How to measure ux and design impact with insights from Vitaly Friedman
Wednesday, October 30, 2024 by Freeman Lightner
In the evolving landscape of digital design, the ability to measure the effectiveness and impact of user experience (UX) and design decisions is becoming increasingly crucial. Vitaly Friedman, a renowned expert in the field, emphasizes the importance of moving beyond subjective design choices to a more data-driven approach. His insights form the foundation of a new vide...
Cloud lifecycle optimization solution lands from CloudBolt
Monday, October 7, 2024 by Richard Harris
CloudBolt, the Cloud ROI Company, recently unveiled its CloudBolt Platform built to deliver Augmented FinOps - what some analysts refer to as a "3rd-generation FinOps solution." Ultimately leveraging AI/ML-informed insights and intelligent automation, the CloudBolt Platform is designed to drive complete cloud lifecycle optimization, enabling organizations...
Unified iOS report from Singular
Monday, August 19, 2024 by Richard Harris
Singular recently announced its new proprietary measurement methodology: Unified Measurement. The new Unified iOS Report, utilizing our Unified Measurement technology, is already live to all Singular customers and provides unified and accurate reporting for all iOS mobile marketers’ paid, organic, and owned media app installs.
Singular customers have repo...
AI marketing automation from Act On Data Lake
Thursday, February 1, 2024 by Brittany Hainzinger
Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution.
As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...
Clean dirty data with Data Prep from Versium
Friday, May 26, 2023 by Richard Harris
Research shows that bad data costs U.S. businesses more than $3 trillion per year dragging down the performance of marketing campaigns and ROI. Versium announced the launch of its new Data Prep product, a solution that empowers marketers to quickly fix massive amounts of data at scale so it can be deployed more effectively in all data-driven marketing activiti...
AI e learning is becoming popular
Monday, May 15, 2023 by Richard Harris
After years of steadily picking up steam, online learning is experiencing undeniable explosive growth. The market is racing toward $1 trillion, with the corporate e-learning space expected to skyrocket 250% in the coming years. As e-learning continues to expand beyond the walls of academia, another game-changing phenomenon is going mainstream in a big way: artificial in...
Kubernetes clusters for AI ML apps
Tuesday, March 29, 2022 by Brittany Hainzinger
Quickly launch and easily manage production-grade Kubernetes clusters for AI and machine learning applications at scale with Rafay.
Rafay Systems, the platform provider for Kubernetes Operations, announced the expansion of the industry's only turnkey solution for operating Kubernetes clusters with GPU support at scale by adding powerful new metrics and dashboards...
Testing App for API calls lands from Speedscale
Wednesday, January 19, 2022 by Brittany Hainzinger
Speedscale, the API test-automation software company, today launches Speedscale CLI, a free observability tool that inspects detects, and maps API calls on local applications or containers. The offering underscores the importance of continued and proactive API testing to quickly detect and debug defects within a shifting array of upstream and downstream interdependencie...
Future of digital business in 2022
Tuesday, January 18, 2022 by Richard Harris
Subrah Iyar, CEO and Co-Founder, and Stanley Huang, CTO, and Co-founder from Moxtra share their 2022 predictions about digital interactions, why customer-centric business models will become the norm, how to combat the pain points of backend management, and much more.
Subrah Iyar, CEO, and Co-founder, Moxtra on the future of digital business:
“...
2022 development productivity predictions
Monday, January 17, 2022 by Richard Harris
Brian Rue is the CEO and Co-founder of Rollbar, an SF-based provider of real-time error monitoring Software as a Service, where he leads the company’s overall strategy and direction. Brian founded the company with Cory Virok in 2012. Prior to Rollbar, Brian was the CTO and Co-founder of Lolapps, a leading publisher of independent games on social networks and mobil...
Cloud and Edge computing 2022 predictions
Monday, January 17, 2022 by Brittany Hainzinger
Tobi Knaup is the CEO & Co-Founder at D2iQ, an independent Kubernetes company that 30% of the Fortune 50 companies and the U.S. Department of Defense rely on for their most mission-critical apps. Knaup shares his 2022 predictions about the shifting cloud landscape.
The marriage of Cloud and Edge:
While both edge and cloud computing has been the subj...
Digital workspaces and workforces predictions from Jitterbit
Monday, January 10, 2022 by Richard Harris
Manoj Chaudhary, CTO and SVP of Engineering at Jitterbit talks about why digital workspaces and workforces will take a leap forward with more productive and efficient tools than what’s currently available. He also talks about how iPaaS will evolve, why there will be a rise in business technologists, and how hyperautomation will become the norm in 2022.
