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How-to-attract-more-brand-spending-in-your-apps

How to attract more brand spending in your apps


Friday, April 30, 2021 by

As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...


Siren-platform-can-now-be-deployed-on-top-of-elastic-cloud-service

Siren platform can now be deployed on top of elastic cloud service


Monday, March 8, 2021 by

Siren announced the release of Siren 11.1. The latest version of Siren focuses on ease of use and control, with new functionality simplifying many day-to-day tasks for the analyst and business user. Usability has been addressed with the addition of a new Search UI which is also compatible with mobile devices. In terms of organizational control, a new deep audit fea...


Mobile-app-direct-selling-advertisements-is-finally-opening-up

Mobile app direct selling advertisements is finally opening up


Monday, February 1, 2021 by

Cohorts, encrypted IDs, anti-trust, and privacy restrictions all make for a very hectic and complicated new world for digital ad tech, especially for the supply-side of mobile applications. Moving as protectionism, the big tech triopoly is working to keep their advertising and data wheels churning together; DSPs and Exchanges are working to keep the platforms privacy-ha...


How-to-unlock-mobiles-hidden-data-trove-without-touching-privacy

How to unlock mobiles hidden data trove without touching privacy


Wednesday, October 28, 2020 by

If it feels like the privacy conversation has swallowed advertising, you’re not alone. Gartner predicts global compliance spending will reach $8 billion by 2022—a figure that doesn’t include dramatic operational changes for advertisers, especially around data usage and media buying. But all the talk about personally identifiable information (PII) misse...


Testing-with-feature-flags:-5-steps-to-get-started

Testing with feature flags: 5 steps to get started


Monday, September 14, 2020 by

With the growing popularity of feature flags in the software development industry, many organizations are wondering how to start using them. As the saying goes, “imitation is the sincerest form of flattery,” so the best way to learn how to use feature flags is to look at how other organizations have successfully evolved their continuous delivery system to in...


Outbrain-highlights-shift-in-trust-between-social-media-and-consumers

Outbrain highlights shift in trust between social media and consumers


Wednesday, September 2, 2020 by

Outbrain released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments. Although COVID-19 and the global recession have accelerated the shift of consumer buying to digital channels, data shows consumers' lack of trust toward the largest digital powerhouses in the world...


Mobile-marketing-during-the-COVID-19-pandemic

Mobile marketing during the COVID-19 pandemic


Thursday, August 27, 2020 by

The past several years have seen shifts in retail as shoppers are doing more of their purchasing online and specifically, on their smartphones. COVID-19 is changing the way students are learning, whether that’s in-person or at home, and has subsequently changed back to school shopping. Back to school is the second-biggest shopping event for retailers in the United...


Being-careful-about-3rd-party-APIs

Being careful about 3rd party APIs


Monday, August 24, 2020 by

Over the past couple of years, we’ve seen a marked shift in the nature of API traffic from being largely driven by human actions to be increasingly machine-driven. While it used to take a human to click something on a website to trigger an API call and response, there are now sites and apps where upwards of 98% of total traffic is the result of bots -- some legiti...


Developer-kit-with-cloud-native-support-announced-by-NVIDIA

Developer kit with cloud-native support announced by NVIDIA


Thursday, May 14, 2020 by

NVIDIA announced availability of the NVIDIA® Jetson Xavier™ NX developer kit with cloud-native support — and the extension of this support to the entire NVIDIA Jetson™ edge computing lineup for autonomous machines.  The Jetson Xavier NX module is the ideal platform to accelerate AI applications, delivering greater than 10x higher performanc...


Data-Privacy-Day-2020-is-here

Data Privacy Day 2020 is here


Tuesday, January 28, 2020 by

Data Privacy Day is here, and with the recent implementation of the California Consumer Privacy Act, the timing could not be better to discuss the importance of taking steps to protect sensitive data while also keeping personal data private and secure. Similar to GDPR, CCPA will have a profound impact on data privacy and protection, making this year’s Data Priv...


All-things-Java

All things Java


Friday, January 10, 2020 by

In an age when there is a constant demand for new, especially when it comes to technology, some things continue to stand the test of time. Java, for example, has been around for decades, but it is still the go-to programming language for untold numbers of developers. In fact, the language has never fallen below No. 2 on the Tiobe Index, and as of August 2019, it was No....


