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Developer news items we found relating to metrics

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The-future-of-AI-in-advertising-for-mobile-could-be-audio-centric

The future of AI in advertising for mobile could be audio-centric


Friday, July 19, 2019 by

Instreamatic is bringing an entirely new kind of ad type to mobile apps. The platform enables AI-backed dialogue advertising. Imagine you're listening to Pandora (who they just partnered with a few weeks ago) and you hear an ad asking if you want to learn about a brand's product. You can verbally respond to the ad - yes to get more info, or no to skip and return...


How-and-why-to-use-feature-flags

How and why to use feature flags


Friday, April 12, 2019 by

Some of the world’s most successful and best-known tech companies, including Netflix, Instagram and Facebook, use product experimentation and feature flagging to capture accurate data about customers and product ideas and gain intelligence on market trends. Split CEO and co-founder Adil Aijaz says organizations that embrace feature flagging and experimentation ...


The-best-places-to-market-your-app-listed-in-new-report-from-AppsFlyer

The best places to market your app listed in new report from AppsFlyer


Monday, March 25, 2019 by

AppsFlyer released its latest Performance Index as well as insights highlighting the rapid growth of key platforms and advertising sources beyond Facebook and Google. Among the networks to see the biggest changes was Snap, which rose to third place in the overall non-gaming ranking for Western Europe. Looking toward the rest of the app install market beyond Facebook ...


A-serverless-search-engine-for-Data-Scientists-and-Developers-emerges

A serverless search engine for Data Scientists and Developers emerges


Friday, March 22, 2019 by

Rockset announced the general availability of a cloud service that allows developers and data scientists to put complex data sets to use in minutes instead of weeks. Current trends in technology  -  smart devices, digital lending, fraud detection, omnichannel retail, machine learning, microservices, and real-time business dashboards - all require clean...


Real-world-AI-trained-for-business-launched-by-Aible

Real world AI trained for business launched by Aible


Friday, March 22, 2019 by

Aible launched a Real World AI -  trained for business impact, not accuracy. Aible lets business users create custom AI based on real cost-benefit tradeoffs and operational constraints. This innovation shows business users the expected business impact of the AI before deploying it. Aible makes AI accessible to anyone with knowledge of their business, no data s...


Hi-Tek-Media-and-iSIGN-Media-partner-to-change-digital-marketing

Hi-Tek Media and iSIGN Media partner to change digital marketing


Thursday, March 21, 2019 by

Hi-Tek Media announced a signed partnership agreement with iSIGN Media Corp. Both companies have joined forces to rewrite the rules in digital marketing and public safety. The four-year partnership, effective April 1, 2019 is accompanied with a $2,000,000 USD plus purchase order for all available iSIGN’s technologies including new enhanced proximity and wide area ...


Assessing-software-developers-in-real-time-for-job-placement

Assessing software developers in real time for job placement


Wednesday, March 6, 2019 by

HackerRank, a platform that helps companies evaluate technical talent based on skills, launched a new machine learning-based solution called "Test Health Dashboard", that aims to give businesses the data they need to improve their skills assessments, deliver an excellent candidate experience, and effectively hire the software developers they need. Enterpris...


Push-notification-value-increases-with-intensity

Push notification value increases with intensity


Monday, March 4, 2019 by

Marfeel has released the results of an extensive study that measured the value of push notifications to publishers and identified optimized strategies for increasing the value of push notifications by up to 40 percent. The research defined a new metric, Subscriber Lifetime Value, or SLTV, to evaluate push notification strategies for customers using Marfeel’s au...


By-2020-you

By 2020 you'll be watching sports with AR over 5G report says


Thursday, February 21, 2019 by

Nearly two-thirds (63%) of the world’s largest network operators plan to use augmented reality (AR), virtual reality (VR) or a hybrid of these technologies, supported by 5G, to offer richer viewing experiences to fans, both at sports stadiums and watching at home. Promising speeds up to tens of times faster and lower latency than 4G, 5G opens up the possibilities ...


Marketing-experts-say-data-analytics-was-a-good-bet

Marketing experts say data analytics was a good bet


Friday, February 15, 2019 by

Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, YouAppi has reached out to more than 540 of the world’s top in-house and agency marketers to find out how critical data has become for the brands they represent. A full 98 percent of respondents sai...


Blockchain-development-with-strong-APIs

Blockchain development with strong APIs


Monday, January 21, 2019 by

2018 was the year of blockchain “pilot” projects - where companies began to truly explore all of the possibilities of the technology. For example, in PwC’s 2018 survey of 600 executives, 84 percent said their organizations had at least some involvement with blockchain technology - but only 15 percent reported having gone live. As we jump into 2019, ...


