app revenue

app revenue news search results

Developer news items we found relating to app revenue

35 results
Get-more-app-advertising-revenue-with-header-bidding-advertisements

Get more app advertising revenue with header bidding advertisements


Monday, December 3, 2018 by

An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...


How-to-calculate-app-lifetime-value

How to calculate app lifetime value


Tuesday, July 24, 2018 by

It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...


Making-in-app-purchase-whales-is-more-expensive-than-you-think

Making in-app purchase whales is more expensive than you think


Friday, December 1, 2017 by

Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi...


YouAppi-launches-lightweight-SDK

YouAppi launches lightweight SDK


Thursday, November 2, 2017 by

YouAppi has announced the launch of its lightweight SDK, designed to seamlessly deliver the company’s comprehensive 360 Degree Growth Marketing platform to leading mobile brands. This new SDK enables full control of ad delivery, including rewarded video, interstitial video and interstitial ads, through an intuitive, self-service platform. YouAppi’s 360 Degree Growth Mar...


Analysis-reveals-app-push-notifications-increase-spending-by-16-percent

Analysis reveals app push notifications increase spending by 16 percent


Tuesday, August 29, 2017 by

Leanplum, has announced a new Mobile Marketing Trends report, “In-App Purchases Now: Insights to Driving Mobile Revenue,” which uncovers key drivers for increasing in-app purchases. Previous Leanplum data identified that 90% of mobile shopping carts are abandoned without completing a purchase. Leanplum’s latest report, based on data captured by Leanplum from more than 5...


Why-you-should-make-your-gameplay-fast-(or-game-over!)

Why you should make your gameplay fast (or game over!)


Monday, June 12, 2017 by

Countless mobile game publishers have tried to formulate the winning recipe for successful mobile games. Some of them seem universal and straightforward, while others are controversial or genre-specific. Not surprisingly, the indisputable ingredient that is both fundamental and critical to a mobile game’s success is simply performance. It affects every stage and each co...


Why-brands-will-pay-top-dollar-for-your-in-app-inventory

Why brands will pay top dollar for your in-app inventory


Thursday, June 8, 2017 by

Ad fraud is expected to cost brands over $16 billion this year. The industry is on edge, and brand safety is a top concern. This is especially true after Fortune 500 advertisers discovered their ads appearing next to inappropriate content on Google’s Youtube.The industry has been working on solutions to curb ad fraud and increase brand safety, and yet the problem grows ...


How-app-developers-are-failing-in-user-engagement

How app developers are failing in user engagement


Thursday, May 18, 2017 by

Editors note: Paul Brody is the Chief Product Officer at CleverTapIn the app world, do or die comes down to how well you engage your users, and if abysmal click-throughs and open rates are any indication, most apps aren't doing that very well. But it's not the fault of the product developers, nor is it an issue with the marketing department. It's how the two work, or to...


AppOnboard-raises-$4M-in-a-seed-round

AppOnboard raises $4M in a seed round


Wednesday, May 10, 2017 by

The app economy is larger than ever - mobile revenues grew 40 percent in 2016 with app developers grossing $37 billion, excluding any advertising revenue. Roughly half of that goes back in the ecosystem for User Acquisition (UA) - or paying for downloads.AppOnboard Inc, mobile app demo maker, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP) and ...


The-best-words-to-use-in-push-alerts-that-boost-engagement

The best words to use in push alerts that boost engagement


Thursday, May 4, 2017 by

With the space constraints and urgency required in a mobile push notification, every word counts. Leanplum has released a new report, "Push Notification Power Words". Based on a text analysis of more than 2.6 billion push notifications, the report identifies highly effective “power words” to help mobile marketers break through the noise and drive better app engagement.I...


How-to-earn-more-revenue-from-your-Android-apps

How to earn more revenue from your Android apps


Wednesday, May 3, 2017 by

When you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...


The-marketing-secrets-of-the-most-popular-apps

The marketing secrets of the most popular apps


Tuesday, April 11, 2017 by

Editors note: Guest submission by Stefan Benndorf, Managing Director & COO, AppLiftThe most successful apps are engaging and well-designed, but that is not the only reason why they’re popular. The Angry Birds and Pokémon GO's of the world owe much of their success to masterful marketing. Americans spend nearly 80 percent of their time on mobile phones in their three...


SmartUX-5.0-released-so-you-can-make-low-code-apps-even-faster

SmartUX 5.0 released so you can make low-code apps even faster


Thursday, March 23, 2017 by

PowWow Mobile, the enterprise mobility platform that lets you create apps, has announced the latest release of its SmartUX Platform version 5.0. The new enhancements will simplify collaboration between IT and business teams through new levels of speed, visibility, and controls. SmartUX 5.0 is the most powerful platform for the rapid design and deployment of enterprise m...


