app promotion

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Developer news items we found relating to app promotion

35 results
Alternative-Google-Play-app-stores-to-consider

Alternative Google Play app stores to consider


Tuesday, May 15, 2018 by

Android is open source, and because of that -app developers can build and deploy an APK file anywhere! There are obvious advantages to deploying into the known Android app stores such as Google Play, and Amazon - mostly in the potential number of impressions and installs your app can receive, because Google play comes as the default app store on most Android devices. Pl...


About-Universal-App-campaigns-and-getting-installs

About Universal App campaigns and getting installs


Tuesday, November 7, 2017 by

Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...


Social-media-influencer-marketing-through-the-eyes-of-#HASHOFF

Social media influencer marketing through the eyes of #HASHOFF


Wednesday, April 12, 2017 by

The advertising industry is constantly looking for more innovative methods to challenge the way that traditional advertising is done. As the market becomes more and more saturated, target audiences are becoming turned off to previously effective methods - such as tv commercials, web banners, and interstitial videos. One important avenue of marketing that has evolved fro...


5-tips-for-selling-your-app-in-international-markets

5 tips for selling your app in international markets


Friday, January 6, 2017 by

What you should know when publishing an app that is targeted for a country outside of the United States.Apps are about as global as the Internet itself, and any successful app developer is smart to look beyond borders for new growth. After all, developers are always on the lookout for new users, particularly high quality and engaged users. They’re also trying to scale t...


Mobile-Marketing-Consultant-mCordis-is-Launching-new-Native-App-Marketing-Course

Mobile Marketing Consultant mCordis is Launching new Native App Marketing Course


Thursday, July 28, 2016 by

mCordis has announced a new portal for online mobile marketing training courses. The first course available will be “An Introduction to Native Apps,” sponsored by app development company stable|kernel. The Native Apps course starts August 1 and will be available free of charge. Registration is available here.The short course provides an overview of native mobi...


Windows-Dev-Center-Rolls-Out-New-Age-Rating-Process-and-Other-Updates

Windows Dev Center Rolls Out New Age Rating Process and Other Updates


Wednesday, December 2, 2015 by

The Windows Dev Team is rolling out several updates for how developers work within the Windows Dev Center including a new age rating system, new app promotion and monetization opportunities and updates to the Windows developer agreementNew Simplified Age Rating ProcessIn December Microsoft will begin the rollout of a new process to simplify obtaining age ratings for app...


Twitter-Launches-Three-New-Beta-Ad-Options

Twitter Launches Three New Beta Ad Options


Monday, July 13, 2015 by

Twitter has announced three new beta products that will debut over the coming months. The announcement comes on the heels of the one year anniversary of Twitter’s mobile app promotion options including the acquisition of Tapcommerce and the introduction of Fabric, the company’s suite of tools for mobile developers.These new beta advertising products include:- Video App ...


Google-Play-Updates-Offer-New-Opportunities-for-Developers-to-Acquire-Users

Google Play Updates Offer New Opportunities for Developers to Acquire Users


Tuesday, June 9, 2015 by

At Google I/O new tools to help developers monetize through Google Play were announced including those to help grow an app business, improve decision making based on smarter insights, and better engage user bases with more relevant content.Among the announcements were:App Install Ads: With the new app install ads developers will be able to quickly set up ad campaigns fr...


Microsoft-Advertising-Announces-New-Monetization-Tools-Including-Preview-Advertising-SDK-for-Windows-10

Microsoft Advertising Announces New Monetization Tools Including Preview Advertising SDK for Windows 10


Wednesday, May 6, 2015 by

Included in the announcements release at Microsoft’s Build conference was a number of new monetization tools including the availability of a new preview advertising SDK for Windows 10. Here are highlights of the announcement:- Preview advertising SDK for Windows 10 is now available. This universal ad SDK supports phone, tablet, and PC. The ad SDK also supports video int...


