Physical NFT gallery opens in Europe
Friday, June 17, 2022 by Brittany Hainzinger
One of the first of its kind in Europe, and the first in the UK’s capital, the female-founded and female-first NFT Gallery in Mayfair has now opened its doors to the public following its inaugural launch event on Thursday.
The NFT Gallery has opened with the inaugural exhibition 'Surface Tension', showcasing solely female artists working in the dig...
NFT partnership to create fashion pieces
Friday, May 6, 2022 by Richard Harris
Ready has announced a new partnership with SmileyWorld, the lifestyle brand from Smiley that revolutionized Smileys in technology, and EPIK Prime Team, a licensing agency putting brands into video games. The brands will collaborate together to create virtual fashion pieces for Ready Games' app ICON Avatar Fashion Universe. This will be Ready and Epik's...
HitPiece facing legal action from RIAA
Wednesday, February 9, 2022 by Richard Harris
The Recording Industry Association of America (RIAA) sent a demand letter to the attorney representing the notorious (and now offline) NFT scam site HitPiece.com and its founders demanding the site stop infringing music creator Intellectual Property (IP) rights, provide a complete listing of site activities and revenues to date and account for all NFTs and artwork ...
BLOCKCHANCE Europe 2021 event lineup
Thursday, December 2, 2021 by Richard Harris
BLOCKCHANCE has opened its doors to inspiring personalities and over 1,500 ticket holders. The latest additions to the impressive list of speakers include Justin Sun (Founder of TRON) and William Eulises Soriano Herrera, parliament member of El Salvador.
BLOCKCHANCE Europe 2021
2G+ and the highest standards of hygiene
To ensure everyone’s safety, th...
Gutter Cat Gang announces an immersive experience at Miami Art Week
Wednesday, December 1, 2021 by Richard Harris
The Gutter Cat Gang (GCG), a leading NFT collection in the crypto space, has announced their long-anticipated event, "Gutter Cat Gang: The Outpost," slated to take place during Miami's Art Week at Ace Props + Studios located at 398 NE 78th Street Miami, FL 33138. In collaboration with Gutter Cat Gang partners and sponsors Sandbox, REEF Technology, Bar Lab,...
$100M Metaverse fund for Efinity
Friday, November 12, 2021 by Richard Harris
Enjin announced a $100M Metaverse Fund for Efinity, a cross-chain NFT network it's building on Polkadot. Enjin is also bidding for Auction Slot 4 in Batch 1 of Polkadot's Parachain Auctions, beginning on December 2nd, 2021. If successful, Efinity will begin operating on mainnet by the end of 2021.
$100M Metaverse fund for Efinity
Efinity's US$100M...
Most searched NFTs of 2021
Tuesday, November 2, 2021 by Brittany Hainzinger
Everything went digital last year, including art. Throughout 2021 interest in non-fungible tokens (NFTs) increased dramatically, with many celebrities and artists releasing their own series of virtual work.
The influx of interest has caused the cost of NFTs to skyrocket and this year the most expensive of all time were sold, demonstrating serious investor appetite. O...
How to earn crypto and NFTs for playing your favorite games
Wednesday, August 25, 2021 by Christian Hargrave
Gamers have always dreamed of earning real money by playing their favorite video games. That dream is increasingly becoming a reality with the rise of NFT play-to-earn gaming gaining significance within popular culture, even quickly conforming full-time jobs among many younger demographics who are incentivized with crypto rewards. According to Blockchain Game Report, th...
Header bidding questions answered by AdColony
Wednesday, August 18, 2021 by Richard Harris
In this exclusive Q&A with ADM, Kelly McIvor from AdColony explains what header bidding is, how it is surging and how to choose a platform you trust, plus the challenges and reality that come with the hybrid model that includes waterfall and header bidding.
Last year around this time when marketing budgets at large were being slashed with out-of-home(OOH) an...
Ethereum expected to hit 5k
Monday, May 3, 2021 by Brittany Hainzinger
The Ethereum price is likely to hit $5,000 over the next seven days as the cryptocurrency reaches new all-time highs, predicts the CEO of deVere, Nigel Green.
The bullish prediction from Nigel Green, chief executive and founder of deVere Group, comes as Ether, the token transacted on the Ethereum blockchain, and the world’s second largest cryptocurrency after B...
PubMatic has announced OpenWrap OTT
Tuesday, June 16, 2020 by Brittany Hainzinger
Digital technology company PubMatic announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the ful...