A-progress-report-on-big-data-initiatives

A progress report on big data initiatives


Tuesday, March 14, 2017 by

Qubole, the big data-as-a-service company, has released the results of its State of DataOps report, a survey of IT and data professionals on the progress of their big data initiatives. The survey revealed a clear reality gap: while data teams have high confidence they can enable self-service insights to meet growing demands across the enterprise, few have delivered on t...


How-to-increase-app-revenue-by-using-analytics

How to increase app revenue by using analytics


Wednesday, March 1, 2017 by

Editors note: Guest submission by Mark Rosner, CRO of AppLovinYou wouldn’t create a website without at least one line of code for Google Analytics. So why would you create an app without it? Analytics might seem like an obvious element to incorporate into app development, but I’m still shocked that I regularly meet developers who don’t use analytics at all, or bare...


Vungle-mobile-video-ads-platform-hits-$300-million-in-annual-revenue

Vungle mobile video ads platform hits $300 million in annual revenue


Wednesday, February 15, 2017 by

Following a year of significant global expansion and customer momentum, Vungle, a marketing platform for in-app video ads, has announced record company growth, reaching a $300 million annual revenue run rate (ARR), a milestone very few companies have reached in the ad-tech industry. The company has also significantly increased adoption of its software development kit (S...


New-tool-for-app-developers-forecasts-how-much-revenue-you-can-earn

New tool for app developers forecasts how much revenue you can earn


Monday, January 16, 2017 by

New tool from Pollen VC, forecasts how much a mobile app can make over it's lifetime.While app developers and marketers understand that Lifetime Value (LTV) - the total revenue generated by a user from the time they download the app until they abandon it - is the most important commercial metric , they often struggle because there is also no uniform way to cal...


5-app-monetization-strategies-to-remember-in-2016

5 app monetization strategies to remember in 2016


Monday, October 31, 2016 by

Thanks to advances in artificial intelligence, deep learning and user interfaces, our mobile devices are more accessible and user-friendly than ever before. People are downloading more apps and spending more time in those apps. There are now over four million apps in the Apple and Google app stores – Apple received 75,000-80,000 app submissions per month in last few mon...


4-steps-to-mobile-app-engagement-for-developers

4 steps to mobile app engagement for developers


Friday, October 7, 2016 by

The publisher world is becoming a very hyper-competitive environment. There are over 2.2 million apps between Google Play and the App Store across all industries competing for the same audience. Look at the money involved, and it’s easy to see why – App Annie predicts that in 2016 the global mobile app market will expand 24 percent to reach $51 billion in gross revenue ...


Newzoo-offers-insight-into-the-app-market-with-new-survey-report

Newzoo offers insight into the app market with new survey report


Wednesday, October 5, 2016 by

Global market intelligence firm Newzoo has announced the release of its first Global Mobile Market Report, a unique publication on the global mobile ecosystem, including global app revenues and forecasts, device brand market share, smartphone penetration, and consumer profiling.    According to the report, global app revenues will reach $44.8 billion in 2016...


How-revenue-recycling-can-help-you-improve-capital-and-fund-growth

How revenue recycling can help you improve capital and fund growth


Tuesday, October 4, 2016 by

Almost all app developers face a common financial challenge: Keeping cash flowing during the time between launch of a new app and payout of revenue by the app stores and platform holders.This period of time is referred to in the app economy as the “funding gap.” It’s common in many different industries, especially among manufacturers that have to shell out capital to pa...


How-Realm

How Realm's New React Native Database Helps Developers


Wednesday, March 2, 2016 by

We recently visited with the Tim Anglade, Realm's VP Product + Marketing & Partnerships to talk about the recent announcement at Facebook’s React.js Conference of its new mobile database built specifically for React Native. The new solution is a replacement for SQLite and Core Data which offers a fast database with live objects, change events and support for un...


New-Report-Highlights-the-Monetization-Value-of-Repeat-Mobile-Game-Users

New Report Highlights the Monetization Value of Repeat Mobile Game Users


Tuesday, February 16, 2016 by

In its Q1 2016 Mobile Gaming Insights research SOOMLA is reporting that game users who completed an in-app purchase in one game are six times more likely to pay in another game, compared to users who haven’t made a purchase. Also those users who paid $25 or more in one game are 40% more likely to pay in a second game.The research is derived from game play from over 20 m...


Why-3D-Touch-is-Going-to-Change-the-Way-We-Interact-with-Mobile

Why 3D Touch is Going to Change the Way We Interact with Mobile


Wednesday, December 30, 2015 by

We recently visited with Michael Wass of Shinobicontrols to discuss the impact of 3D Touch on mobile app development. Shinobicontrols creates interactive UI controls for iOS and Android developers.ADM: Why is 3D touch going to change the way we interact with mobile?Wass: 3D Touch solves a lot of problems with mobile, and a lot of the inherent problems with iOS. Much of ...


