roi

roi news search results

Developer news items we found relating to roi

35 results
RapidAPI-raises-$25M-to-continue-scaling-API-marketplace

RapidAPI raises $25M to continue scaling API marketplace


Thursday, June 20, 2019 by

RapidAPI announced that it has raised $25 million in Series B financing. The funding round is led by M12 (Microsoft’s Venture Fund), with participation from DNS Capital, and existing investors Andreessen Horowitz and Green Bay Capital. The round brings total funding to date to $37.5 million. Since its Series A funding announcement in March 2018, RapidAPI expand...


Twitter-teams-up-with-MoPub

Twitter teams up with MoPub


Thursday, May 30, 2019 by

Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...


New-SDK-providing-visual-AI-for-mobile-apps

New SDK providing visual AI for mobile apps


Tuesday, April 23, 2019 by

Chooch AI will launch the Chooch IC2 mobile software development kit beta (SDK) this week. With this release, Chooch provides enterprise-grade trainable facial and object identification to mobile applications. Chooch has been deployed by customers for a wide range of applications on many platforms. Chooch can be rapidly trained to be a visual expert in any field, fro...


Bidalgo-expands-into-London

Bidalgo expands into London


Thursday, March 28, 2019 by

Bidalgo has expanded to London to help app marketers in the region achieve growth quickly, easily and profitably. The London office will be managed by Oliver Gold, who was recently hired as Bidalgo’s UK Country Manager. With 16 years of experience in digital media, Mr. Gold will oversee all UK operations for the company, including the development of strategic b...


Real-world-AI-trained-for-business-launched-by-Aible

Real world AI trained for business launched by Aible


Friday, March 22, 2019 by

Aible launched a Real World AI -  trained for business impact, not accuracy. Aible lets business users create custom AI based on real cost-benefit tradeoffs and operational constraints. This innovation shows business users the expected business impact of the AI before deploying it. Aible makes AI accessible to anyone with knowledge of their business, no data s...


Using-Conversational-Analytics-to-forecast-mobile-subscriber-growth

Using Conversational Analytics to forecast mobile subscriber growth


Thursday, February 21, 2019 by

Vibes announced Conversational Analytics, a new Natural Language Processing (NLP) solution to extract deep consumer insights from the unstructured messaging content in the high volume of data and messages. The solution is a new capability within Vibes Advanced Analytics which together will help marketers see which mobile experiences provide meaningful connecti...


Old-school-banner-ads-outperforming-video

Old school banner ads outperforming video


Monday, February 4, 2019 by

Liftoff has unveiled its first Creative Ad Index report of the year. Released the same year when mobile is projected to eclipse television in consumer attention, effective mobile advertising has never been more important. Key findings that could change the way mobile advertisers allocate their spend in 2019 include: the one major mistake marketers make when it comes to ...


Qt-Partners-with-LG-to-make-better-IVI

Qt Partners with LG to make better IVI


Monday, January 28, 2019 by

The Qt Company announced a partnership with LG Electronics Vehicle Component Solutions Company to enhance LG Vehicle Component’s development of highly advanced in-car experiences. The new collaboration expands The Qt Company’s long-time partnership with LG Consumer Electronics to also cover software development of in-vehicle infotainment (IVI) systems for a ...


Game-developer-tips-and-insight-for-2019

Game developer tips and insight for 2019


Thursday, January 24, 2019 by

2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...


Mobile-ad-campaign-company-to-be-bought-by-Adjust

Mobile ad campaign company to be bought by Adjust


Wednesday, December 12, 2018 by

Adjust has announced that it has entered into a definitive agreement to acquire data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition. Started in San Francisco in 2016 by Andrey Kazakov and Max Gannutin, Acquired.io’s SaaS solution automates multi-channel cam...


Machine-learning,-crowdsourced-data,-and-the-birth-of-Gengo.ai

Machine learning, crowdsourced data, and the birth of Gengo.ai


Wednesday, October 31, 2018 by

The glue that holds machine learning and artificial intelligence together is data. Without the data to create complex learning algorithms from, and to create those life-like AI experiences - neither of them are worth a brass farthing. Charly Walther, the VP of product and growth at Gengo.ai, joined Gengo from Uber, where he was a product manager in Uber’s Advan...


Marketing-your-app-on-Snapchat-just-got-a-little-easier-with-Tenjin

Marketing your app on Snapchat just got a little easier with Tenjin


Tuesday, October 23, 2018 by

Tenjin, the mobile marketing infrastructure company, has announced that it has been named an official Snapchat Mobile Measurement Partner. The partnership enables app marketers to optimize their install campaigns through Snap Ads, Lenses and Story Ads using extremely detailed user-level data through Tenjin’s attribution and analytics platform.   “With...