...
Low code platform Zenity lands $5M in funding
Wednesday, December 8, 2021 by Austin Harris
Zenity exited stealth mode with a $5 million seed funding round, led by Vertex Ventures and UpWest, and backed by top executives such as the former CISO of Google, Gerhard Eschelbeck, and former CIO of SuccessFactors, Tom Fisher. With Zenity, businesses can promote citizen development and adopt Low-Code/No-Code platforms while avoiding critical data exfiltration or disr...
Blue Prism and AWS partner to transform automation
Tuesday, November 16, 2021 by Brittany Hainzinger
Blue Prism, a pioneer in intelligent automation, and Amazon Web Services, Inc. have announced a global, multiyear strategic collaboration agreement to transform how businesses provision intelligent automation.
Expanding on a wide range of automation provided by both companies to date, such as Blue Prism Service Assist, which gives customers a 360-degree vie...
Nylas expands operations in Europe
Wednesday, November 3, 2021 by Richard Harris
Nylas announced that one of Europe and the world’s leading e-commerce platforms have selected Nylas to quickly, securely, and automatically connect real-time communications data into their application. With Nylas’s Email and Neural APIs, this fintech enterprise can more intelligently extract and structure data from the more than 2 million transactions on the...
Software testing with Visual AI
Thursday, September 30, 2021 by Brittany Hainzinger
Applitools announced its inclusion in new research published by Enterprise Management Associates (EMA) entitled, "Disrupting the Economics of Software Testing Through AI." According to the report, Visual AI has the highest impact on software testing as compared to other available applications of AI technology in the market today.
Software testing with ...
Header bidding questions answered by AdColony
Wednesday, August 18, 2021 by Richard Harris
In this exclusive Q&A with ADM, Kelly McIvor from AdColony explains what header bidding is, how it is surging and how to choose a platform you trust, plus the challenges and reality that come with the hybrid model that includes waterfall and header bidding.
Last year around this time when marketing budgets at large were being slashed with out-of-home(OOH) an...
Headless web architecture will change the internet
Tuesday, April 27, 2021 by Richard Harris
With the rapid shift to a digital-first world brought on by the pandemic, the pressure put on companies to provide strong digital experiences has only accelerated - from the need for fast-loading, responsive websites and highly accurate personalization to providing consumers with a consistent and seamless experience across channels. Delivering on these demands can be ch...
Five biggest reasons to promote developers into leadership positions
Thursday, February 4, 2021 by Eric Silverman
There is an ongoing shift from "design-thinking" to "DevOps-thinking." While it's a subtle shift from a philosophical perspective, it's one that has massive operational implications. Developers are one of the largest capital investments businesses make, often commanding high salaries because they are highly skilled and/or trained to specific ...
Mobile app direct selling advertisements is finally opening up
Monday, February 1, 2021 by Todd Wooten
Cohorts, encrypted IDs, anti-trust, and privacy restrictions all make for a very hectic and complicated new world for digital ad tech, especially for the supply-side of mobile applications. Moving as protectionism, the big tech triopoly is working to keep their advertising and data wheels churning together; DSPs and Exchanges are working to keep the platforms privacy-ha...
Lab on the cloud lets you test before getting hardware
Tuesday, January 26, 2021 by Brittany Hainzinger
Renesas Electronics Corporation announced its new “Lab on the Cloud” environment where Renesas solutions, including popular evaluation boards, winning combinations and software, are hosted in a remote lab that customers can access and test online.
The Lab on the Cloud provides users with quick access to Renesas solutions before they receive a physica...
AI first strategies will increase ROI in 2021
Wednesday, January 13, 2021 by Freeman Lightner
As organizations continue to invest in AI and scale their deployments, a collaboration between business decision-makers and technologists must become more effective as they partner to determine which AI use cases within the business will deliver the best ROI.
Today, the greatest hurdles to deploying AI with confidence are
Gaining broad agreement that the projec...
AppsFlyer releases mobile attribution solution for Apple’s App Clips
Monday, November 2, 2020 by Brittany Hainzinger
AppsFlyer released a mobile attribution solution for Apple’s App Clips, Apple’s shortcut to completing a single app function or task quickly and seamlessly.
