app user engagement

app user engagement news search results

Developer news items we found relating to app user engagement

29 results
How-event-automation-is-helping-equip-marketers-to-convert

How event automation is helping equip marketers to convert


Friday, August 11, 2017 by

A new survey from Certain, a provider of enterprise event automation, reveals that despite technology advances, many marketers still struggle to capitalize on leads generated following in-person events. Events continue to be rated the number one most effective B2B marketing tactic because of their high returns. However, data from Certain’s survey (pulled from over 150 m...


Mavin-says-that-social-media-is-an-untapped-user-engagement-tool

Mavin says that social media is an untapped user engagement tool


Friday, May 26, 2017 by

In the race to engage and retain consumers, the app industry continues to lag behind social media, where trending topics and memes continue to win mind share for brands. Today, that changes with the launch of Mavin Motion, the only end-to-end platform enabling apps to capitalize on events and trends as they happen to better engage their audiences over the long-term. Alo...


How-Will-Pokemon-Go-Change-the-Way-Developers-Build-Apps

How Will Pokemon Go Change the Way Developers Build Apps


Tuesday, August 23, 2016 by

Guest Submission by TJ VanToll, developer advocate for Progress It seems like everyone is playing Pokémon Go, the Pokémon collecting application that took the world’s mobile devices by storm. While the gaming phenomenon is all the rage among individual users who have got to catch ‘em all, the app’s innovative combo of GPS and augmented reality (AR) technologie...


AppDynamics-Releases-New-Microservices-to-Help-You-Deliver-Better-Apps

AppDynamics Releases New Microservices to Help You Deliver Better Apps


Monday, August 1, 2016 by

In its Summer 2016 release, AppDynamics has introduced its new Microservices iQ solution, which offers a new performance engine as part of the AppDynamics App iQ Platform. The new addition provides the ability to monitor, manage and optimize microservices architectures, providing the ability for Agile teams to continuously build, test and monitor microservices.Microserv...


How-to-Create-an-Effective-App-Startup-Pitch-Deck

How to Create an Effective App Startup Pitch Deck


Tuesday, June 14, 2016 by

ROKO Labs has created a new infographic, How to Create an Effective Pitch Deck for Startups, that provides an informal roadmap showing the path to app pitching success for entrepreneurs.The infographic is the result of the company’s participation in the App Idea Awards where company representatives helped review 600 pitch decks that were submitted. The company...


Six-Steps-to-Increased-App-User-Engagement

Six Steps to Increased App User Engagement


Thursday, February 25, 2016 by

Driving and increasing app user engagement is a challenge for every app developer, but there’s a fine line between bombarding users with ads and messages and providing them what they need, when they want it. Mobile device proliferation in the past several years puts the smartphone at the center of the technology universe. For many, smartphones are the go-to device ...


wefi-to-Launch-New-Mobile-App-Analytics-Platform

wefi to Launch New Mobile App Analytics Platform


Tuesday, May 12, 2015 by

There is a new entry into the mobile app analytics market as wefi has announced its introduction of Compariscope, a new platform for competitive intelligence for mobile apps that provides insight on how users interact within their app as well as with other apps. Expanding beyond its scope as a provider of analytics for network management and optimization for wirele...


A-Quiz-for-Developers-to-Test-Their-App-Analytics-IQ

A Quiz for Developers to Test Their App Analytics IQ


Thursday, April 30, 2015 by

Website visitor consumption verses app user engagement. Completing tasks vs. searching for information. These differences and more distinguish between how users interact on the mobile web and mobile apps. And as a web or app publisher, measuring your metrics for the two is just as different.For example, do you know which of these is the correct answer to this question –...


Don

Don't Use the Same App User Engagement Strategies from Last Year


Saturday, February 14, 2015 by

One thing we learned in 2014 is that the app reigns supreme. Time spent in mobile apps now far outweighs time spent on the mobile web. The fact that there are 1.2 million apps in the Apple App Store alone means that you have a lot of competition if you want to be one of the 25 apps the average person has on their mobile device. And if you’re lucky enough to be one ...


What-Metrics-Should-You-Consider-When-Determining-the-Success-of-Your-App

What Metrics Should You Consider When Determining the Success of Your App


Friday, January 23, 2015 by

Measuring and optimizing for the right engagement metrics is a critical component when considering how to create a plan on gaining and keeping users. And whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement.Consider your app users. There is a wealt...