Software-development-frameworks-said-to-produce-2X-ROI

Software development frameworks said to produce 2X ROI


Tuesday, October 16, 2018 by

The Qt Company announced the results of a new Forrester study that revealed investments in software development frameworks such as Qt can deliver an ROI of more than 250 percent.   In today’s hyper-connected world, the concept of real-time delivery of products and services is increasingly becoming a standard practice across a wide range of industries. ...


Mobile-app-advertising-poised-for-growth-says-Fyber

Mobile app advertising poised for growth says Fyber


Tuesday, October 16, 2018 by

Fyber announced the results of a global survey that Sapio Research was commissioned to conduct amongst media agencies and brands regarding their attitudes and plans for mobile ad campaigns. Overall, media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across mu...


Mobile-app-success-rate-in-question

Mobile app success rate in question


Wednesday, October 3, 2018 by

Nearly 90% of app developers and marketers (88%) say their app has made money and is a financial success, according to a new survey from The Manifest, a business news and how-to site. Meanwhile, only 10% of businesses say their app has not been a financial success, and 2% do not know if their app has made a profit. Experts, however, doubt the validity of this high succe...


Top-ten-ICO-scams-that-swindled-over-$687M

Top ten ICO scams that swindled over $687M


Friday, September 28, 2018 by

Initial Coin Offerings are one of the most tempting investment options for those hoping to profit from the ever-evolving world of cryptocurrency. However, the lack of regulation has allowed ICO investors to become targets of sneaky schemes. Though ICOs have snowballed, with more than 750 being invested in during 2018 alone, the number of scams has also steadily risen...


Swace-wants-to-save-social-media-engagement-

Swace wants to save social media engagement


Tuesday, August 7, 2018 by

Social media services platforms are seeing a massive boom in audience growth, but users still don’t like how these platforms use their data to make money. Brand engagement on social networks has steadily decreased, despite greater investments to gain user attention. A new solution is here to disrupt the status quo of social media brand engagement in a completely n...


How-to-calculate-app-lifetime-value

How to calculate app lifetime value


Tuesday, July 24, 2018 by

It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...


Mobile-retargeting-best-practices-and-worst-mistakes

Mobile retargeting best practices and worst mistakes


Monday, June 11, 2018 by

Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a clear market standard. Adikteev recently released a whitepaper with insights and best practices for having an efficient app retargeting strategy so we cau...


Blockchain-construction-management-products-drop-by-Brickschain

Blockchain construction management products drop by Brickschain


Wednesday, June 6, 2018 by

Recognizing the need for better data coordination, handover and facilities management, Brickschain has released two new products: Brickschain Handover and Brickschain Chronicle. Using blockchain, Brickschain’s new products are set to revolutionize how the industry closes out and maintains facilities. “This is the first step in building a comprehensive registry of all bu...


VC-funding-favors-men-despite-proven-female-founders

VC funding favors men despite proven female founders


Wednesday, May 30, 2018 by

New data reveals that venture capital (VC) investments remain heavily biased toward men - in 2017, companies with all-female founders closed 368 VC deals, compared to 5,588 deals for all-male teams and 1,046 for mixed-gender teams. Women-led startups also received a smaller share of VC dollars, landing just $1.9 billion (2.2%) of the $85 billion in VC investments last y...


Alternative-Google-Play-app-stores-to-consider

Alternative Google Play app stores to consider


Tuesday, May 15, 2018 by

Android is open source, and because of that -app developers can build and deploy an APK file anywhere! There are obvious advantages to deploying into the known Android app stores such as Google Play, and Amazon - mostly in the potential number of impressions and installs your app can receive, because Google play comes as the default app store on most Android devices. Pl...


Azure-and-Unravel-boost-Big-Data-in-the-Cloud

Azure and Unravel boost Big Data in the Cloud


Monday, May 7, 2018 by

Unravel Data announced that it has integrated with Microsoft Azure to improve performance and reliability for Big Data workloads in the cloud. Unravel’s APM platform will be available on the Microsoft Azure Marketplace, enabling Azure customers to analyze, troubleshoot and optimize their Big Data deployments with a full-stack solution. As a result, enterprises will gain...


Mobile-continuous-testing-tools-announced-by-Perfecto

Mobile continuous testing tools announced by Perfecto


Wednesday, March 21, 2018 by

Perfecto has announced two new capabilities for mobile app developers to accelerate velocity as they take on greater responsibility for app quality. Perfecto’s Continuous Quality Lab for web, mobile, and IoT testing now supports both Google’s Espresso and Apple’s XCUITest test frameworks. Developing test automation directly within the code base supports testing every co...


