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Developer news items we found relating to video ads

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Google-incorporates-OM-SDK-into-inapp-offering

Google incorporates OM SDK into inapp offering


Tuesday, August 20, 2019 by

Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK).  The Open Measurement initiative, led by the IAB Technology Laboratory and Open Measurement Working Group, works to create a universal standard for app p...


Mobile-app-ad-pricing-and-performance-report-shows-what-converts-best

Mobile app ad pricing and performance report shows what converts best


Monday, June 3, 2019 by

Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...


Old-school-banner-ads-outperforming-video

Old school banner ads outperforming video


Monday, February 4, 2019 by

Liftoff has unveiled its first Creative Ad Index report of the year. Released the same year when mobile is projected to eclipse television in consumer attention, effective mobile advertising has never been more important. Key findings that could change the way mobile advertisers allocate their spend in 2019 include: the one major mistake marketers make when it comes to ...


Game-developer-tips-and-insight-for-2019

Game developer tips and insight for 2019


Thursday, January 24, 2019 by

2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...


Mobile-game-advertising-partnership-between-Google-and-Unity-announced

Mobile game advertising partnership between Google and Unity announced


Friday, August 3, 2018 by

Unity Technologies and Google’s mobile advertising business, AdMob, have announced a strategic partnership that will be aimed at changing the way advertisers reach gamers on-the-go and help mobile game developers monetize their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access to Unity’s e...


Parallel-ad-bidding-solution-launches-by-PubNative

Parallel ad bidding solution launches by PubNative


Friday, July 13, 2018 by

PubNative announced the launch of HyBid, a solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, helping maximize revenue. By leveraging server-side exchange bidding and in-app pre-bidding technologies, publishers can now segment valuable impressions to the most competitive buyers and...


Facebook-starts-testing-for-playable-ads

Facebook starts testing for playable ads


Monday, April 23, 2018 by

Facebook has recently announce that they have begun testing playable ads to let users get a better feel for the app they are about to download. Video ads are constantly growing and will continue to grow with 79% of consumers preferring to watch a video to learn about a product than read text on a page. On mobile, the momentum with video is predicted to by some to increa...


5G-will-accelerate-inapp-advertising

5G will accelerate inapp advertising


Wednesday, April 18, 2018 by

The adoption of 5G will have far-reaching consequences, propelling autonomous vehicles, infrastructure, advertising, and IoT into the next generation of connectivity. Its impact will be most evident in the network’s speed, with download rates of up to 10 gigabytes per second, and in the proliferation of IoT devices, of which Gartner projects there will be 20.8 billion b...


About-that-new-AdMob-open-bidding-platform

About that new AdMob open bidding platform


Wednesday, March 21, 2018 by

Great games are magical. They allow players to escape to new worlds, turn into superheroes, and boost their puzzle-solving powers. And with mobile, billions of people across the world are experiencing the magic of games. Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995. Global gaming revenue is estimated to be ...


Mobile-ad-creative-help-from-Tapjoy-arrives

Mobile ad creative help from Tapjoy arrives


Wednesday, March 21, 2018 by

Tapjoy has announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies and marketers deliver mobile ad creative optimized for in-app environments. Campaigns designed by the Interplay Studio have demonstrated average click-through rate that are 3-5X greater than traditional mobile video ads and deliver a...


Chartboost-Creative-Studio-launches

Chartboost Creative Studio launches


Friday, February 23, 2018 by

Chartboost announced the official launch of its Creative Studio, a new dedicated in-house creative team. Creative Studio collaborates directly with clients to develop mobile branded video and interactive content, driven by detailed engagement data observed in every iteration. Using unique and specific target audience research and segmentation, the studio builds the righ...


Research-suggests-a-diverse-need-for-video-communications-PaaS

Research suggests a diverse need for video communications PaaS


Friday, December 1, 2017 by

Vidyo in collaboration with WebRTC ventures has released a report titled “The Rise of Embedded Video Communications: Trends in Video-Enabled Apps.” The report shows that communications platforms-as-a-service (PaaS) is a top choice for those who are planning embedded video projects, with 49% of respondents saying that they plan to use a communications PaaS to initiate an...


Mountain-Dew-taps-Immersv-for-360-video-ads

Mountain Dew taps Immersv for 360 video ads


Monday, November 27, 2017 by

Immersv has announced that Mountain Dew and its advertising agency, OMD, tapped Immersv’s Mobile 360 and VR marketing platform to drive significant consumer engagement for their ad campaign promoting the VR experience “The Professor Presents: #GotHandles.”   The ad campaign delivered exceptional results for Mountain Dew, driving 63 percent video completion rat...