ComboStore-Launches-February-Marketing-Promotion-for-App-Publishers

ComboStore Launches February Marketing Promotion for App Publishers


Friday, February 13, 2015 by

Those in the retail business know that Valentines is the first real opportunity of the year to kick off consumer shopping. It seems that everyone is in on the action and ComboApp’s ComboStore is showing its love for app developers with its spin on a Valentines Day promotion.ComboStore is an online app marketing super-store created to help developers with mobile app prom...


The-Best-Platform-for-Distributing-Your-Mobile-Video-Ads-Is...

The Best Platform for Distributing Your Mobile Video Ads Is...


Thursday, January 15, 2015 by

Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a better ...


Developers-and-Advertisers-Reach-Over-550-Million-Monthly-Mobile-Users-Through-Yahoo-Gemini

Developers and Advertisers Reach Over 550 Million Monthly Mobile Users Through Yahoo Gemini


Thursday, December 11, 2014 by

Yahoo have given both developers and advertisers access to use Yahoo Gemini in efforts to promote advertiser apps across the Yahoo network. The apps can be promoted on both the Yahoo network and other platforms to fully engage consumers. Advertisers of Yahoo Gemini have a chance to reach over 550 million monthly mobile users. Advertisers can also app...


Perion-Network-Launches-GrowMobile-Cross-Network,-Self-Serve-Mobile-Advertising-Platform

Perion Network Launches GrowMobile Cross Network, Self Serve Mobile Advertising Platform


Tuesday, November 18, 2014 by

Perion Network has announced the launch of the GrowMobile Self-Serve which offers a cross-network, self-serve mobile advertising platform. The service offers an enhanced, do-it-yourself version of the technology built by San Francisco-based GrowMobile which Perion acquired earlier this year. GrowMobile is part of Perion Lightspeed, the new mobile division of P...


Decisive-Opens-Mobile-Advertising-Platform-API-to-App-Developers

Decisive Opens Mobile Advertising Platform API to App Developers


Friday, November 7, 2014 by

Decisive, which hosts a SaaS mobile advertising platform, has announced the new availability of the Decisive Developer API. With the announcement, Decisive is opening up its mobile advertising platform to give app developers the ability to create and manage campaigns across multiple mobile ad networks and ad exchanges, with budgets as little as a $10. The Decisive ...


Marketing-Your-Apps-To-Kids-Here

Marketing Your Apps To Kids Here's What Parents Think Is Important


Wednesday, October 1, 2014 by

Remember when apps were just a grown-up thing? Well, those days are long gone and kids are now using mobile apps. At first it was just for gaming, now many companies are introducing educational apps for children. Apple has taken notice of this trend and back in iOS 7 Apple introduced the ‘Kids’ category in their app store. Before this category was introduced, users...


A-Mobile-App-Developer’s-Checklist-for-the-New-iPhone-6-Launch:-Don’t-Miss-Out-on-the-Wave-of-New-Users

A Mobile App Developer’s Checklist for the New iPhone 6 Launch: Don’t Miss Out on the Wave of New Users


Wednesday, September 3, 2014 by

The upcoming announcement and launch of Apple’s new offerings is going to create a stampede of people updating their devices to the latest greatest Apple device.And that means that they will be paying a lot of attention to the apps on these devices. When the first iPhone 5 came out Fisku, in their App Store Competitive Index, saw app downloads soar to 5.40 million daily...


Make-Your-App-a-Hit:-a-Three-Part-Checklist-for-Mobile-Developers

Make Your App a Hit: a Three Part Checklist for Mobile Developers


Friday, August 29, 2014 by

For small and medium-sized businesses (SMBs) that want to make mobile a key part of their business strategy, it is crucial to create an app that is downloaded and used by the right audience.A winning app strategy and effective app store optimization (ASO) set the groundwork for success, but in order to really tap an app’s potential, focus on these specific keys to app p...


How-to-Turn-Your-Mobile-App-into-a-Scalable-Business

How to Turn Your Mobile App into a Scalable Business


Monday, August 25, 2014 by

It might be easier than ever to develop your own app, but turning that app into a viable business is only getting harder.Apple's App Store is adding close to 20,000 new apps every month, and Google Play is matching or even topping those numbers. This makes for a crowded market where app developers are struggling to cut through the noise to have their product discovered ...