Using-eye-tracking-for-UX-design-and-testing

Using eye tracking for UX design and testing


Friday, January 18, 2019 by

For UX designers working in fast-paced, agile environments, it is often difficult to make quick, informed design decisions. Many user testing tools and methods help to reveal the "what" behind user actions but fail to reveal the "why", subjecting decisions to opinion and bias. This makes it difficult to keep stakeholders and members of the desig...


How-Ethereum

How Ethereum's hard fork could rebound the future of crypto


Thursday, January 17, 2019 by

Ethereum crypto coin speculation can be found in just about every corner of the Internet, right along with many other crypto coins. But what is it about Ethereum that intrigues so many? According to the deVere Group, Ethereum's ending value could be $2500 sometime in 2019, and it will continue to grow through 2020, because of the use of the platform itself and th...


5-rules-of-monetizing-like-a-mobile-game-developer

5 rules of monetizing like a mobile game developer


Wednesday, January 9, 2019 by

Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021. The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...


How-to-make-testing-apps-easier-using-HeadSpin

How to make testing apps easier using HeadSpin


Tuesday, January 8, 2019 by

New device launches are exciting for consumers, but a lot happens behind the scenes. New devices mean new device-OS configurations. App developers have to scramble to understand how their apps will perform under new circumstances. This cannot be taken for granted, because a few seconds of additional app load time means millions of lost revenue. New device launches put a...


Finding-bugs-in-code-through-better-QA

Finding bugs in code through better QA


Monday, January 7, 2019 by

Let’s face it, smartphone apps have raised the bar for all of us. Ever since Apple released the first iPhone a little over a decade ago, there’s been a huge emphasis on creating software that is clean, elegant and easy to use. Consumer apps and websites have created much higher expectations for all software, and these days even business applications are expe...


Commercial-vs-open-source-for-app-monitoring

Commercial vs open source for app monitoring


Wednesday, January 2, 2019 by

In 2019 you might already be asking yourself, "Should we go with open source or commercial monitoring for our growing cloud application?” This question is as old as open source software itself, but with the rapid growth of cloud-native applications (software that utilizes services and infrastructure provided by cloud providers like Amazon EC2, Azure, IBM...


Key-insights-into-app-performance-and-competition-from-Adjust

Key insights into app performance and competition from Adjust


Wednesday, December 5, 2018 by

Adjust recently launched the second iteration of its Global Benchmarks tool - offering an overview of the mobile marketing landscape and bringing more transparency to the industry. Based on the company’s aggregated database, Adjust’s Global Benchmarks 2.0 analyzes data from over 7,000 apps and billions of installs. It allows mobile marketers to see t...


Dynatrace-expands-AWS-visibility-and-contextual-problem-analysis

Dynatrace expands AWS visibility and contextual problem analysis


Wednesday, November 28, 2018 by

Dynatrace has announced the extension of the platform’s cloud visibility and contextual data ingestion from Amazon Web Services (AWS) with Amazon CloudWatch (CloudWatch) and AWS CloudTrail (CloudTrail). The addition of AWS metrics and events from the two services enriches the high-fidelity data that Dynatrace processes, further enhancing contextual problem identif...


Mobile-marketing-benchmark-tool-by-Adjust-brings-light-to-marketers

Mobile marketing benchmark tool by Adjust brings light to marketers


Monday, November 26, 2018 by

Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...


Why-Citus-Data-is--donating-1-percent-equity-to-PostgreSQL-foundations

Why Citus Data is donating 1 percent equity to PostgreSQL foundations


Monday, November 26, 2018 by

The distribution model for databases is shifting to the cloud. With this shift, the economics of open source communities are changing. One of the most important issues in modern software is building sustainable open source models in the age of the cloud. A challenge with being an independent open source project, however, is financial. The PostgreSQL community is comm...


The-power-of-predictive-marketing

The power of predictive marketing


Monday, November 19, 2018 by

Most digital marketers are well aware of the power of segmentation, and many marketing tools today offer the ability to group users into different buckets. While this has allowed us to more precisely target audiences, there is now emerging a new offshoot of segmentation technology that is going to deliver on the promise of this approach to an infinitely greater extent. ...


Cross-channel-analytics-and-marketing-automation-solution-get-updated

Cross channel analytics and marketing automation solution get updated


Monday, November 12, 2018 by

Pyze, who says they are now powering over 300,000 mobile / web apps, announced the general availability of its latest growth Intelligence platform release featuring, what they claim, is the most advanced cross channel analytics solution in the industry. The release also features customizable user dashboards, and a new user interface. Driven by customer de...


The-subscription-based-app-model-is-working-and-here

The subscription based app model is working and here's proof


Monday, November 5, 2018 by

Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...