Smart-mobile-marketing-during-the-holidays

Smart mobile marketing during the holidays


Tuesday, November 21, 2017 by

The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...


AR-mobile-ads-for-games-launched-by-ironSource

AR mobile ads for games launched by ironSource


Monday, November 20, 2017 by

ironSource has recently launched AR ads for their advertising network. As the first network offering AR ads, ironSource is developing a format that showcases the same experience of the game in an ad environment. The AR ads use 3D assets from the original game, and can run on both iOS and Android in-app traffic, within rewarded, video, and display placements. The ads are...


Tapjoy-delivers-impressive-results-to-20th-Century-Fox

Tapjoy delivers impressive results to 20th Century Fox


Monday, October 23, 2017 by

Tapjoy has developed a mobile advertising format called Interactive End Cards as part of its Interplay Advertising Suite, an in-game rewarded advertising strategy. Interactive End Cards turn traditional video ads into interactive media ad experiences that allow marketers to further engage consumers with their brand story and turn audience interest into measurable action...


App-monetization-and-choosing-the-right-partner

App monetization and choosing the right partner


Friday, September 22, 2017 by

The process of defining the business model for monetizing your apps and mobile games starts before even a single line of code is written. It's one of the most important considerations that'll shape your future strategy. It's the type of strategic decision that will influence your present and future development. And if you decide to monetize through advertising, choosing...


About-the-explosive-growth-of-mobile-video-advertising

About the explosive growth of mobile video advertising


Tuesday, September 19, 2017 by

Smaato has released its Q2 2017 Global Trends in Mobile Advertising Report. Smaato conducted an in-depth analysis of the 1.5+ trillion ad impressions delivered on its platform in the second quarter of 2017, and found new data to support the massive growth of video advertising globally, and particularly in-app, which is growing faster over mobile web as a share of digita...


Vungle-SDK-to-be-released-on-the-Amazon-Fire-tablet

Vungle SDK to be released on the Amazon Fire tablet


Tuesday, August 8, 2017 by

Vungle, a marketing platform for in-app video ads, has announced the upcoming release of a software developer kit (SDK) for Amazon's popular Fire tablets. Vungle, working together with Amazon Appstore, will bring its user acquisition and monetization platform to Fire tablets.According to analyst firm IDC, adoption of Amazon devices increased 1,200 percent year over year...


Tapjoy-hits-a-milestone-of-600-million-mobile-consumers

Tapjoy hits a milestone of 600 million mobile consumers


Monday, July 24, 2017 by

Tapjoy, a Maximum Impact Platform for mobile advertisers and app developers, has announced that its ad platform grew to reach about 600 million mobile consumers at the close of Q2. This reach is primarily driven by massive growth in the company’s rewarded video product, which posted an 80% year-over-year increase in the total number of daily unique viewers, a 107% incre...


STREAM-from-Lucktastic-lets-app-marketers-define-and-target-US-consumers

STREAM from Lucktastic lets app marketers define and target US consumers


Monday, July 24, 2017 by

Lucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.“...


This-native-SDK-helps-you-boost-your-mobile-audience

This native SDK helps you boost your mobile audience


Saturday, July 22, 2017 by

Spot.IM, a technology startup that builds global communities around the web, has announced the launch of its native Software Development Kit (SDK), enabling publishers of all sizes to significantly boost audience engagement, drive traffic, and earn meaningful revenue across mobile apps. By making Spot.IM's community solutions available to the public in a native SDK, iOS...


Lucktastic-releases-STREAM-audience-platform

Lucktastic releases STREAM audience platform


Wednesday, July 19, 2017 by

Lucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.“...


How-mobile-video-load-time-affects-ad-delivery

How mobile video load time affects ad delivery


Monday, June 19, 2017 by

Ask any mobile app developer, and they’ll tell you that one of the greatest challenges in monetizing their apps through video ads isn’t finding the right demand or knowing when to run the videos; it’s figuring out how to present video ads without slowing down their apps. I’m sure every developer at some point has done a Google search for something like, “Which ad networ...


Reward-videos-for-mobile-ads-payoff-the-best-says-Tapjoy

Reward videos for mobile ads payoff the best says Tapjoy


Thursday, June 15, 2017 by

Consumers want their apps free and their ads rewarded. A new study by Tapjoy,  a mobile advertising platform, found that mobile gamers in the US prefer opt-in, rewarded advertisements over mandatory ads such as pre-roll videos by a 4-to-1 margin. The study also found that videos are far and away consumers’ favorite type of rewarded ads on mobile - preferred by at l...


