billing App Monetization Platform to New Markerts
Friday, June 26, 2015 by Stuart Parkerson
Bango has extended its carrier billing routes for app store partners in several additional markets providing added reach for the Bango Payment Platform to service mobile app monetization needs of the growing global app store economy.The Bango Platform enables one-click mobile payment, acting as a single point of integration for app stores and mobile network operators, p...
Amazon Will Showcase How Game Developers Can Reach New Customers with Twitch at GDC
Monday, February 23, 2015 by Richard Harris
At GDC Amazon Will Showcase How Game Developers Can Reach New Customers with TwitchAmazon is diving deep into the GDC experience as it showcases its Twitch platform, Amazon Mobile Ads API, AWS, and the Amazon App Store. This year’s GDC will provide Amazon with a big opportunity to promote the Twitch live video-game-streaming service as an opportunity for game developers...
Finding a Mobile App Monetization Strategy That Fits Your Business Model
Thursday, December 18, 2014 by Stuart Parkerson
Have you ever bought a pair of those socks that say “fits foot sizes 6 – 12”? Really - one sock fits all those sizes? My nephew’s foot size is a 12, mine is an 8, no way is one sock size going to work for both of us.So if it doesn’t work for something as simple as your feet, why do so many app publishers think that “one size fits all” works for monetizing their mobile a...
A Mobile Publisher’s Guide App Monetization with AD Mediation
Thursday, October 23, 2014 by Josh Speyer
The mobile media space has exploded in recent years, as our mobile devices have become an indelible aspect of our daily lives. We use our devices to communicate, shop and access content, among other uses, all of which have opened up endless opportunities for advertisers and publishers. However, as with any emerging channel, standards and best practices for mobile m...
Fortumo Now Offering App Monetization Opportunities With New Mobile Operator Billing Option to 35 Million Turkcell Customers
Wednesday, October 8, 2014 by Richard Harris
Fortumo has partnered with the leading Turkish mobile operator, Turkcell, to start providing an in-app purchasing solution for its AppMarket app store. Android developers can now earn additional revenue with Fortumo’s 1-click direct payment solution from 35 million Turkcell customers.Alternative app stores such as the Turkcell AppMarket are becoming viable options for m...
Phunware Opens New York City Office for its TapIt App Monetization Platform
Wednesday, July 23, 2014 by Stuart Parkerson
Phunware is taking its Multiscreen as a Service (MaaS) platform to the Big Apple announcing it has opened a New York office for its TapIt by Phunware advertising division to serve the eastern United States.Phunware’s new office is located in the heart of Manhattan, near Times Square at 1441 Broadway, Suite 5001, New York, NY 10018 (646 569-5758), and is led by...
New Report Shows iOS Still Leads Android for App Monetization Android Leads with User Total Engagement
Thursday, May 22, 2014 by Stuart Parkerson
Swrve has released a new “App Monetization and Engagement” report which details relative rates of retention, engagement and monetization for app users on Android and iOS, using a like-for-like comparison for the month of April.The report reveals that on average iOS users spend 45% more on in-app purchases than those on Android. Users of iOS apps are also 32% m...
Flurry Releases New Video Enabled Ad SDK for App Monetization
Tuesday, May 13, 2014 by Stuart Parkerson
Flurry has released a new SDK that helps app publishers create the next generation of video-enabled ads. The new SDK allows developers and publishers to monetize their inventory through the Flurry RTB Marketplace by using the most advanced video standard, VAST (iAB’s Digital Video Ad Serving Template). By accessing video demand from both the Flurry Marketplace and ...
App Monetization Data Science at Flurry Makes My Brain Hurt
Wednesday, April 23, 2014 by Richard Harris
We all just assume that the inner workings behind companies that are the backbone of the app development industry just work. So naturally we just a assume company like Flurry, that provides mobile analytic data and app marketing/monetization services, knows what its doing to provide its services.However, recently I stumbled across a blog post by Soups Ranjan, Ph.D. disc...
Google Adds New Analytics to AdMob App Monetization Platform
Saturday, March 22, 2014 by Richard Harris
Google has announced the full integration of Google Analytics in the AdMob interface. The service is available on a new Analyze tab. Along with the new intergration there are a new set of features including a new drop down menu to switch between individual apps reports, new home page with combined Google Analytics nd AdMob reporting, and a new A...
