7/2/2014 12:59:39 PM
Twitter Opens Mobile App Promotion Program Out of Beta
Twitter, targeting, app cards, Appsflyer, fiksu,Ad-X
https://appdevelopermagazine.com/images/news_images/Twitter-Mobile-app-Promotion_jg7mg8jq.jpg
App Developer Magazine

Twitter Opens Mobile App Promotion Program Out of Beta



Richard Harris Richard Harris in Marketing & Promotion Wednesday, July 2, 2014
10,300

Announced earlier this year in beta, Twitter’s new mobile app promotion platform provides the ability to create promoted tweets that link directly to the Android and iOS app stores, where users can then download the app immediately.

The platform leverages Twitter’s existing targeting capabilities, including interest, keyword, TV targeting and tailored audiences to help developers and publishers reach their desired audience. The program also provides the ability to layer on gender, geo, language and mobile platform targeting to pinpoint the users who are best suited for an app.

Once targeting has been set, Twitter offers different ways to customize the creative aspects of an ad using Promoted Tweets and App Cards, including:

- The ability to automatically use an app’s icon and description from Google Play or the App Store, or customize them.

- The ability to deep link to enable users to open an app directly from Twitter; and
the ability to customize Tweet copy to provide additional context about why users should download an app.

- App Cards on iOS will also include install notifications, a prompt that occurs on Twitter once an app is fully downloaded. The notification is designed to drive activation of an app when user intent is highest.

Once ads are running, Twitter provides conversion tracking for mobile apps, which provides the ability to measure the full conversion impact of campaigns, including initial installs and in-app conversion events. Twitter has partnered with several companies to help see how engagements and impressions on Twitter drive app conversions including Adjust, AD-X, AppsFlyer, Fiksu, Grab, Hasoffers and Kochava.

Twitter is introducing a new pricing and prediction structure for mobile app promotion, based on a cost-per-app-click (CPAC) model. Developers will only be charged when a user clicks to go to the App Store or Google Play from an ad, or when they open an app directly from Twitter.

Developers can set up and run mobile app promotion campaigns directly from ads.twitter.com, or through their Ads API partners, which specializes in managing mobile performance advertising campaigns at scale. 


Read more: https://blog.twitter.com/2014/introducing-mobile-a...

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.