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Smaato Updates Windows Phone SDK Now Supports XAML Apps
Tuesday, September 9, 2014 by Stuart Parkerson
Smaato, a mobile RTB ad exchange and supply side platform, has announced an SDK update for Windows Phone, now supporting XAML applications on Microsoft’s new Windows Phone 8.1 and Windows 8.1 platforms on phone, tablet and desktop.What’s new with Smaato’s Windows SDK:- Supports Windows Phone 8.1 and Windows 8.1.- Ad size handling has been improved, ensuring more consist...
Phunware Opens New York City Office for its TapIt App Monetization Platform
Wednesday, July 23, 2014 by Stuart Parkerson
Phunware is taking its Multiscreen as a Service (MaaS) platform to the Big Apple announcing it has opened a New York office for its TapIt by Phunware advertising division to serve the eastern United States.Phunware’s new office is located in the heart of Manhattan, near Times Square at 1441 Broadway, Suite 5001, New York, NY 10018 (646 569-5758), and is led by...
Smaato Offers Beta Dynamic Demand Mobile Ad Server
Wednesday, July 23, 2014 by Stuart Parkerson
Smaato has releases the beta version of its Smaato Publisher Platform (SPP), an enterprise-grade, infinite scale SaaS platform ad server. SPP features Smaato’s Dynamic Demand technology that moves beyond sequential ad server selection instead allowing direct sold, RTB, indirect, and programmatic buys to all compete within SPP on an impression-by-impressio...
Vserv.mobi and Microsoft Woo App Developers on Nokia X
Tuesday, June 17, 2014 by Richard Harris
Vserv.mobi and the Nokia X Developer Relations team at Microsoft UK have announced a new competition as part of their ongoing global DVLUP collaboration, to boost the efforts of the Nokia X developer community in Europe.The competition is designed to help and encourage app developers expand their Nokia X development efforts and maximize their monetization opportuni...
Inneractive SSP Debuts Video in a Box for Mobile Publishers
Monday, September 16, 2013 by Stuart Parkerson
Inneractive has added to its SSP services with “Video in a Box,” allowing app developers and mobile publishers to serve full screen video ads in their mobile/web apps or in-stream properties.
Video in a Box enables display and video and includes an integrated video player. Video ads play natively and can be skipped, without forcing the user to close or leave the curren...
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