1. Phunware Opens New York City Office for its TapIt App Monetization Platform
7/23/2014 10:45:32 AM
Phunware Opens New York City Office for its TapIt App Monetization Platform
app marketing, Mobile RTB, Mobile Real Tim Bidding, App advertising, in-app ad
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App Developer Magazine

Phunware Opens New York City Office for its TapIt App Monetization Platform



Stuart Parkerson Stuart Parkerson in Monetize Wednesday, July 23, 2014
3,210

Phunware is taking its Multiscreen as a Service (MaaS) platform to the Big Apple announcing it has opened a New York office for its TapIt by Phunware advertising division to serve the eastern United States.

Phunware’s new office is located in the heart of Manhattan, near Times Square at 1441 Broadway, Suite 5001, New York, NY 10018 (646 569-5758), and is led by Eric Rosenberg, who joined the company from Conversant (formerly ValueClick Media). 

As Director of East Coast Sales, Rosenberg has successfully hired key talent for the new office and recently commented, “I chose to join Phunware and the TapIt by Phunware team because its technology and commitment to results is the clear leader in today’s competitive multiscreen landscape. I’m excited to head up the East Coast sales team to drive even more growth for the company in both New York and beyond.”

This is the company’s first new northeast location after closing its latest round of Series E funding and fits with its stated goals to expand geographically, hire additional sales and marketing staff and accelerate its MaaS platform adoption and usage globally. The new office will initially be dedicated to expanding the offerings of its TapIt by Phunware advertising platform and will serve the needs of advertising agencies, advertisers, developers and publishers located throughout the eastern United States.

TapIt by Phunware is a branded advertising platform and MaaS monetization module for iOS, Android and Windows mobile applications, and is the core of Phunware’s cloud-based MaaS Advertising platform.

The MaaS platform is a fully integrated services platform that enables brands to engage, manage and monetize their users worldwide. Through its global network of publishers and developers, TapIt by Phunware maximizes app monetization through an advertising product suite including self-service media buying, real-time bidding (RTB), publisher mediation and yield optimization, cross-platform ad creation and dynamic ad serving.

TapIt by Phunware currently processes more than 20 billion platform avails monthly in nearly 190 countries and territories and represents one of twelve MaaS modules that Phunware makes available within its “multiscreen cloud platform” to engage, manage and monetize global audiences for brands of all sizes.




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