6/30/2014 8:56:38 AM
How to Get People To Use Your App, and Keep em!
app analytics, app marketing, app user engagement, app user behavior, app monetization
https://appdevelopermagazine.com/images/news_images/measure-mobile-metrics_63v92w6e.jpg
App Developer Magazine

How to Get People To Use Your App, and Keep em!



Stuart Parkerson Stuart Parkerson in Monetize Monday, June 30, 2014
26,313

Measuring and optimizing for the right engagement metrics is the key to attaining and keeping app users. 

Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for tracking engagement and are the most actionable can be tricky. 

Localytics has released a new publication, Eight Critical Metrics for Measuring App User Engagement, which provides an outline of the engagement metrics critical to app success. The in-depth guide provides suggestions for running marketing campaigns and boosting ROI. 

The guide covers:

 - The eight engagement metrics you should be measuring for app success, including why they are critical and what insights you gain from them.

- You will learn how to create user baselines to help understand and analyze session length, session interval, time in app, screen flow and more.

- You will receive the most up to date industry statistics around user behavior and how they impact app performance.

- Learn how to get started in structuring your analytics and running targeted marketing campaigns in five easy steps.

The guide is a free download and is available at the link below.

Read more: http://info.localytics.com/8-critical-app-engageme...

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.