How-to-Measure-the-Success-of-Your-Mobile-App

How to Measure the Success of Your Mobile App


Friday, November 21, 2014 by

When answering the question of how to measure the success of your mobile app, as an app publisher you might say “its about how much money my app makes me.” There is no doubt that how much money you are making is crucial information, but to get a truly accurate measurement of your app’s success, you need to consider broadening the scope of your analysis.What Are Your Goa...


The-Synergistic-Approach-to-Mobile-App-User-Engagement:-The-Sum-of-Your-Data-is-Greater-Than-Its-Parts

The Synergistic Approach to Mobile App User Engagement: The Sum of Your Data is Greater Than Its Parts


Monday, October 20, 2014 by

Here’s a quick quiz: Guess what these eight things have in common: Users, Session Length, Session Interval, Time in App, Acquisitions, Screen Flow, Retention, Lifetime Value.If you’re an app developer doing any kind of analytics for your app, it wasn’t hard to figure out that these are metrics that you should be tracking for your mobile app users. However, have you thou...


The-October-2014-Issue-of-App-Developer-Magazine-Has-Arrived!

The October 2014 Issue of App Developer Magazine Has Arrived!


Wednesday, October 8, 2014 by

Ladies and Gents we present the October issue of ADM! While there is no way we can tell you everything inside in just a few words, what you need to know is that if you don't read it, you could be missing out on opportunities mentioned in any one of the featured articles included in this issue!   What's Inside   The Need for an App Rating Appscore Standar...


Mobile-Industry-Takes-the-Month-of-August-Off-as-Users-and-Marketers-Show-Less-Activity

Mobile Industry Takes the Month of August Off as Users and Marketers Show Less Activity


Tuesday, September 30, 2014 by

In its August app index, Fisku is reporting that app users and the mobile industry as a whole were somewhat lethargic as indexes for app activity and app marketing costs were down.This can bee seen with the Cost Per Loyal User (CPLU) Index, measuring the cost of acquiring a loyal user for brands who actively market their apps, which came in at $1.86, representing a 6 pe...


Report-Finds-You-Should-Optimize-Deeplinks-Because-Broken-Links-Keep-App-Users-from-Accessing-Social-Content

Report Finds You Should Optimize Deeplinks Because Broken Links Keep App Users from Accessing Social Content


Monday, September 29, 2014 by

A recent report by Pure Oxygen Labs shows that despite the continuing increase in app usage - specifically social apps - a large number of mobile consumers fail to open the most popular social apps as a result of broken links. These are links that send the consumer to a login wall on the mobile web instead of inside the destination app where consumers expect to be taken...


Conversation-Rate-Optimization-(CRO)-and-How-It-Contributes-to-Mobile-App-User-Engagement

Conversation Rate Optimization (CRO) and How It Contributes to Mobile App User Engagement


Sunday, September 21, 2014 by

What is CRO and why does a company needs to focus on it?Conversion is making your visitors perform an action which you want them to perform. Depending upon your purpose, the action can be anything, an online purchase, subscription, user enrollment, a download or just spending more time in your app.Monitoring the conversion figure, analyzing it and optimizing it to achie...


Mobile-Engagement-Metrics:-Sure-You-Have-App-Analytics,-But-Do-You-Know-How-to-Use-Them

Mobile Engagement Metrics: Sure You Have App Analytics, But Do You Know How to Use Them


Tuesday, September 2, 2014 by

Whether your business is driven by in-app advertising, purchases, paid subscriptions or some other model, driving your revenue is fundamentally dependent on analytics and metrics. And its not good enough just having metrics available, but identifying which are the most important to your specific situation. Analytics are great, but “analytics” is a misleading term. ...


New-URX-App-Search-API-Helps-Mobile-Developers-Use-Deep-Links-to-Predict-What’s-Next-for-Users

New URX App Search API Helps Mobile Developers Use Deep Links to Predict What’s Next for Users


Monday, August 25, 2014 by

URX has announced a new beta App Search API which enables developers to find and link users directly to relevant actions inside other apps. With the API, developers can use deep links to help users with what’s next as they use their devices.For example, say you are reading this article on your ADM mobile app (shameless plug, we know!) If we had integrated the URX App Se...


Facebook-to-Let-App-Developers-Target-Ads-By-Device

Facebook to Let App Developers Target Ads By Device


Friday, July 25, 2014 by

Developers who market on Facebook will soon be able to reach people using specific mobile devices, such as a Samsung Galaxy S5, iPhone 5s, or an HTC One. Previously there was only the ability to target iOS or Android, minimum OS version and Wi-Fi only users.For example, developers can deliver ads to people specifically using a Google Nexus 10 with a minimum OS version o...


