parallel ad bidding solution launches by pubnative

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Parallel ad bidding solution launches by PubNative

Friday, July 13, 2018 by Richard Harris

PubNative announced the launch of HyBid, a solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, helping maximize revenue. By leveraging server-side exchange bidding and in-app pre-bidding technologies, publishers can now segment valuable impressions to the most competitive buyers and...

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