Results from 2020 Quarterly Mobile Index report
Tuesday, May 19, 2020 by Brittany Hainzinger
PubMatic announced findings from their Q1 2020 Quarterly Mobile Index report, which shows that mobile advertising was much less affected by the coronavirus pandemic when compared to desktop advertising during the first three months of the year. With an accelerated shift to mobile, PubMatic advises publishers to take the current environment as an opportunity to review th...
John Choi has joined as Vice President of User Acquisition (UA)
Friday, January 24, 2020 by Brittany Hainzinger
ConsumerAcquisition.com announced that John Choi has joined as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM. Choi will b...
InApp advertising 2019 survey released
Thursday, October 3, 2019 by Richard Harris
Fyber has released the 2019 State of In-App Advertising and Monetization survey, which looks into the present and future of in-app advertising and monetization. Fyber commissioned Sapio Research to conduct the survey among 400 marketers and 400 app developers in the UK and US. The results show a dramatic shift away from the traditional waterfall model of trading in-app ...
Unbiased realtime inapp bidding solution launches
Monday, September 16, 2019 by Richard Harris
AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...
How hashgraph is different to blockchain
Monday, May 6, 2019 by Richard Harris
Hedera Hashgraph is a company which allows distributed ledger technology (DLT) to move beyond the limitations of blockchain. In simple terms, hashgraph goes further than what blockchain can do, while eliminating many blockchain’s issues. It was founded to provide a new form of distributed consensus. The platform is faster, fairer, more secure, and unrivaled by oth...
Header bidding is fake news according to app advertising expert
Wednesday, December 19, 2018 by Richard Harris
Some mobile ad / marketing companies have announced they now offer "header bidding" for their mobile advertisers and publishers. But Freddy Friedman, the CPO at Smaato, says it's fake news and header bidding doesn't really exist yet. He says what they are really offering is mediated auctions, not "real" header bidding. We recently spoke ...
Get more app advertising revenue with header bidding advertisements
Monday, December 3, 2018 by Saurabh Bhatia
An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...
Unity Ads SDK 3.0 come to game developers
Wednesday, October 24, 2018 by Richard Harris
Unity has just launched the latest version of their Ads SDK, and it’s a doozy. The new Unity Ads SDK 3.0 introduces personalized placements, as well as two new ad formats: Augmented reality and Banner ads.
Personalized placements are particularly noteworthy. Now in open beta, personalized placements tie ads and in-app purchases into the same auction, serving th...
Parallel ad bidding solution launches by PubNative
Friday, July 13, 2018 by Richard Harris
PubNative announced the launch of HyBid, a solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, helping maximize revenue. By leveraging server-side exchange bidding and in-app pre-bidding technologies, publishers can now segment valuable impressions to the most competitive buyers and...
About that new AdMob open bidding platform
Wednesday, March 21, 2018 by Christian Hargrave
Great games are magical. They allow players to escape to new worlds, turn into superheroes, and boost their puzzle-solving powers. And with mobile, billions of people across the world are experiencing the magic of games. Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995. Global gaming revenue is estimated to be ...
New ad exchange auction platform from Appodeal launches
Wednesday, June 14, 2017 by Richard Harris
Appodeal, an ad mediation platform for mobile developers, is entering programmatic market and launching its own ad exchange - AppodealX. The new product allows Appodeal to work with DSPs (demand side platforms) directly and provide app developers with premium advertisements offered by more than 100 ad demand sources. The ad exchange is a platform which buys and s...
AOL launches Smart Yield beta
Monday, June 5, 2017 by Richard Harris
AOL has announced the beta launch of Smart Yield, a mobile-first solution that solves the challenge of leveling the demand bidding playing field for mobile publishers. By creating a unified auction, Smart Yield provides advertisers with the inventory they want and mobile publishers and app developers with the opportunity to gain the highest possible yield for each impre...
Selling your app and what you should know
Monday, April 10, 2017 by Richard Harris
The app market has changed significantly over the last few years. Google Play, for example, had 600,000 apps in 2012. Now it has more than 3 million. Despite this, a report from Nielsen suggests that users only use 27 apps per month. As a result, it is increasingly difficult for developers and app owners to maintain engagement and to successfully monetize their apps.Acc...
