7/13/2018 3:01:00 PM
Parallel ad bidding solution launches by PubNative
Ad Bidding,Video Ads,Mobile Ad Inventory
App Developer Magazine

Parallel ad bidding solution launches by PubNative

Richard Harris Richard Harris in Marketing & Promotion Friday, July 13, 2018

Mobile ad bidding platform now lets parallel auctions to occur helping their users obtain a higher ROI for their mobile advertising inventory.

PubNative announced the launch of HyBid, a solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, helping maximize revenue. By leveraging server-side exchange bidding and in-app pre-bidding technologies, publishers can now segment valuable impressions to the most competitive buyers and "achieve 35 percent performance uplift over the top monetization solutions on the market."

HyBid allows publishers to conduct a parallel auction, receiving bids in real time before the server makes an ad call. This new process promises to offer more transparency and efficiency by creating a more competitive auction, which increases inventory for buyers and maximizes yields for publishers. The solution also allows publishers to monetize multiple creative formats simultaneously. PubNative’s technology performs cross-format optimization among native, standard and video formats.

eMarketer reports that among the internet’s most popular 1,000 sites that sell programmatic ads, more than 20 percent used both server-side and browser-side header bidding to sell their inventory in February 2018. Coupled with the time spent in-app surpassing that of desktop, the hybrid technology is evolving to address app marketers’ need for a more unified programmatic experience. With growing concerns over ad fraud, brand safety and the lack of transparency in digital advertising, advertisers and publishers need more transparent bidding processes.

“PubNative’s hybrid solution is a necessary shift to a more level playing field where buyers no longer bid in the dark, competing on 100 percent of the impression opportunities available and only bidding if it matches their desired audience,” said Ionut Ciobotaru, chief executive officer of PubNative. The technology also helps publishers understand the value of their inventory and deliver high-quality content experiences for their users. HyBid is a crucial step toward democratizing the advertising technology industry by opening up media access to all potential buyers instead of a preferred few. I’m confident that the improved transparency will encourage more brand advertisers to invest in mobile, which in turn will push more revenue through the entire ecosystem. It’s truly a win-win for everyone.”

Read more: https://pubnative.net/hybid/

Get your Pi Day 2019 Shirt

Love Is Like Pi Never Ending T-Shirt Math Pi day Gift Shirt. Perfect Shirt to celebrate Pi Day 2019. Great gift whether you just love Math or you are a Math Student, Teacher or similar.

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.