Alternative Google Play app stores to consider
Tuesday, May 15, 2018 by Alex Makarevich
Android is open source, and because of that -app developers can build and deploy an APK file anywhere! There are obvious advantages to deploying into the known Android app stores such as Google Play, and Amazon - mostly in the potential number of impressions and installs your app can receive, because Google play comes as the default app store on most Android devices. Pl...
About Universal App campaigns and getting installs
Tuesday, November 7, 2017 by Richard Harris
Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...
Growing your business with an app
Tuesday, May 2, 2017 by Richard Harris
There are many different tools available for businesses to use to market and promote their products and services. Social media is one of those major platforms, but the passive nature of these websites and platforms doesn’t always make them the best way to reach customers. Creating a mobile app for your business allows you to directly engage with your consumer base, but ...
Social media influencer marketing through the eyes of #HASHOFF
Wednesday, April 12, 2017 by Richard Harris
The advertising industry is constantly looking for more innovative methods to challenge the way that traditional advertising is done. As the market becomes more and more saturated, target audiences are becoming turned off to previously effective methods - such as tv commercials, web banners, and interstitial videos. One important avenue of marketing that has evolved fro...
5 tips for selling your app in international markets
Friday, January 6, 2017 by Jim Mansfield
What you should know when publishing an app that is targeted for a country outside of the United States.Apps are about as global as the Internet itself, and any successful app developer is smart to look beyond borders for new growth. After all, developers are always on the lookout for new users, particularly high quality and engaged users. They’re also trying to scale t...
Mobile Marketing Consultant mCordis is Launching new Native App Marketing Course
Thursday, July 28, 2016 by Stuart Parkerson
mCordis has announced a new portal for online mobile marketing training courses. The first course available will be “An Introduction to Native Apps,” sponsored by app development company stable|kernel. The Native Apps course starts August 1 and will be available free of charge. Registration is available here.The short course provides an overview of native mobi...
TapJoy Releases Customized Currency for App Publisher Monetization
Monday, December 28, 2015 by Richard Harris
TapJoy has released another app monetization platform for mobile developers with its recently released Personalized Currency Sales that allows app publishers to build and launch currency sales customized for their specific customers segements.The program allows provides the opportunity to create personalized variables for currency sales, which are limited time promotion...
Windows Dev Center Rolls Out New Age Rating Process and Other Updates
Wednesday, December 2, 2015 by Richard Harris
The Windows Dev Team is rolling out several updates for how developers work within the Windows Dev Center including a new age rating system, new app promotion and monetization opportunities and updates to the Windows developer agreementNew Simplified Age Rating ProcessIn December Microsoft will begin the rollout of a new process to simplify obtaining age ratings for app...
5 Ways To Promote Your App Without Spending a Ton of Money
Saturday, November 14, 2015 by Katie Meurin
The app stores are crowded. Bringing apps to the market and making them discoverable among your competitors can be difficult. Having a solid marketing plan in place before releasing your apps can increase the chance of being noticed. There are plenty of marketing strategies that can successfully promote your app – you are either going to have to give time or money ...
Twitter Launches Three New Beta Ad Options
Monday, July 13, 2015 by Stuart Parkerson
Twitter has announced three new beta products that will debut over the coming months. The announcement comes on the heels of the one year anniversary of Twitter’s mobile app promotion options including the acquisition of Tapcommerce and the introduction of Fabric, the company’s suite of tools for mobile developers.These new beta advertising products include:- Video App ...
Google Play Updates Offer New Opportunities for Developers to Acquire Users
Tuesday, June 9, 2015 by Stuart Parkerson
At Google I/O new tools to help developers monetize through Google Play were announced including those to help grow an app business, improve decision making based on smarter insights, and better engage user bases with more relevant content.Among the announcements were:App Install Ads: With the new app install ads developers will be able to quickly set up ad campaigns fr...
Microsoft Advertising Announces New Monetization Tools Including Preview Advertising SDK for Windows 10
Wednesday, May 6, 2015 by Richard Harris
Included in the announcements release at Microsoft’s Build conference was a number of new monetization tools including the availability of a new preview advertising SDK for Windows 10. Here are highlights of the announcement:- Preview advertising SDK for Windows 10 is now available. This universal ad SDK supports phone, tablet, and PC. The ad SDK also supports video int...
ComboStore Launches February Marketing Promotion for App Publishers
Friday, February 13, 2015 by Stuart Parkerson
Those in the retail business know that Valentines is the first real opportunity of the year to kick off consumer shopping. It seems that everyone is in on the action and ComboApp’s ComboStore is showing its love for app developers with its spin on a Valentines Day promotion.ComboStore is an online app marketing super-store created to help developers with mobile app prom...
