Mobile user behavior is changing quickly says new Appnostic report
Monday, June 3, 2019 by Austin Harris
Mobile Posse in conjunction with Phoenix Marketing International released a study entitled, “The Appnostic Journey: How Changing Behavior is Creating New Opportunities,” that examines the intent and motivations of mobile device users - from the moment they begin the user journey.
Consumers unlock their smartphones an average of 70 times a day - and each t...
Using Tiny Data to Engage Mobile App Users in Real Time
Tuesday, February 23, 2016 by Richard Harris
We recently visited with Djamel Agaoua, Senior Vice President, Cheetah Mobile/Cheetah Ad Platform, to discuss the concept of “tiny data,” and how the concept offers a unique opportunity to better engage mobile app users.ADM: What is tiny data?Agaoua: Tiny data is another way to look at big data. Big data doesn’t give us the whole picture; it’s really the tiny data that ...
Microsoft's Azure Mobile Engagement SaaS Platform Receives New Functionality
Wednesday, December 30, 2015 by Richard Harris
Microsoft has released the latest version of its Azure Mobile Engagement service which offers a SaaS-delivered, data-driven user engagement platform that enables real-time fine-grain user segmentation, app user analytics, and contextually-aware smart push notifications and in-app messaging across connected devices. Azure Mobile Engagement has SDKs available for Apple iO...
New to App Marketing Here is What You Need to Know
Monday, July 7, 2014 by Stuart Parkerson
We’re all familiar with the recent rash of reality shows where someone is dropped into the wilderness with nothing but the clothes on their back (and a camera crew of course) and that person has to survive through their wits, skills and survival knowledge. They have a good chance of making it because – duh, the camera crew is there - but the point of the show is to watc...
How to Get People To Use Your App, and Keep em!
Monday, June 30, 2014 by Stuart Parkerson
Measuring and optimizing for the right engagement metrics is the key to attaining and keeping app users. Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for tracking...
Woofound Becomes Traitify Launches Personality API Combining Big Data and Psychology
Wednesday, June 18, 2014 by Stuart Parkerson
Traitify has announced the launch of its Personality API as well as its official rebrand from Woofound to Traitify – reflecting its broader vision to make personality actionable within apps. The API utilizes Traitify’s core technology and allows developers to leverage their user’s personality to facilitate customer personalization. The embeddable Personality API i...
Free Guide: Knowing How to Use App Analytics
Monday, June 2, 2014 by Richard Harris
It’s great having a mountain of information about the people who use your app at your fingertips. But it’s only useful if you actually know what to do with the data.There are plenty of metrics out there too, as the sheer amount of analytical information available to developers is exploding. Even more, it can usually be viewed in real time from app analytics companies li...
Vserv.mobi Launches AppWrapper.org One click Integration for Third Party App SDKs
Tuesday, November 19, 2013 by Stuart Parkerson
Vserv.mobi has introduced AppWrapper.org for Android, a new service which offers one-click integration for a number of third party SDKs.
AppWrapper.org is an independent platform for Android developers that brings one-click integration of SDKs across advertising, in-app purchases, analytics, bug tracking and more. The goal of the platform is to automate the S...
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