Increasing cyber threats from artificial intelligence
Wednesday, October 9, 2024 by Freeman Lightner
The UK Cybersecurity M&A market has grown significantly over the past decade, with the deal volume trend line increasing, and the sector continuing to attract significant investment from Private Equity, alongside larger corporates consolidating emerging technologies to counter increasingly sophisticated threats.
The UK National Cyber Security Centre has...
Apps that use icons gain users
Wednesday, September 11, 2024 by Austin Harris
New research from SplitMetrics has found that apps that optimize icons can land up to 25% more users. The findings are part of a new report, ASO Benchmarks & Mobile Trends Report 2024, which analysed close to 200 apps and over 3500 A/B tests across Google Play and the Apple App Store.
Apps that use icons gain users
The study found that the average mobile ...
App Marketing report released by AppsFlyer
Wednesday, July 24, 2024 by Richard Harris
AppsFlyer has released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable insights into how the industry is evolving and which trends brands should harness to drive key metrics in the upcoming peak shopping season, from app downloads to purchases.
The State of ...
Apple to allow third-party app stores in Japan
Wednesday, June 26, 2024 by Richard Harris
The Japanese parliament has passed the Act on Promotion of Competition for Specified Smartphone Software, a law that compels Apple to allow access to third-party app stores and payment providers on devices that run iOS. The legislation, which was passed by Japan's upper house and will be enforced following Cabinet approval within the next eighteen months, seeks to c...
In-game audio ads are coming to MENA
Monday, June 10, 2024 by Austin Harris
Odeeo has announced a game changing partnership with Evolution Media Group, MENA’s most prominent in-game advertising business with a reach of 2.5bn users, that will bring in-game audio ads to the region.
The new partnership will help MENA-based brands and publishers make waves with regionally relevant in-game audio ads. 50% of app downloads in MENA are attribu...
Publisher Portal for in game audio ad monetization from Odeeo
Tuesday, March 26, 2024 by Richard Harris
Odeeo has launched its new Publisher Portal which gives games publishers access to industry first comprehensive features, such as analytics and reporting tools previously only available for traditional display and video ads, including impressions, revenue and engagement rates.
Previously across the in-game audio ad industry, publishers had limited control over ad pla...
Tech Bytes from Intel reveals new tech updates
Tuesday, March 19, 2024 by Richard Harris
Robert Hallock, vice president and general manager of AI and technical marketing in the Client Computing Group at Intel, shares insights on OpenVINO 2024.0.0, Intel’s NPU Acceleration Library, and a security innovation in collaboration with CrowdStrike.
Tech Bytes from Intel: OpenVINO 2024 release adds Intel Core Ultra NPU support and deep Gen AI focus
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AIGC marketing will increase in 2024 says Mobvista
Thursday, December 7, 2023 by Richard Harris
Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market c...
Mobile gaming ad platform AdInMo expands product team
Monday, October 23, 2023 by Richard Harris
AdInMo has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise.
The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insigh...
Influencer marketing solution CreatorFuel lands from AdParlor
Tuesday, August 15, 2023 by Brittany Hainzinger
AdParlor recently announced the launch of CreatorFuel, its new fully managed influencer offering. With CreatorFuel, brands can now unlock the full potential of influencer marketing to fuel their growth and connect with their target audience in a more authentic and impactful way.
In today's digital landscape, influencer marketing has become an essential strategy f...
BadInternetBills site launches to oppose bills in Congress
Friday, May 26, 2023 by Freeman Lightner
Fight for the Future has recently announced the launch of badinternetbills.com, in response to a slew of bills targeting free expression and end-to-end encryption. It is a home base for people to take action against the numerous misguided bills making their way through Congress, all congregated on one easy-to-use site.
According to Fight for the Future, "De...
Web3 Accelerator Program from Cronos Labs
Friday, May 26, 2023 by Freeman Lightner
Cronos Labs, a blockchain startup accelerator focusing on decentralized finance, blockchain games, and the development of the Cronos ecosystem, has announced the second cohort of the flagship US$100M-backed Cronos Accelerator Program. First launched in June 2022, the program targets early-stage crypto projects and provides them with mentorship and funding opportunities ...