Mobile ad spending still on the rise says new Smaato report
Thursday, October 20, 2016 by Richard Harris
Smaato just published its quarterly Global Trends in Mobile Advertising Report. The report offers key insights and trends geared toward mobile advertisers and developers, which helps them make smarter decisions when building out their monetization strategies. Smaato's platform receives over 300 billion ad impressions each month, which are auctioned through a networ...
SSPs are NOT dead
Wednesday, September 28, 2016 by Richard Harris
In light of many folks in the industry considering SSP’s to be extinct, Andrew Gerhart, COO of AerServ, a mobile-first video mediation platform believes that a full service SSP can offer additional services such as viewability measurement, fraud and ad quality measurement. He contends that many individuals focus on irrational negatives, and ignore the positives SSP’s br...
Interview with Dror Frommer of Streaming Auction Creator Fiz Stream
Wednesday, July 13, 2016 by Richard Harris
We recently chatted with Dror Frommer, creator of the Fiz Fuz iOS app, which provides a platform for people to buy and sell products live in a video streaming session or with a recorded video. Sellers have the opportunity to chat with the buyers, respond to questions and more.ADM: What software was involved in creating Fiz Fuz? Frommer: For the real-time streaming,...
The ROI of Better Software Process Management
Saturday, May 28, 2016 by Don Vilsack
Software consultants and experts frequently tout the benefits of using modern solutions and tools to manage software processes more effectively. These assertions are more than salesmanship—they are backed by solid evidence in the form of real-world case examples. In many cases, participating organizations may not want their confidentiality compromised, so organizations ...
The Impact of Mobile Programmatic Advertising in 2016
Monday, January 25, 2016 by Richard Harris
As more brands continue to shift their advertising investment into mobile, the impact of programmatic trading will also grow as marketers continue to depend upon the technology to reach their target audiences. Tim Koschella, CEO and Co-Founder of AppLift, recently provided his insight what to expect for mobile programmatic in 2016.Koschell has broad expertise in interna...
Appodeal Receives over $3M to Grow Its Programmatic Mobile Ad Mediation Solution
Friday, January 8, 2016 by Richard Harris
Appodeal has announced new growth plans for its mobile ad marketplace after receiving $3.1 million in new funding from some of the top app publishing companies worldwide. App publishers investing include Ximad, Lametina Holdings, Lucky Star Games, and others. The new investment will allow Appodeal to continue to grow its ad marketplace which provides a platform for...
StartApp Adds New Programmatic Video Exchange
Thursday, December 24, 2015 by Stuart Parkerson
StartApp has added a new programmatic video exchange as part of a new partnership with Inneractive, a mobile ad exchange that specializes in native and video ads.With this new functionality, StartApp will utilize Inneractive’s mobile video technologies, such as low-latency real time auctions, video transcoding and granular reporting. StartApp’s video inventory is now av...
Programmatic Ad Mediation Is The Next Step for App Publishers
Monday, November 23, 2015 by Mary Clark Rardin
The tides in the mobile app industry are quick to turn. As apps expand in popularity, publishers are searching for the right course to chart for a successful monetization process. First, to determine where it’s all headed, let’s take a look at the history of the mobile ad industry.It began with the arrival of ad networks. You’ll find everything from premium to blind net...
Smaato Updates RTB Ad Platform With New App Monetization Tools
Thursday, September 17, 2015 by Richard Harris
Smaato is providing developers with new app monetization tools as the company has extended the functionality of its SPX real-time advertising publisher platform to include a native advertising builder and private marketplace functionality.Smaato offers a real-time advertising platform for mobile publishers and app developers. Smaato’s new “point-and-click” native mobile...
Facebook Provides Developers Two New iOS And Android Ad Formats
Friday, August 14, 2015 by Richard Harris
Facebook has announced one of its most significant introductions of ad types and formats available through its Audience Network to help publishers monetize their apps. These new options are derived from formats that have proven to successfully drive engagement in the Facebook News Feed.The new offerings include Native Video and Interstitials which have been Facebook’s t...
Metamarkets and Factual Team Up to Deliver Location Based Mobile App Audiences
Thursday, February 12, 2015 by Stuart Parkerson
Metamarkets, which offers programmatic marketing, and Factual, a platform for location-based audience data, are now working together to integrate Factual's global datasets into the Metamarkets platform to provide visibility into available inventory and campaign performance through Factual's audiences and geographies.Metamarkets will utilize Factual's Geopulse Platform t...
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