How-to-get-user-engagement-in-2020

How to get user engagement in 2020


Thursday, January 2, 2020 by

The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...


MuleSoft-announces-new-tools

MuleSoft announces new tools


Monday, November 25, 2019 by

MuleSoft, the provider of the platform for building application networks, has announced new tools, pre-packaged connectors, and learning modules to empower anyone to compose connected customer experiences, without writing a single line of code. Now anyone can become an Integration Trailblazer and easily connect data sources – wherever that data resides; accel...


Machine-learning-platform-for-edge-devices-emerges

Machine learning platform for edge devices emerges


Tuesday, October 15, 2019 by

Qeexo announces the launch of its AutoML product, a one-click, fully automated platform that allows customers to rapidly build machine learning solutions for Edge devices using sensor data. Qeexo has selected the Arm CortexTM-M0-M4 class MCUs as the first hardware targets to be supported by Qeexo AutoML. At launch, Qeexo AutoML will support STMicroelectronics&rsquo...


.NET-Core-3.0-is-here

.NET Core 3.0 is here


Wednesday, September 25, 2019 by

Microsoft has announced the release of .NET Core 3.0. It includes many improvements, including adding Windows Forms and WPF, adding new JSON APIs, support for ARM64 and improving performance across the board. C# 8 is also part of this release, which includes nullable, async streams, and more patterns. F# 4.7 is included and focused on relaxing syntax and targeting .NET ...


Spotify-and-Bango-team-up

Spotify and Bango team up


Thursday, August 15, 2019 by

Bango the mobile commerce company, and Spotify, have entered into a business partnership to increase access to the world’s most popular audio streaming subscription service. By partnering with Bango, Spotify makes its streaming service available for operators all over the world to bundle with mobile and fixed subscription plans allowing millions of more ...


Bluetooth-modules-for-business-gets-a-bump-from-ublox

Bluetooth modules for business gets a bump from ublox


Thursday, August 1, 2019 by

u‑blox has announced it acquired Rigado’s Bluetooth modules business in an Asset Purchase Agreement. Rigado is a provider of Edge‑as‑a-Service gateway solutions for Commercial IoT, and began offering certified wireless modules in 2015. This acquisition will allow u‑blox to extend their range of products in the area of Bluetooth low energy, Zigbee and ...


Kx-technology-to-power-antifraud-platform-from-Machine-Advertising

Kx technology to power antifraud platform from Machine Advertising


Monday, June 24, 2019 by

Kx announces that Machine Advertising has selected Kx technology to power its anti-fraud platform. Using Kx, Machine is able to analyze hundreds of billions of data points from multiple sources in real time, to detect and prevent fraudulent app installs, ultimately ensuring app marketers are given full transparency and assurance of the audience they are targeting and re...


AIPowered-protection-for-APIs

AIPowered protection for APIs


Thursday, June 20, 2019 by

The proliferation of APIs catalyzed by digital transformation initiatives is viewed as a virtual goldmine by hackers, who are hijacking tokens, cookies and keys, as well as targeting weaknesses in individual APIs. And all too often, static security controls fail to stop these attacks. Now, WSO2 and Ping Identity have partnered to protect APIs against cyber-attacks by co...


Mobile-app-profitability-and-user-LTV

Mobile app profitability and user LTV


Tuesday, May 28, 2019 by

According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy. Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...


Google-recommends-Webpals-Mobile-to-advertisers

Google recommends Webpals Mobile to advertisers


Tuesday, May 28, 2019 by

Webpals Mobile was named to Google’s App Preferred Creative Partners program, bringing together app advertisers with a select group of trusted partners and their creative marketing teams to develop successful app ad creatives. Creative assets are becoming increasingly critical for control and targeting in the age of automation, but many app marketers lack the e...


How-and-why-to-use-feature-flags

How and why to use feature flags


Friday, April 12, 2019 by

Some of the world’s most successful and best-known tech companies, including Netflix, Instagram and Facebook, use product experimentation and feature flagging to capture accurate data about customers and product ideas and gain intelligence on market trends. Split CEO and co-founder Adil Aijaz says organizations that embrace feature flagging and experimentation ...