Gap-Between-iOS-and-Android-Continues-to-Grow

Gap Between iOS and Android Continues to Grow


Wednesday, October 28, 2015 by

According to App Annie’s Q3 2015 Market Index the gap in performance between the iOS App Store and Google Play continues to grow. Its not a one sided affair however, as Google Play’s overall market share continues to dwarf iOS, but from the app revenue side, Apple is a clear winner over Google.In Q3 2015 the report shows that worldwide downloads on Google Play were abou...


Microsoft-Streamlines-Ad-Management-Process-for-Windows-Store-Apps

Microsoft Streamlines Ad Management Process for Windows Store Apps


Tuesday, September 8, 2015 by

The Windows Dev Team has announced it has streamlined the process for app ad management in the Windows Store. In the past, for apps using any of the Microsoft Advertising SDKs, the ads-in-app creation, advertising reports, and financials have been managed in Windows pubCenter, while the app itself is submitted to the Windows Store and managed in the Windows Dev Center.N...


IoT-Development-is-Creating-Revenues-Today-for-App-Developers

IoT Development is Creating Revenues Today for App Developers


Thursday, June 18, 2015 by

Progress has announced the results of its latest IoT industry survey, showing 65 percent of Internet of Things (IoT) apps in production today are generating real revenue. The study was conducted in conjunction with Harbor Research and also found that developers expect this revenue figure to rise to 80 percent by 2018. The industries that currently lead in IoT developmen...


Google-at-GDC-2015-Launches-New-Tools-for-Android-Development-Monetization,-Analytics-and-TV

Google at GDC 2015 Launches New Tools for Android Development Monetization, Analytics and TV


Tuesday, March 3, 2015 by

Google has introduced new tools and features for Android developers at its Developer Day during the Game Developers Conference. The new offerings include analytics for Google Play Games, new advertising options for AdMob and a Nearby Connections API for Android TV. Google has introduced Player Analytics, giving developers access to Android analytics repor...


How-Ad-Mediation-Can-Boost-Your-Mobile-App-Revenue

How Ad Mediation Can Boost Your Mobile App Revenue


Friday, February 6, 2015 by

Ad mediation, the process of managing inventory allocation to buyers, is often misunderstood by developers.  Questions range from “why do I need it?” to “how will it help me?” to “can’t I build this myself?” and everything in between.  In short, ad mediation allows publishers to better control their ad sales strategy and earn more from their inventory. Th...


AMASE-Analogy:-This-Is-What-a-Profitable-App-Looks-like

AMASE Analogy: This Is What a Profitable App Looks like


Monday, January 19, 2015 by

Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...


Discussion:-How-Can-App-Developers-Earn-Revenue-With-Low-Download-Numbers

Discussion: How Can App Developers Earn Revenue With Low Download Numbers


Monday, January 19, 2015 by

One of the biggest challenges facing indie developers in today’s mobile economy is being able to get a revenue stream from a small amount of free downloads. Discoverability is a big issue but many indie developers do not have budgets to help with marketing or general discovery issues other than stock ASO options such as keywords, review sites, and the like. An exam...


Finding-a-Mobile-App-Monetization-Strategy-That-Fits-Your-Business-Model

Finding a Mobile App Monetization Strategy That Fits Your Business Model


Thursday, December 18, 2014 by

Have you ever bought a pair of those socks that say “fits foot sizes 6 – 12”? Really - one sock fits all those sizes? My nephew’s foot size is a 12, mine is an 8, no way is one sock size going to work for both of us.So if it doesn’t work for something as simple as your feet, why do so many app publishers think that “one size fits all” works for monetizing their mobile a...


iOS-AdThief-Malware-Affects-Some-App-Revenue

iOS AdThief Malware Affects Some App Revenue


Thursday, August 21, 2014 by

The Virus Bulletin has posted a new update on iOS/AdThief, a.k.a. Spad, which is a piece of malware that hijacks ad revenue in jailbroken devices and redirects them to the attacker.The Virus Bulletin reports that the malware was first noticed in March 2014. The Bulletin is now publishing a report by Axelle Apvrille which describes the malware in detail.The report shows ...


Vserv.mobi-and-Microsoft-Woo-App-Developers-on-Nokia-X

Vserv.mobi and Microsoft Woo App Developers on Nokia X


Tuesday, June 17, 2014 by

Vserv.mobi and the Nokia X Developer Relations team at Microsoft UK have announced a new competition as part of their ongoing global DVLUP collaboration, to boost the efforts of the Nokia X developer community in Europe.The competition is designed to help and encourage app developers expand their Nokia X development efforts and maximize their monetization opportuni...


New-Q1-2014-App-Market-Report-Shows-Google-Play-Revenue-Climbs-in-US-and-China-Leads-iOS-Growth

New Q1 2014 App Market Report Shows Google Play Revenue Climbs in US and China Leads iOS Growth


Tuesday, April 15, 2014 by

A new report from App Annie is showing that the worldwide app market continues to grow as Google Play revenue climbs in the United States, and China leads iOS growth. The analysis comes from the App Annie Market Index, a barometer of the macro trends that are emerging in the app ecosystem across stores, countries and categories. The analysis of the global...