Weather-apps-have-the-highest-mobile-ad-eCPM-finds-new-report

Weather apps have the highest mobile ad eCPM finds new report


Thursday, June 8, 2017 by

A new Q1 2017 report from Smaato was just released. Titled the "Global Trends in Mobile Advertising Report",  data was analyzed from 300 billion mobile ad impressions served on its exchange each month and found that mobile ad space is more valuable than ever before as global eCPMs grew almost 50 percent year-over-year.Fueled by explosive growth in the Asia-Pacific ...


Mobile-video-ads-install-the-most-apps-new-survey-says

Mobile video ads install the most apps new survey says


Wednesday, May 31, 2017 by

AdColony has released their Spring 2017 App Install Marketing Survey. The survey is the 7th of its kind since 2013 and will provide insights, benchmarks, and trends from the top 250 grossing app developers. Respondents primarily represented mobile game developers (75%), with a minority making non-gaming apps (21%). A small number (4.0%) represented mobile publishers who...


Playwire-and-Overwolf-look-to-tap-into-the-eSports-industry

Playwire and Overwolf look to tap into the eSports industry


Wednesday, April 5, 2017 by

Playwire Media has formed a partnership with Overwolf, a software platform for competitive PC gamers, designed to seamlessly integrate apps to any game. As part of the new agreement, Playwire Media will exclusively handle their new partners entire advertising inventory within their software application, which includes takeovers, display ads and pre-roll video ads. Overw...


Cheetah-Mobile-celebrates-launch-of-their-ad-platform-into-European-markets

Cheetah Mobile celebrates launch of their ad platform into European markets


Tuesday, March 21, 2017 by

Cheetah Mobile Inc., a mobile utility and content app developer, celebrates the launch of its Cheetah Ads division in the European market. Cheetah Ads will present this week at Advertising Week Europe, showcasing its strategy to serve vertical video ads for every kind of mobile moment.Cheetah Ads works hand-in-hand with Cheetah Mobile’s app portfolio, as well as e...


KiwiTech-announces-a-partnership-with-Blingby

KiwiTech announces a partnership with Blingby


Friday, March 10, 2017 by

Imagine watching a YouTube video and moving your cursor above a person’s jacket. From that simple action, a drop-down appears with information on the jacket, through which a user can click through to purchase. Or what if PM Justin Trudeau is giving a presentation in front of the 4 Seasons in Montreal, move your cursor to the hotel and information on room rentals, ...


Lucktastic-helps-Hooked-On-Phonics-with-user-engagement

Lucktastic helps Hooked On Phonics with user engagement


Tuesday, March 7, 2017 by

Hooked on Phonics believes that reading is the gateway to all learning and they focus on nurturing that thirst for knowledge with products that are fun, effective, and easy to use. That’s why they’ve brought together a dedicated team of parents, leading educators, interactive designers, writers, and artists. Through collaboration, research, and testing, they continually...


Tips-for-success-in-today

Tips for success in today's app market: A chat with Sean Galligan of Yahoo


Wednesday, March 1, 2017 by

As consumers continue to spend more time using mobile apps, app developers and marketers want to better understand this behavior and how to stand out in the crowd. That's why we had a chat with Sean Galligan, Vice President and Industry Lead for the technology, media and telecom categories at Yahoo to share his insights on how marketers can drive adoption of their ...


Mobile-reward-videos-showed-consistently-high-eCPM-in-2016

Mobile reward videos showed consistently high eCPM in 2016


Friday, February 17, 2017 by

ironSource has announced the launch of its Industry eCPM Index, an insights engine for tracking regional and global eCPM rates and optimizing mobile app ad campaign effectiveness over time. Ideal for mobile app developers, the ironSource Industry eCPM Index provides insight into app ecosystem advertising performance across region, time of year, geography, ad units, and ...


Ogury-opens-offices-in-LA-and-Chicago

Ogury opens offices in LA and Chicago


Friday, February 17, 2017 by

Ogury entered the US market in December 2016 with the launch of its sixth global office in New York, NY. The mobile data specialist’s co-founder and CEO USA, Thomas Pasquet, relocated to the city to lead a recruitment drive of top talent to support the company’s rapid growth.Integrated within thousands of apps, Ogury’s proprietary data collection technology allows it to...


Vungle-mobile-video-ads-platform-hits-$300-million-in-annual-revenue

Vungle mobile video ads platform hits $300 million in annual revenue


Wednesday, February 15, 2017 by

Following a year of significant global expansion and customer momentum, Vungle, a marketing platform for in-app video ads, has announced record company growth, reaching a $300 million annual revenue run rate (ARR), a milestone very few companies have reached in the ad-tech industry. The company has also significantly increased adoption of its software development kit (S...