Developers and Advertisers Reach Over 550 Million Monthly Mobile Users Through Yahoo Gemini
Thursday, December 11, 2014 by Stuart Parkerson
Yahoo have given both developers and advertisers access to use Yahoo Gemini in efforts to promote advertiser apps across the Yahoo network. The apps can be promoted on both the Yahoo network and other platforms to fully engage consumers. Advertisers of Yahoo Gemini have a chance to reach over 550 million monthly mobile users. Advertisers can also app...
Perion Network Launches GrowMobile Cross Network, Self Serve Mobile Advertising Platform
Tuesday, November 18, 2014 by Stuart Parkerson
Perion Network has announced the launch of the GrowMobile Self-Serve which offers a cross-network, self-serve mobile advertising platform. The service offers an enhanced, do-it-yourself version of the technology built by San Francisco-based GrowMobile which Perion acquired earlier this year. GrowMobile is part of Perion Lightspeed, the new mobile division of P...
Decisive Opens Mobile Advertising Platform API to App Developers
Friday, November 7, 2014 by Stuart Parkerson
Decisive, which hosts a SaaS mobile advertising platform, has announced the new availability of the Decisive Developer API. With the announcement, Decisive is opening up its mobile advertising platform to give app developers the ability to create and manage campaigns across multiple mobile ad networks and ad exchanges, with budgets as little as a $10. The Decisive ...
Educational content apps for children
Wednesday, October 1, 2014 by Richard Harris
Remember when apps were just a grown-up thing? Well, those days are long gone and kids are now using mobile apps. At first, it was just for gaming, now many companies are introducing educational apps for children. Apple has taken notice of this trend and back in iOS 7, Apple introduced the ‘Kids’ category in their app store. Before this category was i...
A Mobile App Developer’s Checklist for the New iPhone 6 Launch: Don’t Miss Out on the Wave of New Users
Wednesday, September 3, 2014 by Richard Harris
The upcoming announcement and launch of Apple’s new offerings is going to create a stampede of people updating their devices to the latest greatest Apple device.And that means that they will be paying a lot of attention to the apps on these devices. When the first iPhone 5 came out Fisku, in their App Store Competitive Index, saw app downloads soar to 5.40 million daily...
Make Your App a Hit: a Three Part Checklist for Mobile Developers
Friday, August 29, 2014 by Li-at Karpel Gurwicz
For small and medium-sized businesses (SMBs) that want to make mobile a key part of their business strategy, it is crucial to create an app that is downloaded and used by the right audience.A winning app strategy and effective app store optimization (ASO) set the groundwork for success, but in order to really tap an app’s potential, focus on these specific keys to app p...
Manatee Offers Mobile Developers New SDK Support for IBM Worklight
Tuesday, August 26, 2014 by Stuart Parkerson
Manatee Works, a provider of scalable barcode scanning integration, has announced its Barcode Scanner SDK now supports IBM Worklight to allow mobile developers to develop, test, run, and manage their mobile applications across major operation systems, including iOS, Android, Windows Phone and Blackberry.The Manatee Works Barcode Scanner SDK supports all major device typ...
How to Turn Your Mobile App into a Scalable Business
Monday, August 25, 2014 by Itay Riemer
It might be easier than ever to develop your own app, but turning that app into a viable business is only getting harder.Apple's App Store is adding close to 20,000 new apps every month, and Google Play is matching or even topping those numbers. This makes for a crowded market where app developers are struggling to cut through the noise to have their product discovered ...
New App Marketing and Promotion with Google Search, Google Display Network and YouTube
Monday, August 25, 2014 by Stuart Parkerson
The Google Adwords team has announced the global availability of app promotion ads across Google Search, the Google Display Network and YouTube.There are over 100 billion searches per month Google and sometimes this content lives on a website, sometimes it’s in an app. Now, regardless of where the content is located, developers can get their apps into an ad by using a n...
The Next Generation of Push Messaging: The Evolution of Interactive Notifications
Friday, August 22, 2014 by Richard Harris
If you’re like most app publishers, you know user retention is tougher than ever. And you are likely using push notifications to help drive app engagement. And if you’re not, you probably should be - provided you use push notifications to engage, not annoy, your users.As with virtually everything in today’s turbocharged mobile environment – programming tools, app market...
App Promotion Via Podcasts
Monday, July 21, 2014 by Artyom Dogtiev
It was the summer of 2005 when Apple introduced iTunes version 4.9 to support a new phenomena of that day - Podcasts. The novelty of Podcasts gave people an entirely new channel to listen to. It covered various topics in order to satisfy their hobby of recorded radio broadcasts without having to listen to them at a specific time.Suddenly, people could subscribe to a spe...