Location-based-mobile-advertising-fraud-is-hard-to-police

Location based mobile advertising fraud is hard to police


Monday, March 18, 2019 by

Mobile ad targeting is a moving target - pun intended, and location data fraud and counterfeiting is a global problem in the advertising ecosystem. Many marketers are unaware of the massive implications that unverified data can have on mobile ad campaigns - it's difficult to geo-target ads that target drive-to-store when the geolocation is wrong or invalid. Locat...


Using-Conversational-Analytics-to-forecast-mobile-subscriber-growth

Using Conversational Analytics to forecast mobile subscriber growth


Thursday, February 21, 2019 by

Vibes announced Conversational Analytics, a new Natural Language Processing (NLP) solution to extract deep consumer insights from the unstructured messaging content in the high volume of data and messages. The solution is a new capability within Vibes Advanced Analytics which together will help marketers see which mobile experiences provide meaningful connecti...


By-2020-you

By 2020 you'll be watching sports with AR over 5G report says


Thursday, February 21, 2019 by

Nearly two-thirds (63%) of the world’s largest network operators plan to use augmented reality (AR), virtual reality (VR) or a hybrid of these technologies, supported by 5G, to offer richer viewing experiences to fans, both at sports stadiums and watching at home. Promising speeds up to tens of times faster and lower latency than 4G, 5G opens up the possibilities ...


UK-parliamentary-report-says-Facebook-should-be-regulated

UK parliamentary report says Facebook should be regulated


Monday, February 18, 2019 by

Facebook and its executives have been labeled "digital gangsters" in a UK parliamentary report that calls for the company to be regulated, after an 18-month long investigation. The 180-page document says that Facebook willfully broke data privacy and competition laws. A summary of the UK parliamentary report finds Compulsory Code of Ethics for te...


Snowflake-bursting-at-the-seams-as-Netflix-hops-on

Snowflake bursting at the seams as Netflix hops on


Thursday, February 14, 2019 by

Snowflake Computing announced another year of exponential growth - but it comes alongside some interesting numbers for cloud adoption as well. The company’s 2019 financial year, which ended January 31, delivered a multitude of successes and recognition from its customers, venture capital firms and industry experts. Snowflake’s unique cloud-built arch...


Data-science-and-the-currency-of-the-future

Data science and the currency of the future


Wednesday, February 6, 2019 by

A recent study performed by IDC and Seagate forecasted that by 2025, global data will grow to 163 zettabytes. For scale, that’s approximately 1 trillion gigabytes per zettabyte. As the amount of available data grows, businesses are clamoring for larger and larger pieces of the pie. However, when it comes to leveraging data, success doesn’t rest on the quanti...


In-app-mobile-ad-spending-is-taking-a-quarter-of-media-budgets

In app mobile ad spending is taking a quarter of media budgets


Tuesday, February 5, 2019 by

A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners. The report was a commissioned study conducted by Fo...


Game-developer-tips-and-insight-for-2019

Game developer tips and insight for 2019


Thursday, January 24, 2019 by

2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...


The-power-of-predictive-marketing

The power of predictive marketing


Monday, November 19, 2018 by

Most digital marketers are well aware of the power of segmentation, and many marketing tools today offer the ability to group users into different buckets. While this has allowed us to more precisely target audiences, there is now emerging a new offshoot of segmentation technology that is going to deliver on the promise of this approach to an infinitely greater extent. ...


Apple-Search-Ads-support-from-Appbi

Apple Search Ads support from Appbi


Friday, November 9, 2018 by

Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal. ...


The-subscription-based-app-model-is-working-and-here

The subscription based app model is working and here's proof


Monday, November 5, 2018 by

Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...


Marketing-your-app-on-Snapchat-just-got-a-little-easier-with-Tenjin

Marketing your app on Snapchat just got a little easier with Tenjin


Tuesday, October 23, 2018 by

Tenjin, the mobile marketing infrastructure company, has announced that it has been named an official Snapchat Mobile Measurement Partner. The partnership enables app marketers to optimize their install campaigns through Snap Ads, Lenses and Story Ads using extremely detailed user-level data through Tenjin’s attribution and analytics platform.   “With...


Mobile-app-advertising-poised-for-growth-says-Fyber

Mobile app advertising poised for growth says Fyber


Tuesday, October 16, 2018 by

Fyber announced the results of a global survey that Sapio Research was commissioned to conduct amongst media agencies and brands regarding their attitudes and plans for mobile ad campaigns. Overall, media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across mu...