digital ad

digital ad news search results

Developer news items we found relating to digital ad

15 results
Anomaly-detection-by-Instaclustr-processes-19-billion-events-per-day

Anomaly detection by Instaclustr processes 19 billion events per day


Wednesday, June 19, 2019 by

Instaclustr announced it has successfully created an anomaly detection application capable of processing and vetting real-time events at a uniquely massive scale – 19 billion events per day – by leveraging open source Apache Cassandra and Apache Kafka and Kubernetes container orchestration. Get the source code on github. Anomaly detection is the identific...


Mobile-app-ad-pricing-and-performance-report-shows-what-converts-best

Mobile app ad pricing and performance report shows what converts best


Monday, June 3, 2019 by

Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...


Mobile-advertising-trends-to-watch-in-2019

Mobile advertising trends to watch in 2019


Tuesday, May 28, 2019 by

PubMatic released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. In the US, digital ad spends recently passed $100 billion due to dominant increases in mobile advertising and vi...


Device-testing-in-the-cloud-empowers-developers---and-ad-fraudsters-

Device testing in the cloud empowers developers - and ad fraudsters


Friday, December 8, 2017 by

Cloud technology has been a game-changer for many industries. It has reduced IT costs, made updating and upgrading systems much easier, allowed businesses to scale operations quickly, and it has enabled flexible work collaboration. The cloud also has major implications on how digital ads are tested and served to millions of people globally. The opportunity to seamlessly...


About-the-explosive-growth-of-mobile-video-advertising

About the explosive growth of mobile video advertising


Tuesday, September 19, 2017 by

Smaato has released its Q2 2017 Global Trends in Mobile Advertising Report. Smaato conducted an in-depth analysis of the 1.5+ trillion ad impressions delivered on its platform in the second quarter of 2017, and found new data to support the massive growth of video advertising globally, and particularly in-app, which is growing faster over mobile web as a share of digita...


The-Challenges-Of-Monetizing-In-App-Mobile-Ads

The Challenges Of Monetizing In App Mobile Ads


Monday, June 6, 2016 by

It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent...


VoltDB-Adds-Geospatial-Support-to-Its-Operational-In-Memory-SQL-Database

VoltDB Adds Geospatial Support to Its Operational In-Memory SQL Database


Saturday, January 30, 2016 by

VoltDB has released VoltDB v6.0, the latest version of its operational in-memory SQL database for fast data ingest/export. Now offering geospatial support, Version 6.0 adds to VoltDB’s in-memory parallel database architecture that scales transactions and analytics linearly while maintaining data consistency and high availability. VoltDB Version 6.0 provides a trans...


Vungle-Releases-New-Programmatic-Private-Marketplace-for-App-Advertising

Vungle Releases New Programmatic Private Marketplace for App Advertising


Thursday, September 17, 2015 by

Vungle’s new Vungle Premium offers a programmatic private ad marketplace which provides the ability to advertise through apps based on an app’s rising or falling popularity.  The new mobile app video advertising platform combines first and third-party data into a proprietary algorithm with in-house analysis to identify the top-performing apps among the 12,000 ...


What

What's Holding Back the Mobile Advertising Revolution


Monday, July 27, 2015 by

While it may seem as though mobile rules our world today, it was only ten years ago that our phones were rudimentary devices. A decade is not such a long time.  Today smartphones and tablets have replaced PCs as the primary way most people get online, yet content creators and advertisers alike are still working out how to make mobile work best for them. They face i...


Local-Advertising-Changes-Could-Provide-Boon-for-App-Publishers

Local Advertising Changes Could Provide Boon for App Publishers


Tuesday, June 16, 2015 by

Very few app publishers have the opportunity to take advantage of local advertising revenues. Part of the problem has been the ability for smaller local advertisers to tap into the reach of the plethora of apps that serve in-app advertising.While well known publishers like Pandora and Zinga have made some inroads into tapping into the local advertising market, it’s been...


Upsight-Sells-PlayHaven-Mobile-Game-Ad-Network-to-Science,-Inc.

Upsight Sells PlayHaven Mobile Game Ad Network to Science, Inc.


Monday, September 29, 2014 by

Science Inc. has acquired the PlayHaven mobile game ad network from Upsight. The PlayHaven Ad Network services more than 18,000 games, 245 million monthly active users, and 5.7 billion monthly sessions.Science reports that it will immediately merge Chirp Ads, its mobile marketing unit, into PlayHaven. The combined company, which will take the PlayHaven name and will hel...


2014-Digital-Advertising-Market-Set-to-Hit-$50-Billion-with-One-Third-Dedicated-to-Mobile

2014 Digital Advertising Market Set to Hit $50 Billion with One Third Dedicated to Mobile


Tuesday, May 20, 2014 by

App developers who utilize advertising as a primary monetization strategy could see revenues grow as one firm is predicting that the US mobile ad spend will hit almost $17 billion for 2014.The numbers are part of a new report from eMarketer, 2014 Digital Ad Spending Benchmarks by Industry. According to the report, US advertisers will spend approximately $50 billion on d...


Native-Advertising-On-Mobile-Is-Growing

Native Advertising On Mobile Is Growing


Monday, March 24, 2014 by

According to eMarketer, increased use of mobile devices to access social media, content portals, news properties, video-sharing sites and streaming services are driving an increase in native advertising formats. In a new report, “Native Advertising: Difficult to Define, but Definitely Growing,” it is estimated native ad spending on social media alone woul...


eMarketer-Reports-Mobile-Ad-Gains-by-Facebook,-Google-Owns-Over-50-percent--of-Market

eMarketer Reports Mobile Ad Gains by Facebook, Google Owns Over 50 percent of Market


Thursday, August 29, 2013 by

According to eMarketer's latest estimates of worldwide ad spending and revenues, Google is the dominant player with 53% of the total market up slightly from 2012. Google is also the leader in total digital ad publishing taking in 33% of all digital ad dollars. Facebook has seen dramatic mobile ad growth with a 15.8% share in 2013 compared with 5.35% in 2012. ...


Introducing-Appoxee-V2

Introducing Appoxee V2


Monday, March 18, 2013 by

Since 2010, Tel Aviv based Appoxee has been providing thousands of app developers and publishers with the tools they need to reach out to their users in an automated and personalized way. Appoxee’s products are all about simplifying and optimizing the engagement process. The automation features and ROI-oriented communication tools enable App Publishers to achieve t...