New-App-Marketing-and-Promotion-with-Google-Search,-Google-Display-Network-and-YouTube

New App Marketing and Promotion with Google Search, Google Display Network and YouTube


Monday, August 25, 2014 by

The Google Adwords team has announced the global availability of app promotion ads across Google Search, the Google Display Network and YouTube.There are over 100 billion searches per month Google and sometimes this content lives on a website, sometimes it’s in an app. Now, regardless of where the content is located, developers can get their apps into an ad by using a n...


The-Next-Generation-of-Push-Messaging:-The-Evolution-of-Interactive-Notifications

The Next Generation of Push Messaging: The Evolution of Interactive Notifications


Friday, August 22, 2014 by

If you’re like most app publishers, you know user retention is tougher than ever. And you are likely using push notifications to help drive app engagement. And if you’re not, you probably should be - provided you use push notifications to engage, not annoy, your users.As with virtually everything in today’s turbocharged mobile environment – programming tools, app market...


App-Promotion-Via-Podcasts

App Promotion Via Podcasts


Monday, July 21, 2014 by

It was the summer of 2005 when Apple introduced iTunes version 4.9 to support a new phenomena of that day - Podcasts. The novelty of Podcasts gave people an entirely new channel to listen to. It covered various topics in order to satisfy their hobby of recorded radio broadcasts without having to listen to them at a specific time.Suddenly, people could subscribe to a spe...


ComboApp-Launches-ComboStore-Mobile-App-Marketing-Platform

ComboApp Launches ComboStore Mobile App Marketing Platform


Wednesday, July 16, 2014 by

ComboApp, a mobile full-cycle marketing and communications agency that provides services to mobile app owners, has just announced the launch of ComboStore, a “one stop checkout” mobile app marketing site designed to assist app owners and mobile developers leverage their marketing budgets.The ComboStore features a number of tools to promote app products across multi...


PubNative-Launches-Native-Advertising-Platform-Accessible-Through-an-API

PubNative Launches Native Advertising Platform Accessible Through an API


Wednesday, July 9, 2014 by

PubNative has announced the availability of its new native advertising platform, which provides a supply-side platform (SSP) that can be accessed by developers through an API instead of through the integration of an SDK. The company also has announced a recent investment from AppLift. Through the PubNative platform’s API, publishers can request over 20 adverti...


Twitter-Taps-Mobile-Retargeting-Firm-TapCommerce-as-Its-Latest-Acquisition

Twitter Taps Mobile Retargeting Firm TapCommerce as Its Latest Acquisition


Friday, July 4, 2014 by

On the heels of its announcement that has taken its new mobile app promotion platform out of beta, Twitter has announced that it has purchased TapCommerce, which provides mobile retargeting and re-engagement advertising. The deal is reportedly worth around $100 million. This continues Twitter’s move to expand its mobile app marketing relevance, following its p...


Twitter-Opens-Mobile-App-Promotion-Program-Out-of-Beta

Twitter Opens Mobile App Promotion Program Out of Beta


Wednesday, July 2, 2014 by

Announced earlier this year in beta, Twitter’s new mobile app promotion platform provides the ability to create promoted tweets that link directly to the Android and iOS app stores, where users can then download the app immediately.The platform leverages Twitter’s existing targeting capabilities, including interest, keyword, TV targeting and tailored audiences...


Why-You-Should-Get-Your-App-Endorsed-By-a-Mommy-Blogger

Why You Should Get Your App Endorsed By a Mommy Blogger


Thursday, June 19, 2014 by

You may not realize it, but - on average - you encounter product endorsements a couple times each day. Watching TV, walking by into your local mall, launching the Facebook app on your smartphone - these are all places where consumers intersect with product endorsements. The concept behind product endorsements is an age old one: Using the celebrity of an individual to...


App-Developers-Should-Consider-Using-a-Soft-Launch-to-Test-App-Market-Readiness

App Developers Should Consider Using a Soft Launch to Test App Market Readiness


Friday, May 23, 2014 by

We have to make a lot of assumptions in life, both in our business and personal lives. A lot of these assumptions are based on our experiences, however are you truly sure that your previous experience with app promotion and marketing is enough to successfully launch your app in a market that rapidly changes as quickly as mobile? And so you should consider conductin...