ComboApp Launches ComboStore Mobile App Marketing Platform
Wednesday, July 16, 2014 by Richard Harris
ComboApp, a mobile full-cycle marketing and communications agency that provides services to mobile app owners, has just announced the launch of ComboStore, a “one stop checkout” mobile app marketing site designed to assist app owners and mobile developers leverage their marketing budgets.The ComboStore features a number of tools to promote app products across multi...
PubNative Launches Native Advertising Platform Accessible Through an API
Wednesday, July 9, 2014 by Richard Harris
PubNative has announced the availability of its new native advertising platform, which provides a supply-side platform (SSP) that can be accessed by developers through an API instead of through the integration of an SDK. The company also has announced a recent investment from AppLift. Through the PubNative platform’s API, publishers can request over 20 adverti...
Twitter Taps Mobile Retargeting Firm TapCommerce as Its Latest Acquisition
Friday, July 4, 2014 by Stuart Parkerson
On the heels of its announcement that has taken its new mobile app promotion platform out of beta, Twitter has announced that it has purchased TapCommerce, which provides mobile retargeting and re-engagement advertising. The deal is reportedly worth around $100 million. This continues Twitter’s move to expand its mobile app marketing relevance, following its p...
Twitter Opens Mobile App Promotion Program Out of Beta
Wednesday, July 2, 2014 by Richard Harris
Announced earlier this year in beta, Twitter’s new mobile app promotion platform provides the ability to create promoted tweets that link directly to the Android and iOS app stores, where users can then download the app immediately.The platform leverages Twitter’s existing targeting capabilities, including interest, keyword, TV targeting and tailored audiences...
Don’t Strike Out: Learn to Successfully Pitch Your App to the Media
Wednesday, June 25, 2014 by Richard Harris
As one of the top developer news sites worldwide we receive hundreds of news releases from companies within the mobile app industry that are interested in having our media property cover their news.With that kind of volume, we have to quickly scan information we receive for the topics we feel are most interesting to our audience. The ones that stand out have the best ch...
Why You Should Get Your App Endorsed By a Mommy Blogger
Thursday, June 19, 2014 by Artyom Dogtiev
You may not realize it, but - on average - you encounter product endorsements a couple times each day. Watching TV, walking by into your local mall, launching the Facebook app on your smartphone - these are all places where consumers intersect with product endorsements.
The concept behind product endorsements is an age old one: Using the celebrity of an individual to...
App Developers Should Consider Using a Soft Launch to Test App Market Readiness
Friday, May 23, 2014 by Richard Harris
We have to make a lot of assumptions in life, both in our business and personal lives. A lot of these assumptions are based on our experiences, however are you truly sure that your previous experience with app promotion and marketing is enough to successfully launch your app in a market that rapidly changes as quickly as mobile? And so you should consider conductin...
Best Practices for Developers and Publishers for Pitching Your App to the Media
Monday, May 19, 2014 by Artyom Dogtiev
When it comes to putting together a marketing plan for a mobile app promotion, a public relations component is always part of the mix. (Or at least it should be!) The most prominent part of public relations is media pitching: An effort to get your mobile app reviewed on relevant blogs and app review sites. Experience shows us that media relations is one of the most misu...
Amazon’s Developer Promotions Console (DPC) Now Offers Discounting Opportunities Across Markets to Drive App Promotions
Monday, May 5, 2014 by Stuart Parkerson
Amazon’s Developer Promotions Console (DPC) now provides the ability to specify when a developer can discount an app or in-app items.The DPC provides the ability to discount the list price of apps and in-app items to promote an update, take advantage of a holiday or special event, or conduct price elasticity tests. Developers can specify in the DPC when and where these ...
Facebook and WhatsApp: Its All About Going Mobile
Tuesday, April 29, 2014 by Elad Natanson
Facebook’s $19 billion acquisition of WhatsApp means a lot of things to a lot of people, but to me personally, it showed the importance of going mobile.Though people have been calling every year ‘the year of mobile’ since WAP in the late 1990s, that this largest ever Internet acquisition happened to a mobile app speaks volumes of the state of mobile today.Highlighted by...
10 Steps for Developers to Use to Release a Mobile App
Thursday, April 24, 2014 by Richard Harris
If you are looking for advice on releasing your mobile app, you should check out a recent webinar that ComboApp hosted for people who are ready to bring their product or services to market and are in need of an example of solid marketing strategy to use as a guideline as they ramp up for their launch date. This webinar session is also useful for investors who are c...