Warning to app developers from dating app founder
Thursday, May 25, 2023 by Freeman Lightner
Leading consensual non-monogamy (CNM) app 3Fun, is the victim of an attempted trademark infringement extortion plot that has included the temporary removal of the app from the iOS App Store. This unexpected disruption has greatly impacted 3Fun's business, as it loses new and current iOS users and risks losing its high ranking in the App Store.
The extortion plot ...
Send money across 5 continents with IPSIPay app
Tuesday, October 11, 2022 by Brittany Hainzinger
Innovative Payment Solutions, Inc. announced that it has completed the key integration of its IPSIPay mobile application and back-end payment processing infrastructure through its commercial partners.
This major achievement allows IPSIPay users the ability to easily transfer money and make payments through the IPSIPay app throughout five continents for receipt a...
SKAdNetwork and Private Relay quasi-VPN
Thursday, June 30, 2022 by Nathan Darst
During Apple's Worldwide Developers Conference (WWDC) 2020 and 2021, Apple came out with major updates to privacy that impacted mobile marketers for years to come in the iOS space. It’s no surprise everyone was waiting with bated breath to see where Apple would take us with WWDC 2022 announcements around iOS 16. While there were certainly going to be some...
Bridging marketing gaps with data cleanrooms
Friday, June 10, 2022 by Charles Manning
If you have been following the advertising technology (adtech) ecosystem and all things privacy, measurement, and targeting, you know that the only thing that has remained unchanged is that everything is in a state of change every 6-12 months.
In the past two years, Google announced its third-party cookie news, phasing them out now in 2023. More recently, Google anno...
Gaming app availability going down
Thursday, June 2, 2022 by Richard Harris
Current data from BanklessTimes.com shows that the available game apps on Google Play went down by 32.96% in Q1 of 2022.
The store shed over 220,000 mobile gaming apps from the 670,447 it had in Q4 2021. In November 2021, Google began filtering apps and games, removing those not targeting an API level within two years of the most recent Android version.
Gaming app...
App-ocalypse due to ad and privacy regulations
Friday, May 20, 2022 by Richard Harris
The App-ocalypse', the new report from Bango reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59% of marketers have lost revenue since Apple's IDFA changes, the phasing out of third-party cookies by Google, new privacy updates, and changing ad regulations.
...
CI CD solution from CircleCI and ionir
Tuesday, March 1, 2022 by Richard Harris
ionir announced it has become a technology partner with CircleCI to offer customers a streamlined CI/CD solution. This effort aligns with ionir’s initiative to meet market needs and accommodate customers’ DevOps needs with cloud-native CI/CD solutions that are scalable and easy to use.
CircleCI manages, automates, and ensures that the DevOps lif...
VMware Tanzu Application Transformer launches
Friday, February 4, 2022 by Brittany Hainzinger
VMware has announced the general availability of an Application Transformer for VMware Tanzu. Application Transformer for Tanzu is a tool that aids in the discovery, analysis, and containerization of legacy applications thus helping customers to simplify and accelerate their app modernization journey by targeting their re-platforming strategy on the well-known "5&#...
Data privacy predictions from Ground Labs
Monday, January 17, 2022 by Freeman Lightner
As Ground Labs Co-Founder, Stephen Cavey leads a global team empowering enterprise partners to discover, manage and secure sensitive data across their organizations.
Stephen has deep security domain expertise with a focus on electronic payments and data security compliance. He is a frequent speaker at industry events such as PrivSec Global, and his expert analy...
App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
2021 Coding Week recap from industry experts
Monday, September 20, 2021 by Richard Harris
National Coding Week takes place during September 13 - September 19 and it is a great time to engage everyone into coding in a fun and easy way. According to an article from National Today, "92 percent of executives believe American workers are not as skilled as they need to be." National Coding Week is a perfect opportunity for improving your coding skills to...
App advertising models in the future
Wednesday, August 25, 2021 by Todd Wooten
Remember when content was king, back before three companies came to dominate digital advertising? Well, the content will be king again, thanks to emerging privacy regulations and a new interest in curbing anti-competitive behavior. But the future isn’t written in stone. In fact, we’re making it up as we go. Here’s how app developers and publishers can ...