Best-Practices-for-Developers-and-Publishers-for-Pitching-Your-App-to-the-Media

Best Practices for Developers and Publishers for Pitching Your App to the Media


Monday, May 19, 2014 by

When it comes to putting together a marketing plan for a mobile app promotion, a public relations component is always part of the mix. (Or at least it should be!) The most prominent part of public relations is media pitching: An effort to get your mobile app reviewed on relevant blogs and app review sites. Experience shows us that media relations is one of the most misu...


Facebook-and-WhatsApp:-Its-All-About-Going-Mobile

Facebook and WhatsApp: Its All About Going Mobile


Tuesday, April 29, 2014 by

Facebook’s $19 billion acquisition of WhatsApp means a lot of things to a lot of people, but to me personally, it showed the importance of going mobile.Though people have been calling every year ‘the year of mobile’ since WAP in the late 1990s, that this largest ever Internet acquisition happened to a mobile app speaks volumes of the state of mobile today.Highlighted by...


10-Steps-for-Developers-to-Use-to-Release-a-Mobile-App

10 Steps for Developers to Use to Release a Mobile App


Thursday, April 24, 2014 by

If you are looking for advice on releasing your mobile app, you should check out a recent webinar that ComboApp hosted for people who are ready to bring their product or services to market and are in need of an example of solid marketing strategy to use as a guideline as they ramp up for their launch date. This webinar session is also useful for investors who are c...


Twitter-Finally-Opening-MoPub-Marketplace-to-Drive-App-Installs-and-Engagements

Twitter Finally Opening MoPub Marketplace to Drive App Installs and Engagements


Friday, April 18, 2014 by

Twitter has made it official on a blog post: It is flexing the muscles of its MoPub ad exchange to leverage its Twitter Publisher Network to allow developers to set up campaigns directly on ads.twitter.com.According to the post, the MoPub Marketplace reaches more than 1 billion unique devices and handles more than 130 billion ad requests inside Android and iOS applicati...


Mobiquity-Technologies-Releases-Mobile-SDK-for-Beacon-Network-

Mobiquity Technologies Releases Mobile SDK for Beacon Network


Thursday, April 3, 2014 by

Mobiquity Technologies has announced the release of its SDK designed to allow retailers and brands to access the company's Mobiquity Networks' Bluetooth LE Beacon network. Mobiquity Networks says it already owns and operates the nation’s largest location-based, mobile advertising Bluetooth network in shopping malls, which supports Bluetooth LE Beacon technolog...


Report:-Freemium-and-In-App-Advertising-See-Massive-Revenue-Gains

Report: Freemium and In App Advertising See Massive Revenue Gains


Thursday, April 3, 2014 by

Lets face it, at the end of the day, anyone who creates a mobile app is doing so to generate revenue (most of the time). The largest enterprises all the way to small indie developers don’t spend all the time, energy and cost to develop an app just for grins and giggles, revenue is always the bottom line.From an app monetization and marketing standpoint, mobile still rep...


Google-Imposes-New-Restrictions-On-App-Ad-Networks-And-Anything-Else-Sneaky

Google Imposes New Restrictions On App Ad Networks And Anything Else Sneaky


Monday, March 31, 2014 by

As ad networks go interstitial's and banners have always been the staple for displaying creative content. Then about two years ago other methods started to surface such as push alerts, dialogue alerts, floating ads, and other such methods which all strive to catch the consumers attention and hopefully end in an engagement. Last year push alerts were completely erad...


Distimo-Reveals-New-App-Store-Data-That-Can-Seriously-Help-You-Market-Your-App

Distimo Reveals New App Store Data That Can Seriously Help You Market Your App


Friday, March 28, 2014 by

Getting buried in the app stores with your shiny new app is like stepping into quicksand, the harder you fight to stay alive the faster you sink! At least that is how it seems. There are still so many mysteries within the app stores about how to really be successful and find your niche to get your app noticed.  But one of the best things you can do to help is learn...