1. Free Guide: Knowing How to Use App Analytics
6/2/2014 8:14:36 AM
Free Guide: Knowing How to Use App Analytics
analytics guide, app analytics, ROI, metrics, holistic, Localytics
App Developer Magazine

Free Guide: Knowing How to Use App Analytics

Richard Harris Richard Harris in Marketing & Promotion Monday, June 2, 2014

It’s great having a mountain of information about the people who use your app at your fingertips. But it’s only useful if you actually know what to do with the data.

There are plenty of metrics out there too, as the sheer amount of analytical information available to developers is exploding. Even more, it can usually be viewed in real time from app analytics companies like Localytics, who continue to delve deeper into app user behavior. 

But do you really know how to take that data and use it for your specific needs? For example, knowing your download numbers are great, but these numbers don’t tell the whole story or even much about what people are doing inside your app. Did you know that nearly 22% of apps downloaded are never used more than once? So if you are concerned mainly with downloads, you could be tracking an empty metric.

To provide insight into how to define mobile analytic goals and to learn best practices for identifying, measuring, and learning from key app analytics, Localytics has published “The Beginners Guide to App Analytics.” The free guide covers topics including:

- Going Beyond Downloads
- Defining the Right Analytics for Your Goals
- The 8 Critical Metrics to Measure
- The 4 App Analytics Best Practices to Implement
- Integrating to Achieve Holistic Results

By reading the guide, you will learn how to choose the right analytics tools and how to harness your metrics to drive improvement. You will receive insights into understanding your audience, their in-app behavior, and the natural screen flows which are necessary to iterating and refining your app for better results. 

You can use these engagement insights to launch app marketing campaigns, redesigns, UX changes, and stronger funnels that boost ROI and make your app profitable.

You can download the guide here.

Read more: http://go.localytics.com/Jun_2014_eBook_A_Beginner...