EMM-Report-Says-There-Is-A-lot-More-Wearable-Android-Tech-Being-Used

EMM Report Says There Is A lot More Wearable Android Tech Being Used


Tuesday, July 1, 2014 by

Wearables may help identify power mobile app users according to a new study from Nielsen. The findings from the analysis shows that owners of Android-powered wearables are highly engaged smartphone users who access a variety of apps and use significantly more data than average Android users.The analysis used Electronic Mobile Measurement (EMM), Nielsen’s on-de...


How-to-Get-People-To-Use-Your-App,-and-Keep-em!

How to Get People To Use Your App, and Keep em!


Monday, June 30, 2014 by

Measuring and optimizing for the right engagement metrics is the key to attaining and keeping app users. Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for tracking...


The-Ultimate-Guide-to-App-User-Engagement

The Ultimate Guide to App User Engagement


Monday, June 16, 2014 by

The Facts: More than 50 percent of Americans own a smartphone; 800 apps are downloaded every second from the Apple App Store; US smartphones have an average of 41 apps installed - a 32% jump from last year. And nearly 22 percent are never used more than once.Sure, you need a great app with compelling, useful, entertaining & informative features & content. B...


8-Critical-Analytic-Metrics-for-Measuring-Mobile-App-User-Engagement

8 Critical Analytic Metrics for Measuring Mobile App User Engagement


Monday, June 9, 2014 by

Measuring and optimizing for the right engagement metrics is the key to attaining and keeping users. Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for trackin...


Adobe-Announces-New-Analytics-Platform-Capabilities-at-Adobe-Summit-EMEA

Adobe Announces New Analytics Platform Capabilities at Adobe Summit EMEA


Wednesday, May 14, 2014 by

Among a number of announcements by Adobe at the Adobe Summit EMEA are new capabilities for Adobe Analytics, the data and analytics platform for the Adobe Marketing Cloud.New offerings include:Live stream – Now available is the ability to provide full stream of live event data feeding into Adobe Analytics, including real-time data from Adobe Target, Adobe Social, and Ado...


Over-50-Percent-Of-Mobile-Users-Who-Buy-Something,-Buy-Again!

Over 50 Percent Of Mobile Users Who Buy Something, Buy Again!


Monday, March 24, 2014 by

Is the second in-app purchase more important than first? In terms of targeting app users, it is a critical action, according to Tom Farrell, Director of Marketing for Swrve.In a recent article, on the Swrve website titled “The Time Critical Nature Of Second Purchases,” Tom gives these numbers: only 1.5% of users make a purchase in a given month and of those only 50...


Twitch-Gaming-SDK-Moves-From-PC-|-Console-Gaming-to-Mobile

Twitch Gaming SDK Moves From PC | Console Gaming to Mobile


Monday, March 17, 2014 by

Twitch, a video platform and community for gamers, is now offering its new Twitch Mobile Software Development Kit (SDK) too enable the live broadcasting, capturing and archiving of mobile games. More than 45 million PC and console gamers currently use Twitch to broadcast, watch and chat about pc and console gaming. With more than 10 million mobile installs of the T...


Tapjoy-Launches-nGen-Platform-for-App-Marketing,-In-App-Monetization-and-App-User-Engagement

Tapjoy Launches nGen Platform for App Marketing, In App Monetization and App User Engagement


Monday, March 17, 2014 by

Tapjoy has launched its new nGen Platform to help developers better monetize their user audience by fostering deeper engagement within an app and delivering a better overall app experience for app users. Platform HighlightsRight Engagement: The nGen Platform utilizes Tapjoy’s rewarded ad units, from Direct-Play videos and rich media ads to their newl...


What-Mobile-Experience-Management-Means-for-App-User-Engagement

What Mobile Experience Management Means for App User Engagement


Tuesday, March 4, 2014 by

As markets grow and mature, trends emerge and these trends receive names to describe that trend. Connecting a bunch of stuff to the Internet, you get the Internet of Things (first used by Kevin Ashton executive director of the Auto-ID Center).Artisan Mobile has developed the term “Mobile Experience Management” to describe its integrated suite of tools and...


Study-by-Rumble-Shows-App-User-Engagement-Significantly-Differs-by-Content-

Study by Rumble Shows App User Engagement Significantly Differs by Content


Wednesday, November 20, 2013 by

It makes sense that different apps engage users differently. A mapping app is not going to be used as often as Facebook or Words With Friends. Still, we welcome more insight into the actual differences between user engagement and the types of apps they use. A new study by Rumble, a mobile-first platform for content publishers, attempts to better quantify this differen...