New-reference-guide-for-DevOps-teams-is-out

New reference guide for DevOps teams is out


Thursday, March 8, 2018 by

Perfecto has announced the release of the ninth edition of its FACTORS reference guide, which has expanded its focus from mobile to include both mobile and web platforms. Combining Perfecto’s internal data with current market analysis from 16 countries, FACTORS provides decision makers with a prescriptive methodology to accelerate velocity by defining what's required fo...


Predict-the-value-of-the-user-behind-each-new-app-install-with-RTP

Predict the value of the user behind each new app install with RTP


Thursday, February 22, 2018 by

Winclap will be exhibiting its latest product, Real-Time Pricing (RTP), at the upcoming Mobile World Congress taking place in Barcelona, Spain on February 26 through March 1 at booth #8.1E60 in the App Planet Hall.RTP is a pricing tool introduced to the mobile ecosystem offering a new approach to the mobile user acquisition strategy. Unlike the fixed-rate CPI/CPA model,...


Adikteev-mobile-marketing-platform-raises-$12M

Adikteev mobile marketing platform raises $12M


Tuesday, February 20, 2018 by

Adikteev has secured $12 million in its Series B round for further international growth outside of its home base in France, as well as research and development efforts. “In just five years, Adikteev has reached an unprecedented level of strategic growth from seizing new opportunities in the marketplace,” said Xavier Mariani, CEO of Adikteev. “This new round of funding w...


Bitcoin-job-skills-are-hot-says-latest-report

Bitcoin job skills are hot says latest report


Monday, February 12, 2018 by

Upwork has released its newest quarterly index of the hottest skills in the U.S. freelance job market. The Upwork Skills Index ranks the site’s 20 fastest-growing skills in a quarterly series that sheds light on new and emerging skills as an indication of hot freelance job market trends. According to a recent study, 57.3 million Americans (36 percent of the U.S. workfor...


Phobio-is-partnering-with-Conversable

Phobio is partnering with Conversable


Monday, January 22, 2018 by

Phobio has announced a partnership and teaming agreement with Conversable. The partnership will provide enterprises with an all new workforce communication experience through Phobio’s mobile application, Rodio.Rodio provides a two-way communication system designed specifically for enterprises to send important updates, promotions, and other strategic messages to remote ...


Red-Hat-survey-identifies-where-tech-investment-is-happening-most

Red Hat survey identifies where tech investment is happening most


Friday, January 19, 2018 by

A new survey from Red Hat is out, aimed to better understand how technologies are being applied and the impact they are having in the enterprise. Red Hat commissioned research firm Vanson Bourne to survey 300 IT decision makers from organizations in the U.S., Europe and Asia that employ a significant field workforce. The survey examined investment trends, current a...


Buying-Aitheon-at-the-North-American-Bitcoin-Conference

Buying Aitheon at the North American Bitcoin Conference


Thursday, January 18, 2018 by

AI segment headliner at the North American Bitcoin Conference, Aitheon launches worldwide token presale on their website. The company is building a digital ecosystem to simplify many processes through AI, robotic, and human symbiosis.The architect of this innovative ecosystem, Andrew Archer, has been described as Creator of Disruptive Technologies through Inno...


Overcoming-IoT-security-threats-to-achieve-better-ROI

Overcoming IoT security threats to achieve better ROI


Monday, January 8, 2018 by

With B2B IoT segments expected to generate more than $300B annually by 2020, it’s no surprise that companies are rushing to build out their IoT businesses and cash in on the modern day gold-rush. However, many manufacturers are struggling to achieve long term profitability for their IoT projects beyond initial hardware sales.The key to ensuring an organization’s IoT inv...


How-human-assisted-AI-may-be-the-future

How human assisted AI may be the future


Tuesday, December 26, 2017 by

Self-driving (autonomous) cars, robotic hotel concierges, and Amazon’s intelligent delivery drones - it’s hard to minimize the potential impact that artificial intelligence (AI) and machine learning (ML) promise. Business leaders are all aflutter about AI’s potential for providing game-changing impact to their industries. AI is also gaining attention for the perceived t...


Oracle-weighs-in-on-chatbots-for-enterprise-developers

Oracle weighs in on chatbots for enterprise developers


Tuesday, December 5, 2017 by

From self-service to instant payments, the chatbot industry has seen great things from the latest advents in the field of AI. That's why we sat down with Oracle to learn more about how with all these new changes in the messaging industry enterprise can see the value that can be attained by adoption.We recently had a conversation with Suhas Uliyar, Vice President, A...


Mobile-apps-are-key-to-success-in-retail

Mobile apps are key to success in retail


Wednesday, November 29, 2017 by

Apps are the preeminent way for retailers to reach your customers. Whether you are getting consumers to your app, measuring their engagement, encouraging purchases, analyzing their sentiment or expanding to new markets, app data will fuel your mobile success and thereby your company’s success. From competitive benchmarking to international expansion, App Annie has ...