The pandemic is driving increased use of mobile devices from shopping online to hybrid shopping experiences like BOPIS and curbside pickup. With the holiday season upon us, brands have an opportunity ...
Density raises $51M from Kleiner Perkins to reopen buildings safely
Wednesday, July 29, 2020 by Brittany Hainzinger
Density announced it has successfully closed $51 million in Series C funding. The new funding round was led by Kleiner Perkins and includes 01 Advisors, Upfront Ventures, Founders Fund, Ludlow Ventures, Launch, DTA with participation from Alex Rodriguez, LPC Ventures, Julia and Kevin Hartz, Cyan and Scott Banister, and others. Kleiner Perkins Partner, Ilya Fushman,...
Postal.io redefines offline B2B marketing
Tuesday, May 5, 2020 by Brittany Hainzinger
Offline sales and marketing engagement is being redefined by Postal.io, particularly in today’s era of social distancing and remote work brought about by the global coronavirus pandemic. Ushering in a new era of capability and control, Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing pr...
Measuring the impact of development campaigns
Tuesday, December 17, 2019 by Austin Harris
Keywee has announced the launch of Loyalty Score, a new feature that measures the true efficacy and impact of publisher audience development campaigns.
Keywee developed Loyalty Score to measure users’ return visits and the number of pages viewed over a given time frame, scoring those visits relative to the performance of other publisher campaigns. Scoring paid ...
MuleSoft announces new tools
Monday, November 25, 2019 by Freeman Lightner
MuleSoft, the provider of the platform for building application networks, has announced new tools, pre-packaged connectors, and learning modules to empower anyone to compose connected customer experiences, without writing a single line of code. Now anyone can become an Integration Trailblazer and easily connect data sources – wherever that data resides; accel...
The accuracy of AI necessary to solve problems
Tuesday, October 22, 2019 by Richard Harris
We recently had a conversation with Aaron Edell, Director of Applied AI at Veritone who says data scientists are going about building AI/ML solutions wrong when they try to achieve 100% accuracy. They can spend hours building, testing, and rebuilding until the solution is 100 percent accurate until deploying. When data scientists spend this extra time perfecti...
The rise of shadow IT
Monday, September 30, 2019 by Freeman Lightner
Mendix has announced key findings on the readiness of companies to successfully implement digital transformation initiatives. The survey shines a spotlight on the rise of "shadow IT", when business teams pursue tech solutions on their own, independently of IT in an effort to deal with the persistent shortage of soft...
eiPaaS value as seen from Jitterbit's CTO
Wednesday, September 25, 2019 by Richard Harris
Fragmented technologies have the power to stop an enterprise dead in its tracks. However, there is one secret weapon every business needs to give themselves a fighting chance to quickly grow to the levels of those other major companies. Enterprise integration has become the great growth enabler for today's enterprises. We spoke with, Manoj Chaudhary, CTO and VP...
Airship has acquired Apptimize
Tuesday, August 27, 2019 by Richard Harris
Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties.
Airship enables businesses to send messages at the time and place that customers will be most responsive — whether on SMS, push notification, email, mo...
Cross platform graphical toolkit from the Qt Company arrives
Monday, August 26, 2019 by Freeman Lightner
The Qt Company introduced Qt for MCUs to enable companies to create fluid user interfaces (UIs) on cost-effective microcontrollers (MCUs). The new offering leverages the existing tools and libraries from the widely used Qt for Device Creation, allowing companies to deliver better user experiences for displays powered by MCUs while reducing their hardware ...
RapidAPI raises $25M to continue scaling API marketplace
Thursday, June 20, 2019 by Richard Harris
RapidAPI announced that it has raised $25 million in Series B financing. The funding round is led by M12 (Microsoft’s Venture Fund), with participation from DNS Capital, and existing investors Andreessen Horowitz and Green Bay Capital. The round brings total funding to date to $37.5 million.
Since its Series A funding announcement in March 2018, RapidAPI expand...
Twitter teams up with MoPub
Thursday, May 30, 2019 by Brittany Hainzinger
Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...
New SDK providing visual AI for mobile apps
Tuesday, April 23, 2019 by Richard Harris
Chooch AI will launch the Chooch IC2 mobile software development kit beta (SDK) this week. With this release, Chooch provides enterprise-grade trainable facial and object identification to mobile applications.
Chooch has been deployed by customers for a wide range of applications on many platforms. Chooch can be rapidly trained to be a visual expert in any field, fro...
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