Top-ranking-mobile-games-earn-10X-what-other-games-do

Top ranking mobile games earn 10X what other games do


Monday, October 29, 2018 by

A report from Mobvista-owned GameAnalytics has shown yet again just how competitive the mobile games industry is, with a minority of top-performing titles capturing a disproportionate slice of the $70 billion forecast to be spent on mobile games in 2018. The report, titled "Mobile Gaming Benchmarks", is GameAnalytics’ second global anal...


Marketing-your-app-on-Snapchat-just-got-a-little-easier-with-Tenjin

Marketing your app on Snapchat just got a little easier with Tenjin


Tuesday, October 23, 2018 by

Tenjin, the mobile marketing infrastructure company, has announced that it has been named an official Snapchat Mobile Measurement Partner. The partnership enables app marketers to optimize their install campaigns through Snap Ads, Lenses and Story Ads using extremely detailed user-level data through Tenjin’s attribution and analytics platform.   “With...


The-differences-between-web-apps-and-native-apps

The differences between web apps and native apps


Thursday, October 18, 2018 by

Even in 2018, years past the origional question, the debate rages on across the land, in office spaces and conference rooms every day - should we build a full-blown native mobile app, or is distributing over the web good enough? By now everyone knows the “mobile-first” mentality because statistics like 50% of web searches being done from a mobile dev...


Fission-open-source-serverless-framework-gets-updated

Fission open source serverless framework gets updated


Wednesday, October 17, 2018 by

Platform9 just released updates to Fission.io - the open source, Kubernetes-native Serverless framework, with new features enabling developers and IT Operations to improve the quality and reliability of serverless applications. Other new features include Automated Canary Deployments to reduce the risk of failed releases, Prometheus integration for auto...


GitHub-Actions-and-other-announcements-from-GitHub-Universe

GitHub Actions and other announcements from GitHub Universe


Wednesday, October 17, 2018 by

GitHub, the soon to be acquired by Microsoft company, has always been known for its source code repository capabilities for developers. But why just store the code on a platform when you can run it too?  At its annual developer conference, GitHub Universe, they announced Actions, which is essentially a way to help automate your development workflows. Actions use...


Mobile-app-advertising-poised-for-growth-says-Fyber

Mobile app advertising poised for growth says Fyber


Tuesday, October 16, 2018 by

Fyber announced the results of a global survey that Sapio Research was commissioned to conduct amongst media agencies and brands regarding their attitudes and plans for mobile ad campaigns. Overall, media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across mu...


Xpress-solution-aims-to-help-you-create-IoT-apps-faster

Xpress solution aims to help you create IoT apps faster


Friday, September 21, 2018 by

Silicon Labs now offers a new Wireless Xpress solution to help developers get IoT applications connected and running in a day, with no software development necessary. Silicon Labs’ Wireless Xpress provides a configuration-based development experience with everything developers need including certified Bluetooth 5 Low Energy (LE) and Wi-Fi modules, integrated proto...


iOS-12-notification-changes-should-make-you-rethink-your-messages

iOS 12 notification changes should make you rethink your messages


Friday, September 21, 2018 by

It feels as if our mobile screens are swimming in notification overload these days, and it’s no wonder why when leading mobile marketing companies plaster billboards in Silicon Valley with promises to engage mobile users. In a hyper-connected world where consumer attention is scarce, notifications are an incredibly powerful way to reach users wherever they are....


Women-Who-Tech-announces-top-10-start-up-finalists

Women Who Tech announces top 10 start-up finalists


Thursday, September 20, 2018 by

Women Who Tech has announced the 10 finalists for its Women Startup Challenge Europe. Hundreds of women-led startups from 35 countries competed to pitch to investors and tech leaders, including Mitchell Baker, Chairwoman and Co-Founder of Mozilla, Jean-Louis Missika, Deputy Mayor of Paris, Fatou Diagne, Partner and Cofounder at Bootstrap Europe, Julien Quintard, Managin...


DevSecOps-showcase-by-Sumo-Logic-unravels-all-their-new-changes

DevSecOps showcase by Sumo Logic unravels all their new changes


Monday, September 17, 2018 by

Sumo Logic announced a number of new solutions and enhancements to its platform to empower enterprises to "win in the analytics economy." These innovations, as well as those from DevSecOps ecosystem partners, will be showcased this week at Sumo Logic’s user conference, Illuminate, in Burlingame, Calif. Illuminate will gather over 600 experts in machine d...


IT-operations-platform-OpsRamp-announces-Fall-2018-release

IT operations platform OpsRamp announces Fall 2018 release


Friday, September 14, 2018 by

OpsRamp has announced its Fall 2018 release with a new Topology Explorer, enhanced Service Maps, and comprehensive cloud database monitoring. The release expands on the use cases that modern digital operations teams use to discover, manage, and optimize their hybrid IT infrastructure. OpsRamp’s latest release helps enterprise IT teams deliver IT operations-as-a...