Twitch Gaming SDK Moves From PC | Console Gaming to Mobile
Monday, March 17, 2014 by Richard Harris
Twitch, a video platform and community for gamers, is now offering its new Twitch Mobile Software Development Kit (SDK) too enable the live broadcasting, capturing and archiving of mobile games. More than 45 million PC and console gamers currently use Twitch to broadcast, watch and chat about pc and console gaming. With more than 10 million mobile installs of the T...
Tapjoy Launches nGen Platform for App Marketing, In App Monetization and App User Engagement
Monday, March 17, 2014 by Richard Harris
Tapjoy has launched its new nGen Platform to help developers better monetize their user audience by fostering deeper engagement within an app and delivering a better overall app experience for app users. Platform HighlightsRight Engagement: The nGen Platform utilizes Tapjoy’s rewarded ad units, from Direct-Play videos and rich media ads to their newl...
Latest Window Store Trends Show Developers Best App Monetization Opportunities
Friday, February 28, 2014 by Stuart Parkerson
Microsoft has released a report detailing its latest findings as part of a recurring series that provides details about recent trends in the Windows Store across categories, markets, and more. The report was provided by Bernardo Zamora, Senior Business Manager, Windows Store and Windows Phone Store.Included are statistics about the categories, country differences, ...
New App Monetization Opportunity Available for Developers Through New Linkify SDK
Thursday, February 27, 2014 by Richard Harris
New startup Linkify has announced the general availability of its SDK which provides developers the ability to recognize, extract and convert “things of interest” to a user and connect them with relevant information from the web as opposed to submitting a traditional word-based query via a search engine.The company coined a term for this service - “Semantic AR...
App Developers See More Diversification in App Monetization Options with New MobPartner Platform
Tuesday, February 18, 2014 by Richard Harris
It doesn’t look like the freemium app monetization movement is showing any sign of slowing down and companies that provide developers and publishers with advertising and monetization products continue to react to this market reality with new offerings.And another product has entered the fray: MobWidget by MobPartner, a mobile affiliate platform company headqua...
Will New App Monetization Opportunities Arise for Developers from Affectiva’s New Affdex SDK
Tuesday, February 18, 2014 by Stuart Parkerson
Ever since the introduction of the smartphone/smartdevice, one of the most powerful aspects of this technology has been its capability to recognize and react to the environment surrounding it. The inclusion of GPS, Accelerometer, Gyroscope, Magnetometer, Proximity Sensor, Camera and more gee whiz tech makes these ubiquitous devices truly worthy of their Star Trek tech r...
The Importance of IAP and How Minigames Fit in to Help Developers Maximize App Monetization
Friday, February 14, 2014 by Ilya Nikolayev
It is an exciting time in the world of mobile with record device sales and high-profile developer successes, including Supercell’s 51% exit and King’s upcoming IPO. But, despite the glitter of the industry’s overall metrics, it is important to be aware of the underlying shifts that are occurring. As a developer, these tectonic changes will impact what you need to do to ...
Airpush Expands Mobile App Monetization Offerings With New SDKs
Friday, January 17, 2014 by Richard Harris
Airpush has announced the release of two new SDKs with a variety of new revenue sources and Play Store compliance. Airpush’s new Bundled SDK Program and Standard SDK are available for immediate download and continue to offer Airpush’s industry leading suite of developer tools and free weekly payments. Both SDKs allows developers to earn industry-leading advert...
Do Advertisers Hold the App Monetization Keys and Could the Spigot Dry Up Due to False Positive Ads
Wednesday, December 18, 2013 by Stuart Parkerson
Ok, I made up the term “false positive ads” that appears in the title of this article, you’ll understand what I mean in a moment.
While the big ad money in mobile might be a recent smart device phenomenon, the source of much of that money is coming from long standing, traditional sources: large advertisers selling cars, razor blades, and dish soap, staples of our li...
App Monetization and App Analytics Companies Kontagent and PlayHaven to Merge
Monday, December 16, 2013 by Stuart Parkerson
Kontagent and PlayHaven have announced a agreement to merge the two companies, combining Kontagent's analytics solution with PlayHaven's acquisition, engagement, and monetization tools.The merger will create a new company offering a single platform to help developers, publishers and advertisers understand users, predict meaningful behaviors and take actio...