Growing your gaming app by looking at the data
Tuesday, August 10, 2021 by Andrey Kazakov
The world changed a lot in 2020. And in the mobile app industry, we saw our data reflect shifts in consumer behaviors and accelerated transformations of entire industries. People flocked to their mobile devices to do everything from getting a little Facetime with distant family to buying groceries. In fact, mobile outperformed 2020 expectations, with consumers spending ...
How to attract more brand spending in your apps
Friday, April 30, 2021 by Joe Lige
As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...
Siren platform can now be deployed on top of elastic cloud service
Monday, March 8, 2021 by Brittany Hainzinger
Siren announced the release of Siren 11.1. The latest version of Siren focuses on ease of use and control, with new functionality simplifying many day-to-day tasks for the analyst and business user. Usability has been addressed with the addition of a new Search UI which is also compatible with mobile devices. In terms of organizational control, a new deep audit fea...
Mobile app direct selling advertisements is finally opening up
Monday, February 1, 2021 by Todd Wooten
Cohorts, encrypted IDs, anti-trust, and privacy restrictions all make for a very hectic and complicated new world for digital ad tech, especially for the supply-side of mobile applications. Moving as protectionism, the big tech triopoly is working to keep their advertising and data wheels churning together; DSPs and Exchanges are working to keep the platforms privacy-ha...
How to unlock mobiles hidden data trove without touching privacy
Wednesday, October 28, 2020 by Todd Wooten
If it feels like the privacy conversation has swallowed advertising, you’re not alone. Gartner predicts global compliance spending will reach $8 billion by 2022—a figure that doesn’t include dramatic operational changes for advertisers, especially around data usage and media buying. But all the talk about personally identifiable information (PII) misse...
Testing with feature flags: 5 steps to get started
Monday, September 14, 2020 by Talia Nassi
With the growing popularity of feature flags in the software development industry, many organizations are wondering how to start using them. As the saying goes, “imitation is the sincerest form of flattery,” so the best way to learn how to use feature flags is to look at how other organizations have successfully evolved their continuous delivery system to in...
Outbrain highlights shift in trust between social media and consumers
Wednesday, September 2, 2020 by Brittany Hainzinger
Outbrain released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments.
Although COVID-19 and the global recession have accelerated the shift of consumer buying to digital channels, data shows consumers' lack of trust toward the largest digital powerhouses in the world...
Mobile marketing during the COVID-19 pandemic
Thursday, August 27, 2020 by Brittany Hainzinger
The past several years have seen shifts in retail as shoppers are doing more of their purchasing online and specifically, on their smartphones. COVID-19 is changing the way students are learning, whether that’s in-person or at home, and has subsequently changed back to school shopping. Back to school is the second-biggest shopping event for retailers in the United...
Being careful about 3rd party APIs
Monday, August 24, 2020 by Ameya Talwalkar
Over the past couple of years, we’ve seen a marked shift in the nature of API traffic from being largely driven by human actions to be increasingly machine-driven. While it used to take a human to click something on a website to trigger an API call and response, there are now sites and apps where upwards of 98% of total traffic is the result of bots -- some legiti...
Developer kit with cloud-native support announced by NVIDIA
Thursday, May 14, 2020 by Brittany Hainzinger
NVIDIA announced availability of the NVIDIA® Jetson Xavier™ NX developer kit with cloud-native support — and the extension of this support to the entire NVIDIA Jetson™ edge computing lineup for autonomous machines.
The Jetson Xavier NX module is the ideal platform to accelerate AI applications, delivering greater than 10x higher performanc...
Data Privacy Day 2020 is here
Tuesday, January 28, 2020 by Richard Harris
Data Privacy Day is here, and with the recent implementation of the California Consumer Privacy Act, the timing could not be better to discuss the importance of taking steps to protect sensitive data while also keeping personal data private and secure.
Similar to GDPR, CCPA will have a profound impact on data privacy and protection, making this year’s Data Priv...
